We Are Pop Up is a new way for creative businesses to find short-term space. Since launching in 2012, more than 2,400 businesses and brands have applied to run over 1,200 projects in over 200 commercial spaces around the UK. Seeing as there’s nothing they don’t know about poppin’ up, we asked them to share their top tips on setting up your own pop-up shop:
At We Are Pop Up, we’re celebrating the launch of our ‘Shop Share’ initiative – a scheme that allows independent designers and makers like the many talented Etsy sellers out there to rent a rail, table, shelf or concession in an already existing shop. It’s a simple, accessible and collaborative way to get involved in the pop up scene. We find that the best way to learn is to do, and with Shop Share there’s never been a better time for any sellers looking to take the pop up plunge!
Check in below for our top 5 pop up tips from the We Are Pop Up community on how best to pop up with collaborators:
1. Plan your layouts carefully “Planning your collaborative space as much as possible beforehand is of utmost importance. The very nature of pop ups and the time constraints involved means that it isn’t always easy, but time spent planning layouts etc wisely will ultimately save time and a lot of stress! Each brand will have different ideas about how to best display their products and it can be tricky to please everyone but the more you can plan beforehand the more smoothly things will run.”
Esther Gibbs of baby and child accessory company London Mummy, who took part in a multi-brand, week-long pop-up in a vacant shop on London’s Columbia Road.
2. Think ahead “Organisation is key. Try and find some stock room space or arrange regular deliveries to avoid overcrowding in customer facing areas. It’s important to have some customer messaging whether it be a flyer or postcard for people to take away if they want. Get to know the other company/ies you’re sharing the space with, and if you can’t have staff there make sure that the company that you’re collaborating with are trained in how you want your message to be put across.”
Emma Wood of Blend & Press, who helped refuel and refresh FRAME gym-goers in Shoreditch for a month long pop-up.
3. Invite influencers “Make an extra special effort when inviting industry people and key opinion leaders like bloggers and fashion editors! Definitely entice them with goody bags / gifting if you can afford to!”
Tida & Lisa of fashion jewellery brand Finchittida Finch, who transformed an annex of Shoreditch boutique Luna & Curious into a trove for their treasures.
4. Write to the top “Have everything in writing. Don’t just rely on verbal agreements – even if you are friends.Make a decision as a group about laying out the pop up store and when the deadline for putting in and arranging everything will be. If you only have one week as a pop up store you don’t want to still be moving items around half way through the week.”
Kerry O’Brine – the womenswear label that creates luxury looks for professional ladies. Kerry O’Brine shared a Columbia Road pop-up with London Mummy above.
5. See the world through customer-tinted glasses “Think of the customer and how to minimise questions from their side. When you present your products, the customer should be able to instantly understand how the products work. Give them the opportunity to see how those products could work together on the shop floor. With the menswear I stock, it’s all about creating an outfit for the customer, so they see with ease how to work those pieces into their wardrobe.”
Daniel Peters of British menswear design house BBSClothing.
Find out more on We Are Pop Up’s new Shop Share initiative at wearepopup.com.
Have you hosted your own pop-up before? Care to share your tips, too? Or is setting up a pop-up shop THE DREAM? Let us know in the comments below, or tweet us @EtsyUK!