The Etsy Blog

Develop a Winning Product in 5 Steps handmade and vintage goods


You may have been making things with your hands for as long as you can remember. But do you have a strategy for deciding what products to sell? Whether the first product you listed on Etsy evolved naturally out of your sheer love for creating or was the result of much trial and error, you may benefit from the structure of a multi-stage product development approach. Follow these steps to develop a strong product that builds on your strengths, stands out from the competition and serves as a great starting point for growing your product line and shop.

Step 1: Brainstorm

Starting with your chosen material or craft, dream up your product ideas, letting your brain wander and land in wild places. Allow yourself to be free! Write all your ideas down or sketch them out. This stage is all about finding inspiration and giving your vision room to develop, so don’t be afraid to think outside the box. Seek out inspiration far and wide — in books, films, nature and beyond. As Holly from The Wandering Ewe says, “When I come up with an idea for a doll, I’ll often go outside and look at the different colors that occur in nature. A bird perched on a branch of a tree might inspire me to use those colors for a dress for one of my dolls.” Remember, the main purpose of this phase is to gather and run with your ideas, not limit them.

" allow myself to play and make mistakes during the initial process, and perfect those mistakes during the second, third, or fourth try. After a few attempts, I pretty much have it exactly as I want it and am able to reproduce the same design if there's a demand for it." – Christiana Odum from YarnDarlin

“I allow myself to play and make mistakes during the initial process and perfect those mistakes during the second, third or fourth try. After a few attempts, I pretty much have it exactly as I want it and I’m able to reproduce the same design if there’s a demand for it.” — Christiana Odum from YarnDarlin

Step 2: Research

Market research: Look at what people are selling on Etsy, elsewhere on the web, at craft fairs and retailers, as well as what’s being featured on blogs and in magazines. In this phase, you’ll seek to answer these questions: Is there a need for my product? Is there an existing market for it? If not, can I create one? If there is already a saturated market for my product, how will I make it stand out? Does my product have holiday or special occasion appeal?

Target market research: Who will buy your product? Many sellers think of themselves as their target market, but it can pay to think beyond that. Painting a clear picture of your target customer can help you determine pricing and inform how to promote your product down the line.

Step 3: Revise

Return to your sketches and revise your ideas based on what you’ve learned through your research. For now, focus on the one product concept you feel has the most potential and that you’re most excited about. Your product doesn’t have to be groundbreaking, but it will do better and you’ll have an easier time marketing it if it has distinguishing features. If you’ve done market research, you’ll know what other similar products are out there, and how you can answer a need with your product or put a personal spin on an existing market. This could be your choice of notable materials (such as luxury or eco-friendly), the addition of a small functional detail that sets your item apart or your product’s unique story.


Photo by Modern Switch

As Krystal of Modern Switch found, pinpointing your target market can inspire new, highly successful products. As she notes, “It wasn’t till after having kids that the idea of nursery decor came on my radar. I realized my target demographic is parents. Once I started catering to them my business exploded!”

Step 4: Create

Mock it up: You’ve got a wonderful idea, but is it easy to create? Is it even possible? Take your first stab at turning your sketch to fruition by using similar but less costly supplies to make a prototype. Depending on the results, do a second mock-up with the final materials.

Put it to the test: You won’t know how a product will perform until you test it out. Give a sample to a friend and ask for feedback. Does it work as intended? Does it wear well? Or, did it fall apart? Early feedback can save you and your customers disappointment down the road.

Take your time: Give your product time to evolve. While it can be tempting to rush the process and list your new item right away, putting in some extra time now can save you future headaches and also result in a product you’re more confident selling.

Be forgiving: It can be quite sobering to realize that some of the ideas that seem to sing on paper don’t translate as well as you’d imagined in real life. In describing her product development process, Sue of Lulu Bug Jewelry says, “Once I’m happy with the design, I create it in silver. I often get it right the first try, but sometimes more revisions are needed. It’s a process!” Don’t beat yourself up if your first idea doesn’t pan out. Your initial ideas still have value, even if it takes going back to the drawing board a few times to find one that works. Luckily if you’ve saved all your ideas from step one, so you’ll have some backup options.

"Some of my biggest mistakes turned into unique products. Errors in soldering that created splatters led me to realize I could use solder for artistic effect. Placement of parts that went awry led me to think outside the box how to fix things and I often ended up with a more unique and complicated piece in the end.” - Valerie from ValerieTyler

“Some of my biggest mistakes turned into unique products. Errors in soldering that created splatters led me to realize I could use solder for artistic effect. Placement of parts that went awry led me to think outside the box how to fix things and I often ended up with a more unique and complicated piece in the end.” -— Valerie from ValerieTyler

Step 5: Edit

Very few winning products follow a straight line from brainstorming. Instead, they result from careful editing both before and after making their debut. Accept that your product vision may change over time. In the meantime, do a final series of spot checks before unleashing your product:

Can you can easily source your materials?
Do you think this product can be profitable?
Is the product cohesive with your brand?
Most importantly, do you love it and enjoy making it?

Once you’ve got a killer product, you’re halfway there. Next, make sure your photographs and prices do your amazing product justice. Make sure people know about it with SEO-friendly titles and tags and through promotion and marketing. Once you’ve got a product you feel really great about, taking those next steps will feel simpler and well worth it. Plus, a great product is easier to evolve into a full product line.

Are you a more experienced seller with product development tips to add? Share them in the comments!

Seller Handbook Best-of Archives | More Advice for Setting Up Shop

Audrey Manning grew up in Brooklyn just blocks from the Etsy office. A lifelong artist and crafter, she earned a Masters degree in Art Therapy from NYU and loves working on Etsy’s Seller Education team. Keep up with her on Twitter and Pinterest.

3 Featured Comments

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  • SageNThymeDesigns

    Joanne from SageNThymeDesigns says: Featured

    Nearly every single one of my top sellers came as a direct result of a custom request. My customers know what they want and how they'll use things and what they can't find in stores. Now if I get a request for the same thing from more than one customer I try to find a way to make it feasible.

    77 days ago

  • ArteeLuarBookbinding

    Ana Ribeiro from ArteeLuarBookbinding says: Featured

    Thanks for featuring my planners. These are an almost perfect example of the points you're making. These planers started out as something else, something that I thought so I could use geometric shapes and colors, after being a prototype for something else for months, I made several changes, gave them another function and put them for sale in a very limited color edition. Almost from the beginning I had to alter the way that I was selling them and made them completely custom color, due to feedback from potential customers. Then this year I made more changes, added new product lines, changed the inside so they had many of the features asked for by my customers, added a new size. In conclusion, sometimes a product is always in evolution, I listen to my customers and I will always do so, because they know what they want! :)

    77 days ago

  • AudMod Admin

    Audrey says: Featured

    What wonderful, insightful comments! I love that so many of you mention custom orders as a source of inspiration and product development. While that wasn't a focus of this article, I agree it can be a wonderful product development tool, especially as your shop evolves. I also love the suggestion several of you made to use social media for your product testing phase. What a great way to seek out feedback!

    77 days ago

  • TheCookieClutch

    Terry Zamora from TheCookieClutch says:

    This came at a perfect time for me. I am a Vintage seller and am in the process of making a line of handmade hats. I got lots of good ideas from this. Thanks!!

    77 days ago

  • mattyhandmadecrafts

    Matejka Max from NattyMatty says:

    Thanks for sharing!

    77 days ago

  • MegansMenagerie

    Megan from MegansMenagerie says:

    Lots of great advice! Thanks so much!!!

    77 days ago

  • themefragrance

    Theme Fragrance from themefragrance says:

    Test, test, test. Use and abuse your product to make sure it can handle the use you intend it to have and more.

    77 days ago

  • amyschlossberg1

    Amy Schlossberg from FlyingArtGarden says:

    It is great to see how the target market can be a group we don't usually "think" of as customers, only because sometimes we think of ourselves as the target group. I can better understand now how passion turns to profit! I hope this article can become a tutorial or perhaps a video of some kind for training purposes and go more in depth with examples.

    77 days ago

  • mazedasastoat

    mazedasastoat from mazedasastoat says:

    Make what you love, not what you think will make you money. There ARE enough people out there who will love what you love to make it worthwhile, but approaching your business from the side of profit rather than personal fulfillment will never give you a life you don't resent. You may as well just work for someone else & let them do all the paperwork!

    77 days ago

  • agebo

    Ann Cosgrove from acbcDesign says:

    Such great tips - always great to be reminded to not rush the process.

    77 days ago

  • landseasky

    Erica from landseasky says:

    Very informative tips. Thanks!

    77 days ago

  • WingedWorld

    Vickie Moore from WingedWorld says:

    Etsy is the perfect place to test new product lines because listing is so easy and there is instant access to an audience that will either love it or ignore it. I tried different product lines and found the niche products that work for me. The hardest ones weren't the abject failures (and I've had several), but the few that were successful but too time-consuming to produce. I had to value my time enough to let those go.

    77 days ago

  • saumansmith

    Sara from MoffitPlushCo says:

    Wonderful advice and lots to think about. Thanks for sharing!

    77 days ago

  • vcying

    Extracurricular Activities Ying from ecala says:

    Fantastic Advice!

    77 days ago

  • SeptemberHouse

    Corinne from SeptemberHouse says:

    Don't beat yourself up if an idea does not blossom into a hit. Also, don't scrap it entirely and toss it in the trash. Tuck it away - it just might take on a new life in the future or be the seed you need for a whole new idea.

    77 days ago

  • TheGlowingSkin

    TheGlowingSkin from TheGlowingSkin says:

    So helpful, creating a killer product is all that takes, even though it takes a long time.

    77 days ago

  • PennyBirchWilliams

    Penny Birch-Williams from PennyBirchWilliams says:

    I don't have enough experience yet to have helpful tips for others, I don't think, but I do agree that letting my mind wander over ideas and finding inspiration in nature has brought me some interesting results so far. And while I may not be the target market for everything I make, I couldn't make something I disliked or wouldn't enjoy having, as well as making. My most recent product I developed out of something I made years ago in a different material, and it didn't work very well but I liked the idea. Then last year I looked at the old product and thought of a new way to make it. I made some in time for Christmas and they were, on a small scale, very successful. I'm still in the development process while selling, so it is evolving through experience and feedback, which I find exciting. So sometimes maybe revisiting an old idea and seeing it with fresh eyes can be a path to new products too.

    77 days ago

  • WhisperingOak

    Quality Handmade Items from WhisperingOak says:

    This is great advice

    77 days ago

  • NMNjewelry

    Noel from NoelsJewelryandMore says:

    I've been working on some of these steps already, but having troubles with remembering that it might not work on the first, second or even third go....or even more so, the need to focus on ONE thing at a time! Thank you for the reminder, and great tips!

