Shop Etsy

4 Ways to Improve Your SEO and Increase Your Traffic

May 28, 2013

by Andre Rickerby

Etsy.com handmade and vintage goods

We use Google, Yahoo, or Bing for hunting down a variety of places, items, and information and probably don’t really concern ourselves with how the info at the top of page one got there. Or why, for that matter, the sites that we expected to find aren’t there.

The art of getting found in a search engine’s results is big business. Depending on the type of site, organic search traffic is usually one of the biggest traffic drivers for all websites — the art of which is called Search Engine Optimization (SEO).
Search Engine Optimization is a mouthful, but don’t let the title put you off. Sure, if you read up on the subject, it can seem very overwhelming, but SEO is actually a simple series of steps that can make a huge difference to attracting free traffic.

Are you ready to get started? Here are four simple steps for increasing your chances of being found in search engine results pages.

1. Know That Content Is King

Search engines love unique content — they use it to determine what a web page is about and then match up a page to a search query. As an Etsy seller, there are several main content components areas you need to concentrate on:

  • Create unique and strong product titles. Think about keywords that shoppers would use to search for your product and include them in your product titles. If you carry similar products, ensure that each product title is unique. For example, if you have two black tote bags featuring slightly different patterns, don’t call them just “black tote”; instead, add details, such as “Black Tote Bag With Blue Diamond” and “Black Tote Bag With Red Design.” Be obvious about what you’re calling something and use standard terms. Don’t use excessively long product titles — instead, aim for about 80 characters. If you’re unsure what people are searching for, Google’s keyword research tool can help you find out.
  • Flesh out item descriptions. Use less obvious terms to describe your shop items and expand your product titles.
  • Fill out your About page. This will tell the search engine all about your shop.

2. Get Link-Happy

Because search engines use links to determine ranking order, links have always been one of the most important elements of SEO. There’s no rule on how many links will help, as each link will have a different value. For example, a link from CNN to your Etsy shop might be worth more than 10 (or 100) small blog links. But all links (big and small) help. Here are some simple tips to help draw in links:

  • Do you have a blog? Don’t be shy about self-promotion — don’t go overboard, but certainly link to your Etsy shop/listings where possible.
  • See your items featured outside Etsy? If the blog doesn’t include a link to your item, contact the editor to request a link; they might say no, but no harm in asking!
  • Link between listings on your site. Internal linking helps pass link authority from one page to the next, giving search engines signs that pages are also related or grouped.
  • Network. If you know sites that are seeking content and guest blog posts, volunteer to put your content on other people’s sites.
  • Don’ts: Never buy a link and don’t use spammy techniques such as third-party forum postings or directory listings — search engines can see through dodgy link building practices.

3. Put Your Social Media to Work

Social media’s not just great for being social; it’s a great way to showcase your shop listings. Using Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ are great ways to show search engines that people are talking about your shop or listings. Yahoo and Bing particularly use social signals as a ranking signal, so if you have one of these channels running, use them to promote yourself. The other secondary bonus is people may link to you from your social promotion. Read our tips for using social media to promote your shop.

4. Be Patient and Don’t Obsess

SEO can take time to take effect, so be patient. Also, you’re not the only Etsy seller tweaking pages, so you might see your pages start to rank slowly and see some ups and downs. While search engines like fresher content, don’t think this means you should tweak your pages each day. Keep pages reasonably static (for example, no changing unless you have to). Also, try to use pages several times; if your listing sells out and you’re able to restock, try to reuse this page when it’s back.

Importantly, don’t stress about Google’s PageRank value. This is a rather old way of viewing pages and is too generic to mean much in today’s SEO. PageRank is often misunderstood and not necessarily accurate now.

Want to learn more? Here are some great resources:

Have you learned a thing or to about how to get found on Etsy? Share your insights in comments.
Andre Rickerby is a Digital Marketing Manager for Etsy and formerly worked as the head of SEO for ASOS.

