Shop Etsy

One-of-a-kind gifts: Creative coats

Nov 26, 2013

by Jo Casley

The Countdown to Christmas has well and truly begun, and we’re celebrating the unique gifts that our sellers all around the world create. In a series of three short videos, we take a closer look at the maker and the process behind a one-of-a-kind gift. Today it’s the turn of Molly from Little Goodall whose creative children’s coats will fire the imagination of countless little ones this Christmas.

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Goodall started her Etsy shop, Little Goodall, in 2010 after making a creative coat for her two-year-old son to try and encourage him to keep his hood up. “I was frustrated because I couldn’t find really cute, creative clothing for him to wear, and so I had this crazy idea for a lion coat,” she says. “I made it for him thinking that he would wear his hood up if it was a little bit more interesting.”

Molly-Goodall-Headshot

A former toy designer who studied fashion at New York’s Parsons School of Design, Goodall could never have predicted the success her shop would have; her beautifully constructed animal coats have made their way from her North Texas home to excited little recipients across the globe, as far away as Australia, Qatar and South Korea.

Despite it’s success, the business still remains very much a family affair. Molly’s father – who has a shipping background – helps with inventory management in the spare bedroom, which also acts as stock-room during busy periods. In the dining room (packing room at this time of year!) the entire family including Molly’s mother and husband set up a production line, packaging each coat with the utmost care.  “We take a lot of pride in the way that we pack [the coats],” she says. “Everything is in tissue paper, the box has been tied with a grosgrain ribbon and there’s a note that I write on a little card in each one, thanking the customer. We try to make it a really memorable moment whenever someone opens the box, so that it feels like they’re really opening something special.”

little-goodall-lion-coat

Molly’s now five-year-old son remains her muse. “He likes to get involved in the design process and make drawings of what he thinks things should look like,” Molly says. “He’ll start cutting pieces of felt and gluing buttons onto his little collaborations.”

One of Molly’s favourite things about selling on Etsy is the sense of connection with her customers. Some order from her every year, and others send her photos of their children in the coats as they grow. “[The coats] are like well-loved stuffed animals. The older they get, the more personality they have,” explains Molly. “The big kids hand them down. One of my customers, she said, ‘My younger daughter just inherited the lion coat this year and she’s so excited that it’s her turn for it!’”

 