    77 days ago

  • SoapBoxShoes

    Soap Box Shoes from SoapBoxShoes says:

    Thank you for the great article Audrey! We have a box in our studio full of prototypes that didn't quite work and we have learned to proudly admire & treasure them as a symbol of our persistence and dedication to work through the challenges with focus. Every prototype you make teaches you more and more about your medium and mistakes are golden opportunities for growth - especially when you are doing something that may never have been done before! High five to all the inventive creators out there & thank you Etsy for all we have learned from your team!

    77 days ago

  • brotoseco

    Denise Facciuto from Brotos says:

    The tips are great, it is really hard to follow them ... I have so much to learn! Thanks for sharing this kind of information is extremely useful

    77 days ago

  • PepitasStudio

    Pepitas House from PepitasStudio says:

    Playing with different materials help to evolve the idea in your heart for the final product. One starting point for me is that I make what I will use myself, what I will gift myself and then pour love on the piece.

    77 days ago

  • handmadebycecilia

    Cecilia Escobar from HandmadebyCecilia says:

    Ahh, need to work. Thanks for the article very illustrative.

    77 days ago

  • VeraVague

    Vera and Victor Vague from VeraVague says:

    you really have to find a way to stand out against all the competition, and then market the hell out of your product.

    77 days ago

  • jessgreenleaf

    Jess Greenleaf from GREENLEAFblueberry says:

    I think the hardest thing about developing a new product is to do it slowly and methodically. Excitement tempered by patience usually results in something worthwhile.

    77 days ago

  • MariaBjork
  • elizabethforster

    K E Forster from elleandbellejewelry says:

    Thanks, Audrey for the useful info. Now I just have to test it out!

    77 days ago

  • VintageForHer

    Rebecca from VintageForHer says:

    Great advice! Thanks!

    77 days ago

  • vinylclockwork

    Scott from vinylclockwork says:

    Great Tips Thanks for the post

    77 days ago

  • voulashomemadeprodu1

    Voula Kambouris from Voulashomemadeprod says:

    Amazing advice ,thanks for the tips.

    77 days ago

  • seasidecloth

    seasidecloth from seasidecloth says:

    It's hard work, but eventually pays off with invaluable knowledge.

    77 days ago

  • WalterSilva
  • chelceytate

    Chelcey Tate from WhatThePrint says:

    Oh, I love this! I am in the process of thinking up new paper products to sell (or even get more into the home decor side of things) and I seem to have hit a slump. Thanks for the ideas! :)

    77 days ago

  • thats2crafty

    Gina and Sandy and Sandy from thats2crafty says:

    Thank you for sharing your experiences, even those seasoned artists can pull something from your blog!

    77 days ago

  • peachtreedesigns3

    Laura from peachtreedesigns3 says:

    Listen to your customers. Sometimes they will think of something for a custom product that other buyers would like as well. For me that is sometimes a launching point for new product ideas.

    77 days ago

  • trapeze11

    Juno from JunoClaireDesigns says:

    I do not think of myself as my target market actually. Problem is, my market is saturated with big companies. I am thinking of completely switching the focus of my shop. I love knitting, so that is what's important to me. I love designing barbie clothes as well, but I have found them hard to sell. Thank you for this guide on how to create products.

    77 days ago

  • dayslonggone

    Gwynne Collins from DaysLongGone says:

    Great post! Thanks for sharing!

    77 days ago

  • 2Crafty4You

    Renate from 2Crafty4You says:

    Thanks for these very helpful tips !

    77 days ago

  • misschristiana

    Christiana Odum from YarnDarlin says:

    Sound advice, indeed!

    77 days ago

  • ebkriley

    EBK Riley from DeeAndFee says:

    Thanks for this helpful article. After having some success, but not as much as I'd like, I am turning my hand to just the kind of product development discussed here. I appreciate the chance to re-focus and think about products from a standpoint beyond artistic creativity or craftsmanship.

    77 days ago

  • muchandquick

    Kalisa L. from MuchandQuick says:

    Wow, this article just gave me a great idea on how to change one of the crafts I make to give it a lower price and (hopefully) more appeal to my customers! February is my month of restocking my store, so this is a great time for ideas to strike. Thanks!

    77 days ago

  • vintagejane

    Stacey from vintagejane says:

    Perfect timing for me.....thanks!

    77 days ago

  • FieldsOfVintage

    FieldsOfVintage from FieldsOfVintage says:

    Excellent advice! Great article read.

    77 days ago

  • SageNThymeDesigns

    Joanne from SageNThymeDesigns says: Featured

    Nearly every single one of my top sellers came as a direct result of a custom request. My customers know what they want and how they'll use things and what they can't find in stores. Now if I get a request for the same thing from more than one customer I try to find a way to make it feasible.

    77 days ago

  • PeachyKeenCreations

    Brittany Pirtle from NaturalEnemy says:

    Great article! Thank you. :)

    77 days ago

  • ValerieTyler

    Valerie from ValerieTyler says:

    Thanks so much for featuring one of my pieces and a quote. Product development has been something I have always put a lot of thought and time into. It's been a growing process but worth it to be able to put forth a unified vision that represents me. I loved getting to read everyone else's perspectives and ways they have developed their work and art.

    77 days ago

  • Nikifashion

    Natalia from Nikifashion says:

    Awesome article!

    77 days ago

  • ikabags

    IKA PARIS from ikabags says:

    Great ! Yes sometimes mistakes makes great ideas :)) Dont lose hope , try again and again !

    77 days ago

  • chellecarmody1

    michelle from chellechet says:

    Thanks for the great advice and support!

    77 days ago

  • RoxyRoundhouse

    Roxy Roundhouse from HeartJewelryAlways says:

    I really wish easy would do their webcasts in the evening… the last one was in the middle of my work day on a Tuesday. Everyone I'm sure would have loved to been able to watch it…

    77 days ago

  • twodoormago

    Betoul from conversing says:

    Thanks for the great tips!

    77 days ago

  • Aristocrafts

    Aristocrafts from Aristocrafts says:

    Fantastic advice, this article came right on time :)! My advice would be, as a few sellers have already said, always listen to your customers and be opened to custom requests. They're fun, challenging, and it's amazing what wonderful products can result from brainstorming with your clients.

    77 days ago

  • sumonapalchoudhury

    Sumona Pal from WoolenWorld says:

    Really helpful insights which every seller on etsy should first consider before making their designs or products.

    77 days ago

  • DarburyCottage

    Rosemary Wascher from DarburyCottage says:

    Great inspiration.

    77 days ago

  • illuminativeharvest
  • SusanFaye

    Susan Faye from SusanFayePetProjects says:

    The Step 4 "put it to the test" is the most productive step for me. I make drawings or samples, then fully utilize my facebook page and blog for feedback, asking my wonderful friends, fans, and customers: "which do you like better-- this or this?" The answers often surprise me and will make me re-think and re-tweak my colors, designs, and directions-- saving me a lot of disappointment and grief down the road.

    77 days ago

  • crochetgal

    crochetgal from crochetgal says:

    Rather than make what you THINK will sell, make what you love and market to those who also love it! If you have an idea then run with it! There is a huge market out there and a home for just about everything. Look that the post-it note or paperclip. Both came from very humble beginnings.

    77 days ago

  • BackyardBrand

    Jim McLean from BackyardBrand says:

    "Make a mistake for me today. Go for broke."

    77 days ago

  • LedaDesign

    Leda Design from LedaDesign says:

    Great advice! Thanks for sharing!

    77 days ago

  • lailakujala

    Laila Kujala from lailakujala says:

    Great advice!

    77 days ago

  • gypsygirlfashions

    Carol Joy from gypsygirlfashions says:

    This article is EXACTLY what I needed to read! Funny how that happens. I tend to jump into the listing part going through the other steps because I get so excited. Love the tips in this article, thanks so much! Carol Joy

    77 days ago

  • GemsBerry

    Natalie Kimura from GemsBerry says:

    Also learn from your customers. customers inquiries and custom orders can be the products that they can turn into a big hit.

    77 days ago

  • stonebridgeworks

    stonebridgeworks from stonebridgeworks says:

    Sometimes making gifts for friends turn into product ideas, like our hers & hers handcranked socks. Thanks for the advice!

    77 days ago

  • StudioCherie

    Cherie Killilea from StudioCherie says:

    Excellent job summarizing the process. Nice article

    77 days ago

  • fbessentials

    Carlee from fbessentials says:

    This was perfect and to the point. At this time of year it is good to re-evaluate your shop, products and ideas. I am in the process if adding to my line now and this was very helpful

    77 days ago

  • BlueMoonLights

    Alexandra Simons from BlueMoonLights says:

    Great post! Thank you!

    77 days ago

  • JillianReneDecor

    Jillian Carmine from JillianReneDecor says:

    Audrey - this article is fantastic! It really does nail the key points. The more passionate you are about the process and all of that hard work that goes on behind the scenes, the greater the potential for landing a successful product.

    77 days ago

  • joykruse

    Joy Kruse from joykruse says:

    Great article and very true. I have learned so much being an Etsy seller. I do not even realize the steps I have learned through the whole process until I sit down and talk to a new artist who has never sold online or on Etsy....and Thanks Etsy for being in exsistance! I couldn't do it without you. Thank you again Etsy for always evolving. I know we don't always like change but change is good and necessary. The new 'add pricing' to the varations in our shops is amazing!!!!!!!! Thank you for being my silent business partner. It has been a great ride.

    77 days ago

  • Quillr

    Molly Smith from Quillr says:

    Great advice and suggestions. I like under No 4, Put it to the Test. I often ask for feedback on my blog, for my other store, when unsure about an idea. Thanks!

    77 days ago

  • TheCuttingBoardShop

    Larry And Valeria from TheCuttingBoardShop says:

    Thank you so very much for the great advice.

    77 days ago

  • ManInTheMoonHerbs

    ManInTheMoonHerbs from ManInTheMoonHerbs says:

    Great article! One thing I try to keep in mind when creating something to sell online is how will I package and ship it? Will it need so much packaging to keep it safe that the postage will be too high compared to the price? I got this bit of wisdom right here on Etsy! A seller from Canada was talking about how she deigned her products to fit Canada's "slot of doom" in order to keep shipping costs more affordable.

    77 days ago

  • shelby1998

    michelle from barleyandflax says:

    Such wonderful tips! Thanks so much for sharing these insights.

