Shop Etsy

Open call (of nature) with the Natural History Museum

Aug 4, 2015

by Laura Gutkin handmade and vintage goods

Mother Nature calls you! If all things in the great outdoors get your creative juices going, you’ll be thrilled to hear that we’re teaming up with the Natural History Museum to offer designer-makers the opportunity to create new products inspired by their prestigious Wildlife Photographer of the Year exhibition.

Celebrating its 51st year, the Wildlife Photographer of the Year competition is an opportunity for the world’s best nature photographers to exhibit their work. After global entries are submitted, an esteemed panel of experts select the winning photographer, whose works are displayed in the museum and in various outlets worldwide. We are excited to be working with the Natural History Museum in their quest to bring these winning photographs to life through everyday items in their shop – from mugs, to jewellery, to greeting cards.


We’re seeking talented designer-makers to apply for this exciting opportunity. If you think you would be inspired by the Wildlife Photographer of the Year exhibition at the Natural History Museum and would love to see your product stocked in their shop, read on for full application details…

Following the open call, selected Etsy sellers will be invited to a private viewing of the winning submission of the WPY-before this winner has even been announced to the public! Taking inspiration from the winning submission, sellers will have two weeks to create or design an item to be sold at the esteemed NHM gift shop. All of the successful designers’ “inspired by” products will appear in an Etsy display at the gift shop in time for the launch event of the WPY exhibit in October 2015! The display will live in NHM until April 2016, and will then have the chance to go ‘on tour’ for a further 12 months with the WPY exhibit.

Applying is simple because all we need is a link to your shop! Only successful applicants will be asked to design a new product.


Am I eligible for the collaboration with the Natural History Museum’s Wildlife Photographer of the Year?

Designer-makers must:

· Design and make a product inspired by the winning submission for the Wildlife Photographer of the Year.

· Have the ability to produce this product in multiples and sell this product at the Natural History Museum’s shop.

· Price their product, and offer it to the NHM at a proper wholesale margin of at least 50% of retail price.

· Have an active Etsy shop (Don’t worry if you haven’t opened your shop yet! You can get 20 FREE listings when you open your shop for this opportunity. See details below…)

· Be in London, England on Tuesday 8th September 2015 to attend a private (and top secret!) viewing of the winning submissions for the Wildlife Photographer of the Year (so that you can create your piece inspired by the winning collection).

· Be able to provide product(s) for stock in the Natural History Museum shop no later than 9th October 2015, if selected.

If you’re not eligible this time, never fear! We have more showcasing opportunities coming up, so watch out for open calls via the Etsy UK blog and sign up for the Etsy Success newsletter.

Deadline for applications
Applications must be received by 9am on Monday 17th August 2015.

I don’t have an Etsy shop yet. Can I still apply?
If you don’t currently sell on Etsy, you can open a shop and apply for this opportunity. Get started with 20 free listings! Enter the code: NATURALHISTORY here (new sellers only).

When will I know if I have been selected?
An expert panel will select the successful designers. We will contact the selected sellers within 1 month of the application deadline. We regret that we will not be able to inform all applicants of our decision, but successful applicants will be notified within two weeks of the application deadline.


Please submit this short application form by 9am on Monday 17th August 2015

You can also find out more about the Wildlife Photographer of the Year on the Natural History Museum’s website.

We will be selecting based on your Etsy shop itself, so make sure everything is up to date and it’s looking great. Your photography, listing descriptions and About page are particularly important. Check out the Seller Handbook and search our archive of educational articles to help you improve your shop.

Applications close 9am on Monday 17th August 2015

Inspired to get making and open an Etsy shop? Get started with 20 free listings! Enter the code NATURALHISTORY here: (new sellers only)


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