The Etsy Blog

How to Find Your Target Market handmade and vintage goods


I’ve quit my day job twice. The first time was a disaster because I neither had a plan for or understood online marketing. The second time has been a success, because I now understand online marketing. I understand my true customers and how to create products tailored to their needs and problems.

When I first quit my day job in 2010, I tried to be all things to all people. I threw a lot of product links into social media without any nibbles. I was discouraged, frustrated, and — frankly — scared about my lack of revenue. As a result, I went back to work after seven months.

Determined to make my business successful, I learned about online marketing. Finding my target market, defining my niche market, and understanding my ideal customers made all the difference.

The Difference Between Target and Niche Markets

Target market is a group of potential customers who share characteristics related to your product. For instance, “knitters” could be my target market.

 Niche market further defines a target market. For instance, “beginning female knitters who love Etsy, ages 20 to 35, living in New England” is more defined.

When you define and understand your niche market, you can target your marketing efforts to that group of people.

Narrowing Your Niche Market

Further defining your niche market is crucial to finding your actual ideal customers — those who will become true fans for your business and products. A true fan wants to hear everything about your business, including sales, tutorials, and new product launches.

Posting product links 24/7 to thousands of non-targeted social media followers is unfocused and not likely to attract very many buyers. However, offering Coupon Codes for your mailing list of ideal customers is targeted and very likely to result in many sales.

I don’t need to tell you that promoting your business all day long is exhausting — it’s a lot of work for little return. Promoting is about me me me — your products. Marketing is about you — your customers’ needs and problems. When you know who those customers are, you know or can more accurately guess their needs.

How to Find Your Ideal Customer(s)

A target market is a group of characteristics, not a person. You can personalize your target market by creating your very own ideal customer, a fictional character with individual, human characteristics — a true fan that  you make up on paper or just in your head.

Then, instead of marketing to a group of people, you market to just one person, your true fan.

To create this ideal person, you need to dive deep into this persona’s psyche. There really is no right answer to who this person is, as long as your creation makes sense (for example, “a super modern fashionista who doesn’t knit” does not make sense for my yarn shop). Use this target market worksheet template to help you create your own ideal customer.

Once you’ve created your ideal person to market to, make sure you truly understand your customer’s needs and problems. How do your products fulfill and solve both? Your marketing should successfully connect your ideal customer’s problems with your products.

Engaging With Your Ideal Customer(s)

Write everything specifically to your ideal customer, from product descriptions to blog posts to emails. Use your customer’s perspective and address his/her needs and problems in your own voice.

Let’s work through an example:

Jewelry is a huge category on Etsy. Jewelry lovers have different needs (for example, metal sensitivities) and problems (for example, the perfect earrings for a special date).

How do you connect with your ideal customer who is a true fan of your particular style and construction of earrings, while addressing both her needs and problems?

1. First, make sure your photos are truly stunning, and that your text and keywords are specifically written to your customer from his/her perspective, using your authentic voice. Success Tips: Read these photography pointers and How to Write Enticing Item Descriptions.

2. How do your policies and About page measure up? Make sure both are also primed for your ideal customer. Success Tips: Read Creating Policies That Work and Tips for Your Shop’s About Page.

3. Write blog or other social media posts that engage (about how you problem-solve, behind-the-scenes glimpses, etc.), with keywords specific to your customer and links to your products. Success Tip: Read these social media tips.

4. Use your mailing list to draw people back to those blog posts as well as to your products directly.

5. Balance links to your products with valuable content.

When your potential customer turns into a real customer, start building actual relationships. Learn about their interests and needs by talking with them via your Facebook business page or at craft shows. You’ll be able to further refine your niche market while turning one-off customers into repeat buyers.

I thought there was a “trick” to finding your target market, then learned that finding my target market is just a process. Defining my ideal customer was key, as well as effectively engaging true via social media. As a result, when I quit my day job last year, I was able to support myself entirely with my handmade business, thanks to finding my target market.

You can find your own target market by creating and engaging with your ideal customer — I’d love to hear your insights and questions in comments.

Brenda Lavell is the owner, dyer, and designer behind Phydeaux Designs. She shares knitting and business tips on her blog,, and loves to share photos of her yarn and life on Facebook and Instagram.

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2 Featured Comments

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  • melissadonze

    Melissa Donze from TempletonsCloset says: Featured

    Thanks for the advice, but you mentioned your "customer list" more than once. My question is how do you actually find the target customers to interact with and create a list from? I have the ideal customer to target in mind, but where do I find them?

    1 year ago

  • phydeauxdesigns

    Brenda from phydeauxdesigns says: Featured

    Melissa (@templetonscloset), part of figuring out your ideal customer is figuring out where he/she lives online. What blogs does she read? Where does he shop? Which social media do they use the most? That's where you can start interacting. You can use your blog to publish posts that solve your target market's/ideal customer's problems / add value to their lives, then use social media to link back to your blog. If you have a mailing list (which I hope you do!), have an opt in form in a prominent spot on your blog, so that folks who connect with your content (your ideal customers) can sign up!

    1 year ago

  • WhisperingOak

    Quality Handmade Items from WhisperingOak says:

    Great article! Thank you for the great advice.

    1 year ago

  • carley465

    CAT Tillinghast from CATTATTING says:

    Very interesting article and I am looking forward to trying to put some of this in place. Thank you cause I think you have spoken to what my problem might be.

    1 year ago

  • SassySisterVintage

    Kim Strozewski from SassySisterVintage says:

    This is a really insightful post. Thanks for the info! I don't think there's any Etsy shop who can't use some type of help on identifying their markets.

    1 year ago

  • CoralHome

    Elizabeth Veres from CoralHome says:

    Wonderful tips! Very helpful for me as I just opened my vintage shop on Etsy. Thank you!

    1 year ago

  • KARozWoodworking

    KARozWoodworking from Rozemake says:

    Great tips...thanks for sharing.

    1 year ago

  • littlepancakes

    Melissa Pancakes from littlepancakes says:

    Sometimes I think I know my target market really well (they tend to be women 20-35 and sometimes men buying for those women) and then I'll get customers, usually in person, who really surprise me! Sometimes super fashionable older women will buy my jewelry and they look great in it. It just made me remember not to assume a certain customer coming up to my table won't be interested because of x y z. Online is a whole different ballgame and knowing who your buyers are is extremely helpful in getting sales.

    1 year ago

  • gossamer531

    Gossamer Tearoom from TheGossamerTearoom says:

    Very helpful and useful information. The worksheet is perfect for helping target who your customer is and why they need what you make.

    1 year ago

  • seaofwild

    Kathleen from seaofwild says:

    nice article, thank you for sharing, brenda. ♥

    1 year ago

  • sarahmoon503

    Sarah from Birchmoonrocksfibers says:

    Always, always appreciate the help, thank-you! Now I'm off to read the links...

    1 year ago

  • MayAvenue

    Margaret Kelly from MayAvenue says:

    Thanks for the worksheet & the tips! This is super useful and I look forward to working on it!

    1 year ago

  • StillVintage

    StillVintage from StillVintage says:

    I am so excited with this great article and the resources given. Thanks for the advice

    1 year ago

  • BigOakBranding

    Julia and Erin from BigOakBranding says:

    LOVE this article. Contact BigOakBranding for a custom logo or help with branding! We are SO very excited to have opened an Etsy shop and are anxiously awaiting our first client! Connect better with your target market and create an image for your shop with BigOakBranding. By the Etsy community, for the Etsy community!!

    1 year ago

  • NirvanaRoad

    Lisa from NirvanaRoad says:

    Great insight into focusing on a target audience! Thanks for sharing your success and tips. It would be wonderful to have full time income from an Etsy shop.

    1 year ago

  • JosieMaeArt

    Josie from JosieMaeDesign says:

    Great advice! thank you!!

    1 year ago

  • tessdillenberger

    Tess Dillenberger from TessInk says:

    appreciate the support & great ideas! thankx

    1 year ago

  • mattyhandmadecrafts

    Matejka Max from NattyMatty says:

    Much appreciated!

    1 year ago

  • agebo

    Ann Cosgrove from acbcDesign says:

    Great tips for new shops. Lots to take in and learn about. Thanks so much!

    1 year ago

  • ikabags

    IKA PARIS from ikabags says:

    Great tips !

    1 year ago

  • LetsAllMakeBelieve

    LetsAllMakeBelieve from LetsAllMakeBelieve says:

    Thank you! SO helpful :) I have lots of work ahead of me...

    1 year ago

  • nancyasper

    Nancy Asper from FolkArtByNancy says:

    Thank you so much for this great article. I'm new to Etsy and online marketing and need all the advice I can get. Thank you again

    1 year ago

  • DesignsByChristianna

    DesignsByChristianna from DesignsByChristianna says:

    Very helpful information. Thank-you

    1 year ago

  • ilochiel

    Isobel Lochiel from LochielKnits says:

    Really helpful and interesting article. I've downloaded the target market worksheet and will be working on this over the weekend. Thanks!

    1 year ago

  • Aristocrafts

    Aristocrafts from Aristocrafts says:

    This was so helpful! Great tips! "Promoting is about me me me — your products. Marketing is about you — your customers’ needs and problems." - so well explained and such an eye opener. Thank you for this great article!

    1 year ago

  • bagsbyhags45

    Marsha Bourquin from bagsbyhags45 says:

    Thank You for the great information, and for the worksheet as well!

    1 year ago

  • BellaPuzzlesToo

    Lara Braithwaite from BellaPuzzlesToo says:

    Great tips, Brenda!

    1 year ago

  • OneClayBead

    OneClayBead from OneClayBead says:

    What a well organized collection of marketing gems! Thank you for the time and expertise.

    1 year ago

  • baconsquarefarm

    baconsquarefarm from baconsquarefarm says:

    Coingrats on quiting your day job and figuring out what works for your business and now sharing your insights with all of us~ Wonderful article lots to absorb and try out, Thanks

    1 year ago

  • sarahfburns

    Sarah F Burns from SarahFBurns says:

    This is so helpful. I've been wondering what the trick is to find a target market and this never would have occurred to me. I'm looking forward to giving this a try. : ) Thanks!

    1 year ago

  • karlyrose1

    WhiteKittenCreations from WhiteKittenCreations says:

    Good article. I'm willing to learn all I can about online marketing.

    1 year ago

  • grantham831

    Grant Ham from GrantHamArt says:

    Hi Brenda, Many thanks for taking the time to write this article. There are certainly a few new things for me to think about and act upon. I hope you continue to do well with your business.

    1 year ago

  • pamquigley


    I feel like I just had a college class in marketing .Thanks so much ! Very helpful and insightful .

    1 year ago

  • darkpicketfence

    Sarah Lust from DarkPicketFence says:

    Thank you. Very helpful info.

    1 year ago

  • BPyarns

    BPyarns from BPyarns says:

    Helpful tips - congrats and continued success to you!

    1 year ago

  • seasidecloth

    seasidecloth from seasidecloth says:

    Interesting to me that 'having great photos' is a tip that is included in almost every good article on effective business strategies. NIce read - thanks !