    77 days ago

  • PrayerNotes

    Prayer Notes by Cynthia from PrayerNotes says:

    Thank you, for providing this step by step information. I still have plenty to learn and love hearing about successful shops.

    77 days ago

  • FreshRetroGallery

    Elizabeth Knaus from FreshRetroGallery says:

    Vintage brass with history started my wheels turning. I recently added 4 new products. Three include upcycling wine bottles with “jewelry” that converts them into a cool wall hanging, vase and candle holder for celebration centerpieces. Many people have access to them and respect recycling. A personalized money clip and initial card combo mixes in because guys need gifts and it goes well with the industrial minimalist wedding theme. You provide great inspiration and advice in this post for designers of arts and crafts, thanks.

    77 days ago

  • coziekidsdesign

    Nicole Hamm from CozyKidsDesigns says:

    Wonderful information. Thanks so much!

    77 days ago

  • pierrmorgan

    Pierr Morgan from pierrmorgan says:

    Thanks! Always love having numbered steps described to keep on track toward the goal. And yes - loving it, being smitten with anticipation at your new idea is key.

    77 days ago

  • diecutslovepaper

    Mai Bull-Roberts from Diecutslovepaper says:

    wonderful article...thanks

    77 days ago

  • AlicesFavorites

    Alice Carrier from AlicesFavorites says:

    Thanks for these great ideas. I suggest that you look around yourself for ideas. My biggest seller is something I had made for myself to use to extend my own jewelry. I knew it would work because it was just what I needed and I use it all the time. Then I had the though that others would need the same thing, so I listed them in several versions. I'm still making them!

    77 days ago

  • isewcute

    June from isewcute says:

    I can see how important it is to have some strategy in place to outline one's path to success. I've been just doing what I love...creating helter skelter without thinking things through. I wonder if I follow this plan where it may lead. Thank you for sharing & inspiring!

    77 days ago

  • whateverworks

    Andrea NIchole Still from WhateverWorks says:

    There's some great advice about uniting the left & right brains. Us crafty types become attached to our creations & we forget that we're also running a business. We may want some darling project to be a success when it's just not marketable. Sometimes we need a reminder to be objective. Thanks!

    77 days ago

  • Balloonskins

    Tracey from BalloonSkins says:

    Thank You for this! It was very helpful and inspiring.

    77 days ago

  • GrandmaJcollection

    Jan Johnson from GrandmaJcollection says:

    Very helpful, good reminders! Thank you!

    77 days ago

  • KittyStoykovich

    Kitty Stoykovich from KittyStoykovich says:

    Great read thanks for the article :)

    77 days ago

  • GoodLife00

    Mic Mai from MicDesign0 says:

    I almost did that all

    77 days ago

  • autumnhillllamas

    Emaly Leak from autumnhillllamas says:

    Very interesting! I also think its important when developing a new product that it still "fits" with the rest of what is in your shop. Some sort of cohesiveness will make your shop more unique and memorable.

    77 days ago

  • juliekarsky

    Julie Karsky from juliekarsky says:

    Very good article and nicely written! Thank you!

    77 days ago

  • willowstreetworkshop

    Mary from willowstreetworkshop says:

    Great article!

    77 days ago

  • Luregasmic

    John from Luregasmic says:

    yes will be expanding my shop for 2014!...look forward to the info given and applying it to other information I've gathered the last few years!...thanks

    77 days ago

  • frillyscarvesbyliz

    Liz Gale from frillyscarvesbyliz says:

    Great advise. I'm going to be adding new and different items to my shop soon. Thanks!

    77 days ago

  • lalunnaturals

    Lalun Naturals from lalunnaturals says:

    Good points! I would add that timing is another factor. Don't shelve a product if it doesn't immediately fly off the shelves. The timing may not be right for customers to appreciate what you have created. You may need a few years for society to catch up. Ten years ago natural perfumes were virtually unknown. Today they are gaining the recognition they deserve. Make what you love and stick to it!

    77 days ago

  • PearlAmourJewels

    Asma from PearlAmourJewels says:

    Sometimes you just never know what's a best seller. For me it seems like bridesmaids bracelets Are more popular even though I never thought of Going in that direction

    77 days ago

  • msw2011

    Sharon Weaver from msw2011 says:

    Good article. Some of my best sellers also come from customers wanting a certain design for their box.

    77 days ago

  • RedGirlGifts

    Sarah Brewer from TheCuriosCabinet says:

    Very helpful! I'm inspired to return to the drawing board

    77 days ago

  • InnaBagaeva

    Inna Bagaeva from InnaBagaeva says:

    Wow! This article makes me want to do more things! I have been researching other shops and how they describe products, what's popular and other good things! Now i feel that I am moving towards right direction! Thank you!

    77 days ago

  • artbyterencejohn

    Terence Cleary from southcoaststudio says:

    Here's the thing, as I see it - have fun !...otherwise why bother....well you know. great advice - I'm sixty two - if I just knew it all when I was twenty ! oh.. wait a minute I DID...... Cheers

    77 days ago

  • BlueCopperDesigns

    Vanessa Prieto from BlueCopperDesigns says:

    Great tips! It's gratifying to know I'm doing something right. You should see my idea book! lol

    77 days ago

  • silverlakeforge

    William Jones from silverlakeforge says:

    Make what you love? Make what will sell? Sometimes you find a middle ground.

    77 days ago

  • charhowington

    char from BluebirdClay says:

    This article is very informative. Thanks Etsy!

    77 days ago

  • dottywalker

    Dotty Walker from SewThoughtfulBlanket says:

    Love all the ideas. Thanks!

    77 days ago

  • designerheadboardsho

    Michelle from DesignerHeadboards says:

    Thanks so much for the helpful tips!

    77 days ago

  • gboliver

    Gail Oliver from AttentionGetting says:

    And test with your target market. People have to want it and/or need it and be willing to pay for it.

    77 days ago

  • piajimenezcalderon

    Pia from kilims says:

    This is super helpful. Thanks so much!

    77 days ago

  • bigraptor

    Kane Jewelers from bigraptor says:

    Great ideas for new products. Thanks !

    77 days ago

  • DuncanCreekCrafts

    DuncanCreekCrafts from DuncanCreekCrafts says:

    Thank you for the great advice- we'll be referring back to your post OFTEN!

    77 days ago

  • theartofobservation

    Marianne from theartofobservation says:

    This article came at the perfect time for me. Thank you!

    77 days ago

  • 2chicdesigns

    Cynthia from 2chicdesigns says:

    Thanks for sharing these are excellent steps for success!

    77 days ago

  • hazaricreations

    Komal from hazaricreations says:

    thanks for sharing these excellent tips !

    77 days ago

  • Malitav

    Molly Ellick from Malitav says:

    No shortage of ideas, but the time to prototype everything is a different story. :)

    77 days ago

  • owlclaycreations

    faye hutton from uniquejazzyjewelry says:

    Great advice!! Thank you so much, Will definetly use it

    77 days ago

  • petaljewellery

    Petal Gifts from petalgifts says:

    Wow - great advice! Thanks for sharing. God bless, Lois Petal Gifts

    77 days ago

  • Ameliecraftstore

    Amelie Chen from AmelieCraftStore says:

    Thanks for the advice!

    77 days ago

  • MyChouchou

    MyChouchou from MyChouChou says:

    very good advice! the brainstorm (or stormbrain, as they put it in honey boo boo... : ) part of it is essential! i brainstorm the best for my other etsy shop, studioLISE, when i'm laying in bed and just about to go to sleep. if the idea is good, then of course i don't go to sleep......

    77 days ago

  • elizabethhoerske

    Elizabeth Hoerske from elizabethhoerske says:

    Great ideas! I studied 5 years touring England and Wales. I was not sure at the time what I was going to do with all this knowledge but it has turned into a great retirement business for my husband and I. This is a four "paws" business just my husband and I. No other employees. Made in the USA and my sheep come from the USA. I have over 800 accounts now which includes wholesale and retail reorders. It was worth learning how to sheer a sheep in Wales. Feisty little critters! Thank you Elizabeth and Wayne.

    77 days ago

  • jensdreamdecor

    Jen from jensdreamdecor says:

    excellent was one of those days when I was overwhelmed with ideas and kind of went into panic can I make all the things I want to make...I'm learning to test my ideas out - often on Facebook with prototypes to see the reaction there, I get great feedback from my followers. Then I try and calm down and work slowly - often that doesn't work but I try! Some ideas don't work in reality, accepting that can be difficult. thanks for the insights!

    77 days ago

  • Jaybrilyn

    Jaybrilyn from Jaybrilyn says:

    Thanks a lot for your time and sharing those tips with us. Sometimes I feel like giving up but I'm gonna keep trying.

    77 days ago

  • MyFiberFolly

    Betsy Alspach from MyFiberFolly says:

    Great article. Reading these tips reminds me that I need to re-visit this process frequently. I also love the idea of finding inspiration in nature. I turn to nature because it is fascinating, beautiful and calming, but hadn't taken it to the point of seeing it as inspiration for colors and creations. I look forward to using our snowstorm tomorrow for whatever inspiration comes my way!

    77 days ago

  • whitneyeiland

    Whitney Wesley from CafeMochaCreations says:

    Yes, I keep coming up with ideas and different products until I find something people like. Love the advice and appreciate it.

    77 days ago

  • debvasbinder

    Deb Vasbinder from BabyCuteBaby says:

    Great Info... Thanks!

    77 days ago

  • paulawinks

    Paula Mucha from ilPiccoloGiardino says:

    Good stuff, I am broadening my reach every day.

    77 days ago

  • BalletArt

    Hogtanian from BalletArt says:

    Very helpful ideas!!!

    77 days ago

  • ArtisanSoapInVegas

    Artisan Bath and Body from ArtisanBathandBody says:

    Wonderful tips! Thank you very much!

    77 days ago

  • barbaramorey

    Barbara from NellieandRuthDesigns says:

    It's funny how we evolve. I'm in the process of creating a new Wedding Package for a venue other than Etsy. The brainstorming has been fun and very exciting. I'm hoping to bring this new package into my shop sometime in March and hopefully others will be just as excited as I am about this !! Great article and thanks for sharing these wonderful steps so we can all be successful !!

    77 days ago

  • sharonlpalmer

    S Palmer from GianiB says:

    Thanks for sharing this useful information. I think as an artist, this is exactly the process that many of us follow just naturally. Great article!!

    77 days ago

  • 63artlove

    Diane from LaughingWaveDesigns says:

    Great article and helpful.

    77 days ago

  • noncibird

    Nonceba Nyoni from NonciBirdDesigns says:

    Great advice and as someone just starting out, this is good information to think about at the onset of pursuing my dreams!