Seller Handbook Best-Of Archives

This post is an update to a 2009 post called Google PageRank Tips for Your Etsy Shop

2 Featured Comments

  • andrerickerby said 6 years ago Featured

    Thanks for all the great feedback everyone! Wow, who knew SEO could be so popular! But seriously, thanks for this and I'm glad people have found this useful. Regarding a couple of questions asked: * Is the 80 character page title limit true? Yes - after this search engines start ignoring content in it. * Does the order of words in your page title order matter? Yes - try, if possible, to get the most important to the left of the sentence *Clarifying my comment: "See your items featured outside Etsy? If the blog doesn’t include a link to your item, contact the editor to request a link; they might say no, but no harm in asking!" - This is just asking you to ask for links from anyone that might have featured your product but not linked to it! Hopefully that makes sense. Happy SEOing! Andre

  • Masselyn said 6 years ago Featured

    It's funny, as a professional web designer I always ask my clients to be patient - it does not happen over night. Thousands are trying for the same top spot you are, and being patient is key. As a part-time jewelry designer, I am learning all the time about how SEO works in Etsy. Rearranging some of my titles, and using keywords (that are relevant) has improved my stats immensely. Great article to help others learn the basics and piqué their interest in gaining even more experience in this area.

258 comments

  • kristenvandrie said 6 years ago

    Thank you for the info - I find the more you can know about SEO the better - you can never know too much!

  • SomeKindOfPretty said 6 years ago

    Thank you for all the tips!

  • materialrat said 6 years ago

    I'm learning SEO now as a new seller and this article is super helpful to me! Thank you so much for the valuable info!

  • Ellareki said 6 years ago

    Thank you, thank you, thank you!

  • Aristocrafts said 6 years ago

    Thank you for these great tips! SEO always seemed so complicated to me and, while I'm still learing, this article really helped make things more clear and more approachable.

  • richdon1 said 6 years ago

    I appreciate the tips. Thanks....

  • SCAVENGENIUS said 6 years ago

    We read so many controversial information around the web, so it is great that Etsy is taking the time and going right to the point about SEO.

  • vcoriz said 6 years ago

    I appreciate any help I can get.

  • mungoandmidge said 6 years ago

    SEO is one of the most daunting aspects of selling online and yet so important for the shop. I'm always grateful for advice and tips in this area - thank you!

  • mattyhandmadecrafts said 6 years ago

    Useful info, thanks!!!

  • nivesratkajec said 6 years ago

    Big help, thanks!

  • admspeicher said 6 years ago

    Cool

  • EmtpySky said 6 years ago

    Useful information, thank you Etsy.

  • PaintStyle said 6 years ago

    Very useful article! I am new on Etsy and is SEO too, so you really helped me. Thank you!

  • JosieMaeArt said 6 years ago

    Great advice!

  • havelovewilltravel said 6 years ago

    Thank you very much! Even after being part of the Etsy community for nearly three years, SEO strategies still perplex me! I feel like I have my product line dialed in (classic vintage with a 1960s focus), the photography down pat, and Etsy's internal networking tools fairly well understood. It's those darn titles and tags that confound me-- perhaps because there's no one way to do things! What I've taken with me after three years as a shop owner, is that it pays to be patient and that rewards come from trying and failing a few times. Even with the SEO thing, I feel I'm getting better. I do appreciate that the Etsy team is constantly working to help us improve. I can't wait to build out my About page-- I've seen a few beautiful ones out there (shout out to Hannah of Letsbacktrack). It's nice to know the new-and-improved About pages will help buyers connect with our shops for potential sales. They also serve as really lovely tools for learning "about" one another.

  • minipotterybyanita said 6 years ago

    Always interested in learning more about SEO! Thanks for these great tips! I hope they increase my views and sales! ♥♥♥

  • WOLFEANDRABBIT said 6 years ago

    This is where I say something in relation to SEO and the article but what I really care about is being seen.

  • lolatrail said 6 years ago

    Thank you for this info. I will be playing around with the SEO again. I thought I had it down but I guess not.!?

  • mirabellamorello said 6 years ago

    I have found, in this shop and my two other shops as well, increased traffic resulting from changing titles and tags, according to the advice given here. I think an important point is one that has been made numerous times, which is to not change everything in your shop at once, but try something new on a few things and see if it makes a difference. I think SEO is challenging on some levels, but I think this post makes some excellent points and it's always worth going back and checking to make sure each item in your shop follows the advice as closely as possible. Thank you for the reminder!

  • agebo said 6 years ago

    Learning more and more about SEO all the time. So tricky and so important. Thanks for the insights!

  • ACupOfSparkle said 6 years ago

    One thing to remember is that it takes some time before the changes you make on your site makes difference with time. Your traffic doesn't increase overnight. Thanks for the great tips!

  • joliefemme said 6 years ago

    Never stop learning! Thanks for the tips!