    1 year ago

  • cujicoo

    CujiCoo from CujiCoo says:

    Thank you for the interesting article, I will focus more on my customers, and define my ideal customers. Thanks

    1 year ago

  • KalosKraft

    Shannon Phillips from KalosKraft says:

    Thank you so much for this post! I cannot wait to go through the articles you linked.

    1 year ago

  • AnnieHowes

    Annie Howes from AnnieHowes says:

    Brenda, you are pure genius! This is the most valuable article I've read on Etsy!

    1 year ago

  • CouthCouture

    Lindsey from CouthCouture says:

    Thank you Brenda! I think clarifying between promoting and marketing is so important. If you're unable to define your target market or solutions to their problems, it might be that you don't have a clearly defined purpose behind your line of products. Very valuable insights, and thank you for the instructions on how to move forward with this!

    1 year ago

  • theowlshop

    Becky from wanderandroar says:

    Some really amazing ideas here! Thanks for sharing...

    1 year ago

  • polarity

    Cat Ivins from polarity says:

    Excellent article Brenda- thank you for sharing your expertise- it's so nice to see you up here!

    1 year ago

  • MikiTillett

    Miki Tillett from MikiTillett says:

    Thank you for the worksheet and useful advice! I'm yet to define my specific target market, so starting by creating an ideal customer might be the way to go. I know that my ideal customer loves art, nature, and being good to the environment - now I just need to work on the rest of their personality...

    1 year ago

  • kclarkphotography

    Kim from KClarkPhotography says:

    Wonderful article Brenda- You've helped me believe I can do it.

    1 year ago

  • rukaanne

    Ruth Seiler from CraftsOfRuka says:

    Thank you for the advice now I know where to start on finding my target market.

    1 year ago

  • lapisbeach

    Lauren from lapisbeach says:

    Brenda- this is truly awesome information!!!! Thanks so much for sharing your knowledge with us!!!!

    1 year ago

  • LivingVintage

    LivingVintage from LivingVintage says:

    Great info. I think I have a different niche market for everything I sell.

    1 year ago

  • boygirlparty

    boygirlparty from boygirlparty says:

    awesome article -- so clear + thoughtfully explained. love the worksheet!

    1 year ago

  • Iammie

    iammie from iammie says:

    Thank you. :)

    1 year ago

  • imperfectconceptscom

    Tasha Robinson from ImperfectConcepts says:

    This is a great article. More people need to define their markets before them become exhausted talking to thousands of people. Find your niche market talk to them. They will become advocates that help bring others to your store.

    1 year ago

  • dellcovespices

    David and Patricia from dellcovespices says:

    Terrific piece, Brenda!!

    1 year ago

  • BucktoothedBunny

    Toni from BucktoothedBunny says:

    Thank you for sharing such valuable information with us, Brenda! This is so helpful. I love the worksheet!

    1 year ago

  • UnaOdd

    Lynn Lunger from UnaOdd says:

    Great tips Brenda! I need to buckle down and really determine my market ~ I have a sort of fuzzy idea lol ;^D Thank you for the helpful worksheet, and timely reminder!

    1 year ago

  • sylviabennett

    sylvia bennett from charliesjunk says:

    Thank you for the tips I am just starting out and can use all the help I can get

    1 year ago

  • ikabags

    IKA PARIS from ikabags says:

    Brenda :)) you :)) thanks again !

    1 year ago

  • theraccoonery

    Stephanie Puckett from TheRaccoonery says:

    Wonderful article, Brenda! Thank you so much for sharing your hard-won wisdom!

    1 year ago

  • bonjourpoupette

    Sofie Skein from BonjourPoupette says:

    This is such an excellent and valuable article - and thank you for the worksheet!

    1 year ago

  • MyAntarctica

    Nicolas from MyAntarctica says:

    Brenda, you have a way of really getting into the depths of what creates success and how to go about cultivating it. How to take charge and stop waiting for fate to step in. . . well done!! : )

    1 year ago

  • mazedasastoat

    mazedasastoat from mazedasastoat says:

    I don't like the idea of a template for a "successful" profile page. I think one of the joys of Etsy is to be able to read about people in their own voice & have respect for as much or as little personal information as they feel comfortable in giving out. In fact, I'm not comfortable with the whole idea of basing your own marketing on the successful ideas of others. If you do what someone else does then you lose your individuality, & you should be proud of what you do & who you are... not trying to copy others. This approach may work for items within a crowded market, but I work for pagans who are determinedly individual & generally defy all attempts at categorisation! :-)

    1 year ago

  • leahleaf

    Leah Moses from Yumyo says:

    thanks for the article! great advice!!

    1 year ago

  • necklush

    necklush from Necklush says:

    Thank you for the great article Brenda!

    1 year ago

  • ThreeBarDGifts

    Monica from ThreeBarDGifts says:

    Thank you for another helpful article! So much to learn!

    1 year ago

  • blackbirdtees

    Jody and Karl from blackbirdtees says:

    Such a great article, Brenda--useful, accessible, and not a single word wasted. Thanks for sharing!

    1 year ago

  • rarebeasts

    Brian McNamara from rarebeasts says:

    Very useful info, thanks.

    1 year ago

  • shavingkitsuppplies

    Joanne and Alex from shavingkitsuppplies says:

    You are so awesome, Brenda. Love your shop. And your willingness to share!

    1 year ago

  • mpaperarts

    Marianne Evenhuis from JewelryByMaeBee says:

    fantastic article and I LOVE the worksheet! So insanely helpful! Thanks, Brenda!

    1 year ago

  • KandiceInWonderland

    Kandice from KandiceInWonderland says:

    F A N T A S T I C !!! No surprise, knowing YOU, Brenda! Thanks for all of the brilliant advice - so helpful!

    1 year ago

  • patspottery

    Pat Parker from PatsPottery says:

    I remember doing something like this a couple of years ago, and found it very helpful in writing my Shop Announcement. I just printed up your handout and will do it again. I think it is time to take a second look:>) Thank you so much♥

    1 year ago

  • gescate

    Gino Escate from Gygante says:

    Thanks! it's very clear!

    1 year ago

  • fromLUCYwithLOVEwed

    Lucy from LucyLovesPaper says:

    I opened my shop a little over a month ago, and this is one of the most helpful articles I've read since I started. Thank you!!!

    1 year ago

  • thebuttonbird

    Katie Cusack from TheButtonBird says:

    I think my target market is strange people who love old things

    1 year ago


    June Corst from ThresholdPaperArt says:

    My shop has been open for just a week. I can see I'll need to back already - Yikes and re-work a few words or twenty. Thanks for the advice

    1 year ago

  • BlueTerracotta

    Laura Jacquemond from BlueTerracotta says:

    Soooo great, Brenda! I love your worksheet and all your detailed information!

    1 year ago

  • knitsbycaitlin

    Caitlin Edge from knitsbycaitlin says:

    Thank you so much, This is so helpful.

    1 year ago

  • willikers Admin

    Elizabeth says:

    This is probably one of the best articles I've ever read on the Blog. Thanks, Brenda!

    1 year ago

  • phydeauxdesigns

    Brenda from phydeauxdesigns says:

    I'm so glad that you found this information helpful and of value! One of the great things about finding *your* target market is that it's ... yours! When you really focus on your individual, ideal customer for your target market, you are more original, you don't have to worry about copying other people (or being copied), and you can revise your ideal customer and market as your lines evolve.

    1 year ago

  • BountifulWoods

    Colette and Kathlyn from BountifulWoods says:

    Very helpful advice, thank you. The worksheet will be challenging to complete, but I can see already how it can help.

    1 year ago

  • losethecurse

    Sara from HiraganaAmericana says:

    This article had great advice and got me thinking who my shop's target audience is. I'm in my 20s and love everything in my shop but my aunts in their 60s also collect the kind of things I sell. I guess it's harder for antiques to have an age-range, as vintage goods can mean funky, unique decor to one tattooed young Etsy-savvy netizen or a gift for grandma for a trip down memory lane for a previous generation.

    1 year ago

  • PoleStar

    Jennifer Juniper from PoleStar says:

    Fantastic article Brenda!

    1 year ago

  • byjodi

    byjodi from byjodi says:

    Brenda this is awesome!!! :) :) :)

    1 year ago

  • WildWomanJewelry

    Karon Dean from WildWomanJewelry says:

    thank you Brenda! great advice professionally offered!

    1 year ago

  • LinaNstich

    Lina Rodogianni from LinaNstitch says:

    Thank you! There is just sooo much to think about!

    1 year ago

  • ZionShore

    ZionShore from ZionShore says:

    Brenda this article is amazing! ♥

    1 year ago

  • betsybensen

    betsy bensen from betsybensen says:

    thanks for this, Brenda!!

    1 year ago

  • CelineH2O

    Celine H from CelineH2O says:

    Amazing tips, thank you!

    1 year ago

  • efayesart

    Efayes Art from efayesart says:

    Thank you for sharing your wonderful tips.

    1 year ago

  • tuckooandmoocow

    Sarah-Lambert Cook from SarahLambertCook says:

    Excellent article, Brenda!

    1 year ago

  • craftyintrigue

    Daphne from CraftyIntrigue says:

    I am glad to see this article. I have been struggling with finding and how to interact with my target market.

    1 year ago

  • mrvanessarose

    Vanessa Rose from SnapshotSeven says:

    This was tremendously helpful, thank you for sharing. I tried Etsy a while back and didn't dare consider any of the above. Hopefully this time around, with these helpful tips, I can make it a success!

    1 year ago

  • cocolitaboutique

    Marie-Claude from CocolitaBoutique says:

    Great tips, perfect timing! :) Thank you!

    1 year ago

  • klaradar

    Klara from klaradar says:

    Awesome,Brenda!! Thank you so much for sharing!!!

    1 year ago

  • BeadLady74

    Amy Spock from BeadsandThreadsbyAmy says:

    Great the worksheet.

    1 year ago

  • LisasFabricShop

    Lisa Aldrich from LisasFabricShop says:

    thanks so much for sharing. great advice to follow. :)

    1 year ago

  • TheOldVirginian

    Katy Jean from TheOldVirginian says:

    Great article! This is definitely the perfect starting point I needed to figure out who my target market and ideal costumer is. Instead of being discouraged, I'm beginning to feel a little excited now, thanks!

    1 year ago

  • CricketsHome

    Celeste - Crickets from CricketsHome says:


    1 year ago

  • deekish

    Deeksha Lakshmi from TheColorWagon says:

    Insightful article!! Thank you

    1 year ago

  • karmen2

    Karmen from PaganLights says:

    Hi Brenda, Your article is very well versed; excellent guidance and very helpful indeed. I've just launched PaganLights on Etsy and as a self representing artist I'm learning the skills of on-line marketing. Thank you.

    1 year ago

  • underneaththeoaktree

    Natalie Atkins from underneaththeoaktree says:

    A very insightful article. Defining a target market is something I have struggled with, but I will start putting your advice to good use. Thank you and well done on successfully quitting your day job :-)

    1 year ago

  • GoodAndOld

    Betsy Lewis from GoodAndOld says:

    Great information and thank you so much for the worksheet.

    1 year ago

  • SecretCityKnits

    Gwenivere from SecretCityHandmade says:

    I think that worksheet is going to help tremendously!!!!! Thanks for sharing your wisdom!!!!!!!!!!!!

