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Open Call: East London Design Show

Nov 6, 2014

by Sarah Hewett

Etsy.com handmade and vintage goods

‘Tis the season! East meets West as we bring you the ultimate Christmas shopping weekend in London.

Here at Etsy HQ, we can’t wait for December. From the 5th to the 7th of the most festive of months, you can find an array of gorgeous gifts from over 120 makers at our Christmas Pop Up Shop Etsy House in Covent Garden. That same weekend, just a short skip across town, Etsy will also be making an appearance at the acclaimed East London Design Show, opening on Thursday 4th December.

The East London Design Show turns 21 this year and, like most 21 year olds, they’re keen to celebrate in style. As well as over 100 of the best independent product, interior and jewellery designers, you can look forward to a food hall, workshops, children’s activities and a pamper room in East London Design Show’s new venue at the Truman Brewery just off Brick Lane.

east london design show 2014

To top it all off, we’re excited to announce a special Etsy area at the show. So after Etsy House, why not head on over to the Truman Brewery to continue your gift buying mission with craft and design goodies galore and the chance to meet a selection of our talented sellers in person? (We’re really spoiling you with Christmas treats that weekend.)

We’re currently seeking applications for the Etsy zone at the East London Design Show, so read on if you’re interested in applying…

Calling all sellers!

Here’s where you come in. The generous folks at ELDS are offering Etsy sellers a special bursary for a discounted stand in the Etsy area at the show.

Application Information
You must have an Etsy shop to be eligible to apply for this opportunity. If you don’t have one yet, get started with 20 free listings. Enter the code: EASTLONDONDESIGNSHOW at http://etsy.me/1x8ghDM (new sellers only).

Please apply directly to East London Design Show by emailing the following information to Della before the deadline: della@eastlondondesignshow.co.uk. The deadline for this open call is 5pm on Sunday 16 November 2014.

  • Your name
  • Company name
  • Etsy shop name AND username
  • Address
  • Phone number
  • When did you start your business?
  • Email
  • Website / Twitter / Facebook
  • Please attach 4 images of your work to the email.

ELDS aims to notify successful applicants by Tuesday 18 November. Once they receive confirmation from successful applicants, you will receive the invoice for your stand. Following payment to ELDS, they will list you on their website and include you in promotions.

Cost and stand details
Cost (to be paid to ELDS): 2m x 1m stand is £345 +VAT with Etsy bursary (Stand cost without the bursary £545 +VAT)
Stand costs include: white shell scheme, spotlights, exhibitors entry on ELDS website, link to your website from the ELDS site, complimentary invites to Thursday evening’s VIP reception, 20 pairs of tickets for Friday – Sunday
Stand details: 2m x 1m, 2.44m high and white timber panel system with long arm spots. Additional sockets, tables, spotlights and shelves can be hired from ELDS.

Good luck!

Come and see us at the East London Design Show… To help you on your way, ELDS have kindly offered Etsy UK blog readers a 2 for 1 ticket offer. Just show the voucher below at the door.

east london design show voucher

Excited for Etsy UK’s first pop-up shop, Etsy House? (So are we). Going to apply for East London Design Show? Let us know in the comments below or tweet us @EtsyUK!

1 Featured Comment

  • SarahHewettUK Admin

    Sarah Hewett from SarahHewettUK said 4 years ago Featured

    Thank you all for your interest in our Open Call for the Etsy zone at East London Design Show.

    Apologies for the short notice; we realise the show is quite soon. But when the chance to work with the prestigious ELDS came up, we decided it was a great opportunity for our seller community - despite the tight time frame.

    Lots of Etsy sellers benefit from in-person selling events alongside their online sales. But, of course, this absolutely depends on individual sellers assessing their own situation to ensure they make the best decision for their business. ELDS are offering a significant discount here; the same stand without the Etsy bursary costs £545 + VAT (Thursday - Sunday). Also, they assure me that the venue is not in the congestion zone.