    77 days ago

  • roontv21

    Rolanda Taylor Enroth from BlockPartyIntl says:

    I needed this. Thanks!

    77 days ago

  • cindylodge

    Cindy Lodge from DecoArtworkJewelry says:

    Good, thought provoking article. Still working on the SEO mystery. :o) It's way fun finding vintage treasures to make new jewelry and even MORE fun to find a buyer and make a sale. I think my favorite part of Etsy is meeting other shop owners. Wishing each of us an even more successful year this year. Thanks for the article. I have enjoyed reading the additional comments, too!! Cindy

    77 days ago

  • HenPrints

    Laurie Kitzke from HenPrints says:

    Great advice. Be creative and thrive!

    77 days ago

  • HenPrints
  • deniseknebel

    Denise from Canicarryu says:

    My pocketbooks have evolved over several years. Listening to the features that people want is very important. The extras that make my pocketbooks a great value are exciting to the lady that is checking out the bag. I love putting the materials together to convey the look and style that is so eye catching! When I'm inspired for a future project I make notes and if I'm not home, putting details together when I get home is first on the list. Thank you for all the great points. These reminders are always welcome.

    77 days ago

  • harperbag

    Nicola Harper from CalmBeforeDawn says:

    As I am just beginning my new 'Etsy' journey, thank you for the great advice!

    77 days ago

  • PaperBanditPress

    Kim and Brett Borup from PaperBanditPress says:

    Thanks for the article. We are really working hard to think outside the box.

    77 days ago

  • christinabrimage

    Chrissy Ink Design from ScarvesChrissyInk says:

    Really great article. I think creating something you love yourself is true.

    77 days ago

  • JGMart

    Janice Martin from JGMart says:

    Wow, I love a plan! I really need to discover my target market: it might be quirky, artsy rooster fans. Or free-thinkers into really different fabric. Back to work.

    77 days ago

  • midsummereve

    Eve from midsummereve says:

    Nice ideas! Thanks for that info. Sometimes its hard to put your creativity into a step by step list. We always want to be inspired. I find letting the inspiration part flow naturally always fun! This list helps get everything into perspective. Thanks!

    77 days ago

  • keylimely0307

    Nikita Ly from PoppityPop says:

    Thanks for the great advice!

    77 days ago

  • kaspicrafts

    Kaspi Crafts from KaspiCrafts says:

    The "be forgiving" part really hits home. I've had some failed attempts but they have made me better, though at first it's difficult to confront failure.

    77 days ago

  • hrkylcn

    hrkylcn from TwoNeedlesOneMagic says:

    Very helpful information. Thank you very much. Also, just in time for me to think about new ideas and how to put everything together.

    77 days ago

  • vmengeart

    Vicki Menge from VictoriasMosaics says:

    Thank you for the step by step advice, very inspirational!

    77 days ago

  • gypsylady2

    Rhonda Hallstrom from FarmHouseFare says:

    Great advise. I just started selling on Etsy 3 months ago and now I'm thinking to focus on one product line verses the very diverse items that I make. I'm dreaming of going into the bridal market but I'm scared I would have my marketing wrong. This article was helpful to remind myself to give my creations time and lots of thought. Thank you all for the direction I needed.

    77 days ago

  • pamelabernstein

    Pamela Bernstein from thelavenderpear says:

    Sometimes I feel like no matter what I come up with, Etsy is so huge that no one will find my product. Maybe I'm just not making the right things… food for thought.

    77 days ago

  • HeatherLaneCosmetics

    Heather Lane from HeatherLaneCosmetics says:

    create create create! Love it...I find that to be the easy is the marketing and SELLING for the right price :)

    77 days ago

  • myMountainStudio

    Nikki Weiss from myMountainStudio says:

    Great tips! :)

    77 days ago

  • sariyaa

    paperila from Paperila says:

    Thanks for the article,I draw strength from your articles to move forward. these are helpful tips, I hope I can implement them soon.

    77 days ago

  • Shanay8625

    Shanay Worthy from ShanaysCreation says:

    Great article.

    77 days ago

  • daride01

    Daride from daride01 says:

    Thank you for the article, love the tips

    77 days ago

  • Ghadah1

    Ghada Hassan from MYGDesigns says:

    Wonderful article about creating almost anything. I would say that trying your product is very very important. Use it like the buyer would and you will know how to enhance or perfect it.

    77 days ago

  • LithoChic

    Shanae Latrell Lundy from LithoChic says:

    Wonderful article with great tips. Im in the process designing a new jewelry line and have been so eager to get new items added. This article will help tremendously in keeping me patient during the design phase.

    77 days ago

  • evelinemorgan

    Eveline Morgan from EvelineMorgan says:

    As Rev. Fach once told me, "Do it for love, and the money will follow." Great advice.

    77 days ago

  • SunflowerGlassworks

    Mary Datwyler from SunflowerGlassworks says:

    Great tips - I'm in the process of adding handmade glass terrarium miniature decor to my lineup as we speak!

    77 days ago

  • michemozaix

    michemozaix from michemozaix says:

    Excellent Article!! and perfect timing since so many of us look for fresh ideas at this time of the year to launch us into a successful 2014!

    77 days ago

  • katz1944

    Erica Seelig from katz1944 says:

    "There are no mistakes in art." Dorothy Cannon, my first art teacher and great friend and beautiful artist.

    77 days ago

  • insculpo

    Lauren from FirebrandPress says:

    great tips--and good timing! Like several other folks said, I've been brainstorming a new product line and figuring out how to approach it. These ideas gave me the kick in the pants that I needed! :)

    77 days ago

  • ambsmith1

    Ann Marie B. from LittlerockSoap says:

    Very motivating! thanks for the push to keep improving :)

    77 days ago

  • UniquesewingBoutique

    Elly Sterlacci from UniquesewingBoutique says:

    Need to put my thinking cap on, thank you for the advise.

    77 days ago

  • kararm54

    karen from chinadollsjewellery says:

    Excellent advice ive almost done everything you suggested except for advertising enough don't know how to do this i need to grab more peoples eyes for advertising dont know how to do this easily

    77 days ago

  • melaniekilsby

    Melanie Kilsby from MantleDesigns says:

    Excellent information :) Thank you!!!

    77 days ago

  • mochongwen

    MO hemu from CakeTopperArt says:

    Gave me a lot of guidance and inspiration.

    77 days ago

  • pyslup719

    Trudy Sydney from Prettyagedthings says:

    Thank you, totally inspiring, makes me want yo open another shop!

    77 days ago

  • mochongwen

    MO hemu from CakeTopperArt says:

    Gave me a lot of guidance and inspiration. Thank you!!! : )

    77 days ago

  • mochongwen

    MO hemu from CakeTopperArt says:

    Gave me a lot of guidance and inspiration. Thank you!! ^.^

    77 days ago

  • CharRondYa

    Pen Sherwood from aLittleShopOfWonder says:

    Useful advice and very encouraging. Thank you! Yes, we can do it.

    77 days ago

  • vickidoyle3

    Vicki Doyle from SportsJewelryStudio says:

    Great review for me. It's easy to "get in a rut" and not keep trying something new. Got me moving!

    77 days ago

  • handicraftafrica

    Jafeth Moiane from handicraftafrica says:

    Thank you for your advice.

    77 days ago

  • terencelam

    Terence Lam from StudioNext says:

    Thank you very much. Your advice is very useful. I learn a lot from it.

    77 days ago

  • AiguilleeBoutique

    Jackie Marangos from AiguilleeBoutique says:

    I've just had my first Etsy sale so its very exciting - I am going to follow these tips to continue improving my product. Thanks

    77 days ago

  • pillowlink

    Rosita from pillowlink says:

    Great article. Main pointing is very useful for Etsy sellers, especially when you see lot of "good selling" items around, you may fall in some doubts on your own products. This article helps to turn back to own ideas and creative searching process, still thinking about own product lines and about techniques that you already know good. This also helpful to less creative persons - tips written down step by step and we just need to follow them and make choices. And I agree with those who tells - It is better be good with one product than not so good with many of them! Thank you Audrey!

    77 days ago

  • sarahsheaaz

    Sarah McHugh from LocalQuality says:

    This is great, very helpful for the creative process.The importance to create not just something that you love but something that others will as well.

    77 days ago

  • kaystyle

    Kay from kaystylejewelry says:

    Thank you. This is very good advice . I am going to do this right now, Thanks

    77 days ago

  • kaystyle

    Kay from kaystylejewelry says:

    Thanks. Great advice

    77 days ago

  • MadeByJaroslava

    Jaroslava Pleise from MadeByJaroslava says:

    So helpful tips. Thank you!!!!!

    77 days ago

  • Ilaurami

    Ilaura from IlfioccoBlu says:

    Absolutely usefull tips! Here it's breakfast time and I' m going to my "real" job, but I can't wait to came back home tonight and start a little brainstorming with myself! Thank you! Ila

    77 days ago

  • capitalcitycrafts

    Barbara Moore from CapitalCityCrafts says:

    Great advice, thanks for sharing!

    77 days ago

  • maryannemalisk1

    Maryanne Murphy from HandmadebyMaryanne says:

    Do what you love. Do it well......and people will find you:)

    77 days ago

  • SpinSpanSpun

    SpinSpanSpun from SpinSpanSpun says:

    Great advices ! Actually that's pretty much how I run my shop:) 4-5 types of yarns that I love making represent 75% of my business:)

    77 days ago

  • irenevdmeer

    Irene Florentina from 90six says:

    Great tips, thanks!

    77 days ago

  • JustineJewellery

    Justine Chabińska from JustineWorld says:

    Thank You so much for the great tips!

    77 days ago

  • janeeroberti

    Jane E Roberti from janeeroberti says:

    Perfect timing , as I (and many others) are rehashing & inventing new products this time of year. Very important to make samples & prototypes in cheaper materials, and keep a notebook w/ an accurate account of the cost of matrials and time / labor involved.

    77 days ago

  • jamieinwyoming

    JamieInWyoming from EpicEdibles says:

    My husband and I make candy and baked goods. We also own a DJ & Karaoke business. We bring samples of our new recipes to the karaoke shows and get feedback from our singers. It's a great way to test new product ideas, and to get local sales, because once they taste our goodies, they are coming back for more!