    1 year ago

  • riajewelsandvintage

    ria from Riajewelsandvintage says:

    Thanks for this helpful advice. I will now read the links you have also recommended .

    1 year ago

  • TheMaineCoonCat

    edna may hanson from TheMaineCoonCat says:

    Very interesting! Giving this lots more thought too! thanks!

    1 year ago

  • bellabiondinella

    Dana Marie from BellasBoutiqueDesign says:

    Thank you for the worksheet and informative post!

    1 year ago

  • outoftheattic2u

    Barbara Ostashev from outoftheattic2u says:

    Interesting and thank you for the ideas

    1 year ago

  • chaaboo

    chaaboo from chaaboo says:

    Totally agree xx

    1 year ago

  • TMJewelryAndSupplies

    Torrie M from TMJewelryAndSupplies says:

    great article!

    1 year ago

  • rashmithakur

    Rashmi Thakur from RTStyles says:

    Awesome article! Very helpful. Thank you for sharing.

    1 year ago

  • barbararemensnyder

    Barbara Ricci Remensnyder from barbararemensnyder says:

    Good tips, but how does an artist go about targeting just ome group??? Art is so arbitrary, can appeal on so many levels, to such a diverse group???

    1 year ago

  • redgarage

    redgarage from RedGarage says:

    This has been a real challenge for me for years, I make very beachy kinda kick back lived in type of furniture, that you would expect would be in a beach house or a lake house but so many of my pieces wind up in New York high rises. So needless to say I will take your advice and see if I can narrow down who actually is my target market. Thanks for the read.

    1 year ago

  • modernfolk

    Jacob de Graaf from modernfolk says:

    This is such an awesome article: when I started Modern Folk in 2011, I started it making the things that I personally wanted to buy but couldn't find - so I guess in a way I've been my own niche market customer! I will definitely try and apply this more, and let this serve as a reminder of the importance of creating something for someone specific, and then trying to reach that person. Thank you!

    1 year ago

  • TheHoneycombKeep

    Mindy from TheHomespunArtisan says:

    LOL. Love the idea of marketing to a make believe ideal character. This should be fun! :D Excited to tackle the worksheet.

    1 year ago

  • WickedWaifFiber

    Morna Crites-Moore from wickedwaifFIBER says:

    This is a really good article - well-written and very insightful. I am going to do my best to follow this advice. One Big Challenge for me is that I have more than one shop and therefore more than one target customer. I'm really unsure how this will all unfold for me. Thank you so much for getting me to think seriously about this issue. :-)

    1 year ago

  • oui2reveille

    Reveille Kennedy from ReveilleKennedyart says:

    This sounds awesome! I will begin a new venture today!

    1 year ago

  • BigHelmetHead

    BigHelmetHead from BigHelmetHead says:

    Great article and very helpful points. Makes me rethink and try new approaches. Thanks for sharing!

    1 year ago

  • seastarglass

    Dafne from seastarglass says:

    Excellent article! Thank you!

    1 year ago

  • GoldenDaysDesigns

    Nancy from GoldenDaysDesigns says:

    Such great tips! Thanks, Brenda!

    1 year ago

  • Magisterian

    Natalie VonRaven from NatalieVonRaven says:

    Great tips & advice! There is so much to learn and so many different strategies to try sometimes it's hard to know where to start! I know it's a constant process of refining and this is a great place to begin! Thanks so much for sharing =)

    1 year ago

  • pierrmorgan

    Pierr Morgan from pierrmorgan says:

    This is fabulous. Thanks so much, Brenda, for these tips and your worksheet!

    1 year ago

  • ionesAttic

    Barbara from ionesAttic says:

    thank you! Throughout this article, the phrase "your mailing list" keeps surfacing. Developing a mailing list is confounding to me! Can you glean the list from past customers and then offer an opt out with each mailing? Murky waters...

    1 year ago

  • KarleenEberle

    Karleen Eberle from SourceCouture says:

    Great tips and advice! This a good exercise as I head into many art & maker fairs this summer!

    1 year ago

  • KarleenEberle

    Karleen Eberle from SourceCouture says:

    @ Barbara from ionesAttic: try a mailing service like MailChip. They have free plans, opt out services and offer a secure platform to protect your customers. You can also track statistics, opt out, etc. It's a little tedious getting started but you can do it!

    1 year ago

  • AudraTextileStudio

    Audra Zili from AudraTextileStudio says:

    Perfect article! Thank you,Brenda!

    1 year ago

  • BarkingDogBlanket

    BarkingDogBlanket from BarkingDogBlanket says:

    Great article, thank you for sharing. I think I will post more behind the scene type things I think you are right, your clients are interested in you and your shop, products. Continued good luck to you ; ))

    1 year ago

  • TwistedThreadAndHook

    Magdalena Marsh from TwistedThreadAndHook says:

    I just started heading in this direction - trying to find my target market and promote it to them. Promotions to "everybody" is just not working for me, and is proving not to be worth my time. This article (the worksheet is great!) really clarified best way to go about it. Thanks, Branda!

    1 year ago

  • frenchfeatherdesigns

    Karen from frenchfeatherdesigns says:

    Thanks Brenda for the great advice. There's a lot of take away in what you said. You explained it very well as to how to find my "ideal customer". I've always had a shot gun approach to getting my customer base but instead I really need to use the riffle approach and narrow in on that specific customer, my "ideal" customer. Plan to use the worksheet. Thanks!!!

    1 year ago

  • monbon19

    monbon19 from MINTJULEPdesign says:

    I'm delving into the Online Marketing world for the first time now, and this just raised a few good points for me to think about. Thanks for sharing! It's so hard to figure out how to stand out from thousands of other jewelry makers.

    1 year ago

  • pagehirst

    Alice Hirst from PageHirst says:

    Thank you Brenda. Seems I still have a lot of work in front of me. Great article.

    1 year ago

  • AndreaBacmanJewelry

    Andrea from AndreaBacmanJewelry says:

    Super interesting, Thank you !

    1 year ago

  • lcvinyldesigns

    Leigh from LCvinyldesigns says:

    Thank you, Brenda. Great info! I'd also love to hear more about mailing lists - how often to send something out, what to include, etc.

    1 year ago

  • Daniblu

    Daniblu from Daniblu says:

    Great! Thank you Brenda!

    1 year ago

  • megancreates

    Megan Carty from MeandWee says:

    Sigh. This is my biggest struggle; thanks for sharing the great tips!!!!

    1 year ago

  • crown1001

    P from MaxplanationPhotos says:

    great article

    1 year ago

  • SoftForest

    Betty Heppner from SoftForest says:

    Thank you so much for this post, it made me look and realize I hadn't done an about page for my shop. Had a blast doing it, just wish I wasn't always the one behind the camera! Maybe this will help my sales which have tanked in the last 6 months for no real reason that I can pinpoint.

    1 year ago

  • elizabethforster

    elle and belle Forster from elleandbellejewelry says:

    Thank you, Brenda! This is something I need to do! I've been trying to be all things to all people hoping that I might attract more buyers. I think with jewelry you need to be able to narrow the target even further because of the many, many different types of jewelry designs and materials. Maybe just picking one style I really love and targeting that market is what I need to do. But I love so many different styles. :) Glad it worked out well for you.

    1 year ago

  • carolynfrench1

    Carolyn from SWFLOORQUILTS says:

    Thanks! for the info Brenda. Due to health problems, my shop was closed for a long time. I have now reopened it, and will need to attract my customers all over again. I'm terrible at marketing, but will certainly give your advice a try. My craft of "floorquilting" has always been a hobby, and is certainly a newer craft, but now I am just starting to sell the images of my floorquilts, and will need to redefine the customer.

    1 year ago

  • kat4526

    kathryn Hansen from kathrynhansenart says:

    I have tried honing in on my ideal person/buyer before...i think after this past couple of years i have a better feel for who my clients are and will try out your worksheet. Fine art I think is a bit harder to define as my FB fans are much younger (according to stats) than the people who actually end up buying my art. But I am willing to give it another try as this is the third article this week I've seen about the I think the Universe is trying to tell me to try again!!

    1 year ago

  • sunniehoward

    Sunnie D'Elton - Howard from MyFrenchSailor says:

    Terrific article! Thank you Brenda x

    1 year ago

  • schmitterika

    Erika Schmitt from VintagebyErika says:

    This is great advice that comes at the perfect time for me. Thanks for the support Etsy!

    1 year ago

  • JillianReneDecor

    Jillian Carmine from JillianReneDecor says:

    Great info, Brenda! Thanks so much for putting this together for us.

    1 year ago

  • Colorstorm61

    Kim Marlene from Colorstorm61 says:

    Some good stuff; as a newbie I see value in this help. Tkx

    1 year ago

  • BohemianDelMar

    BohemianDelMar from BohemianDelMar says:

    Thanks for the pointers especially the template.

    1 year ago

  • wearlovenow

    Becca Koopmans from wearlovenow says:

    Fabulous help here...thanks for adding the worksheet!

    1 year ago

  • lindsaycroft1

    Lindsay Croft from Excusezmonfrancais says:

    Thanks heaps for the insight, I know my target audience should be newly weds/ new mums & those needed thoughtful & personalised wedding/baby gifts but I need to better start thinking about how to better appeal to this market! Any tips from those aiming at this market would be much appreciated! Thanks!

    1 year ago

  • Justinesjewelry4U

    Justine Redman from JustinesJewelry4U says:

    Thank you Brenda for sharing this info, I've really got alot of work to do, and just reading your article has definitely put me in the right direction. I just opened my shop in Oct. and have only had 6 sales, alot of local sales but not on-line sales. Hopefully this will all change!!!!

    1 year ago

  • sandcanyonjewelry

    Jane Brown from SandCanyonJewelryLLC says:

    First of all--I love the name of your shop! Thanks for all the time you put into writing the article and creating the worksheet. Now I just need to put all your advice into action!

    1 year ago

  • RockhoundPets

    Lauren Rolfe from LaurenRolfeJewelry says:

    I have been doing what you described IN BETWEEN your two quitting your day job moments :) Thanks for helping to get me focused!

    1 year ago

  • ArtinOregon

    Monya Neal from ArtinOregon says:

    Thank you, Brenda! I've been doing all the wrong things and wondering why my shops don't take off. Again, thank you. I will start filling out my worksheet today!

    1 year ago

  • EmeraldPixie

    Lisa Alcala from MoonWishJewels says:

    Thank you! A very enlightening article. Finding my market is really something I need to do :)

    1 year ago

  • Urbanknit

    Dolapo James from Urbanknit says:

    Fantastic write-up and great worksheet. I actually find that I have more than one ideal customer. I have created 3 based on past customers and repeat customers. I have also created a fourth for 'ideal future customer' for a new product I am developing. These exercises are invaluable as they really give you great focus.

    1 year ago

  • melindascrochetbits

    Melinda I. from HandmadeByMelindaI says:

    Thank you so much for this article!! All the information I was looking for in one spot with links provided!! Thanks again and congrats on becoming your own boss!

    1 year ago

  • Joycesknitwear

    Joyce Strangeway from Joycesknitwear says:

    Thank you Brenda for sharing your ideas and pointing out the right direction. I will be filling my worksheet out and hopefully get things right this time!

