Shop Etsy

5 things to know about hosting your own pop-up shop

Aug 15, 2014

by Natalie Wall

Etsy.com handmade and vintage goods

We Are Pop Up is a new way for creative businesses to find short-term space. Since launching in 2012, more than 2,400 businesses and brands have applied to run over 1,200 projects in over 200 commercial spaces around the UK. Seeing as there’s nothing they don’t know about poppin’ up, we asked them to share their top tips on setting up your own pop-up shop:

At We Are Pop Up, we’re celebrating the launch of our ‘Shop Share’ initiative – a scheme that allows independent designers and makers like the many talented Etsy sellers out there to rent a rail, table, shelf or concession in an already existing shop. It’s a simple, accessible and collaborative way to get involved in the pop up scene. We find that the best way to learn is to do, and with Shop Share there’s never been a better time for any sellers looking to take the pop up plunge!

Check in below for our top 5 pop up tips from the We Are Pop Up community on how best to pop up with collaborators:

1. Plan your layouts carefully “Planning your collaborative space as much as possible beforehand is of utmost importance.  The very nature of pop ups and the time constraints involved means that it isn’t always easy, but time spent planning layouts etc wisely will ultimately save time and a lot of stress!  Each brand will have different ideas about how to best display their products and it can be tricky to please everyone but the more you can plan beforehand the more smoothly things will run.”
Esther Gibbs of baby and child accessory company London Mummy, who took part in a multi-brand, week-long pop-up in a vacant shop on London’s Columbia Road.

pop up space

2. Think ahead “Organisation is key. Try and find some stock room space or arrange regular deliveries to avoid overcrowding in customer facing areas. It’s important to have some customer messaging whether it be a flyer or postcard for people to take away if they want. Get to know the other company/ies you’re sharing the space with, and if you can’t have staff there make sure that the company that you’re collaborating with are trained in how you want your message to be put across.”
Emma Wood of Blend & Press, who helped refuel and refresh FRAME gym-goers in Shoreditch for a month long pop-up.

pop up space

3. Invite influencers “Make an extra special effort when inviting industry people and key opinion leaders like bloggers and fashion editors! Definitely entice them with goody bags / gifting if you can afford to!”
Tida & Lisa of fashion jewellery brand Finchittida Finch, who transformed an annex of Shoreditch boutique Luna & Curious into a trove for their treasures.

pop up space

4. Write to the top “Have everything in writing. Don’t just rely on verbal agreements – even if you are friends.Make a decision as a group about laying out the pop up store and when the deadline for putting in and arranging everything will be. If you only have one week as a pop up store you don’t want to still be moving items around half way through the week.”
Kerry O’Brine – the womenswear label that creates luxury looks for professional ladies. Kerry O’Brine shared a Columbia Road pop-up with London Mummy above.

pop up space

5. See the world through customer-tinted glasses “Think of the customer and how to minimise questions from their side. When you present your products, the customer should be able to instantly understand how the products work. Give them the opportunity to see how those products could work together on the shop floor. With the menswear I stock, it’s all about creating an outfit for the customer, so they see with ease how to work those pieces into their wardrobe.”
Daniel Peters of British menswear design house BBSClothing.

Find out more on We Are Pop Up’s new Shop Share initiative at wearepopup.com.

Have you hosted your own pop-up before? Care to share your tips, too? Or is setting up a pop-up shop THE DREAM? Let us know in the comments below, or tweet us @EtsyUK!

25 comments

  • hurdyburdy

    Beverley Richmond from hurdyburdy said 5 years ago

    Interesting initiative and very apt timing for me personally, thanks for the share.

  • Agasart

    Aga from AgasJourney said 5 years ago

    cool and inspiring post. Thank you for sharing

  • nstormann

    nstormann said 5 years ago

    great post, thanks for sharing!

  • lisakstore

    Lisa from storestorestore said 5 years ago

    Great advice!

  • SewArtyofKenilworth

    SewArty from SewArtyofKenilworth said 5 years ago

    Thanks for sharing, interesting and helpful

  • magicmundel

    Averi Pal Choudhuri from aaberi said 5 years ago

    Nice read...Will definitely try these tips...