    77 days ago

  • helloandbehold

    suzie from HelloandBehold says:

    I'm developing 2 new products after almost a year as an Etsy seller - lots of prototyping and cost calculations for one, and researching textile printers for the other which will be an entirely new-to-market product filing a gap I uncovered while creating the current range in my store. Have essentially given up my day job to dedicate to the task, and sold my apartment to fund. Read - SCARY but EXCITING! Development TIP: Free online survey services like Survey Monkey are a great way to test images with friends/family and see what appeals most, to help direct your creative curatorial decisions.

    77 days ago

  • ByThaliaGr

    Thalia from Lavalian says:

    Very interesting tips. Thank you.

    77 days ago

  • Parisie

    Paris K from ParisiJewelryDesigns says:

    Great Detailed Information! Thank you! Paris

    77 days ago

  • LindasSmile

    Tiziana Beyer from LindasSmile says:

    Thank you so much for supporting us with such interesting advices !

    77 days ago

  • myriamoverton

    Myriam from LaFrogboutique says:

    Thank you so much for your advice, some seems so logical but I am not doing it! I really struggle with taking photos of my products, depending on the daylight, they never look the same, so any tips are welcomed <3

    77 days ago

  • LittleFrenchShop

    Eve from MyLittleFrenchShop says:

    I love this article. XEve

    77 days ago

  • patriciayapp

    Patricia Yapp from TheCountryTouch says:

    After being on Etsy almost a year, I still have so much to learn. I appreciate that this was written in language that is easy to understand. Lot of good tips that I can use. Came at a perfect time. Thanks so much. Pat

    77 days ago

  • Minkymoojewellery

    Amanda Botwood from MinkymooJewellery says:

    Great, logical advice. Much appreciated, thank you.

    77 days ago

  • papertreeshop

    Moon from papertreeshop says:

    Very useful! Thank you.

    77 days ago

  • laurabanuelos

    Laura Bañuelos from senorzoo says:

    Thanks, it logical and useful article

    77 days ago

  • matildeb

    matildeb from MatildeB says:

    Wonderful !! I need these 5 steps, because I thinking a new item for new collection!!! thanks so much very useful

    77 days ago

  • BlacknickSculpture

    Brian Blacknick from BlacknickSculpture says:

    Good advice. Especially # 4 - about not beating yourself up if your initial idea doesn't work out!

    77 days ago

  • ToteworthyDesigns

    Nancy Eckert from ToteworthyDesigns says:

    Informative and now it's back to the drawing board!!

    77 days ago

  • AlesandraParis

    Alesandra Paris from AlesandraParis says:

    Your information is very useful especially for a beginner like me! Thanks so much!!

    77 days ago

  • smallfamilies

    Julien Martinez from POTOKandFriends says:

    Thank you very much Audrey !

    77 days ago

  • Clarannie

    Annie from AnniesChicBowtique says:

    Very interesting information. Thanks for sharing =)

    77 days ago

  • MalvaDesignStudio

    Ela Czaplicka from MalvaDesignStudio says:

    Great advice! Thanks so much! :)

    77 days ago

  • luciblakk

    Ms.Luci Blakk from MsLucisHooDooHaven says:

    this is wonderful advice. Thank You!!! :D

    77 days ago

  • sjDamato

    sj Damato from 4PawsOfGold says:

    Thank you for sharing! Promotion is the most difficult for me - getting customers to know I'm out there! Thanks!

    77 days ago

  • ArteeLuarBookbinding

    Ana Ribeiro from ArteeLuarBookbinding says: Featured

    Thanks for featuring my planners. These are an almost perfect example of the points you're making. These planers started out as something else, something that I thought so I could use geometric shapes and colors, after being a prototype for something else for months, I made several changes, gave them another function and put them for sale in a very limited color edition. Almost from the beginning I had to alter the way that I was selling them and made them completely custom color, due to feedback from potential customers. Then this year I made more changes, added new product lines, changed the inside so they had many of the features asked for by my customers, added a new size. In conclusion, sometimes a product is always in evolution, I listen to my customers and I will always do so, because they know what they want! :)

    77 days ago

  • justinevacher

    Justine Vacher from jusdekiwi says:

    Thank you so much ! These advices are great ! I think this is all what we need now to start new collections with great new items for spring ! I really want to renew my origami's jewelries !

    77 days ago

  • sophiesknitstuff

    Sophie Le Cuiche from SophiesKnitStuff says:

    Great tips, I often suffer from knitting ADHD (= want to try lots of different things instead of focusing on 1 at a time), so the idea to paper bit is often skipped. I think I need to buy a nice notebook and start drawing my ideas.

    77 days ago

  • LisaDeluxe

    Lisa Davis from LisaDeluxe says:

    I initially went wrong at 'is there a market for your product' but I'm crawling outta that hole now! x GREAT article!

    77 days ago

  • link2sue

    Susan from SusansPrintShop says:

    Thank you for the advice!

    77 days ago

  • shazhee

    Shaz G from TheBabyBootieque says:

    Great article :) Just really hoping to make my first sale on Etsy soon

    77 days ago

  • shazhee

    Shaz G from TheBabyBootieque says:

    Great article :) Just really hoping to make my first sale on Etsy soon

    77 days ago

  • suomiifabrics

    Suomii Fabrics from SuomiiFabrics says:

    The most important question for me is if i can easily source my material!! As a seller of original african fabrics from Nigeria is not so easy to source many fabrics as often as i would, but i will try my best! :-) :-) :-)

    77 days ago

  • harburyhill

    Amy Harby from harburyhill says:

    Thank you for all the great information.

    77 days ago

  • Pommegranate
  • vrnchiggins

    Ronnie Higgins from HortyardHome says:

    Thanks for the good advice. I'm just starting out and I think I've been too focused on filling my shop rather than on developing a cohesive product line.

    77 days ago

  • byEngelis

    Norma Hernandez from byengelis says:

    thanks for the advice. I only been here for 3 months and i have a lot to learn.

    77 days ago

  • SusiesBoutiqueTLC

    SusiesBoutiqueTLC from SusiesBoutiqueTLC says:

    Great advice thank you. :)

    77 days ago

  • pieterdipaola

    Dora Didora from JewelleryWorkshop says:

    Wow, great ways! though very much pragmatic . Sometimes artistry comes out of a blue without all this , but I understand that most of the time I work like this even if I donot jot down anything on paper !

    77 days ago

  • TexturedINK

    Ankita Kejariwal from TexturedINK says:

    wonderful article...motivating and informative!

    77 days ago

  • TheRingsTheThing

    Rickson Sharkey from TheRingsTheThing says:

    Another great step is asking others what they think! When I was taking my Masters in jewelry I posted my prototype models on Facebook, Deviant Art, and Crafthaus, and got amazing feedback and points of view I'd never thought of before. Pay attention to where the feedback comes from and this can help with finding your target market. For example I've found Men make up a large part of my market, and I'd assumed it was women, but I get lots of feedback from Men, and Men buy jewelry for women! Also if you're sensitive be careful who you show early ideas to, because you can get discouraged. For example if I show my husband my ideas too early, I just get discouraged, because A. He's not my target market, and B. He's not an artist, so he doesn't understand the 'process', if it's not ready to sell, he has trouble seeing the potential. Try to show your work to people you know will be honest, but also gentle, so you have the confidence to keep going.

    77 days ago

  • mn9157

    Marisol N from MarisolNCreations says:

    Thank you for a great article. As a creative person who enjoys making all kinds of things, it's really hard to really narrow down what others make like. Just having started on Etsy, this information will definitely help me.

    77 days ago

  • hatsbyanne1942

    Anne Quinn from hatsbyanne1942 says:

    Thank so very much for the great suggestions! I'm working on new ideas as I write this, but don't know if any will take off. Thanks for getting us to think out of our boxes.

    77 days ago

  • Bravina

    Carmel Cucinotta from Bravina says:

    Thanks for the advice, especially about reworking your idea if the first time does not please you. That is where I am at present, working out the 'bugs' of a new design. I was going to give up on it, but now I will try again!

    77 days ago

  • knitknacknstuff

    Jessica C. from knitknacknstuff says:

    concise, practical, and crystal clear steps for success THANK YOU! ;-)

    77 days ago

  • Crazyhatqueen

    Patricia Brillhart from CRAZYHATQUEEN says:

    I guess we've all made mistakes. This 5 step process, if followed, should cut down on that. Being stuck with a variety of an item that doesn't sell is no fun. I am trying a clearance craft show to see if I can move a couple of dead products. We are working on a couple of new things right now so checking this out with you 5 step process would really help. Thanks.

    77 days ago

  • CutOutTheFun

    Mary Richmond from CutOutTheFun says:

    This is a well thought out and presented post. Thanks for writing it out so clearly and concisely. It is good to remember that not all our brainstorming ideas are great ideas and that not all products are going to be best sellers. For many creative people the process is more exciting than the finished product but as creative entrepreneurs we want a product that sells well, too.

    77 days ago

  • JustDarnCreative

    Kimberly Rybak from JustDarnCreative says:

    Very Helpful. Thank you :)

    77 days ago

  • JustDarnCreative

    Kimberly Rybak from JustDarnCreative says:

    Very Helpful. Thank you. :)

    77 days ago

  • mtngrlz

    Serena Hallowell from MtnValleyArtwork says:

    I have been trying to find my niche market. I can see how important it is to develop that. I like to paint all kinds of images, but that could lead to a shop going in too many directions. This advice has been one of the most useful for me since I began a few months back. When I first started, I didn't realize the amount of diligence it takes. I am ready to give it my all. Yes, there will be challenges, but hard work pays off!!

    77 days ago

  • JanieMarieDesigns

    Janie Marie Steckline from JanieMarieDesigns says:

    Great reading, I find my self going in different directions not focusing on one thing. This story has put me back on track to take some time to brain storm.

    77 days ago

  • nahir

    Nahil Andujar from nahir says:

    Great article! It's all about patience (never rush the process), determination (never give up no matter how many trial and error), and passion (love what you do). Know your products and your customers' needs like no one out there. I make new products daily, test them for weeks (even months), and then I decide which really work and make a difference. I find inspiration in Mother Nature, even all the ingredients I use come from her... It's NOT about making money, create something unique and enjoyable, money will follow.

    77 days ago

  • TeeStew

    Teena Stewart from SerendipitiniPet says:

    Good input. Some of my best ideas have come from working through boo-boos and using what I learned to either incorporate a new design or make a better product.

    77 days ago

  • BathNBeads

    BathNBeads from BathNBeads says:

    Great article! Thanks for sharing this information!

    77 days ago

  • craftereverafter11

    Angel O from AngelsHeavenlyItems says:

    Thank you for the advice. This is usually how things go, with lots of effort, imagination, some mistakes and a real passion for what you're offering!