    1 year ago

  • natashawing

    Natasha Wing from bumcicles says:

    I like the idea of picturing your ideal customer and talking to her as a friend in your listing. Like for my bike seat covers, I think of a fun cruiser bike chick who likes accessories to express her uniqueness.

    1 year ago

  • bgrkid64

    Arthur and Michelle Gonzalez from AMGCraftsandPhotos says:

    Food for thought. Thank you.

    1 year ago

  • eileenblodgett

    Eileen Blodgett from EileenBlodgettArt says:

    I am constantly amazed at the new things I glean from these posts! Thank you, Brenda

    1 year ago

  • StitcharooEmbroidery

    Laurie Longanecker from StitcharooEmbroidery says:

    Brenda, that - for me - is an amazing article. Sometimes you just need the light to click on, and you just handed me a light switch!! THANK YOU!

    1 year ago

  • nancydeflon

    Nancy de Flon from NancydeFlonPhoto says:

    The most potentially helpful Etsy advice article I've ever read. Thank you!

    1 year ago

  • annk7

    Ann Kelly from ClayBirdsandMore says:

    Thank you Brenda, Your words, 'imagine your ideal customer' opened a door for me. Now I feel more able to go ahead in this new adventure. Thanks, Ann

    1 year ago

  • LivSkallagrim

    LivSkallagrim from FiddleEarth says:

    I know lots of people have said this before me, but thanks a lot for this post! Now I need to go and use all those promo tips on my shop, which specialized in Lord of the Rings miniatures and chain mail jewelry. Hopefully, I'll attract plenty of artsy, geeky, history-loving people just like myself!

    1 year ago

  • ashleawheeler

    Ashlea Wheeler from StationeryPolkadot says:

    Thanks Brenda for sharing your tips. It's so hard to know (or to find out) this kind of information without actually having quit your day job and experienced it for yourself. I hope to follow your lead!

    1 year ago

  • flomopandbaka

    Kenya Finley from FlomopStudio says:

    Thanks so much for the article... every little bit helps us get going!!!

    1 year ago

  • smileyc2020

    Carri from CarrisMatchABow says:

    Thank you for the wonderful advice!

    1 year ago

  • creatonsbyjanetjewel

    Janet from CreationsByJanetUSA says:

    Thanks for the wonderful informative article. After 2 years I am still reworking my shop. I'm loving the worksheet. This will help me tremendously! Now I realize the difference between promoting & marketing. Thank you :)

    1 year ago

  • bunnyandbearcalgary

    Karen from ABunnyandBear says:

    fantastic article, thank you. There always so much to learn and so little time! aaahhhh karen xoxo

    1 year ago

  • UnexpectedTreasure

    UnexpectedTreasure from UnexpectedTreasure says:

    Very clear and concise information. I'll have to redo many of my photos as well as use your worksheet. I originally thought my target market was all women who like small bags and coin purses. But I can see now that that's much too broad. I have a lot of work to do. Thanks again for a very well written article.

    1 year ago

  • NYBhair

    Rene' Michelle Floyd from NYBhair says:

    Your article was easy reading and very doable. Thanks for sharing. Now to apply the wisdom is the very next step!

    1 year ago

  • onlymadeonce

    Carol Wagner from EclecticBead says:

    Thank you! I will work on some of you key points!

    1 year ago

  • AlteredStateofTin

    Patti Koosed from AlteredStateofTin says:

    Thank you for the tips I will be working on the worksheet tonight! Thanks again

    1 year ago

  • FreshRetroGallery

    Elizabeth Knaus from FreshRetroGallery says:

    My target market is a person who has (or had) a mother and a father and a few grandparents. If they don't already have children, they are either pregnant or soon to be a father. They have a strong sense of the importance of family and respect for their elders. My niche market are the folks who are into genealogy just for the fun of it or religious beliefs. These are busy people who shop online and appreciate finding unique, inexpensive gifts for a wide variety of people in their lives. They realize this gift may help enrich their own knowledge about family history, shows respect and will be a valued heirloom. Besides my primary product family tree, my shoppers are sentimental and often appreciate vintage, so I offer variety in an eclectic setting to spice it up a bit. Thanks, Brenda, for the inspiration to rethink writing.

    1 year ago

  • ATalentforDesign

    Joana from JoanaMirandaStudio says:

    Thank you so much for the great advice and for sharing your worksheet! I've Tweeted your post (@jlmstudiodesign) and plan to take your tips to heart.

    1 year ago

  • TroisTortuesTetues

    Carmela from LittleMelaDesign says:

    Very interesting. I'm happy that I already do some of the points you gave. Still have much to do. Thanks for all the good info.

    1 year ago

  • bluestillwater

    Cindy from SweetStillwater says:

    Now that my shop is up and running, I need to focus on marketing. Thanks for the useful info.

    1 year ago

  • cindygonzalez

    Cindy Gonzalez from CindyGonzalezStudio says:

    Thanks, Brenda, for this very insightful article. Really appreciate the worksheet, too. This Etsy newbie's got some homework to do tonight!

    1 year ago

  • mybeadsandbooks

    Tammi Mossman from mybeadsandbooks says:

    "Thank you" x 1,000!

    1 year ago

  • FatCatCrafts

    Kathleen from FatCatCrafts says:

    Very helpful! Thanks for sharing your advice. Can't wait to start working on my worksheet!

    1 year ago

  • FatCatCrafts

    Kathleen from FatCatCrafts says:

    Very helpful info! Thanks for sharing your advice. I can't wait to start on my own worksheet...maybe it'll get me a step closer to quitting my day job, too!

    1 year ago

  • SiameseDreamDesign

    Barbara and Amy from SiameseDreamDesign says:

    Great advice and a great exercise, thank you. I would add, don't for get to give that fictional customer a personality as well as general attributes like age and gender. Our target customer is very visual for example. They don't respond well to lengthy FB or blog posts, but give them pictures, colorful pictures and they will react and engage.

    1 year ago

  • LuludiLivingFrames

    luludi living art from luludilivingframes says:

    very insightful and extremely helpful especially for a new business like mine that has introduced a new concept and is trying to find that target. thanks so much for taking the time to give the tips and the worksheet!

    1 year ago

  • karenlorraine

    Karen Lorraine from ArtbyKarenL says:

    Thank you for this practical, user friendly article. I especially like the advice to create my ideal customer to determine what traits make up my target market. I create fine art & have always had a rough time in this respect. I now, finally, have a strategy that will help a ton.

    1 year ago

  • INeedAStitch

    Katy from INeedAStitch says:

    great advice- thanks!

    1 year ago

  • emily8150

    emily from emilyemilyjewelry says:

    thanks for your sharing,Brenda. i openned etsy shop two monthes , and feel can find the slimilar the situation with you ,and also feel depressed because online marketing is totally new way for me , and skill , social media through to see your sharing and expierance ,more and more understand it is normal do not know how to do at the beginning , and the point is know what is important , for your post i can know need define the niche market and target market ,anbd how to , and excat and more narrow , they are a group , but it is also looks one person , what is the same of the their character , ask my deep voice , i think the last is : find my self is what , and what i like , and how can i define myself , so decide to a little time to find this , and at the same time learn the tips you mentioned to express . thanks again !

    1 year ago

  • watermediaworks

    marcia from watermediaworks says:

    Wonderful tips - thank you! I've already started tackling my worksheet and am finding it a fascinating exercise!!

    1 year ago


    Tiana Bhada Scott from TheOrganicAdventure says:

    Thank you for sharing, Brenda! I just started researching niche marketing this week so I'm very grateful for this info. I also like your thought: "Promoting is about me me me — your products. Marketing is about you — your customers’ needs and problems." We all want to be successful of course, but shameless self-promotion just feels like such a bad fit for me. Being able to think of how I can fill a need for Others motivates me Far more. Thanks for the clarification of what I was feeling.

    1 year ago

  • joycekropewnicki

    Joyce Kropewnicki from CozyComforts10 says:

    Very good advice. I was approaching my products by creating quilts I wanted to make from available materials recycled from years of collecting instead of creating what colors and types of products customers really want. This is a whole different approach to marketing. Thanks so much.

    1 year ago

  • Inagaki

    Gin from Inagaki says:

    I think I will end up finding a lot of people like myself! Because when I try to think like my target customer, whose mind will I think like, besides myself?! But thanks, this article makes me think. Something like trying to personify our ideal customer, and sell to her/them.. Thanks, I love this post!

    1 year ago

  • PatternsAndSuch

    PatternsAndSuch from PatternsAndSuch says:

    One of the most interesting and helpful blog posts! Thanks. :)

    1 year ago

  • bleedinroses26

    Ann Williams from AWtableware says:

    What a great article. I think I am one of those who targets the boarder community. Time to tackle my niche!

    1 year ago

  • luba100

    Luba from inkandbrushprints says:

    Thanks for the article. I read very same information somewhere else a few weeks ago and actually I interviewed a friend of mine who bought several things from me. She was very candid and gave me a great insight into her thinking process and her fears and aspirations. She is my target customer and it has made my task to fine tune my shop to her significantly easier. Working on making changes is what will take some time.

    1 year ago

  • melissadonze

    Melissa Donze from TempletonsCloset says: Featured

    Thanks for the advice, but you mentioned your "customer list" more than once. My question is how do you actually find the target customers to interact with and create a list from? I have the ideal customer to target in mind, but where do I find them?

    1 year ago

  • MsBsDesigns

    Ms.B' from MsBsDesigns says:

    Great article. Appreciate all the helpful information.

    1 year ago

  • 2ndHandMade

    Serena Lee from 2ndHandMade says:

    Thank you for your words of wisdom and advice. As a beginner, I thought the process was to make sales first and then figure out who your ideal customer was. But now I see that I had it all backwards and that we need to start out with an ideal customer in our head and then market to him/her. Thanks for this great advice!

    1 year ago

  • phydeauxdesigns

    Brenda from phydeauxdesigns says: Featured

    Melissa (@templetonscloset), part of figuring out your ideal customer is figuring out where he/she lives online. What blogs does she read? Where does he shop? Which social media do they use the most? That's where you can start interacting. You can use your blog to publish posts that solve your target market's/ideal customer's problems / add value to their lives, then use social media to link back to your blog. If you have a mailing list (which I hope you do!), have an opt in form in a prominent spot on your blog, so that folks who connect with your content (your ideal customers) can sign up!

    1 year ago

  • FiveTimesBlessed

    Nancy Mills from FiveTimesBlessed says:

    Thank you Brenda... appreciate your wisdom!! Nancy

    1 year ago

  • marcgounard

    Marc Gounard from marcgounard says:

    Thanks for sharing...

    1 year ago

  • MyLiLBoutiqueEtc

    Debra Smith from MyLiLBoutiqueEtc says:

    That's some good advice. Thanks!

    1 year ago

  • MyLiLBoutiqueEtc

    Debra Smith from MyLiLBoutiqueEtc says:

    Very nice. Thanks.

    1 year ago

  • paolaaguilar

    Paola from BySoBeautiful says:

    Great tips. Thank you so much!

    1 year ago

  • SleepyHed

    SleepyHed from SleepyHed says:

    Brenda - this will completely change my approach. Thank you!