  • peachtreepark said 6 years ago

    Thank you for this very concise article. There is so much info out there on SEO, I know I could keep reading about it forever, and I'd really rather be working on it. This was a very good place to start, and then I can worry about more complex tweaking down the road. Thanks for the research put in a simple and plain way!

  • LeahFittsStudio said 6 years ago

    This is great advice, thanks for the tips!

  • Zipstitch said 6 years ago

    Thanks for the tips, SEO is not my strong point...

  • MariaHelenaPhoto said 6 years ago

    Could you clarify your recommendation: "See your items featured outside Etsy? If the blog doesn’t include a link to your item, contact the editor to request a link; they might say no, but no harm in asking!"? Thanks.

  • prairiecreekvtg said 6 years ago

    Great article! Thanks!

  • gilstrapdesigns said 6 years ago

    Thank you for such great info.

  • LivingVintage said 6 years ago

    Great tips!

  • greengrass4men said 6 years ago

    A fantastic article. I can't tell you how important it is to work on your SEO, and make sure that you're always thinking like a buyer when doing so. Apply your mind in a creative & lateral way, and the rewards will eventually pay off!

  • WhisperingOak said 6 years ago

    Great advice

  • PennyBirchWilliams said 6 years ago

    SEO continues to be something of a mystery, a concoction of content, links, titles, tags, and magic...! Plus, being found by search engines is different than being found by etsy search. But I do appreciate the tips here, and I belong to two SEO teams which has also helped. Some days I get a lot of traffic, other days very little, so it can be difficult to figure out whether to do more tweaking or leave my listings as they are. I'll keep working at it. Thanks for the info!

  • WoodenItBeadLovely said 6 years ago

    A very concise explanation of SEO. Thank you very much!

  • DosMadamas said 6 years ago

    Fantastic article introduction into SEO! THANK YOU!

  • 777carolala said 6 years ago

    Good info. Much appreciated!

  • artistsallyr said 6 years ago

    This is so helpful. Thanks so much for taking time to put this together.

  • OuterKnits said 6 years ago

    Thanks! Good tips.

  • Wuko said 6 years ago

    Thank you very much for the info. I'm just starting out with Etsy and I can use all the help I can get.

  • tadalyn2006 said 6 years ago

    Great information. Thank you! I realize I need to get my About Page taken care of. I'm one of those that needs to find the time to sit down and complete the entire thing at once, but have trouble finding that time somtimes with four kids, job, etc. I will make it a point to get that finished! Thank you for the great article!

  • SeaPinks said 6 years ago

    Great information, thanks! I need to brush up some of my listings I think. I'm going to check out the Google keyword research tool.

  • parksideharmony said 6 years ago

    This is great! Thank you!!

  • GingerLilyVintage said 6 years ago

    quick question.. Does the 80 character title really make a difference? i see both long and short titles in all different successful sellers.. wondering if I should tweak. bv

  • GeorgieGirlLLC said 6 years ago

    Several times I have filled out my about page and when trying to submit I still don't have a photo. It is on the top of my list and now I really need to hop on it. Thanks for the nudge!

  • elisabethringewald said 6 years ago

    Thanks, great info, I have done exactly what you have suggested and my page views absolutely soared during the last holiday push for Mother's Day. Thanks for putting the info out and not charging an arm and a leg to access it!

  • sarahmoon503 said 6 years ago

    Wow, it's so involved isn't it? (being found through SEO). As I am learning how to use computers as I develop my shop this was very helpful; internal and external linking are my next chapter to explore. Thanks for the help!

  • mccormick491 said 6 years ago

    Thank You for Your Great Help!!!!!!

  • TangledArts said 6 years ago

    SEO is really hard for me to wrap my brain around. Until I started blogging, I didn't know that it can matter how your photos are titled. Even though you don't actually see the name of the pic in the page, it's there. So naming pictures with a descriptive title name can matter to search engines. It was news to me!

  • SusanFaye said 6 years ago

    Is it true that the first few words in your title bear the most weight in regards to search rankings? I seem to remember reading that somewhere, so I always try to use my most relevant keywords first in each title. I also try to Get Link Happy every chance I get, mostly in Facebook and my blog, and I use inter-links between my listings whenever possible. Thanks for the advice on keeping pages static if possible-- did not know that... Great info!

  • gertieloo88 said 6 years ago

    I joined a great SEO team and the difference for my shop has been incredible. Thanks for the informative post.