Lemon Yellow Caterpillar Dress: The Very Hungry Caterpillar™ Lemonade Dress by World of Eric Carle + Little Goodall
Lemon Yellow Caterpillar Dress: The Very Hungry Caterpillar™ Lemonade Dress by World of Eric Carle + Little Goodall
littlegoodall
85.00 USD
Green Wool Dinosaur Coat
Green Wool Dinosaur Coat
littlegoodall
180.00 USD
Blue and White Print Aldrich and Madame De Bleu Party Dress: Little Goodall + Willa Heart Collection
Blue and White Print Aldrich and Madame De Bleu Party Dress: Little Goodall + Willa Heart Collection
littlegoodall
110.00 USD
The Very Hungry Caterpillar™ Strawberry Leaf Dress by World of Eric Carle + Little Goodall
The Very Hungry Caterpillar™ Strawberry Leaf Dress by World of Eric Carle + Little Goodall
littlegoodall
110.00 USD
Little Cloud Dress and Red Bow Blouse by World of Eric Carle + Little Goodall/ Handmade Childrens Clothing
Little Cloud Dress and Red Bow Blouse by World of Eric Carle + Little Goodall/ Handmade Childrens Clothing
littlegoodall
110.00 USD
Blue Gingham Lion Romper
Blue Gingham Lion Romper
littlegoodall
70.00 USD
Girls Floral Print Summer Dress// Juliet Dress in Meadow Melody Liberty London Fabric// Flower Girl Dress// Girls Summer Clothing
Girls Floral Print Summer Dress// Juliet Dress in Meadow Melody Liberty London Fabric// Flower Girl Dress// Girls Summer Clothing
littlegoodall
80.00 USD
Blue Wool Dinosaur Coat
Blue Wool Dinosaur Coat
littlegoodall
180.00 USD
Pink Ostrich Faux Fur Hat
Pink Ostrich Faux Fur Hat
littlegoodall
40.00 USD
Merino Wool Chloe Girl Coat with Pink Bows
Merino Wool Chloe Girl Coat with Pink Bows
littlegoodall
170.00 USD
Girls Merino Wool Bunny Hat: Heather Oatmeal and Pink
Girls Merino Wool Bunny Hat: Heather Oatmeal and Pink
littlegoodall
44.00 USD
Red Wool Alpaca Cape// Handmade Girls Winter Outerwear// Red Wool Winter Cape with Black Fur Trim // Handmade Girls Clothing
Red Wool Alpaca Cape// Handmade Girls Winter Outerwear// Red Wool Winter Cape with Black Fur Trim // Handmade Girls Clothing
littlegoodall
200.00 USD
Flopsy Bunny Hat in Heather Brown Wool
Flopsy Bunny Hat in Heather Brown Wool
littlegoodall
44.00 USD
Magical Unicorn Coat // Girls Pink Unicorn Coat// Silver & Pink Handmade Unicorn Coat// Girls Wool Outerwear// Handmade Clothing
Magical Unicorn Coat // Girls Pink Unicorn Coat// Silver & Pink Handmade Unicorn Coat// Girls Wool Outerwear// Handmade Clothing
littlegoodall
200.00 USD
Girl's Magical Unicorn Hat in Pink and Silver
Girl's Magical Unicorn Hat in Pink and Silver
littlegoodall
60.00 USD
Girls Bunny Coat// Girls Handmade Clothing// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Girl Clothing// Easter Bunny // Winter
Girls Bunny Coat// Girls Handmade Clothing// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Girl Clothing// Easter Bunny // Winter
littlegoodall
180.00 USD
Peter Rabbit Hat in Camel and Blue Merino Wool
Peter Rabbit Hat in Camel and Blue Merino Wool
littlegoodall
44.00 USD
Ruffle Baby Bonnet in Liberty London Royal Oak House Cotton Lawn
Ruffle Baby Bonnet in Liberty London Royal Oak House Cotton Lawn
littlegoodall
35.00 USD
Animal Print Ruffled Bonnet in Liberty London Queue for the Zoo Cotton Lawn
Animal Print Ruffled Bonnet in Liberty London Queue for the Zoo Cotton Lawn
littlegoodall
35.00 USD
Ruffled Baby Bonnet in Liberty London Cotton Blue Floral Print
Ruffled Baby Bonnet in Liberty London Cotton Blue Floral Print
littlegoodall
35.00 USD
Boy's Linen Sun Bonnet // Wide Brim Toddler Hat in Indigo Linen  // Handmade Linen Beach Hat//  Baby Boy's Summer Hat
Boy's Linen Sun Bonnet // Wide Brim Toddler Hat in Indigo Linen // Handmade Linen Beach Hat// Baby Boy's Summer Hat
littlegoodall
33.00 USD
Stormy Blue Brimmed Linen Sun Bonnet
Stormy Blue Brimmed Linen Sun Bonnet
littlegoodall
33.00 USD
Baby Bonnet in Pink Linen//  Scallop Edge Sun Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet
Baby Bonnet in Pink Linen// Scallop Edge Sun Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet
littlegoodall
35.00 USD
Luxe Bunny Coat in Grey and Pink Merino Wool
Luxe Bunny Coat in Grey and Pink Merino Wool
littlegoodall
159.00 USD
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
littlegoodall
135.00 USD
Baby Fawn Merino Wool Coat
Baby Fawn Merino Wool Coat
littlegoodall
170.00 USD
Girl's Rainbow Coat// Queen of Hearts Coat// Black Wool Winter Coat with Hearts and Rainbow
Girl's Rainbow Coat// Queen of Hearts Coat// Black Wool Winter Coat with Hearts and Rainbow
littlegoodall
200.00 USD
Rainbow Sundress: Sunset Pink
Rainbow Sundress: Sunset Pink
littlegoodall
110.00 USD
Child's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
Child's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
littlegoodall
44.00 USD
Girl's Pink Flamingo Party Dress
Girl's Pink Flamingo Party Dress
littlegoodall
150.00 USD
Linen Brimmed Sun Bonnet
Linen Brimmed Sun Bonnet
littlegoodall
33.00 USD
Girl's Summer Bunny Dress// Blue Gingham Bunny Dress// Girl's Gingham Sundress// Handmade Girls Dress/ Made in USA Toddler Girl's Clothing
Girl's Summer Bunny Dress// Blue Gingham Bunny Dress// Girl's Gingham Sundress// Handmade Girls Dress/ Made in USA Toddler Girl's Clothing
littlegoodall
110.00 USD
Dinosaur Hat// Kids Dino Hat// Boys Winter Hat// Handmade Childrens Dinosaur Hat// Green Dinosaur Winter Hat for Kids// Boys Halloween
Dinosaur Hat// Kids Dino Hat// Boys Winter Hat// Handmade Childrens Dinosaur Hat// Green Dinosaur Winter Hat for Kids// Boys Halloween
littlegoodall
46.00 USD
Floral Ruffled Baby Bonnet in Liberty London Painters Meadow Cotton Lawn
Floral Ruffled Baby Bonnet in Liberty London Painters Meadow Cotton Lawn
littlegoodall
35.00 USD
SALE! Ms. Fox: Adult Ladies Fox Coat
SALE! Ms. Fox: Adult Ladies Fox Coat
littlegoodall
95.00 USD
Girls Pink Butterfly Cape// Peony Butterfly Capelet// Felt Butterfly Cape// Wool Winter Cape// Handmade Girls Clothing
Girls Pink Butterfly Cape// Peony Butterfly Capelet// Felt Butterfly Cape// Wool Winter Cape// Handmade Girls Clothing
littlegoodall
120.00 USD

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