We’re thrilled to introduce the Zoella x Etsy collection – available today. This limited-edition decor and lifestyle collection co-created by author, vlogger, and Zoella founder Zoe Sugg and nine UK-based Etsy sellers, has all the feel-good pieces you need to brighten up your day-to-day.
“My home is my sanctuary” says Zoe, who believes in incorporating handcrafted items throughout her own space to add joyful touches. “It’s the place where I feel most relaxed and safe. It’s always important for my surroundings and the overall vibe of my home to make me feel that way.”

Ceramic Mugs
MeganLouiseCeramics £24 each
Tote Bag
AlphabetBags £34
Tea Towel ElizabethRachaelShop £15

Pouch
AlphabetBags £23
Ceramic planters
AtelierStellaCeramic £30 Pink, £45 Mint
Prints
TheLovelyDrawer £24 each

Candle
ThatCharmingShop £20
Cushion Covers
ElleyHome £35 each
VENTforChange £12.50 each
Thanks to their inviting colour palette of blush pink, navy, jade, and mustard that transitions seamlessly between seasons, these beautiful pieces will bring you joy all year long. “I love the combination of colours,” says Zoe.

Cards
Ohlaurashop £3.50 each
“I think what makes this collection so special is the care, passion, and creativity from the sellers themselves,” Zoe shared with us.
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