  • QuackyFinds said 6 years ago

    Many thanks for all the great tips!

  • sarahwildcrochet said 6 years ago

    Thank you for the useful overview -- a great foundation for learning more.

  • ThreeBarDGifts said 6 years ago

    Great advice! I noticed an increase in views when I tweaked my titles several months ago. Then I posted my items to Wanelo and my views absolutely exploded! After a couple of months, however, I'm back down to very few views and I'm concerned about how to turn it around again.

  • pancakeandlulu said 6 years ago

    Thank you so much for this article. I really need to learn about this and this article is a great place to start.

  • aressa said 6 years ago

    Thanks for the information...Have have shared with my Etsy Team...I think it is very important to always stay up on this topic.

  • patspottery said 6 years ago

    I know a lot about SEO, but a gentle reminder is always appreciated:>)

  • LisasFabricShop said 6 years ago

    Awesome info! Thanks for sharing. :)

  • deepagens said 6 years ago

    Thanks a lot for this valuable information

  • PolClary said 6 years ago

    Great information, number 4 especially. You can't expect to change a few keywords and go to the first page overnight! It takes time. A great technique I use is to look at an item and think: If I were searching for exactly this item, what would I put in the search engine?

  • andrerickerby said 6 years ago Featured

    Thanks for all the great feedback everyone! Wow, who knew SEO could be so popular! But seriously, thanks for this and I'm glad people have found this useful. Regarding a couple of questions asked: * Is the 80 character page title limit true? Yes - after this search engines start ignoring content in it. * Does the order of words in your page title order matter? Yes - try, if possible, to get the most important to the left of the sentence *Clarifying my comment: "See your items featured outside Etsy? If the blog doesn’t include a link to your item, contact the editor to request a link; they might say no, but no harm in asking!" - This is just asking you to ask for links from anyone that might have featured your product but not linked to it! Hopefully that makes sense. Happy SEOing! Andre

  • slathered said 6 years ago

    Thanks for the tips! SEO can be the most frustrating aspect of this job, so it's good to get as much information as possible.

  • Nemki said 6 years ago

    Fantastic tips, thank you!

  • clarasaenz said 6 years ago

    Great info! Very useful for me, as a newbie :) Thanks

  • lucialaredo said 6 years ago

    Andre, Thanks for the article !

  • FreakyPeas said 6 years ago

    The right brain always has trouble with the left.

  • valeriephoto said 6 years ago

    I have had a couple of my items featured on blogs, and I like to return the favor by giving a shout-out to the blog on the listing page. Does anyone know if there's a way to post an actual, click-able hyper-link on your listing? I have the URL typed in, but I think you have to copy/paste it to a new browser window instead of just clicking on it.

  • sewcutebydesign said 6 years ago

    Great information, extremely useful! Now i have work to do :) Thanks!

  • xZOUix said 6 years ago

    Thank you VERY MUCH for this article. i found some cool and helpful new ideas here!

  • sweetvintagegal said 6 years ago

    Great! Thank you!

  • efratjewelry said 6 years ago

    Thank you so much for the tips! SEO is so important and there is so much to learn about it!!

  • sshoko said 6 years ago

    So useful, I think it is imperative to spend some time on SEO as an Etsy seller as sellers' community grow more and more. Sometimes it takes a bit of waiting to see result but if we implement, wait, and measure your success (or mistakes) and constantly improve, there is hope for everyone!

  • CirclesRoundtheSun said 6 years ago

    Very helpful.

  • letamariedesign said 6 years ago

    Most helpful :)

  • mulberrylanefolkart said 6 years ago

    Thanks so much! Bookmarked some links to work on!

  • millersmemories said 6 years ago

    great tips and very helpful thank you

  • cindylouwho2 said 6 years ago

    Just wanted to clarify that Google DOES read huge long titles over 80 characters; quite a few people have tested it, as discussed here: http://moz.com/blog/title-tags-is-70-characters-the-best-practice-whiteboard-friday However, the longer the title, the more likely they are to rewrite it for display in the search results, as discussed here: http://moz.com/blog/long-title-tags - which is a bad thing, usually. The portion of the title that Google shows is dependent on the search query. Words past 70 characters may show in the search results when Google deems them important. If you want control of what is shown on Google, you make the title shorter.

  • ThePassionatePearl said 6 years ago

    Andre, thanks so much....looks like I have my work cut out again...I have changed SEOs in my listings 2 X already and buy that was a lot of work.