    ELDS is well established within the UK design calendar. Over the past 20 years, designer-makers such as Ella Doran, Michelle Mason and Katie Rowland have all launched their careers there. As well as giving Etsy sellers this promotional platform, it's a chance to sell to thousands of design-hungry Christmas shoppers. The show is widely promoted to a targeted audience and welcomes 5-6000 visitors (including a loyal annual following, media and design industry buyers). Press coverage in 2013 included: Living Etc, Sunday Times (Home supplement), Elle Decoration, Time Out, Blueprint, Grand Designs and The Times (Style magazine) to name but a few.

    We're really excited by the wealth of craft and design events taking place in London that weekend (5-7 Dec). It makes for a great day out for Christmas shoppers.

    If this open call is not for you, we welcome you to apply for future opportunities and will always share via the Etsy UK blog, social media channels and Etsy Success newsletter, which you can subscribe to here: https://www.etsy.com/emails/success

26 comments

  • WoodsyWools

    ACR from WoodsyWools said 4 years ago

    This looks amazing, wish I could attend ! ...I'm on the wrong side of the pond for this one :-)

  • Lespetitsbuttons

    Sandrine from Lespetitsbuttons said 4 years ago

    Great!Thank you! Shame that I already have plans! I wish I could be part of the London Design Show. Maybe next time :)

  • Jeweltailor

    Jeweltailor from Jeweltailor said 4 years ago

    Sounds good and will aim to make it!

  • jalyson

    Jane Zing Vintage from ZingVintage said 4 years ago

    Will have to check this out. Looks interesting!

  • materialmantra

    material mantra from materialmantra said 4 years ago

    looks like my cup of tea too but I am a bit far away this time.

  • brentknits

    Rajka from brentknits said 4 years ago

    This is nice, will try next year for sure, now it's too late :(

  • primrosecircus

    Rebecca Llewellyn from PrimroseCircus said 4 years ago

    Sounds great, best wishes to all attending. :-)

  • Friday Favourites - Roasted Strawberry, Brie, Chocolate And Grilled Cheese - Wedding Blog | The Wedding Bazaar said 4 years ago

    […] forward to visiting Etsy Pop Up and East London Design Show in December – is anyone else […]

  • michellecharter

    Michelle Prinold from VanillaRetro said 4 years ago

    hmmm, wondering as a Wedding vendor whether they would consider me, or whether i would be seen by my target market?

  • NeonLightSigncom

    Linda from NeonLightSign said 4 years ago

    Really want to be here to show our hand-made neon signs....

  • alanerrington1950

    Alan Errington from Paperfloribunda said 4 years ago

    Shame I am tied up then but will certainly be interested next year.

  • jbelgrave

    Jacalyn from NdulgeUK said 4 years ago

    Shame I already have plans as I would have loved to exhibit at the ELDS or at the Etsy pop up, Covent Garden. Hopefully next time I can get a look in for trading.

  • chamixx

    Abigail Saire from AbigailSaire said 4 years ago

    Too late for me! I would have loved to attend, London is my hometown, but I'm on the 'other side' of the channel..maybe next year. Best wishes xxxA

  • REF0RMATl0NS

    Craig Anthony from ReformationsGlassArt said 4 years ago

    Three hundred and HOW MUCH ?? WOW - 120 stalls paying that price ? Hardly FAIR to the Etsy seller . They literally need to sell £345 + fuel + food of the time spent goods to just break even ( not make one single penny!!) TIme to give up the art and start hosting exhibitions i think !

  • KinskaShop

    kinska from KinskaShop said 4 years ago

    The opportunity is good, but, this is something you should let us know at least 4 month ago...

  • OpusCodex

    Daniela McGhie from EnchantedPresents said 4 years ago

    Totally agree with you Craig Anthony. That is supposed to be a concession price for the stand as well. Plus the fact that there is another one or two events on the same day means people will be rushing about. Living in London I have been to these events a number of times and found them too expensive, even though the items were lovely. Hardly anyone bought anything due to the prices. You also have to factor in the congestion charge and parking. The only way is to get people to collaborate on one stand and fill up the stand with as much items as possible from all price ranges. However the stands are quite small. Would I go out of my way to visit it again, probably not.