    77 days ago

  • GlassPanes

    GlassPanes from GlassPanes says:

    Thanks for the great tips. Helps to see the whole process in writing.

    77 days ago

  • AudMod Admin

    Audrey says: Featured

    What wonderful, insightful comments! I love that so many of you mention custom orders as a source of inspiration and product development. While that wasn't a focus of this article, I agree it can be a wonderful product development tool, especially as your shop evolves. I also love the suggestion several of you made to use social media for your product testing phase. What a great way to seek out feedback!

    77 days ago

  • KnottedJewels

    Maria from KnottedJewels says:

    This is great advice and it comes at the perfect time for me. Thank you so much for this insightful information.

    77 days ago

  • beachartz

    Mona Lisa from beachartz says:

    Thank you, Audrey, for breaking it down. I have been working on perfecting the first pieces of my Spring and Summer jewelry and getting ready to start running with it. I can feel I'm on the right track with a "schedule" like this work with. Timely information as well!

    77 days ago

  • uclick

    Calle Thea from LePapierFaktori says:

    Thank you for the great article. Very informative...

    77 days ago

  • nonvrecouture

    nonvrecouture from NonvreCouture says:

    Thanks Audrey for sharing and helping me to remain focused. I appreciate the many tips you have listed and will use them in making my creativity become a successful business!!

    77 days ago

  • WindwoodDesigns

    Chris Miller from WindwoodDesigns says:

    Simple and clear. Thanks Audrey.

    77 days ago

  • twistedartstudio

    Annette from TwistedArtStudio says:

    Thanks so much for the great tips. I've only had my shop for a cole months now and am learning a lot. Love reading all the other peoples comments and ideas too. Looking forward to finding my way into running a successful shop. Thanks again.

    77 days ago

  • Laladesignstudio

    Lala Jewelry from Laladesignstudio says:

    All good steps to follow! Thank you!

    76 days ago

  • papierrivier

    papierrivier from PapierRivier says:

    Thank you for these great tips. We just started our shop, so this information is very helpfull.

    76 days ago

  • MaineFavors

    Kris Chapman from MaineFavors says:

    Good Advice. I agree to let your mind wander- but then you need to reign in your ideas and test, test, test your products. Do your research. I see so many "newbies" selling potentially unsafe products- bath & body, fragrance- I am sure it is without intent. It isn't as easy as whipping up a product in your kitchen one day and selling it the next.

    76 days ago

  • textilechicken

    textilechicken from textilechicken says:

    This post and the comments are really useful,i do so Love this etsy sharing and caring,helping other shops, Its so great to have in this crazy mass produced world thank you everyone and good luck with the ideas,shops etc. Again many thanks

    76 days ago

  • ruthbcanham

    Ruth Billings Canham from NahikuArtGlass says:

    Good ideas and fun to read. Thank you.

    76 days ago

  • Grandmaslinens

    Jeanie from ButtonsBaublesnBling says:

    Great advice when needed most. Thanks

    76 days ago

  • printsofheart

    Lisa from Printsofheart says:

    Great tips and lots to think about, thanks X

    76 days ago

  • SapoConcho
  • FeatherandBean

    Heather Feather from FeatherandBean says:

    Fantastic post! So good to have these reminders. It really pays to slow it down and develop products that match the vision.

    76 days ago

  • kokopelligirl

    Cheryl from kokopelligirl says:

    Thanks for this informative article!

    76 days ago

  • SanyoLouise

    Sanyo Ward from StyleHaberdashery says:

    Great tips...very useful, and I'll be sure to put it to action - thanks! :-)

    76 days ago

  • janetharvie

    Janet Harvie from janetharvie says:

    Most useful tips!! Interesting note that the custom orders lead you in different directions. I specialize in 1:12 scale dollhouse furniture. My customers lead me into 1:6 scale items for Barbie and Blythe. It is a whole new world! Fabrics and trims that will not work in the smaller scale are perfect for the larger scale. I am learning new things every day!! Loving it!

    76 days ago

  • Dogdohr

    Joanne Dohr from Dogdohr says:

    Great ideas. I have a very small audience for my choke chain necklaces, but I love them so much I am not going to stop making them!

    76 days ago

  • RomeoRomeo

    anna from RomeoRomeo says:

    Thanks for a timely reminder to break it all down into steps. I definitely agree with the part about the value of "custom orders' - some of my best sellers have come from ideas developed to meet a customers request/ special order. This is a great article for this time of the year when many of us are updating/re-jigging our shops. Thanks again, Ana

    76 days ago

  • TshirtOz

    TshirtOz from TshirtOz says:

    Thank you for the great information! Olivia

    76 days ago

  • art4ear

    Deborah from art4ear says:

    Great advice in this wonderful article!

    76 days ago

  • imolabynoemiimola

    Noémi Imola Barta from imolabynoemiimola says:

    Thank you, this list is very useful! :)

    76 days ago

  • hedgerowhandmade

    Ruth Fisher from HedgerowBags says:

    Thank you for this great advice. Like other sellers have mentioned earlier, I too get inspiration from custom orders which in turn develops into new designs and products for my shop.

    76 days ago

  • hedgerowhandmade

    Ruth Fisher from HedgerowBags says:

    Great advice, thank you. Like other sellers have mentioned earlier, I too get inspiration from Custom Orders which in turn allows me to develop and create new designs for my shop.

    76 days ago

  • hedgerowhandmade

    Ruth Fisher from HedgerowBags says:

    Thanks for this great advice. Like others have mentioned earlier, I too am inspired by my custom orders to develop new designs for my bags and cases.

    76 days ago

  • joycekropewnicki

    Joyce Kropewnicki from CozyComforts10 says:

    Thanks. Good advice. Working on some children's puppets. They are sure fun to make.

    76 days ago

  • shannonwilhite

    Shannon Wilhite from OurFieldofFelt says:

    Implementing these steps right away, thank you !

    76 days ago

  • maryeileenpatricia

    Eileen from glassesbyme says:

    Thanks for your interesting information. I've had hand painted glasses in my store for quite some time. I sold a couple of custom orders, They are of great quality but I can't see how anyone can find my store with so many of them out there. I'm using the advertising options but I can't seem to attract customers. What would a suggestion be to try to get my shop noticed. Some people have favorite my product and my shop but I can't seem to get the sales up. I have more to add to my store and will be working on that this weekend. If you have any suggestions for noticeability, please let me know your suggestions. Any suggestions would help.

    76 days ago

  • natharrison1

    Natali from DizzySheepUK says:

    Hi Eileen, few suggestions for you: -register as a team member (any one you like, or even few ..) -take part in games and promotions -create a treasury -favourite items of other sellers, your team mates -if you find an hour a day for a team work you do not need to pay for advertising options .... you will get much better outcome...

    76 days ago

  • MontclairMade

    Claire from MontclairMade says:

    I love research and development on new ideas! If they fail I learn and move on, no worries. True, custom orders are great resources!

    76 days ago

  • NauticalABC

    Rob Neff from NauticalABC says:

    I like these five sensible steps -- It can still be creative if you follow a procedure that drives to good products. Remember too, that a product is something you make to sell at a profit, not something that you can make because you can.

    76 days ago

  • seamsokay

    Georgia Anderson from GeorgiaGorgeous says:

    I think I've learned another little lesson here about marketing. Thanks1

    76 days ago

  • valeriakondor

    Valeria Kondor from ValeriaKondor says:

    oh yes! So thank you! I am in the developing and testing of my new product and these question fit so well!

    76 days ago

  • LittleGemsbyMel

    Melanie Pearson from LittleGemsbyMel says:

    Great advice, many thanks! I also agree with the one saying 'make what you love' that is where the passion for your business will come from and listen to your feedback whether good or otherwise. Your products need to evolve or the business will grow stagnant. Above all enjoy what you do!

    76 days ago

  • kwattphotography

    Kathy Watt Zawacki from ArtOnAJourney says:

    Thank you again Etsy for your continual tips in helping us be better sellers!

    75 days ago

  • mettaville

    Alison Koh from Mettaville says:

    Thank you for the advice, so great to be picking up new tips and lessons along the way.

    75 days ago

  • NaturaLLinens

    Carmen from NaturalLinens says:

    Good article Audrey, I think the key points like you said is to think outside the box. Researching to see if there is a market for your product is prudent but sometimes we may have to see about setting the trend and just try to make our own market. For us we've done both and we also continue to listen to our customers who have brought lots of ideas to our table and then offering them to others. Creativity makes our business that much more fun! Thank you Audrey.

    75 days ago

  • meredithamand

    meredithamand from ThePaperyCraftery says:

    Often, when a new design isn't going to plan, I discover a new technique to use in the future!

    75 days ago

  • thejarvis

    Shawne and Emily Jarvis from JarvisCo says:

    Wow, this is advice that actually works in the real world!! I have been a part of product development teams at my workplace and we can learn a thing or two from this arcticle! Thank you for the clear direction! Shawne

    75 days ago

  • tartersaucemike

    michael tarter from BurntEarthHorseHair says:

    Thanks Audrey this information will help me set up in 2014. You rock!

    75 days ago

  • annbre

    Annalisa from ClayBloomGioielli says:

    Great ideas! I like to experiment with new techniques and take inspiration from nature for my jewelry. I have so many ideas and I hope to transform them into something concrete.

    75 days ago

  • WinkArtisans

    WinkArtisans from WinkArtisans says:

    This is so helpful. Thank you!

    74 days ago

  • cheriedeparis

    Chérie de Paris from CherieDeParis says:

    Fantastic article! I often listen to customer requests and it also helps to play with variations on the listings to know what my customers will pick. It is sometimes hard to take the time to think outside the box, but the rewards are great!

    74 days ago

  • silentmeditations

    Maureen Stalma from silentmeditations says:

    Great advice, thank you.

    73 days ago

  • MoreEthicalDesign

    Antonella Abbrancati from MoreEthicalDesign says:

    I am a beginner seller, I have no other tips to add. I can really learn from your advice. These 5 steps and all your tips are fundamental, thank you very much.

    73 days ago

  • MoreEthicalDesign

    Antonella Abbrancati from MoreEthicalDesign says:

    I have no other tips to add, because I just started. I can really learn from your advice. These 5 steps and all your tips are fundamental, thank you very much.

    73 days ago

  • MoreEthicalDesign

    Antonella Abbrancati from MoreEthicalDesign says:

    Sorry I repeated for error

    73 days ago

  • staceytreasures

    Stacey Roth from staceytreasures says:

    This is the time of year I have more time to craft new ideas. I've started making bags out of Pendleton wool & gypsy bracelets. It seems my shop is always evolving.