    1 year ago

  • byvala

    Barbara Pater from byvala says:

    Super helpful article, really a must read!

    1 year ago

  • CrystalPearl

    CrystalPearl from CrystalPearlJewelry says:

    This has got to be one of the most helpful articles I've ever read on Etsy. Super useful. Thanks so much!

    1 year ago

  • dbandora

    Dorit Stern from DoritSternMagnets says:

    The worksheet is grate! I've just realized i should start using my Pinterest account! Can someone tell me me if i should define my ideal customer as the buyer or as the one who gets my products (magnets) as a gift? There is some correspondence between these two, but not necessarilyץ

    1 year ago

  • Quilrdil

    Quilrdil from Quilrdil says:

    Great article with lots of practical tips! Thanks for sharing.

    1 year ago

  • MissPeggysVintage

    Janae Evans from MissPeggysVintage says:

    Great tips! I'm going to look at the worksheet now! thanks so much.

    1 year ago

  • chez2

    littlebluefrog from HomeofLittlebluefrog says:

    Thanks Brenda, I have so much to learn and this has put me in the right direction.

    1 year ago

  • DaniiMH

    Gatinela from gatinela says:

    Etsy can be such a challenge! I actually asked about this topic a couple of weeks ago on a team. I'm definitely going to try out the "activity" and hopefully find my ideal customer! Thank you for the great advice! :)

    1 year ago

  • LisaDeluxe

    Lisa Davis from NoDittoDesign says:

    Thanks Brenda - so much to do - so little time. Knitting or making knitters supplies is a fairly obvious target market - but Jewellery not so. I have no idea who my target market is - just that they don't seem to be on facebook! On wards worksheet in hand!

    1 year ago

  • jackiematelski

    Jackie Matelski from ToastCeramics says:

    Thank you for sharing your wisdom- the worksheet is incredibly helpful!

    1 year ago

  • GardenDaisiesStudio

    Katie from GardenDaisiesStudio says:

    Thank you for the wonderful information Brenda. I've been struggling with my target market lately and am sometimes surprised at who finds my items at craft shows. Hopefully this will help the online side. I've started to wear my jewelry everywhere

    1 year ago

  • BeachJive

    Susan Plante from BeachJive says:

    Thanks for the inspiring information! I feel I know my ideal customers but will enjoy using the worksheet and helpful links so I can narrow this down. I am new to Etsy so I still have a lot to learn.

    1 year ago

  • leerowland

    lee rowland from peartreespace says:

    Great information, Brenda! Thanks for sharing your experience. I love the target market worksheet you included. Looks like I've got some homework to do!

    1 year ago

  • olgachijevsky

    Olga Chijevsky from GoldDragonMegaMall says:

    Thank you Brenda for very good information.

    1 year ago

  • TonawandaCreek

    TonawandaCreek from GhianniModBarWare says:

    i needed this

    1 year ago

  • BSBoutique

    Bobbie Smith from BSBoutique says:

    Extremely helpful!!! Thanks so much for taking the time to share your experience with those of us still struggling.

    1 year ago

  • thetoymakersdaughter

    thetoymakersdaughter from thetoymakersdaughter says:

    Wow! Just what I have been looking for... Thanks so much for such a complete article and great resources. I have been looking for something like these clear, step by step plans to tackle the market(s), both target and niche! Great article with super hints, worksheet, and other helps, especially social media..

    1 year ago

  • steventu

    Steven Tu from CreativeBySteven says:

    very helpful advice, thanks!

    1 year ago

  • AmyCuevasSchroeder Admin

    Amy Schroeder says:

    If you're interested in reading some good tips about email newsletter marketing, check out this post on The Seller Handbook blog: Top 10 Marketing Tips From Full-Time Sellers

    1 year ago

  • umeone

    Linda Sapp Long from umeone says:

    Thank you for the great advice! We hear about finding who your Target Market is but, I never knew the process. Tara (my imagined person) is hard working climbing that corporate ladder, she is 30 years old, gives back to her community, lives and works in a land locked area. Take a vacation every year to the Beach, anywhere tropical and and laid-back. She dreams of the day she can escape the Corporate Jungle to some far away Tropical Island. She appreciates Art and understands the feeling that Art can evoke. She needs that ceramic Island on her bookcase, that every time she sees those Palm Trees, she is transported (if only for a moment) to her dream life, her blood pressure drops, she breaths in the sweet salt Ocean air and can't wait for just one more Rum Concoction at that fabulous little Tiki Bar! Well, at least that's what I envision! Cheers!

    1 year ago

  • freedesignsee

    Dasha and Natasha from TheSoftHands says:

    Really appreciate the article, and some responses had good insight too :)

    1 year ago

  • GisellasDesigns

    Gisella from GisellasDesigns says:

    Best article ever, Brenda!!. I feel like been in College again, finals are around the corner and there is so much to read and learn in such short time, so I used to make a resume sheet of the most import things I had to know, but this time you made it for me. THANK YOU!:)

    1 year ago

  • OliviaShirlee

    Anne Rodrigues from OliviaShirlee says:

    Brenda, this article has given me a lot of insight. My situation sounds similar to yours, matter of fact, I am presently looking for a job because my store has not worked out. After reading your article though, I'm going to sit down and really have a look at my target market and try to plan to make my shop a success. I have a lot of work to do, but enjoy my knitting so much I want to give this another go.

    1 year ago

  • byawire

    Jessica Busey from byawire says:

    Thank you for a wonderful article! I've been floundering with finding my target market and have read many articles about focusing on your niche market but they never seemed to give much direction on how to find that market. I think that one of the pit falls of being a creative person is that you can see so many ways to do things or perhaps just see the possibility in many items - for me this has resulted in an eclectic Etsy shop that has little direction. The only trait I've focused on in an ideal customer is her value for well made, functional jewelry. Clearly I have plenty of work to do - can't wait to get started!

    1 year ago

  • melissahager

    Melissa Hager from melissahager says:

    Thanks so much, this is great info. I've struggled with figuring out my target market and who/how to get my word spread to. I knew it was primarily female and maybe mom's but this helps a ton! Thank you!

    1 year ago

  • MysticStarDesigns

    Mz Vampy from JewelryByVamp says:

    Thank you for posting this insightful info!

    1 year ago

  • ladypoppins

    Heatherlee Chan from ladypoppins says:

    I enjoyed this article. Thank you for sharing, Brenda. Finding a target audience is baffling. I downloaded the sheet and will have fun today trying to pinpoint it.

    1 year ago

  • AmyCuevasSchroeder Admin

    Amy Schroeder says:

    Upcoming Seller Handbook Blog Post Alert!!! In early June 2013, we will publish a blog post that will cover the basics for setting up and managing an email newsletter. Stay tuned!

    1 year ago

  • evarica

    Aiste Acus from evarica says:

    Thank you! I really find it helpful!!!

    1 year ago

  • BirdiesCozyNest

    Becky from BirdiesCozyNest says:

    This article is opening up so many ideas for my shops which have been on the back burner for far too long. Thank you so much for your "been there, done that" real life experience and advice!

    1 year ago

  • sgronnier

    Sophie-Charlotte Chapman from sgronnier says:

    Hello there, i did hesitate before commenting here but I m afraid i don't agree with the given difenition of "niche market" here, i think there is a confusion here with what is calle "core target" - A "niche" is actually a very small and usually new market for a new product/service which only appeal to a small group of users/cleints - It can also become a bigger market or stay niche as there is also advantages of being small but profitable. I belive that Etsy to star with so many years ago - did notice a niche (or even lets say a gap at this point in time) on the market by setting up a website which would sell crafts online - it became ans is still becoming here in France a much bigger market that just a niche.... I do agree with the rest of the article about the importance of KYC = Knowing your customer as they cay in Banking in order to market your product as close as you can to your potential client....

    1 year ago

  • jmariesf

    Jessica Blevins from JMariejewelrySF says:

    thank you for the tips...very useful!

    1 year ago

  • airpamela

    Pamela Griffen from PennyEmily says:

    I have to use your tips without "social media". All that has passed me by. I don't even have a cell phone. I will change my About and product descriptions based on this article. I'm a bit tired of selling just 3 or 4 items a year. I can't even imagine what it would be like to do it full time. I need to find a niche market for my stuff.

    1 year ago

  • WackyWanitas

    WackyWanitas from WackyWanitaDesigns says:

    I have struggled with how to find my niche market ever since I realized I didn't know exactly who it was. I needed to have someone lay the process out for me, step by step. This is much simpler than I'd made it in my brain!

    1 year ago

  • EKphotoArt

    Eva from EKphotoArt says:

    Wow, I find it really difficult to narrow down my niche market. The one thing I'm most curious about is weather or not I should have seperate shops for my photo downloads and prints. Or should I go by style... Right now, my prints, downloads, color and black and whites are all in one shop. Is this ok? Thank you for the great article. I'm new to Etsy :-)

    1 year ago

  • phydeauxdesigns

    Brenda from phydeauxdesigns says:

    @sgronnier, it's true that "niche market" typically means a small, narrow slice - or subsection - of what one makes/the market they fill (e.g., Etsy as a handmade marketplace). I did take the liberty here to apply "niche" to one's target market, encouraging you to further define your target market to as narrow and specific a slice as possible, using the ideal customer exercise. :)

    1 year ago


    MARIAELA from MARIAELA says:

    Thank you Brenda, thank you so much, This is so helpful. Best Wishes!

    1 year ago

  • annaliesed

    annaliese delmarter from SoInspiredByLife says:

    Thank you so much for this information! You have answered so many questions for me. AND motivated me to take my shop a step further toward the goal!

    1 year ago

  • helenlush

    Helen Lush from DaffodilStudio says:

    Thanks Brenda - this is very useful and I will be following a lot of your good advice!

    1 year ago

  • pinksnakejewelry

    pinksnakejewelry from pinksnakejewelry says:

    Very Informative Post!! Great tips! Made me look at my creations and their potential buyers in a new perspective. Thanks!!

    1 year ago

  • bigpawsaints

    Kathy from BigpawCollars says:

    Great article! Thank you for sharing your insight......can't wait to use the worksheet to create my "ideal customer". Such a cool idea and it already has my mind thinking in a new direction. Thanks again!!

    1 year ago

  • JacyDesign

    JacyDesign from JacyDesign says:

    Thank you for all this important info. These are tips I will use daily. Have a fun, creative day! Peace, Harmony and Happiness to you

    1 year ago

  • CopperGuppy

    Leann Schroder from CopperGuppy says:

    I'm thrilled to have an actual worksheet to help with this process. Thank you.

    1 year ago

  • ComfyFeely

    Debbie Feely from ComfyFeely says:

    Thank you, Brenda! When I read this sentence "Promoting is about me me me — your products. Marketing is about you — your customers’ needs and problems." a light clicked! It's not about me. Duh! My target audience does not want to know I like to iron. They want it to be about their baby's happiness. I am changing most of my script on my shop info/profile/about sections. Thanks!

