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Cockpit Arts: Digital Storytelling Part 4

Nov 16, 2013

by CockpitArts handmade and vintage goods

Cockpit Arts is a London-based organisation that supports designer-makers with studio space and entrepreneurial coaching. Ellen, an accredited business coach, joined the Cockpit team in 2006 and is responsible for Cockpit Arts’ business development services. She has worked with over 300 designer-makers to grow their businesses.

If you’ve been following along with the Cockpit Arts four part series on Digital Storytelling, you’ve thought about who your audience is and the stories you’d like to tell them. Now it’s time to get those beautiful stories out in the world.

Using social media to get your story out there

Using social media is a great way to share your story as you can write, post images, sketches, videos; whichever way best suits your practice!  It’s about connecting, communicating and being visible.

Although remember to keep it simple.

Why use social media to tell our story?

  • It’s FREE!
  • Helps build deeper relationships.
  • Increases brand awareness and profile.
  • Helps search engines and drives web traffic.
  • It should be linked to your overall marketing strategy not as an add-on.

It is important that you use social media to tell an engaging story and remember sales might be the end goal but should not be the immediate focus! Done correctly social media gives you a platform to connect with clients, partners, suppliers, the press, celebrities and most importantly, experts in your sector.

Through engaging with our target market we build an audience and community of ‘fans’, who will promote your business for you.

Tip: Map out the different types of digital content that you can create to tell your story and use against the appropriate social media channel.

Finally, always ensure that you have a strategy to your communications and that each story and each digital post fits in with your overall plan.

For more information on running your business Cockpit Arts has created the Making It Toolkit – tailored specifically for designer-makers.


  • jackstephanie
  • ArdereDesigns

    Ardere Designs from ArdereDesigns said 6 years ago

    Always good to get fresh tips on social media... :)

  • GaryRam

    Gary and Heather from littleRamstudio said 6 years ago

    Just the information we have been looking for. Just dipping our toe in the social media pool so it's great to get some solid instruction on how to make it work for us. Thank you!

  • taliladesign

    Talila from TalilaDesign said 6 years ago

    Thanks :)

  • tess0910

    tess wakeling from LumaRoom said 6 years ago

    Sounds like all good stuff

  • LaNomRahDesigns

    La NomRah from LaNomRahDesigns said 6 years ago

    Short and sweet, and great tips! Thanks.

  • jizbasusan

    Susan Jizba from TheWeaverOfWords said 6 years ago

    Thank you so much Ellen for making available your wonderful "Making It Toolkit"!!! I think its so important to organize the many steps that form the pathway to making a dream a reality; with this kit you can begin to navigate the way!!!

  • cramencrunk

    Carmen Reumers from LochriansCloset said 6 years ago

    Nothing that hasnt been said before... Surely most of this is common sense?

  • lovethescenery

    linden from scenerylondon said 6 years ago

    Great to see Cockpit ! and Ellen up here..

  • christinabrimage

    Chrissy Ink Design from ScarvesChrissyInk said 6 years ago

    Thanks for such great tips.

  • LedraPyrography

    Alexandros Christofi from LedraPyrography said 6 years ago

    Thanks :)

  • helloandbehold

    suzie from HelloandBehold said 6 years ago

    A couple more tips on using social media for your marketing (marketing/branding is my 'day job') : Content should be as engaging as possible, to encourage revisits to whatever platform you're using. Why? To bolster brand awareness and brand preference - two of the key aims that every bit of marketing communications should seek to meet. It can also lead visitors to your store if you (and you should!) have links back to your Etsy store. If you're going to dip your toe into social media, try to set yourself a realistic schedule for adding new content. If you can't tweet every day, don't make that a goal, as you'll feel deflated when you don't meet it. But regularity of updates is a vital in keeping your store and brand in the minds of visitors. If you do it, stick with it at a pace you can achieve, and monitor your Etsy visitor stats to see where traffic is coming from. Then you can adapt your social media activity where it is proving most successful. Pinterest, Instagram and blogs are known to be successful with sales where product images are key - making them ideal for us Etsians!

  • inbetweenaccessories

    InBetweenAccessories from InBetweenAccessories said 6 years ago

    Sooo helpful!!! Thanks!!!

  • suomiifabrics

    Suomii Fabrics from SuomiiFabrics said 6 years ago

    very interesting, thanks!

  • epoquegraphics

    Epoque Graphics from EpoqueGraphics said 5 years ago

    I am starting reading how to improve my social media post and how to tell my story. Thank you for the article!

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