Welcome to the Seller Handbook! This is a collection of our favorite articles and resources for successful selling on Etsy. We recommend bookmarking this page to refer back to, and if you think there’s a topic missing, we’d love to hear from you.
- Etsy Success newsletter: A twice-weekly email full of tips for growing your shop.
- Join a Team: Etsy community collectives. Learn more about Teams here
- Online Labs: Live and recorded video workshops about selling.
- Help: Find the answers to your Etsy questions with searchable FAQs.
- Seller apps: Tools made by outside developers to help manage your shop.
- Worksheets: Hands-on exercises for developing your shop.
Etsy’s International Blogs
|Blog Francais||Nederlanse Blog||Deutscher Blog||UK Blog|
Setting Up Shop
Learn how to get your Etsy shop off the ground in minutes with this video series.
|Choosing Your Shop Name||Your Shop Policies|
|Writing Item Descriptions||Profile Tips|
|Stocking Your Shop||Crafting Your Shop’s About Page|
|20 Questions Your Buyers Are Asking||Critique Your Shop|
|Telling a Story With Your Profile||Your First Sale|
More new seller posts.
Product Photography & Shop Graphics
|Photography Tips Part 1||Telling Your Shop’s Visual Story|
|Photography Tips Part 2||Photo Ideas for Your Shop’s About Page|
|Achieving Clear and Crisp Photos||Photo Makeovers: Before and After|
|Video: Product Photography||Video: Using Models|
More photography posts.
|Simple Pricing Formula||Advanced Pricing: Beyond the Basics|
|Video: The Art of Pricing for Profit||Advanced Pricing: Staying Competitive|
|Pricing Exercises||Reevaluating Your Prices|
More pricing posts.
Getting Found in Search
|How to Get Found in Search||15 Questions for Brainstorming Keywords|
|Shop Stats Insight||Guide to Google Search and SEO|
|Tags, Titles, and Descriptions||Boost Your Inbound Web Exposure|
More search posts.
Branding & Marketing
Promotion & Media Strategies
|Your Customer Service Guide||Coupon Codes|
|Creating Shop Policies That Work||Creating Gift Certificates|
|Fostering Repeat Business||Etsy’s Guide to Custom Work|
More customer service posts.
Shipping & Packaging
|Shipping How-to||How-To: Custom Forms, Duties and Taxes|
|Packaging Inspirations||Canadian Shipping: Tips and Tricks|
|Shipping to Last-Minute Shoppers||Australian Shipping: Tips and Tricks|
Finances & Building Your Business
|Writing a Business Plan||Getting Financing for Your Business|
|Four Lessons for Financial Success||5 Questions Before Quitting Your Day Job|
|Separating Your Finances|
More finance posts.
|Determining Sales Tax||Top 10 Tax Time Tips|
|Types of US Seller Taxes||Employer Identification Numbers
|Income and Expense Tracking||Tax Deductions for Sellers|
|Quarterly Estimated Taxes||The PayPal 1099-K|
More legal posts.
More inspirational posts.
|Craft Fair Tips||Craft Show Display Tips|
|What to Bring to a Craft Fair||How to Rock It at a Holiday Show|
|Craft Show Applications Unravelled||How to Get Ready for a Spring Craft Show|
More craft show posts.
Wholesale & Growth
|Wholesale 101||Wholesale Pricing|
|Etsy’s Wholesale Platform||Ins and Outs of Consignment|
|Wholesale and Trade Shows||Approaching Boutiques|
|Wholesale Trade Magazines||Your First Gallery Show|
More wholesaling posts.
|Etsy’s Guide to Selling Vintage: Part 1||Photo Tips for Vintage Sellers|
|Etsy’s Guide to Selling Vintage: Part 2||Shipping Strategies for Vintage Sellers|
|Pricing Strategies for Vintage Sellers||Holiday Tips for Vintage Sellers|
More vintage posts.
Join an Etsy Team: Connect with fellow small business owners from around the world to collaborate, gain support, and communicate about common interests.
|What’s in a Team?||Starting a Team and Becoming Visible|
|Find Teams to Help Grow Your Etsy Shop||Take the Lead – Etsy Teams Handbook|
|Celebrating Etsy Team Spirit||Featured Teams on the Blog|
More teams posts.