    1 year ago

  • inHIShandsart

    Abbey from inHIShandsart says:

    Like Melissa, I too have created a target personality, so I read your excellent response. Given that I'm pretty ignorant of online social mediums, would you be willing to be a little more detailed into where and what's available? I understand your suggestions, but is there a way to know what blogs are out there? Other than googling a specific item, how do people "shop" online? You talk about social media- I know about FB and Pinterest and Twitter, is there a collective place to find out what social media is out there? I know I'm exposing my ignorance, and therefore my age (!), but I would appreciate any specifics you can offer.

    1 year ago

  • phydeauxdesigns

    Brenda from phydeauxdesigns says:

    @Abbey, there are many, many (many many) forms of social media online! More than I'm aware of, for sure. You don't have to (and shouldn't) try to hit them all. Pick just one or two that your target personality (I like that phrase!) lives in (for instance, Facebook and Pinterest), but pick one or two that you can easily learn/navigate and - most important - enjoy! For instance, I really only spend time on a few social media platforms (facebook, pinterest and instagram). I've tried others, didn't enjoy them as much, and my ideal customer just doesn't spend time on other platforms. :) But she does spend a lot of time (as do many people on the planet) on Facebook, so that's where I focus my social media time. I think most people shop online via google (everybody googles!), their favorite online sites (Etsy, for instance!), and via their friends (and often via social media via their friends' links). It depends on your target personality and where she hangs out. You can talk to people in what you think is your target market to get more specifics: which social media they enjoy, where they shop, which blogs they read, etc. That's probably the best way to find out more about your target market, so that you can construct your ideal customer. :)

    1 year ago

  • AlllieCat

    Allie from 20thAvenue says:

    Thanks so much for this Brenda! Very useful tips and couldn't have come at a better time :)

    1 year ago

  • LadyLucas

    Ashley Lucas from LadyLucas says:

    Great article... gave me something to really ponder. I love the worksheet. I've downloaded it and will have fun filling it out. Thanks Brenda!! ;)

    1 year ago

  • jgouveia

    Jacquie Gouveia from jgouveia says:

    Love your opening sentence Brenda! Excellent information and perfect timing. I like the idea of defining my ideal customer - who they are; what they do and how they communicate (thanks for the worksheet). Cheers!

    1 year ago

  • imaginarysigns

    Ashley Rose from ImaginarySigns says:

    Thanks for the article! Marking!

    1 year ago

  • MPRstudio

    Marshall Reyher from MPRstudio says:

    Thank you very much for this article. I have downloaded the pdf file and will be checking it out. Any help I can get is much appreciated.

    1 year ago

  • BirchAndWillow

    Mandi from BirchAndWillow says:

    Good article! Finding a market for those who are looking for natural products seems to be a bit easier, but getting customers to find me is harder. I focus on perfumes mostly, but include other bath/body. However, I'm thinking about expanding to other natural wares.

    1 year ago

  • Lissies

    Anne Lise Hestness from LissieDesign says:

    Great Article Brenda! Thank you!

    1 year ago

  • LilDebbie

    Debs Silks from DebsSilkRose says:

    Excellent advise!

    1 year ago

  • jmt35761

    jmt35761 from SassyDivasDressShop says:

    I still don't understand how you find out about your target market. How in the world do you find out what their kids name are, their age, etc?

    1 year ago

  • kdonofrio57

    Kathy from JessieKateDesigns says:

    Thanks Brenda for this interesting and helpful information! I am now thinking about starting my own blog:)

    1 year ago

  • PhotographybyNicole

    Nicole Ramirez from PhotographybyNicole says:

    Doesn't really help me. I have never found a market for photography. My greeting cards DO sell well in postal centers, florist and some re-sale shops, but online, rarely.

    1 year ago

  • BaxCatandCo

    Kelly from BaxCatandCo says:

    Great info ~ and thanks for the useful worksheet! I'm printing it out right now. Even though I've been up and running for a little while, it's nice to re-visit important questions like "who is my target market, and am I reaching them effectively?"

    1 year ago

  • BramalfieBeadsetc

    Ailsa Cordner from BramalfieBeadsetc says:

    Wonderful article, some food for thought. Thanks for the worksheet very useful.

    1 year ago

  • LondonandGranger

    Felie Hempfling from LondonandGranger says:

    This is really helpful advice! The worksheet is a nice starting point in helping to determine your target market. I struggle with this, daily. I have it envisioned in my mind but writing in down on paper really helps to pin point it.

    1 year ago

  • StrongBeads

    Strongbeads from Strongbeads says:

    Realy useful articel and worksheet. I will keep it next to my computer and work with it, thanks!!!

    1 year ago

  • SanibelsTreasures

    Andrea from SanibelSupplies says:

    Wonderful tips! Thanks you!

    1 year ago

  • aressa

    aressa from OriginalBridalHanger says:

    I love all the information...I truly believe in knowing who your customers are and finding your target market....It is a great way to be successful.

    1 year ago

  • edenstouchbread

    Marissa from edenstouchbread says:

    Thank you

    1 year ago

  • kanpai

    Sara Lopes Godinho from kanpai says:

    Thank you for this article but here's my doubt: I have an online photography shop. By doing some craft fairs I came to realize that the people buying my prints where older women (above 50s, 60s), educated, wealthier and interested in art. I can narrowed it quite well BUT (and it's a big but) they don't shop online! Could there be a online target and a "real world" target? How do I balance this?

    1 year ago

  • ToadsLilyPondJewelry

    Chandreyee Johnson from ToadsLilyPondJewelry says:

    Oh my gosh! Thank you SO much for posting this! I know about the target market and trying to engage with them, but the question I have always had is HOW. How do you engage right? How do you know who your target market is? How do you define your target and niche markets?I had created profiles of my ideal customers, but all based off ones that I enjoy. I had never thought to create a fictional ideal customer. It makes sense because once you create this character, you 'talk' to them in your comfort level, rather than being awkward and unsure. You know exactly what this person needs. We draw in what we put out, so this will help me immensely. Thank you so much!

    1 year ago

  • SewSimplyFresh

    Kim Opoku-Ansah from StitchLightly says:

    Thank you for the tips and the work sheet as well! I have a lot of work ahead of me! I have started to use facebook and twitter more, but still have yet to create a blog or mailing list. All these things take so much time and I just barely have enough time to keep my shop stocked with items! I have a general idea about my target market, "moms", but still need to refine even more to define my niche market and how to attract them! Thanks again for the info.

    1 year ago

  • TrulyJulie

    Julie Flueck from MallardPointVintage says:

    Thank-you, I think this will really help!

    1 year ago

  • SabrinaBJewelry

    Sabrina from SabrinaBJewelry says:

    this advise is needed. Thanks so much!

    1 year ago

  • terihofford

    Teri Hofford from laceandpearlvintage says:

    Thank you so much for this advice! I have just started my Etsy business 3 weeks ago now and was struggling with the whole online marketing business and the how to...this advice definitely helps!

    1 year ago

  • tinkeringwithjoy

    Jane Schenck from tinkeringwithjoy says:

    I have copied not only your wonderful words of wisdom but also Comments that have wisdom too!. Ironically I've done the pasting into an email to myself-- symbolically funny!! Thank you All Etsy Kinfolk!

    1 year ago

  • BarbaraRosenzweig

    Barbara Rosenzweig from BarbaraRosenzweig says:

    Great information! A major problem in identifying my target audience is that I have art collectors who are grandparents and buy my paintings because they remind them of their grandchildren to those who are young newlyweds looking for something to decorate their apartments - and everywhere in between. What do you suggest for those marketing their watercolor artwork?

    1 year ago

  • Sanic1982

    Siham from TheCCVillage says:

    Great article. Thank you.

    1 year ago

  • ssdejana

    S D from QooQooVintage says:

    this article makes me think, think and re-think, as i'm in the very beginning of my etsy adventure and these articles are very helpful!! thank you so much!!

    1 year ago

  • Adorewoods

    Norman Ridenour from Adorewoods says:

    I am an eccentric and so are most of my face to face customers. I have people who have over 20 pieces. No one needs so many pieces of turned wood. I did a survey and my members of existing client list scorn FB & Twitter. I need to reach an additional client base. How do I find them? Do I advertize for fellow nuts? The standard prosperous Yuppie seems to be out, they are too busy trying to be in. Norman

    1 year ago

  • traciking

    Harriet from SecondImpulse says:

    I have a jewelry shops as my other shop, but I have so few sales that I cannot tell who my target market is. I cannot guess and if I do not have sales I cannot target. It is a chicken and egg thing sales first, target market second. I do not see it any other way. So I will never know my target market unless enough people buy my jewelry. So I wish people would stop telling me market to a group that I have know idea who they are.

    1 year ago

  • heycaryann

    Cary Lopiccolo from heycaryann says:

    Very insightful! Etsy has gotten very slow lately.

    1 year ago

  • myartstudiome

    kate Jerry from myartcreations says:

    I needed to re-cap and thanks for this very helpful advice! Kate xx

    1 year ago

  • NavitasJewelry

    Jasmine Siefman from NavitasJewelry says:

    Thank you so much for the help! I feel like I already have a better understanding of improving my marketing for my handmade Maui seashell jewelry and more! It is especially helpful as I will soon begin to branch out and sell new crafts and try new ideas. Much appreciated!!!!!

    1 year ago

  • earthtastic

    Cassidy from earthtastic says:

    Incredibly informative. Thank you so much for this invaluable advice!

    1 year ago

  • kpank101

    Kristyn Pankiw from milkandcrown says:

    Great article! I know who my ideal customer is....but now I need to find them! Let the research begin :) Thanks for this!

    1 year ago

  • Lespetitsbuttons

    Sandrine from Lespetitsbuttons says:

    Great tips very useful! Many thanks :)

    1 year ago

  • huhu1001

    PU from ABSORBING says:

    I've downloaded the target market worksheet and will be working on this at once. Thanks! Very helpful!

    1 year ago

  • poojacampbell

    Pooja Campbell from 41GrantRoad says:

    Thank you Brenda. I'm going to get working on creating my ideal customer and try not to get discouraged : )

    1 year ago

  • miriamwalls

    Miriam Walls from whywanderlust says:

    Hi Brenda, thank you for sharing your advice--very inspiring! Question for you--I just opened my photo shop this week and was wondering how to locate my target and niche markets on social media if I am not already connected to them. While anyone can appreciate and purchase fine art photos from around the world, I imagine people who are decorating their first home or apartment (and who love New York and to travel) would purchase my prints. How do I find these people to share my posts if I don't know where they are? Thanks!

    1 year ago

  • MissingTagVintage

    Caroline from MissingTagVintage says:

    So very helpful!!! Thank you!!!

    1 year ago


    Dawn Beckwith from CRAZYCOOLSTUFF says:

    I don't have a blog. Are there any tools on Etsy where you can develop a mailing list from your great customers? I have used Constant Contact in the past. Thank you so much for this article.

    1 year ago

  • RomeoRomeo

    anna from RomeoRomeo says:

    Thanks so much for all the great advice.

    1 year ago

  • PaulinaB

    Paulina Buncic from TheCraftySampler says:

    Thank you, I am learning so much from the Seller's Handbook Archive!

