Shop Etsy

One-of-a-kind gifts: Creative coats

Nov 26, 2013

by Jo Casley

The Countdown to Christmas has well and truly begun, and we’re celebrating the unique gifts that our sellers all around the world create. In a series of three short videos, we take a closer look at the maker and the process behind a one-of-a-kind gift. Today it’s the turn of Molly from Little Goodall whose creative children’s coats will fire the imagination of countless little ones this Christmas.

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Goodall started her Etsy shop, Little Goodall, in 2010 after making a creative coat for her two-year-old son to try and encourage him to keep his hood up. “I was frustrated because I couldn’t find really cute, creative clothing for him to wear, and so I had this crazy idea for a lion coat,” she says. “I made it for him thinking that he would wear his hood up if it was a little bit more interesting.”

Molly-Goodall-Headshot

A former toy designer who studied fashion at New York’s Parsons School of Design, Goodall could never have predicted the success her shop would have; her beautifully constructed animal coats have made their way from her North Texas home to excited little recipients across the globe, as far away as Australia, Qatar and South Korea.

Despite it’s success, the business still remains very much a family affair. Molly’s father – who has a shipping background – helps with inventory management in the spare bedroom, which also acts as stock-room during busy periods. In the dining room (packing room at this time of year!) the entire family including Molly’s mother and husband set up a production line, packaging each coat with the utmost care.  “We take a lot of pride in the way that we pack [the coats],” she says. “Everything is in tissue paper, the box has been tied with a grosgrain ribbon and there’s a note that I write on a little card in each one, thanking the customer. We try to make it a really memorable moment whenever someone opens the box, so that it feels like they’re really opening something special.”

little-goodall-lion-coat

Molly’s now five-year-old son remains her muse. “He likes to get involved in the design process and make drawings of what he thinks things should look like,” Molly says. “He’ll start cutting pieces of felt and gluing buttons onto his little collaborations.”

One of Molly’s favourite things about selling on Etsy is the sense of connection with her customers. Some order from her every year, and others send her photos of their children in the coats as they grow. “[The coats] are like well-loved stuffed animals. The older they get, the more personality they have,” explains Molly. “The big kids hand them down. One of my customers, she said, ‘My younger daughter just inherited the lion coat this year and she’s so excited that it’s her turn for it!’”

 