    73 days ago

  • susanaredding9

    Susan Anne Redding from susanaredding9 says:

    Great article...lots of new ideas/focus...

    72 days ago

  • go2girl

    Kila Rohner from Go2Girl says:

    A very timely post for me. This is one I'll definitely bookmark.

    71 days ago

  • modekara

    Karen Lopez from ModekaraClothing says:

    Thank you for the wonderful tips.

    71 days ago

  • paperjamink

    PaperJam.Ink from PaperJamink says:

    thanks for sharing, I love the roaming eye of the maker, I too seek inspiration from all that surrounds me, its a beautiful world.

    70 days ago

  • myrmicadesign

    Myrmica Design from MyrmicaDesign says:

    Great advice! Thank you for inspire me!

    66 days ago

  • myblueskies13

    Janet Boyle from MyBabyLovesVintage says:

    Yes, the tree that doesn't bend in the wind breaks. Change is good. Embrace it, and flow with it. Another great article. Thanks!

    65 days ago

  • BonnetsBagsTreasures

    Lisa Marie - Kimberly J - Renee Jane from BonnetsBagsTreasures says:

    I agree with everything you pointed out in your article.

    63 days ago

  • jewelrybydesign54 says:

    Great article...have I forgotten how to think outside the box?? Time to get back on board...

    63 days ago

  • cindyjane8848 says:

    good article

    63 days ago

  • costicagal

    Constantin Galceava from PaintingsGalceava says:

    I learn from this!

    63 days ago

  • fabiusmaximus

    fabiusmaximus from fabiusmaximus says:

    Fabulous advice - and I agree with others that customers are central to this process. I wouldn't have dreamt of developing my baby shower decorations if a customer hadn't asked me for some smaller versions of my regular shoes, and now they form 90% of my sales!

    62 days ago

  • thepaperneedle says:

    Great information!! Thank you.

    62 days ago

  • indiePATCH says:

    great advice, has anyone followed these steps successfully. how did you do your research?

    62 days ago

  • saraheccleswasriley

    Sarah Eccles from FlumpyButtons says:

    Just started re-listing after a break, this has been a great article to read and to take on board, also some of the comments have been super helpful. I am looking forward to my businesses future on Etsy.

    61 days ago

  • uptownantiques

    Michelle from UptownAntiques says:

    Great tips and practical advice! As a seller of vintage items, it makes me stop and think about what I am listing.

    61 days ago

  • serenayufashion

    Serena Yu from PalaceJewelry says:

    One of my biggest interest is designing earrings. I have been designing earrings for years....I enjoy it a lot and I always wear what I made. After years of designing experience, my skills are improved. Until last year, I decided to use high quality materials such as gemstone and 14k gold filled wires to make my earrings. And now I have created my own brand and selling on etsy! :)

    61 days ago

  • andreaketchens

    Andrea Ketchens from PatsapearlsBoutique says:

    thanks so much for the tips

    60 days ago

  • gemforjoy

    gemforjoy from gemforjoy says:

    Great advice! I'm going to test out some new swarovski designs over the next week before I list them. Thanks.

    60 days ago

  • LadyLyBoutique

    Lady Ly from LadyLyBoutique says:

    Great advice... I love articles that offer advice about product development.

    60 days ago

  • Toosha

    Tom Moatty from Toosha says:

    Thanks for the article. Written so clear and professional , In a way it can be learned and implement easily.

    60 days ago

  • bagladytab says:

    This was very helpful....Thank you!

    60 days ago

  • bagladytab says:

    This article was very informative....Thank you!

    60 days ago

  • vikavictoria says:

    Thanks for the advice!

    59 days ago

  • Readesign

    Kathy Read from Readesign says:

    Wonderful article! thanks!

    58 days ago

  • lovelandp

    Pauline from LittleDaisyKnits says:

    Thank you,for the helpful advice!

    58 days ago

  • campbell6 says:

    A lot to think about...thanks for all the good advice.

    57 days ago

  • Hypetees

    Pistache Tees from PistacheArtists says:

    Good article! It's nice too see so many creative people in one place... our etsy sales have overtaken our ebay sales for the 1st time. Keep up the good work Etsy people!

    57 days ago

  • SabrinaBJewelry

    Sabrina from SabrinaBJewelry says:

    Great article!

    56 days ago

  • southshoreknits

    Lynn W. from SeastarKnitting says:

    Thank you - great advice! I found this very helpful.

    56 days ago

  • RRRanch4

    Rocking R Ranch from RRRanch4 says:

    Thank you! So glad I ran across this!

    54 days ago

  • AnnasPotions

    Debbie Miller from AnnasPotionsLotions says:

    Thanks! This was tremendously helpful! Lots to think about. Debbie, AnnasPotionsLotions

    52 days ago

  • AnnasPotions

    Debbie Miller from AnnasPotionsLotions says:

    Thanks! Great ideas! Lots to think about.

    52 days ago

  • englewoodfrontporch

    Melissa Miller from EnglewoodFrontPorch says:

    The articles I see featured here are good for the new artisans who are creating for an internet type of client. Those of us who have been creating longer than most of the artisans on Etsy have been alive have other issues yet to be addressed. I exhibited my jewelry at a craft fair for the first time in 1978. I have always drawn from my ethnicity and circumstances for inspiration and not current trends. On the odd times I have attempted trendy items they were disasters. My mom and I have had to quit the craft fairs for health reasons. We were quite sucessful but I can not get that sucess to translate to internet. I planned and aquired items to sell for six months expecting the same sort of sales. I started selling over the computer six months ago and still can't break even with all the fees! I even sell items at half of what I got at the craft fairs but then I get told since the price is so low it must be fake. How about some articles from artisans who have made a sucessful change to internet sales from face to face sales. I don't need to know how to change what I make. I would love to do custom orders and help restore family items like I always did only the forum of sale needs to change. I know I am not the only person who is having this problem. After all is said and done, the more I can make the more income for Etsy, right. Please help us 'old' guys out! I don't want to sound angry because I'm not. I am just frustrated to the point of exaserbasion.

    51 days ago

  • vintagelife

    vintagelife says:

    Interesting article! I will have to see how it applies to my new shop. Thanks!

    50 days ago

  • YorksLittleArtStudio

    Wendy York from YorksLittleArtStudio says:

    Thanks for the advice. I am in the process of adding variety to my shop so I am right at this point of figuring out what to sell next.

    50 days ago

  • ButterflyFeetShop

    Sherri from ButterflyFeetDigital says:

    Thanks for the information, helpful!

    50 days ago

  • jessandradinius says:

    Great ideas! Thank you!

    50 days ago

  • glendapurvis says:

    This actually came as a validation to my process right now! I just opened my shop and am having to rethink some things. Thanks for the read!

    50 days ago

  • MutoArt

    MutoArt from MutoArt says:

    I am a newbie as well. This time I am determined to put the time and effort into making this work, thinking and rethinking is a must. Thank you for the info!

    50 days ago

  • onedaysgracenz

    Deborah McGregor from onedaysgracenz says:

    My sister and I have an annual routine for working out what our new items will be. The ideas come from study of history books as our product (rosaries) is centuries old so we look to incorporate old ideas in new ways. Once we've worked out what design features we will, we go through all our sales for the past 12 months in each product group we sell, and examine what the common features are in the ones that sell well. Then we match our new design ideas with the best selling features from the previous year to come up with new products. We have found that the basic design features that create the best sellers do change over time in subtle but significant ways. Size of beads, type of center connector, style of cross, lengths of rosaries - these all are subject to fashion and it is important to keep the current trends in our new designs. This way seems to work for us.

    50 days ago

  • thebutterflyquilter

    Patricia Caldwell from thebutterflyquilter says:

    Great article! Love this. I tried something new this year and it seems to be working. A new product line and love doing it. I usually make three of my design to put in my store and see if it sells! That way I know if I have a market for it or not!

    50 days ago

  • annecorr1

    anne corr from modestly says:

    For me the key is authenticity. I think the shops that are producing goods they really believe in stand out. Then it helps to know what your own goals are - mine is not making sales; it is about retaining curiosity and staying interested in making. A platform really helps me to do that. The end sale is a bonus, but not the goal for me. I love the feedback from team members and customers, and making to commission was a new venture for me last year, which I absolutely loved. To be involved in a strangers engagement proposal in such a profound way was life enhancing. I like engaging in Etsy for all those reasons. Understanding SEO is the challenge I have given myself!

    50 days ago

  • GuidingLightGlass

    Lanie Mayabb from GuidingLightGlass says:

    Thank you for the article. I have found new in-site on design and use for my products. I also will pay close attention to custom order ideas in my line for spring and summer.

    49 days ago


    Heather Pugh from CUTIEDOG says:

    Thank you for the great tips.

    49 days ago

  • sofiatrinker

    Sofia Sanchez from Dedosen2 says:

    Thanks a lot! These is a very useful process

    49 days ago

  • darleneh5000

    Coleann Nuttall from ColeannCreations says:

    Very interesting, insightful, and helpful! Thank you=)

    48 days ago

  • lisabatchelor1

    Lisa Batchelor from LittlepiecesByLisa says:

    Thanks--I've been giving a lot of thought to this idea and these steps help.

    48 days ago

  • pvpviava10

    prissy from dahbudda says:

    Nice this really helped me out. I guess its back to the drawing board

    46 days ago

  • WalterSilva

    Walter Silva from WalterSilva says:

    Many of my items evolved from what customers wanted... Interesting to see the progression with the functionality too. Great tips here.

    42 days ago

  • segalsmith

    Ellen Segal-Smith from SeagullSmithJewelry says:

    great comments fron forum readers

    42 days ago

  • SunflowerGlassworks

    Mary Datwyler from SunflowerGlassworks says:

    Great tips and steps. I'm developing new products right now. It's so hard to wait it out when you're excited about getting it to the public, but so necessary. New product development has taught me patience again and again. It's worth the wait.

    42 days ago

  • lisahand1

    Lisa Hand from LisaHANDdesigns says:

    Custom orders get people purchasing - that's eye opening! My vision needs to be my customers vision. That's it! That's what my 3 month old shop needs! (now I just have to carve out time after my FT job...) Incredible products are great - I envision them being bought up - What's the key to go beyond being favorited to being sought-after?

    42 days ago

  • miloglass

    Paula Buckley from miloglass says:

    Thank-You for such great tips. My goal is too leave my full time job do what is in my heart. I have been working with glass for a long time and I continue to fine tune my work. But most of all I love what I do

    42 days ago

  • ExclusiefByVera

    Vera Tempelmans Plat from ItsVera says:

    Great article. I'm always looking for new designs to use with my materials. Creating is on going, it never stops. We must keep on coming up with new ideas. That's what keeps my Etsy shop fresh and why customers become repeat customers. Loving Etsy

    42 days ago

  • ButterflyFeetShop

    Sherri from ButterflyFeetDigital says:

    Thank you, this was a good read with helpful ways to get motivated!