    1 year ago

  • gypsygirlfashions

    Carol Joy from gypsygirlfashions says:

    This was good to read--if you find your target market first, your promoting and marketing becomes more efficient. Carol Joy

    1 year ago

  • wildsuga

    wildsuga from wildsuga says:

    Thank you So much, i opened an Etsy account a longtime ago and lost interest and never used it, only recently started selling as im committing myself now to building a business here again, but i find myself needing to dig deeper into my ideal customer and understand my niche- think ill create a ideal customer vision board and see where it leads, Once again thank you, great advice.

    1 year ago

  • ctzat

    Teresa from nanesbangles says:

    My problem is that I do face to face sales as well and my customers range in age from twenties to seventies! It makes finding my target audience very difficult!

    1 year ago

  • ctzat

    Teresa from nanesbangles says:

    Finding a target audience will be hard for me because my face to face sales range in age from twenty somethings to seventysomethings!

    1 year ago

  • InspiredDesigns4YOU

    Vanessa Rottner from JewelleryInspired4U says:

    Thank you Brenda, this is so very useful. For in marketing and retail we try at best to make it a very personal experience for the customer. In my experience some of them are more outgoing that other (but it is still great to define what they like, needs, wants). With respect to target audience, Teresa yes face to face is hard, unless Etsy comes up with 'reat time chat'. Make it simple your audience is targeted to Women, who's age range is 20 to 70. The same as mine. We can then break that down into categories: Art Deco, Glam, Funk, Hippy, High Fashion as preferences. IMO. that is!

    1 year ago

  • GemdropsoftheFalls

    GemdropsoftheFalls from GemdropsoftheFalls says:

    Love this worksheet. Thank you so much for sharing! This information is so beneficial to all of us Etsy sellers.

    1 year ago

  • lirslamo

    Lira Andrews from LiraLamorell says:

    Thank you Brenda for sharing,I now have a better understanding about finding my Target Market..

    1 year ago

  • studioimprinting
  • BLUEskyBLACKbird

    Rebecca McGlothlen from BLUEskyBLACKbird says:

    This is incredibly insightful!! Thank you!

    1 year ago

  • kauaikuuipo

    Christine Gannage from KuuipoDesigns says:

    So what if I am new (2months) I have only 1 sale and it was returned. So where do I target market and who?

    1 year ago

  • sincerelyearth

    Jacqueline Roberge from JRobergeJewelry says:

    I just don't understand how you get a list of people. Why do you assume everyone has a Mailing List. Where would I get one in the first place. Are you saying to Pay for Facebook or Google Ads, because that is where you can find your target people. You can't just tell Etsy you only want a certain kind of person to come to your shop.

    1 year ago

  • AllyFashion

    Tina Giuntini from AllyFashion says:

    Thanks for the advice, but what about those of us who don't use social media - yeah, we do exist? I suspect this is my target audience - non social media types.

    1 year ago

  • honeyhurd

    HurdandHoney Hurd from HurdandHoney says:

    This was great!!! Thank you.

    1 year ago

  • MedievalMystic

    Liana Thompson from MedievalMystic says:

    This is good advice but I'm having trouble relating it to my shop to find my target market. I've downloaded the worksheet and will work on that.

    1 year ago

  • tiendy

    mennat elatal from TiendyFashion says:

    thanks for sharing this article it was really helpful .

    1 year ago

  • StudioPage

    Laura S from StudioPage says:

    Loads of info and just what I needed. Thanks!

    1 year ago

  • TanaAnns

    Tana Stephens from TanaAnns says:

    Thank you Brenda!

    1 year ago

  • kbonkoski

    Kari Bonkoski from CapsbyKari says:

    Just wanted to say a big Thank You Brenda! for taking the time to write this, I am brand new to etsy and feeling a little overwhelmed about it all, but your clear thoughts and how you walked us through the steps of checking stats was very helpful and I am very appreciative. Thank you Kari Bonkoski CapsbyKari

    1 year ago

  • rockpottery

    Darlene Fort from RockPottery says:

    This is the most helpful information I ever heard on target marketing. Thank you so much.

    1 year ago

  • tiffaniepeters

    Tiffanie Peters from PetiteCollection says:

    great article and inspiring story!!! After answering the blog question I already knew I had been marketing ( well trying to) to the wrong sites! So now that I know or think i know where my target customer is online how do I reach them??? From the featured response am I understanding correctly that I need to solve a problem in my blog then post that to FB? My FB friends are not my target customer maybe 1%... I also want to add im getting the most traffic from direct traffic, does that mean the tags I'm using are working? Sorry f or all the questions I just opened my shop this month :)

    1 year ago

  • vgruntovskaya

    Veronika Gruntovskaya from VsCardsNCrafts says:

    Hi Brenda, Thank you for the article. I found a lot of helpful tips! I am a new shop owner and I think I am feeling like you did the first time around. Mailing list? How do I start that? Where Is that just people I know, or do I have to search for them, follow them and start conversations with them? The greeting card market (the one I am in) is overwhelmingly huge for me at the moment. Any more tips would be wonderful! Thank you

    1 year ago

  • ArtByZhanna

    Zhanna Martin from SculpturesByZhanna says:

    Thank you. I am new at Etsy and feel very invisible. A lot to learn.

    1 year ago

  • almaherself1

    Alma Sanchez from 11thirtyeight says:

    Really Great Advice, Thank you!

    1 year ago

  • Jularee

    Rita Riebel Mitchell from Jularee says:

    Brenda, Thank you. I knew I had to identify my target customer, but I think my description was too general and not focused. Being more specific and finding out where my customers go online should help. Thanks.

    1 year ago

  • bandereck

    Brenda from BrendaAndereck says:

    Thank you for this article. It's very helpful when trying to start a small business.

    1 year ago

  • melonybeard1

    Melony Beard from MelsToyBox says:

    I am also a new shop owner and finding it hard to figure out what will draw customers. Thanks for all of the tips. I am going to give some of them a try. I have absolutely enjoyed my journey with Etsy so far!

    1 year ago

  • treasuredpensuk

    Phillip Eve from TreasuredPensUK says:

    A well written article that gives creative and relevant ideas! Thankyou for sharing your tips, I am now off to find my ideal customer!

    1 year ago

  • denisecunniff

    Denise Cunniff from ArtFromDenise says:

    Another great article and one that has more practical advice than I've seen anywhere else about target markets & niche. It's not easy for some of us to determine where we "fit", but that doesn't mean it's not doable. Thanks for the worksheet!

    1 year ago

  • pattymcguire

    Patty McGuire from PattyMacKnits says:

    Fabulous article. Boy do I ever have my homework cut out for me! I'm finding it difficult to research and absorb all the information, get my shop set up and and actually make things! Wow. So much to this.

    1 year ago

  • bneilson64

    Kathy Neilson from Designerpurseskathy says:

    The article gave me several insights. In the beginning I was just trying to do the basics but I may have done those in a fast way without thinking. Now I have to go back and rethink the basics. Thank you for the article. I now have a lot more to do, but worthwhile. Thanks

    1 year ago

  • deniseknebel

    Denise from Canicarryu says:

    I do like the fact that I have a white background so the colors pop. But many pics that I see are very interesting and I would love to incorporate some creativity into my pics! Thanks!

    1 year ago

  • hayabusa

    hayabusa from KateandKozy says:

    Thank you for giving me much to think about. I only had a vague idea of who my customer was, and now I very much have her in mind when I make my choices of what to put in my shop "Kate and Kozy". Good luck to everyone on Etsy!

    1 year ago

  • a4ujewelrygarden

    DeMorJewels from DeMorJewels says:

    I loved you article. It all makes sense accept I'm a lot like you were I guess the first time you started your shop. I really know nothing about the media and how to use it. I have a facebook but I don't know how to use it for my business. I don't have a blog or know what a blog really is. I don't have a list of customers or how to get one. I don't have views on my site. NOw you ask why do I have a shop? I have hope that one day I will learn all this and it will work with a lot of help from the etsy team. thanks deb

    1 year ago

  • creativepigpen

    gigi from creativepigpen says:

    Thank you for a great article and thank you for an awesome worksheet!

    1 year ago

  • BennyBoos

    Suzanne Curtin from BennyBoos says:

    Thank you for those insights. I'm going to start the review of my business approach and my shop with your worksheet! A really useful article.

    1 year ago

  • LeafAndTendril

    Christina from leafandtendril says:

    Thanks for the great article! The target market worksheet looks especially helpful too - I'll be putting to use soon.

    1 year ago

  • margitmbouombouo

    margitmbouombouo from MindfulGrace says:

    Very helpful, I will consider the ideas. :-)

    1 year ago

  • darleneh5000

    Coleann Nuttall from ColeannCreations says:

    Thank u so much!

    1 year ago

  • vintagebaglady7 says:

    Thank you for this helpful info! I need to get BUSY.

    1 year ago

  • dirtyragged

    d i r t y r a g g e d from dirtyragged says:

    This is extremely helpful, I owned a vintage clothing website in the past when myspace was popular and that was really my only method of social media to promote my business, now there is so much!! I am moving on now to read all of the other helpful links you included in this post. Thank you!! <3

    1 year ago

  • JubbliesPourVous

    Caroline Armitage from JubbliesPourVous says:

    Thank you for sharing, your article has been extremely helpful.

    1 year ago

  • TwoStylishSisters

    Aubrey and Nicole Goulet from TwoStylishSisters says:

    Wow, this was so helpful! After reading this and giving it some thought, we realized that there is a customer of ours who is extremely loyal- she is our target market personified! With that in mind, we are now brainstorming the things we know about her likes and dislikes so that we can come up with ways to get more customers like her to our shop! Sometimes it just takes a well-written article like this one to make the light bulb turn on! Many thanks! Aubrey& Nicole

    1 year ago

  • loui1mac3

    Louise Macdonald from stOrystOneslou says:

    Still very confused about using ETSY I find it extremely difficult to understand anything about this store. help!!!

    1 year ago

  • Charitycase

    Charity from Charitycase says:

    "I don’t need to tell you that promoting your business all day long is exhausting" This has to be my favorite thing I've read online in a long while. My coworkers never seem to understand that I generally never have a day off, so I'm exhausted when I'm with them. Days off are filled with fulfilling my dreams with the things I love doing. This was a very helpful read. Thank you!

    363 days ago

  • elmamurakami

    elma murakami from ElmaShop says:

    Awesome tips! Thanks guys. The advice from all the commenters are great too. Thanks~

    355 days ago

  • maggie2311

    Maggie Davis from images4you says:

    Veru helpful article! Thank you for sharing your experience.

    353 days ago

  • lawsofknitting

    Joan Laws from LawsOfKnitting says:

    Thank you so much! I just printed off the worksheet and ready to take all your advise. ♥

    325 days ago

  • Bantockdesigns

    Joyce Bantock from BantockDesigns says:

    Very insightful thanks for sharing. It is easy to jump in without a larger game plan. Great advice.

    319 days ago

  • reebojik

    Frydrych Maciejewski from lochise says:

    thankyou for great tips !

    317 days ago

  • ljsolt

    LeAnne Solt from Papyrus21 says:

    Thanks a bunch! Very helpful article. I've saved the "Define Your Ideal Customer" worksheet and will be working on that very soon.

    307 days ago

  • saraermisch

    Sara Ermisch from LeosLovelyTreasures says:

    wonderful article! Thank you very much!