  • SarahBirtJewellery

    Sarah from SarahBirtJewellery said 5 years ago

    I'm part of the @WeMakeLondon pop up shop in Camden Lock Place, NW1 8AF and it is a great way of having a shop presence as part of a collective of talented UK designers, many of whom are on etsy too. Plus, Camden Market is such a vibrant and fun atmosphere to sell in!

  • guidouxvintage

    Guidoux Vintage from GuidouxVintage said 5 years ago

    Great post and shops. Thank you for sharing these tips!

  • thevicarsstudy

    TheVicar'sStudy from TheVicarsStudy said 5 years ago

    Very innovative ideas to think about! Its exciting to try and get your head around this - but once you do - its a fantastic way to draw together your seller friends and utilize UK empty spaces! I can think of several places nearby and the summer tourist traffic here would be great!

  • abenakcreation

    Virpi Irene Bendandi from ABenakCreation said 5 years ago

    I just found a temporary space that an organization arranged for hand crafters to display and sell their products. They will take care of displays and setting things up, I just have to give them my things labelled, branded and priced. Very cool, as it gives me an extra avenue for selling for very little effort.

  • Glenberg

    Linda Soderberg from CinderellaButtons said 5 years ago

    This is a great idea. I think I shall take a further look into this. Thanks for the blogg.

  • evaart1

    Eva Art from EvAtelier1 said 5 years ago

    Definitely GREAT idea :-) ♥

  • tanteqvintage

    Annette from TanteQVintage said 5 years ago

    I have been thinking about a pop up for 2 years! I don't have enough stock for a whole shop but a 'new' vintage furniture store just opened in my area! I am going to do some research! Thanks for the inspiration! Annette

  • jizbasusan

    Susan Jizba from TheWeaverOfWords said 5 years ago

    Wow. Another Innovative Idea from across the pond. You guys are Brilliant!!!

  • lannapants

    Bangkokpants Pants from bangkokpants said 5 years ago

    Good tip .......... awesome idea

  • salllman

    Gulabo from Cooldesires4u said 5 years ago

    Thanks you xx

  • maybedifferent

    maybedifferent from Maybedifferent said 5 years ago

    This is a great idea, thanks for the advice

  • GVEGA

    G Vega from GVEGA said 5 years ago

    Nice idea!

  • helloandbehold

    suzie from HelloandBehold said 5 years ago

    This advice is also pertinent to folks running a stand/booth at a trade or home show...many of the same organisational and marketing rules apply. And also something you may share with another seller to reduce costs. I'm getting prepped for my first Grand Designs Live stand in Sydney...exciting and nervy!

  • PanchromaticaDesigns

    Ian Bertram from PanchromaticaDesigns said 5 years ago

    I've just finished a two week pop up. It wasn't in a commercial shop space but a studio space attached to a local art centre and next to the cafe. As an artist I chose to treat it as a self-curated show. In terms of comments made it was a great success, but not especially in sales. Overall though the experience was positive and I think I would like to try again in a more central location, perhaps with a couple of other artists.

  • retroidjunk

    john from retroidjunk said 5 years ago

    what a great idea think I would like to try one somewhere

  • lovebookart

    Katrina Liu from MyBookArt said 5 years ago

    Thanks for the tips on pop-up store. It'd be nice if I can find other team member that want to host one with me :)

  • JewelsOfYours

    Debi Cummins from DeCumiDesigns said 4 years ago

    Great idea, I'm up for being included in a pop up shop event!

  • cosmicbichos

    Marta Fofi from MartaFofiArtworks said 4 years ago

    Nice! I would like to try sone!!!

  • PopUpStores | Pearltrees said 3 years ago

    […] 5 things to know about hosting your own pop-up shop | Etsy UK blog. We Are Pop Up is a new way for creative businesses to find short-term space. Since launching in 2012, more than 2,400 businesses and brands have applied to run over 1,200 projects in over 200 commercial spaces around the UK. Seeing as there’s nothing they don’t know about poppin’ up, we asked them to share their top tips on setting up your own pop-up shop: At We Are Pop Up, we’re celebrating the launch of our ‘Shop Share’ initiative – a scheme that allows independent designers and makers like the many talented Etsy sellers out there to rent a rail, table, shelf or concession in an already existing shop. […]

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