    42 days ago

  • verakza

    Vera Kirkpatrick from VeraJayne says:

    Great points here! Thanks!

    42 days ago

  • jenidonald

    Jeni Donald from iMaJiniiQ says:

    Thank you for all the tips and advice...really helpful!

    42 days ago

  • chelseymccullagh says:

    Great tips, very helpful!x

    42 days ago

  • roserusso1

    Rose Russo from MuchLoveRose says:

    Though I am so new to Etsy- I love reading everything Etsy sends me. This is food for thought... Thank you for always helping us through our journeys.

    42 days ago

  • educationandmore

    Kare from TheFairLine says:

    Just last week I had a brainstorming session with 2 friends for my new products for fall and winter 2014 --- actually held it at a Starbucks and enjoyed a wonderful long morning sipping hot chai and discussing every aspect of new products! Now I have so many ideas that I am brimming with excitement over them!! Thanks for a great article! Kare

    42 days ago

  • BreeRichmondDesign says:

    I let my customers tell me what to design next. If I get enough custom orders for something, I consider creating a permanent listing based on those requests. I also pay close attention to which words people are looking for. If I have one thing tagged "circus" and it gets tons of views, I create more circus-themed items. Its a matter of demand and supply. :)

    42 days ago

  • dawnatkin

    Dawn Atkin from Lithology says:

    New ideas are my favorite part. I am always happiest sitting in the sun sketching. The problem I have is the time lag. As the article notes, inspiration to finished product takes significant time. I am currently very inspired by Spring colors and bright flowers, but by the time they work their way through the process, it will be late Summer. My latest work in my shop is all deep reds and blacks - Fall colors. Sigh. I need to either make the process faster or take 6 months longer. : )

    42 days ago

  • Caronia

    Karen Sholes from figmentsANDfragments says:

    Very tasty food for thought! I appreciate the information in this article.

    42 days ago

  • AbleAprons

    Erika Kelly from PortlandApronCompany says:

    This is such helpful information, and I love the reminder to not push it. There have been fabrics or styles that I thought, oh yes, this is definitely going to be my most popular apron, only to find out it wasn't at all. You just got to go with the flow and be open minded in this type of business. That's part of the reason I love it so much!

    41 days ago

  • trilliumbotanicals says:

    Nicely focused points, thank you! It's true most of my blends began as custom blends for friends or family that got great feedback! I was also just coming up with spring specials last night, so this has spurred me on! Thanks for providing structure and encouragement!

    41 days ago

  • PoppleStonePapers

    Betty Kelley from PoppleStonePress says:

    I love the comment about retaining a cohesiveness in your shop when introducing a new product, and also how mistakes can actually lead to creating new designs or product lines. I make paste papers and craft them into luminaria. I recently introduced a line of origami Masu nesting boxes from papers that I couldn't use for my luminaria. For example, they might have had a tiny bit of paint splattered on the plain side of the paper and the inside of my luminary pieces need to be perfectly problem for an origami box that has the white side of the paper permanently folded down. It was such great fun to develop a completely new product crafted from papers I had set aside for something that I was sure would eventually present itself!

    41 days ago

  • MyCatLucy

    Nancy Sideris from MyCatLucy says:

    I agree with the comment about custom orders. A lot of my ideas come from my own customers and I love that! It makes it more of a group effort and I just tweak it to my standards.

    41 days ago

  • MyVintageCharm

    Susan Kay from InHerOwnWords says:

    Great tips. Thanks for putting this together!

    41 days ago

  • eanjewellery

    Elizabeth Anne Norris from eanjewellery says:

    This is a great article for me at the moment as I need to develop some new designs. Thank you so much for the useful pointers.

    41 days ago

  • chris903

    Christine Ward from chris903 says:

    This article is timed perfectly! And I enjoyed reading through all the comments, occasionally veering off into various shops along the way. I have found many new products to favorite, and also a few new ideas for new ornaments I plan to implement soon. I have many interests, but trying to keep a cohesive shop is key. I'm afraid to have too many items that are too diverse. Thanks for all the great info!

    41 days ago

  • dot1234

    dot1234 says:

    This article has really helped me a lot, I was ready to start my own shoppe and after reading this I have decided to stop and take a step backwards and do some more revision and revise some items,,,,, thanks a lot......

    41 days ago

  • lovexlikexpoison

    lovexlikexpoison says:

    These were wonderful tips! I've always been a "wing it" kind of person who just made the kind of jewelry I would like myself. I never did "custom" jobs because I felt like it would take away from my natural process. But for the last few years I've listened a little more to feedback from my family and friends and gotten more creative thanks to their ideas. I'll be doing my very first craft fair this May and am eager to make new jewelry loosely-based on Market research and such. That way, I can still make things that are a reflection of me/my mood while also spicing things up and paying attention to what customers are interested in most in order to boost sales. ^__^

    41 days ago

  • Celticcatphotos

    Celtic Cat Photos Mary Catherine Campbell from Celticcatphotos says:

    Wonderful info! Thank You, Etsy!

    35 days ago

  • seedsplant

    seeds plant from seedsplant says:

    Thanks for the great tips. Helps to see the whole process in writing.Thank You, Etsy!

    35 days ago

  • nidhijain13

    Nidhi Jain from SunshineandDewdrops says:

    These are wonderful tips. I started out with a myriad mix of products in 2012 & at the end of it felt completely directionless... Its only once you figure out what you do best and can offer best is when you are able to offer amazing products in even more amazing ways...

    34 days ago

  • indigocanyonsoaps

    Jenn from IndigoCanyonSoaps says:

    I could not agree more with letting your mind "land in wild places." My experience has always been the off-the-beaten-path ideas seem to gain the most traction. Do what you love. Give your customers the best product you can and run your business with integrity. Success will follow.

    33 days ago

  • CinnabarAndSienna

    Rich Harvey from RichardHarveyAllsop says:

    some great advice here ;0))

    33 days ago

  • erinagifts

    Jennifer from ErinaGifts says:

    my entire shop came from inspiration from my photography hobby. I haven't successfully incorporated that with my products yet, but am always working with it. I love nature photography and studied business in school. I wanted to make a product that would put my photography to use and realized I could transfer it to jewelry. I started testing this idea with scrap booking embellishment materials as an inexpensive alternative while researching a professional way to copy similar effects from jeweler blogs and tutorials. I bought some blank jewelry pendants, resin, and scrap booking paper to take my trials to the next step and my first product was born. My products and passions are always re-inventing themselves and I love using Etsy as an outlet because of its organic and nature-inspired market. It does take time working on a new product. It's been almost a year since I began trying and many other great things have come from it. Thanks for the advice and reminding us that we aren't alone.

    32 days ago

  • Sewnyasbags

    Sonja Mcallister from SewnyasBags says:

    Thanks for outlining this process. Some of it I am already doing in my head, but will start putting my ideas on paper, and will examine more closely what my custom orders are.

    32 days ago

  • WellSelect

    Salvia from WellSelect says:

    THANK YOU!! its a very good tips in deed! I will keep developing my products and never stopped listening our lovely customer! Cheers! : )

    30 days ago

  • AmberSister

    Vineta designer from AmberSistersdesign says:

    Great advice, thank you

    27 days ago

  • splendorlocity

    splendorlocity from splendorlocity says:

    Thank you for this article... Great Advice. Also thanks to my customers for letting me create they vision. I just love when they ask me to do something for them that will make their day more special. It's all about them. Best wishes everyone! All the best!

    25 days ago

  • artcrown

    Liping Ding from Artcrown says:

    Great Advice, keep them in mind.

    25 days ago

  • Conoscentiart

    Patti Conoscenti from conoscentiart says:

    A great article! I find that Etsy provides a lot of essential and thought-building advice with positive support. Of all the various subjects of my paintings I accidently discovered that the city scenes I cherished were places others could also identify with, creating a bridge. These became popular talking pieces as well as sold art, which means more than money to me. Put your heart into what you do, whatever it is, so that whether it succeeds or not, you are content. I also vary my creativity working with natural and silk flowers to play with color patterns, textures and surfaces, which helps me keep fresh. When you take "side roads" you inadvertently enhance your main direction with unexpected discoveries. I'm very glad to be among dedicated craftsmen and women on Etsy.

    24 days ago

  • maurissabergman

    Maurissa Bergman from KoalaBabez says:

    I agree that you have to put your all into it and love what you do or it will never be "perfect" i always find myself trying to change my "style" but stopping myself because doing that makes me look at my projects as work and i dont like to think of my creations as work but as fun and something i love to do :) these tips are awesome

    23 days ago

  • patricepastel

    patricepastel from patricepastel says:

    always great advice for support on Etsy! My shop was born out of my affection for vintage fabrics. Although my product may not ground breaking, the materials I use inspire me for the next project while I may be working on a current one. It's always a work in progress for me.

    16 days ago

  • jonesartglass
  • AngeliteDesigns

    Patty Gillooley from AngeliteDesigns says:

    I agree with the test, test, test suggestion that someone made. My daughter is always very happy to receive a new bracelet. I know that if my bracelet stands up over time with her horse nibbling on the charm and clasp, and the rough conditions she exposes it to, that it is durable and practical. Plus, she offers me feedback on complements from her friends, etc. Testing your product out first is always great advice.

    13 days ago

  • jolilla

    Antonella Giannini from Bolgia says:

    Great article!

    12 days ago

  • LittleBirdWallArt

    Little Bird Wall Art from Littlebirdwalldecals says:

    Thanks for the great article!!!

    10 days ago

  • Lapetiteaiguille

    Patricia Garcia from lapetiteaiguille says:

    Un grand merci pour la lecture de cet l'article .Un bravo de Paris

    7 days ago

  • Lapetiteaiguille

    Patricia Garcia from lapetiteaiguille says:

    Un grand merci pour la lecture de cet l'article .Un bravo de Paris

    7 days ago

  • rhinestonedazzle

    Rhinestone Dazzle from RhinestoneDazzle says:

    GREAT INFO, Thank you so very much !

    4 days ago

  • luckystar2009

    Qichun zhang from Buzaitingle says:

    great advice! thank you very much!

    3 days ago

  • Radiantcollection

    ina ka from Radiantcollection says:

    Great article, very practical. Thank you etsy! :)

    1 day ago