    300 days ago

  • RememberThisToys

    Christina Booth from RememberThisToys says:

    Thank You so very much for this enlightening and inspiring article. I really like your strategy of envisioning just one ideal customer and focusing on that. Additionally, as a visual thinker and kinesthetic learner, this will be an extra fun exercise for me to try. As a new Shop Owner, I have been trying to see emerging patterns from just the customers I have had so far, but with not a whole lot of data to work with, (I opened my virtual doors April 20th) it has been a bit tricky. I appreciate the information on a strategy that I too (As an Etsy Noob) can use to further my momentum, as I have been pleasantly surprised by how much success I have had thus far. Onward and Upward! Thanks Again! Christina Booth, RememberThisToys Portland, Oregon

    296 days ago

  • rbathey2000

    rajaram bathey from EverythingStrong says:

    Really interesting article with how to target needy customers I suggest you to include on how many viewers and how many watchers viewing and watching my product/s In my case I have not received any order for the past over 6 months and that little bit discourages me to add more and more real good collectable products as well as hand made products Your help to get orders in an orderly fashion will be highly appreciated Thank you for your cooperation With Best Wishes to you and one and all in yiour family and friends

    281 days ago

  • QuiltsCrazy

    Santanu Ghosh from IndianQuiltShop says:

    Thank you so much for this post! I cannot wait to go through the articles you linked. Hope i can apply for our shop. Best wishes to you.

    263 days ago

  • earjeans

    Tasha LaRae from earjeans says:

    Thank you for sharing such valuable information. Working on this right now :) Wishing you much continued success and congratulations on quitting your day job and being able to stay self employed!!

    263 days ago

  • Giftbearer

    Giftbearer from Giftbearer says:

    Great article, but I'd like to hear more about how you go about creating an opt-in list on your blog. I have a blog on Blogger and didn't see an option for a mailing list there that one could opt into. I really wish Etsy would create this directly from our shops.

    262 days ago

  • alexzach

    Kelly from AccentSunwear says:

    Thank you for your article. You have definitely inspired me to work on my business. I know there is a market for my UV Sunbibs with all the hype on sun protection clothing and accessories, now its time for me to find mine. Thanks for the valuable information.

    259 days ago

  • LemonBlossomDreams

    LemonBlossomDreams from LemonBlossomDreams says:

    Thanks so much for this clear and extremely helpful advice. I've recently opened my shop, so this is just what I needed to point me in the right direction.

    258 days ago

  • work2gather

    Deborah Martin from work2gather says:

    I know this is an older article , but the perspectives are the same for all people who are selling and trying to find their customers. I really liked the definitions of "target market" and "niche market" -- it helped me to see them as two separate people. I liked even more the statement that "Promoting is about me, me, me ...Marketing is about you - your customers' needs and problems." Really a great way to separate the tasks. There was more, and this was a nicely written piece. I was encouraged that someone can support themselves (finally) with online sales and an Etsy shop. :-)

    183 days ago

  • Ladendesigns

    Bernadette Youngquist from BernadetteYoungquist says:

    I really needed this info. Figuring out who my target market is has been such a fuzzy area! Now I just hope that I actually have a target market!!! Thanks!

    131 days ago

  • pilarnavarrete1

    Pilar Navarrete from MyHandsKreations says:

    I just got an in-box on FB from one friend requesting me to erase one of my pos about my soaps. I felt so frustrated and dissapointed. I told him that I just created a FB business page. But social media is not working for me. My niche are people who likes handmade and natural beauty products. Brenda, thank you very much for the article. Pilar.

    51 days ago

  • caribbeanisland

    Magdalena Maria from DominicanPerfume says:

    Great article. I do actually do implement this in my day job. We run a very nice upscale vacations operations, and was really difficult to have people coming in first, but then when we did the homework, results came in no time. And it also needs to apply to our etsy shops, this article was a really nice reminder. Thanks!!

    51 days ago

  • bKristanne

    Brittany from TheMossyWay says:

    Great words of wisdom! I have some work to do! :))

    50 days ago

  • rachaelsadler

    Rachael Sadler from AdasAtticVintage says:

    Great advice!! They way you described now make it all seem so easy and clear =) I have printed off 5 sheets and I can wait to fill them in! This is the year I quite my day job, I hope only to do it once =) xx

    48 days ago

  • MiliFayArt

    Mili Fay from MiliFayArt says:

    Thank you so much for simplifying the process of finding Target and Niche Markets. I have been struggling with this for 2 years now, and I think I finally see the light. I'm struggling because I'm marketing to different target markets. I create products to raise funds for specific organisations, some are marketed to parent/teachers, while others are for fantasy lovers/artists. (I also paint commission portraits marketed to photographers/people who buy portraits.) Others have suggested I give up some of these markets and focus on only one, but I get bored if i have to stick with one thing, and then I end up producing nothing. With your experience, do you have any suggestions on how someone like me can achieve effective marketing? Should I have multiple stores? Thank you in advance.

    45 days ago

  • maguilar2000

    Martha Aguilar from ArteOtomi says:

    Excellent tips, thank you!

    44 days ago

  • higginsbee

    Barbara Higgins from ShutterBees says:

    Thank you for sharing! I am going to try and put 100% into my Etsy shop this year and offer some options such as digital file downloads. Also some graphic art alongside my photographs. I am and always have been terrible at marketing or promoting anything unless I passionately believe in it. So, I guess I haven't had much confidence in this Etsy venture but I believe I can do it now and I finally got my creative husband on board to help me! yay!

    41 days ago

  • karmaknot

    Susie Arbouw from KarmaKnot says:

    I feel a little late to the party since this article is from 2013, but the information is very relevant and I can't wait to try it out.

    41 days ago

  • Rockenhauser

    Peter Rockenhauser from PeteRockenhauser says:

    Thanks for the insight! All great tips. I'm on it.

    33 days ago

  • laurab54

    Laura from TheAromaGarden says:

    This is a great post and incredibly helpful for me. Thank you!

    31 days ago

  • dansomerby

    Dan Somerby from DanThePicker says:

    Thank you for the info.

    31 days ago

  • Adorewoods

    Norman Ridenour from Adorewoods says:

    I have struggled with the 'ideal customer' definition for at least two years. I see no common links between my buyers EXCEPT an almost obsession with items made of wood which are well designed and executed. In short my customers are as nuts as I am. I have stumbled into a successful niche, knitters / crocheters bowls, but do not want to limit myself or my creativity.

    31 days ago

  • kingofthemountain1

    Melanie Moss-Burton from LimeAndAlien says:

    I'm fairly new to etsy and have made a few sales, I think this article is very helpful thank you But I don't understand how to get a mailing list? is it a mail out to the people who have already bought from you? How do you do that? Also how do you offer discounts for second purchases? Any help would be very appreciated Thank you

    30 days ago

  • suemako

    Sue from SuesAkornShop says:

    Thanks for the info.

    29 days ago

  • LaTeaLa

    Karen Cartwright from LolliAndCompany says:

    I think this is the holy grail of being successful at sales -- especially etsy. Your article was fantastic with real world advice that's easy enough to do...just takes time and commitment. I'd love to quit my day job and work on my etsy store 150% of the time. Taking baby steps like what you outlined is smart. I also like how you were honest about quitting your job twice -- try, try again and keep looking forward are the key to any success! Thanks so much for your advice!

    26 days ago

  • ritsaskatzi81

    Ritsa S. from Rieleska says:

    Thank you very nice article!

    26 days ago

  • pottypotts

    sandy from SandiesOriginalArt says:

    hiya..great read...however, I think with Art (Paintings) your target market can be very people have only so much space on their walls...and tend to only buy would this not work?

    23 days ago

  • Gifts4u2

    Cheryl Cianci from Gifts4u2 says:

    Great article, thank you for the information,Ii'm having a hard time finding the target market for my items

    23 days ago

  • gypsy192

    Dawn Gaye from TheBohemianRomantic says:

    Etsy suggested this article for me on my dashboard. Thank you for the excellent information - however since the article is 2 years old, some of the links to complimentary additional reading don't work. Would you know if there are some archives or another way to access them? Brenda @phydeauxdesigns or anyone else who might be able to help. Thanks! Dawn the bohemian romantic

    21 days ago

  • abisfinds

    Abisfinds from Abisfinds says:

    Very insightful thanks!

    20 days ago


    Dale Draine from GODBC says:

    I am absolutely amazed at the response to your well written, insightful article offering your expertise (learned the hard way) selling online. From what I read someone selling a tangible product as well as an intangible can benefit. I did enjoy and learn from your time and for that I thank you sincerely. KUDOS

    19 days ago

  • nihalozdemir

    shame from redrosewholesaler says:

    Great info, Brenda! Thanks so much for putting this together for us.

    19 days ago

  • LinearaIrina

    Irina Bevza from LinearaHandMade says:

    Very interesting information! Thank you very much:-)

    16 days ago

  • shmuelhagag

    Shmuel Artgallery from PaintingsByShmuel says:

    thank you its very interesting :)

    16 days ago

  • madaboutfurs

    jenny sturmey from CrystalDenBears says:

    i have a very basic question? how do you create a mailing list? i'm not a computor whiz and i HATE social media, i just dont understand how it all works, so at the moment i'm really struggling! i have a very broad target market, from children to elderly collectors, so trying to target all of these is extremely exhausting to say the least. also i find the fact that are so many social media outlets its very confusing to know which to use.

    15 days ago

  • billiethekiddesign

    Ela Squires from BillieTheKidDesign says:

    Thank you so much for sharing! Great article and lots of other useful links to read. Ok, what's next? Well, there is a little bit of homework to do right now...;-)

    14 days ago

  • tomorrowsdollar

    Rebecca Brown from SewingBasics says:

    Thanks for the insight. A very generous article.

    14 days ago

  • bennaandhanna

    benna and hanna from bennaandhanna says:

    this is what i need to learn. i have good views but little sales. thanks

    12 days ago

  • NewOrleansCandies

    Christine from NewOrleansCandies says:

    Thank you for this article Brenda! Great advice. I've been working on trying to stay focused on my target market instead of being "all things to all people"

    11 days ago

  • natalija7241

    Nataly from Natalyfashion says:

    Great article! Thanks!!!

    11 days ago

  • sewlaura22

    Laura Jones from LikeSewiously says:

    Thanks so much for your advice! I am going to get to work on it now!

    7 days ago

  • DianaDeluxe

    Diana Deluxe from DianaDeluxe says:

    awesome article.

    6 days ago

  • bevare5781

    Beverly Robertson from ArtAndDesignCards says:

    Hi, Brenda. I have learned a lot while selling my Art t And Design Cards! I have spoken to a lot of people because, talking does solve problems. The cards relate with the public and, I find myself selling a lot of cards! They relate with the cards because, it has to do with their Life. You now that makes me feel good because, I made them feel good and, bring a smile to their faces! . , They matter! Sometimes they even get emotional at times! The cards make them think! as well as , how they feel about themselves? Thank you. Beverly Robertson

    5 days ago

  • Stililara

    Classense from ClassicalSense says:

    Thanks for this tips. I've already updated some of the lowest listings. GREAT article.

    4 days ago

  • kazavgallery

    Mark Kazav from KazavGallery says:

    Great ideas!

    2 days ago