Shop Etsy

Meet our #EtsyHeroes: Win £1000 in time for Christmas

Nov 11, 2016

by Sarah Hewett handmade and vintage goods

You could win £1000 (to spend on absolutely anything you like) when you start selling on Etsy here using the code ETSYHEROES by 30 November 2016 (terms and conditions apply*).

It’s starting to look a lot like Christmas! An exciting time for designer-makers as they prepare for gift buying mania. Why not seize the opportunity to sell your own handmade creations and boost your income from home, just in time for the festive period? ‘Tis the season for creative entrepreneurs and we’re giving away £1000 to one lucky new Etsy seller to help them on their way.

Four creative bloggers met their ‘Etsy Heroes’, to share tips on setting up and running a successful Etsy shop. Wish Wish Wish, Apartment Apothecary, Heart Handmade and The Imagination Tree caught up with The Lovely Drawer, Geo-Fleur, Sandra Dieckmann and The Fox in the Attic as they prepare for the Christmas rush.

Etsy Hero #1: Wish Wish Wish meets the Lovely Drawer

Carrie from Wish Wish Wish met her Etsy Hero, brush lettering superstar Terri from The Lovely Drawer, to find out about her creative business journey.

The Lovely Drawer by Wish Wish Wish

The Lovely Drawer by Wish Wish Wish

How did The Lovely Drawer begin?
Terri originally gained interest on her blog. She told Carrie about moving onto Etsy: ‘It was a really low-risk way to test the water and see if people liked my products and what they would purchase, as there isn’t any investment involved and no huge commission from Etsy either. It’s been growing ever since!’

What have been your proudest milestones after setting up shop?
Terri’s first Christmas on Etsy was ‘crazy busy!’ –  ‘I really wanted to make it work, so to receive so many orders just after opening was really reassuring. I earnt the same amount that month as I would have in my full-time job.’


The Lovely Drawer by Wish Wish Wish

What are your top tips for creatives looking to open their own Etsy shop?

  • Make sure you have a decent amount of product to upload to your store before you launch!
  • Make your product photography the best it can be, and if you aren’t able to do it yourself, hire somebody to do it for you. It makes ALL the difference – you need images that are going to catch people’s eye as they are scrolling through.
  • Having a social media presence is also great to help build things up. It gives people behind-the-scenes insight into the person creating the products – it’s far more relatable than buying something from a big brand. That’s what makes it different!
  • Not so exciting, but working out pricing based on the time and materials you put in is really important. It’s not about guessing or copying anyone else’s pricing structure, you need to make sure your costs are covered.
  • Be sure to update your store regularly and upload new products as often as you can, as this means you’re going to be seen more often.

Etsy Hero #2: Heart Handmade meets Sandra Dieckmann

Claire from Heart Handmade met her Etsy Hero, illustrator Sandra Dieckmann, to pick her expert brain about starting out on Etsy.

Sandra Dieckmann by Heart Handmade

Sandra Dieckmann by Heart Handmade

What made you decide to sell on Etsy?

‘I had never thought about making money with my art and googled how to sell my work. Etsy came up right away. I already knew of some of my peers that were selling on the site with good experiences doing so. One day, I took the plunge. I set up a shop and a few months later was making enough to hand in my notice.’

Do you remember how you felt after your very first Etsy sale?

‘I was excited! When the first sales come in you, feel victorious. It’s the best feeling in the world making something that you love and it being appreciated.’


Sandra Dieckmann by Heart Handmade

How do you market your Etsy shop to drive traffic to your listings?

Sandra recommends social media, including Twitter, Pinterest and Facebook. ‘Posting your work and showing people your process is what creates a network of links and backlinks to your work. It also makes people realise there is a real person there and not a brand throwing adverts around. Photos of your workshop, what you are making as well as finished artwork are great posts.’

What tips would you offer to someone considering opening an Etsy shop?

‘Always put yourself in the buyer’s position. Think about how you search for things online and what excites you when you find them. This is true for choosing your tags, titles and descriptions and setting up your item in the best way for SEO. There is always more to find out about this so don’t let it stop you in the first instance. For a beginner simply make sure that the words you use are clear, literal and relevant to your item. Good presentation is essential. A cohesive look and avatar as well as photo quality and setting your item up in a way that shows off it’s best sides, textures or features.’

Etsy Hero #3: Apartment Apothecary meets Geo-Fleur

Katy from Apartment Apothecary met her Etsy Hero, Sophie from Geo Fleur in all her ‘bespoke botanical beauty’, to ask her about success on Etsy.


Geo-Fleur by Apartment Apothecary. Photography by Katharine Peachey.

Sophie’s top tips for setting up an Etsy shop

  • Make sure your product stock levels are up to date
  • Dispatch orders as soon as you can!
  • Use lots of keywords to optimise the search feature.

Katy reports: ‘Starting your shop in the run up to Christmas is great timing. The demand at this time of year is massive and apparently DIY craft kits go down very well – Sophie’s terrarium kits are always best-sellers as they make such great gifts.’

Geo Fleur by Apartment Apothecary. Photography by Katharine Peachey

Geo Fleur by Apartment Apothecary. Photography by Katharine Peachey

Why Etsy?

Sophie started Geo-Fleur ‘on the side’ as a hobby and decided to open an Etsy shop. She remembers the excitement of her first order: “I was like, YAY! Someone wants to buy something I have made. It was a wonderful feeling. Etsy is great at connecting you with people that want a custom order, or want something more specific, for example we made 200 mini concrete pots for succulents for wedding favours!” 

Etsy Hero #4: The Illustration Tree meets The Fox in the Attic

Anna from The Imagination Tree met her Etsy Hero, Michelle ‘mother, artist and creative business entrepreneur’ from The Fox in the Attic, to learn about her Etsy experience.

The Fox in the Attic by The Imagination Tree.

The Fox in the Attic by The Imagination Tree.

Michelle says: ‘As a child my grandmother taught me how to embroider and I was always making and creating. My Father told me that whatever job I had as an adult I should make sure to do something I love and I always remembered that.’ Michelle always knew that if she ever had children she wanted to work from home and that she wanted her work to be something she really loved doing.

The Fox in the Attic by The Imagination Tree.

The Fox in the Attic by The Imagination Tree.

Michelle says she has really appreciated the steady growth that she has experienced with Etsy as it has allowed her time to develop and grow alongside the shop, learning the business side as she goes. Having no background in business hasn’t held her back, it has been possible to learn while selling and creating.

£1000 up for grabs when you open an Etsy shop this November

Start selling on Etsy here using the code ETSYHEROES by 30 November 2016 for the chance to win £1000 (terms and conditions apply*).


Feeling inspired by our Etsy Heroes and fancy boosting your income from home? Whether you’re a budding entrepreneur or just create things for fun, make the most of gift buying season and open your Etsy shop in time to make Christmas sales.

Opening an Etsy shop costs nothing and using the ETSYHEROES code not only automatically enters you into our prize draw to win £1000, but offers 20 free listings for you to populate your shop with 20 items completely free of charge.

Good luck! We can’t wait to see what you make.

*Terms and conditions: NO PURCHASE NECESSARY TO ENTER. Promotion is open to legal residents of the United Kingdom, age 18 or older who open an Etsy shop via between 7 November 2016 and 30 November 2016 using the following codes: ETSYHEROES. Entries must be received between 12:01 AM GMT on 7 November 2016 and 11:59:59 PM GMT on 30 November 2016. One prize available of £1,000. Odds depend on number of eligible entries received. Sponsor: Etsy UK Limited. See full terms and conditions here:


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