Lemon Yellow Caterpillar Dress: The Very Hungry Caterpillar™ Lemonade Dress by World of Eric Carle + Little Goodall
Lemon Yellow Caterpillar Dress: The Very Hungry Caterpillar™ Lemonade Dress by World of Eric Carle + Little Goodall
littlegoodall
85.00 USD
Green Wool Dinosaur Coat
Green Wool Dinosaur Coat
littlegoodall
180.00 USD
The Very Hungry Caterpillar™ Strawberry Leaf Dress by World of Eric Carle + Little Goodall
The Very Hungry Caterpillar™ Strawberry Leaf Dress by World of Eric Carle + Little Goodall
littlegoodall
110.00 USD
Little Cloud Dress and Red Bow Blouse by World of Eric Carle + Little Goodall/ Handmade Childrens Clothing
Little Cloud Dress and Red Bow Blouse by World of Eric Carle + Little Goodall/ Handmade Childrens Clothing
littlegoodall
110.00 USD
Blue Gingham Lion Romper
Blue Gingham Lion Romper
littlegoodall
70.00 USD
Girls Floral Print Summer Dress// Juliet Dress in Meadow Melody Liberty London Fabric// Flower Girl Dress// Girls Summer Clothing
Girls Floral Print Summer Dress// Juliet Dress in Meadow Melody Liberty London Fabric// Flower Girl Dress// Girls Summer Clothing
littlegoodall
80.00 USD
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
littlegoodall
135.00 USD
Baby Fawn Merino Wool Coat
Baby Fawn Merino Wool Coat
littlegoodall
170.00 USD
Girl's Rainbow Coat// Queen of Hearts Coat// Black Wool Winter Coat with Hearts and Rainbow
Girl's Rainbow Coat// Queen of Hearts Coat// Black Wool Winter Coat with Hearts and Rainbow
littlegoodall
200.00 USD
Rainbow Sundress: Sunset Pink
Rainbow Sundress: Sunset Pink
littlegoodall
110.00 USD
Child's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
Child's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
littlegoodall
44.00 USD
Girl's Pink Flamingo Party Dress
Girl's Pink Flamingo Party Dress
littlegoodall
150.00 USD
Linen Brimmed Sun Bonnet
Linen Brimmed Sun Bonnet
littlegoodall
33.00 USD
Girl's Summer Bunny Dress// Blue Gingham Bunny Dress// Girl's Gingham Sundress// Handmade Girls Dress/ Made in USA Toddler Girl's Clothing
Girl's Summer Bunny Dress// Blue Gingham Bunny Dress// Girl's Gingham Sundress// Handmade Girls Dress/ Made in USA Toddler Girl's Clothing
littlegoodall
110.00 USD
Dinosaur Hat// Kids Dino Hat// Boys Winter Hat// Handmade Childrens Dinosaur Hat// Green Dinosaur Winter Hat for Kids// Boys Halloween
Dinosaur Hat// Kids Dino Hat// Boys Winter Hat// Handmade Childrens Dinosaur Hat// Green Dinosaur Winter Hat for Kids// Boys Halloween
littlegoodall
46.00 USD
Floral Ruffled Baby Bonnet in Liberty London Painters Meadow Cotton Lawn
Floral Ruffled Baby Bonnet in Liberty London Painters Meadow Cotton Lawn
littlegoodall
35.00 USD
SALE! Ms. Fox: Adult Ladies Fox Coat
SALE! Ms. Fox: Adult Ladies Fox Coat
littlegoodall
95.00 USD
Girls Pink Butterfly Cape// Peony Butterfly Capelet// Felt Butterfly Cape// Wool Winter Cape// Handmade Girls Clothing
Girls Pink Butterfly Cape// Peony Butterfly Capelet// Felt Butterfly Cape// Wool Winter Cape// Handmade Girls Clothing
littlegoodall
120.00 USD
Girl's Rainbow and Butterfly Coat in Sky Blue
Girl's Rainbow and Butterfly Coat in Sky Blue
littlegoodall
200.00 USD
Blue and White Print Aldrich and Madame De Bleu Classic Romper: Little Goodall + Willa Heart Collection
Blue and White Print Aldrich and Madame De Bleu Classic Romper: Little Goodall + Willa Heart Collection
littlegoodall
79.00 USD
Luxe Lion Wool Toggle Coat
Luxe Lion Wool Toggle Coat
littlegoodall
190.00 USD
Lion Coat Sewing Pattern: Wild Things Book with Pattern CD by Molly Goodall
Lion Coat Sewing Pattern: Wild Things Book with Pattern CD by Molly Goodall
littlegoodall
15.99 USD
Boys Grey Wool Bunny Coat// Boys Rabbit Peacoat// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Boy Clothing// Easter Bunny Coat
Boys Grey Wool Bunny Coat// Boys Rabbit Peacoat// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Boy Clothing// Easter Bunny Coat
littlegoodall
180.00 USD
Merino Wool Bunny Toggle Coat
Merino Wool Bunny Toggle Coat
littlegoodall
170.00 USD
Girls Lion Coat// Girls Winter Outerwear// Handmade Wool Coat// Made in the USA Children's Clothing
Girls Lion Coat// Girls Winter Outerwear// Handmade Wool Coat// Made in the USA Children's Clothing
littlegoodall
190.00 USD
Girl Pink Floral Summer Dress// Juliet Dress in Mauvey Liberty London// Flower Girl Dress// Girls Summer Clothing// Handmade Cotton Dress
Girl Pink Floral Summer Dress// Juliet Dress in Mauvey Liberty London// Flower Girl Dress// Girls Summer Clothing// Handmade Cotton Dress
littlegoodall
80.00 USD
New! Limited Edition Paris Poodle Coat
New! Limited Edition Paris Poodle Coat
littlegoodall
190.00 USD
Boy's Bunny Coat// Brown Rabbit Coat// Kids Wool Coat// Easter Bunny Jacket
Boy's Bunny Coat// Brown Rabbit Coat// Kids Wool Coat// Easter Bunny Jacket
littlegoodall
170.00 USD
Rainbow Sundress: Blue Sky
Rainbow Sundress: Blue Sky
littlegoodall
110.00 USD
Luxe Merino Wool Bunny Coat
Luxe Merino Wool Bunny Coat
littlegoodall
159.00 USD
Ruffle Baby Bonnet in Liberty London Mauvey Floral Ruffle Bonnet
Ruffle Baby Bonnet in Liberty London Mauvey Floral Ruffle Bonnet
littlegoodall
35.00 USD
Cozy Wool Elephant Coat
Cozy Wool Elephant Coat
littlegoodall
200.00 USD
Kids Animal Clothing Sewing Pattern// Wild Things to Sew and Wear Book & Pattern CD by Molly Goodall// Handmade Children's Clothing Patterns
Kids Animal Clothing Sewing Pattern// Wild Things to Sew and Wear Book & Pattern CD by Molly Goodall// Handmade Children's Clothing Patterns
littlegoodall
15.99 USD
Swan Princess Blue Taffeta Hair Bow
Swan Princess Blue Taffeta Hair Bow
littlegoodall
16.00 USD
Pink Wool Coat with Embroidered Dogs and Tassels: Buffy and Muffy Coat from our Little Goodall + Willa Heart Collection
Pink Wool Coat with Embroidered Dogs and Tassels: Buffy and Muffy Coat from our Little Goodall + Willa Heart Collection
littlegoodall
200.00 USD
Blue and Cream Swan Princess Party Dress
Blue and Cream Swan Princess Party Dress
littlegoodall
150.00 USD

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