As we wave goodbye to summer, let’s welcome the season of fresh starts and shiny new stationery. Why not channel that September energy into selling what you make? Open your Etsy shop here using the code BACKTOSCHOOL16 by 3 October for the chance to win £1000 (to spend on absolutely anything you like) AND a personalised review from an Etsy expert to help optimise your new shop (terms and conditions apply).
Do you have more time on your hands with the kids back at school? Or perhaps you’re revisiting that #WIP (Work In Progress) project that’s been on the back burner all summer? Whether you simply feel inspired to try a new skill or fancy boosting your income from home in time for Christmas, are a budding entrepreneur or just make things for fun, we’re here to help. Plus, we’re throwing in the chance to win £1000 and an Etsy shop review for one lucky new seller.
Since we’re thinking ‘Back to School’, we gathered top tips from a few talented Etsy Mums to get you started…
Anyone can take beautiful photos from home! Etsy seller, Little Stamp Store uses natural light and neutral backdrops in her garden.
‘Don’t be tempted to overlook the importance of good photos. Good quality photographs with lots of natural light, in focus and on an appropriate background will attract customers to your listings. The Etsy Seller Handbook has lots of good tips in this area’ – Etsy seller, Sweet Petite Kids
Spread the word
Shouting about your new venture is crucial! Start with your personal social media channels and as your business grows, develop separate channels to speak directly to your fans. Pick the platform you are most comfortable with and focus on that to start with. Creating a calendar of content for each month can really help.
Etsy seller, Little Stamp Store advises: ‘Always link to a picture. Make sure the picture tells a story, people like stories. Don’t be scared to share a bit of your workspace or home life too.’ Etsy seller, Delphine and Max balances an active social media presence with offline promotions – ‘nice touches like a business card that’s worth keeping, cute packaging to make everything feel more personal and meeting customers at craft fairs’. Read more about Brand and Marketing.
‘Titles are so important, make sure they are descriptive and in line with what you think people might search for, do your research and see what currently comes up… Make use of the tags too and add as many as are relevant.’ – Etsy seller, Evie Michelle Shop
When customers search online, search engines will return your item if words used in your description match those in the search. On Etsy, you can use these ‘keywords’ in your titles and tags. Generate your keywords by writing down all words that could describe your item. What words would a friend use to describe your product? What would they type into a search engine? Read more about Getting Found.
‘Read every last bit of the Etsy Seller Handbook. I still refer to it all the time and has been an invaluable tool for making my Etsy shop a success.’ – Etsy seller, Sweet Petite Kids
Etsy is a really supportive environment to sell your work. There are loads of free online resources, like the Etsy Seller Handbook, the Etsy Success newsletter and Etsy Teams. Learn more about joining our community here.
£1000 up for grabs when you open an Etsy shop this September
Feeling inspired? Open your Etsy shop here using the code BACKTOSCHOOL16 by 3 October 2016 for the chance to win £1000 and a personalised shop optimisation review with an Etsy expert (terms and conditions apply).
Opening an Etsy shop costs nothing and using the BACKTOSCHOOL16 code not only automatically enters you into our prize draw, but offers 20 free listings for you to populate your shop with 20 items completely free of charge.
Good luck! We can’t wait to see what you make.
Harness the Back to School spirit! What does it mean to you?
‘Back to school means more time to make orders in the daytime and not having to juggle the work/home life balance during the holidays.’ – Etsy seller, Made By Mrs Jones
‘Over the summer, I get less time for my Etsy shop. Once term time starts it feels like the run up to Christmas also begins and I have more time and motivation to work on my Etsy shop.’ – Etsy seller, The Little Magpies
‘I am bursting with excitement. Not to get the kids back to school but to get my time back. I have got so much lined up. So many new products. Photos taken, Christmas products to launch, I cannot wait!’ – Etsy seller, Little Stamp Store
Title image, Etsy seller Sweet Petite Kids
Terms and conditions: NO PURCHASE NECESSARY TO ENTER. Promotion is open to legal residents of the United Kingdom, age 18 or older who open an Etsy shop via this link between 1 Sept 2016 and 3 Oct 2016 using the following code: BACKTOSCHOOL16. Entries must be received between 12:01 AM GMT on September 1st and 11:59:59 PM GMT on October 3rd GMT. One prize available of £1,000 plus a personalised shop optimisation email review with an Etsy expert. Odds depend on number of eligible entries received. Sponsor: Etsy UK Limited. Full terms and conditions here.