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  • helenwand

    Helen Wand from HelenWandArt said 4 years ago

    I agree with Craig Anthony My experience of such fairs is that it's a very expensive way to exhibit your work, as you get few sales, and it's a lot of work. That's mostly the reason many of us sell on etsy in the first place, to avoid exploitative galleries etc Sorry if I sound grumpy Sarah as I'm sure you have put in a lot of work on this

  • SarahHewettUK Admin

    Sarah Hewett from SarahHewettUK said 4 years ago Featured

    Thank you all for your interest in our Open Call for the Etsy zone at East London Design Show.

    Apologies for the short notice; we realise the show is quite soon. But when the chance to work with the prestigious ELDS came up, we decided it was a great opportunity for our seller community - despite the tight time frame.

    Lots of Etsy sellers benefit from in-person selling events alongside their online sales. But, of course, this absolutely depends on individual sellers assessing their own situation to ensure they make the best decision for their business. ELDS are offering a significant discount here; the same stand without the Etsy bursary costs £545 + VAT (Thursday - Sunday). Also, they assure me that the venue is not in the congestion zone.

    ELDS is well established within the UK design calendar. Over the past 20 years, designer-makers such as Ella Doran, Michelle Mason and Katie Rowland have all launched their careers there. As well as giving Etsy sellers this promotional platform, it's a chance to sell to thousands of design-hungry Christmas shoppers. The show is widely promoted to a targeted audience and welcomes 5-6000 visitors (including a loyal annual following, media and design industry buyers). Press coverage in 2013 included: Living Etc, Sunday Times (Home supplement), Elle Decoration, Time Out, Blueprint, Grand Designs and The Times (Style magazine) to name but a few.

    We're really excited by the wealth of craft and design events taking place in London that weekend (5-7 Dec). It makes for a great day out for Christmas shoppers.

    If this open call is not for you, we welcome you to apply for future opportunities and will always share via the Etsy UK blog, social media channels and Etsy Success newsletter, which you can subscribe to here: https://www.etsy.com/emails/success

  • alysongreen22

    Alyson Green from AlysonGreenJewellery said 4 years ago

    Thank you Etsy for this great opportunity. I have recently launched www.AlysonGreenJewellery.com at Desire Winchester with a follow up show at Desire Chelsea next March. I have applied for ELDS through Etsy which is such a great help to reduce set up costs. Thank you again.

  • anitamieczkowska

    anitamieczkowska from AgRaFkAStoP said 4 years ago

    Hi, I found it outrageous and unacceptable to offer a stall for £345. Even if it's ELDS, it is wrong to pay such a big sum of money. I think it's vital to verify, whether a trader or an organiser of the event is supported over here!!

  • iamassault

    Tim Easley from timeasley said 4 years ago

    Wow, £411 for a small table is rather a lot of cash! With overheads and profit margins considered, I'd guess most people would have to sell about £700-£1000 worth of stock to just break even, which means it's basically only for really big sellers, like most of these sort of events. Shame really since these sort of things are where you'd expect to find new and emerging talent, but in reality all you see is the same well established sellers who know they'll make their money back. Would be nice if Etsy organised more events themselves, where making profit for the organisers wasn't the main priority. Events where less established sellers had a chance to experience this sort of thing without taking out a bank loan and gambling their rent money.

  • totbrill

    Tot Brill from BrillandBen said 4 years ago

    Well, I'd like to say a big thank you to Etsy for the bursary. It's made it possible for my upcycled embroidery shop Brill and Ben to take part in the East London Design Show. ELDS is very well promoted, with a good track record. I think that their charges are reasonable for 3 days, and certainly comparable with other serious craft and design shows. I understand that ELDS wouldn't work for everyone, but I'm grateful to be included in this year's show.

  • Dunvin70

    Akwaba Designs from AkwabaDesigns said 4 years ago

    I am still trying to get started but I think this is a great opportunity which I shall certainly take advantage of next year. Thank you

  • torabiladan

    artmeu from artmeu said 4 years ago

    Hi, I would like to say great thank you to the Etsy for this great opportunity. I think I was a bit late because I joined the etsy about 1 week ago and now I saw this advertisement. Is there any time to entering this Pop up or the time is finished for entering?

  • graceandwisdom40

    Grace and Wisdom from GraceAndWisdomgifts said 4 years ago

    visited this event would definitely like to be involved next year G&W

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