Cockpit Arts is a London-based organisation that supports designer-makers with studio space and entrepreneurial coaching. Ellen, an accredited business coach, joined the Cockpit team in 2006 and is responsible for Cockpit Arts’ business development services. She has worked with over 300 designer-makers to grow their businesses.
If you’ve been following along with the Cockpit Arts four part series on Digital Storytelling, you’ve thought about who your audience is and the stories you’d like to tell them. Now it’s time to get those beautiful stories out in the world.
Using social media to get your story out there
Using social media is a great way to share your story as you can write, post images, sketches, videos; whichever way best suits your practice! It’s about connecting, communicating and being visible.
Although remember to keep it simple.
Why use social media to tell our story?
- It’s FREE!
- Helps build deeper relationships.
- Increases brand awareness and profile.
- Helps search engines and drives web traffic.
- It should be linked to your overall marketing strategy not as an add-on.
It is important that you use social media to tell an engaging story and remember sales might be the end goal but should not be the immediate focus! Done correctly social media gives you a platform to connect with clients, partners, suppliers, the press, celebrities and most importantly, experts in your sector.
Through engaging with our target market we build an audience and community of ‘fans’, who will promote your business for you.
Tip: Map out the different types of digital content that you can create to tell your story and use against the appropriate social media channel.
Finally, always ensure that you have a strategy to your communications and that each story and each digital post fits in with your overall plan.
For more information on running your business Cockpit Arts has created the Making It Toolkit – tailored specifically for designer-makers.