  • ThePassionatePearl said 6 years ago

    I meant boy that was a lot of work!

  • RumbleandChew said 6 years ago

    so valuable! thank you!

  • norabeesbonnets said 6 years ago

    Thank you for all the help. I sure can use all the help I can get. Selling on Etsy is very fun.

  • DesignsStainedGlass said 6 years ago

    Great advice - thank you.

  • cb80085 said 6 years ago

    Great thanks

  • FischerFineArts said 6 years ago

    Thank you so much for sharing! I suspected, but wasn't sure about "reusing" the same page and if that could have an impact.

  • ekohaus said 6 years ago

    Great! Thank you so much! Cold feet? No worries :) Check my shop !

  • qteesimpressions said 6 years ago

    Great tips! Thank you so much for this useful information. It is very helpful.

  • SimpleWealth said 6 years ago

    Thank you, thank you!

  • ekohaus said 6 years ago

    Very helpful ! Thanks !

  • hadleyclay said 6 years ago

    Great article! I'm wondering about internal linking... does that mean linking back to my shop or the section the item was found in? Perhaps both? Ive seen shops doing this but i haven't considered it because I thought people were already looking around in my shop in the first place... I had no idea it was an SEO tactic.

  • HappyThreads1 said 6 years ago

    Good to learn something new every day. Thank you!

  • outoftheattic2u said 6 years ago

    Thanks, now to implement some of them. Thanks much!

  • babygiftidea said 6 years ago

    Thanks, I need all the help I can get!

  • kartism said 6 years ago

    Wow!!! These are some great tips! Someone just shared this with me a couple of weeks back! I needed this reminder.

  • crochetgal said 6 years ago

    Thanks very much for the informative article! I'm looking forward to the webinar as well.

  • Masselyn said 6 years ago Featured

    It's funny, as a professional web designer I always ask my clients to be patient - it does not happen over night. Thousands are trying for the same top spot you are, and being patient is key. As a part-time jewelry designer, I am learning all the time about how SEO works in Etsy. Rearranging some of my titles, and using keywords (that are relevant) has improved my stats immensely. Great article to help others learn the basics and piqué their interest in gaining even more experience in this area.

  • zdrop said 6 years ago

    So useful! thank you! :)

  • rsgirard said 6 years ago

    Thanks for the info. I did not realize that reusing a page was beneficial!!

  • Netamente said 6 years ago

    Clear and specific, thanks !!!

  • daniellevmt said 6 years ago

    I've definitely got work to do. Thanks so much for the great article!!

  • ArtsySandra said 6 years ago

    Great tips! :)

  • beadloverskorner said 6 years ago

    Thanks for the help and tips, you guys are awesome!

  • ginacohen said 6 years ago

    All helpful, thanks!

  • looploft said 6 years ago

    amazing stuff - THANKS. perfect timing as I re-think my shop this summer gearing up for the 2013 holiday season!

  • craftincrystal said 6 years ago

    Thank you so much!

  • alfrescouniquegroup said 6 years ago

    Great article, many helpful tips ! Thank you !

  • monbon19 said 6 years ago

    i am always happy to get tips and reminders about SEO. My creative brain doesn't naturally work that way, so every bit helps. i started tweaking my listings in my shop a couple of months ago and it seems to be paying off. (slowly but surely)

  • MayaHandmade said 6 years ago

    Thanks Guys! Have a good one :)

  • LilypadLaneDesigns said 6 years ago

    Great, SPECIFIC and doable information! As this part of shopkeeping can be a little frustrating...Thankyou!

  • peggyfritschel said 6 years ago

    Thanks for the great information. I look forward to following your advice. And I'll be patient!

  • serasijewelry said 6 years ago

    Once I pay attention to SEO, it feels like learning a new language. I start expanding my keyword vocabulary almost everyday. I come across new keywords while researching tags and while reading fashion blogs or Etsy Finds emails. I'm no fashionista but at least I no longer feel like I'm a fake now I can understand some of the lingo. At one time, I didn't understand what "ombre" means. Thank you Etsy and its community for being very resourceful and improve my shop visibility.

  • isewcute said 6 years ago

    Thank you so much for this!

  • cindylouwho2 said 6 years ago

    hmm, my comment seems to have disappeared! I wanted to make sure people knew that Google DOES read past the first 80 characters - this has been well tested. That is discussed here: http://moz.com/blog/title-tags-is-70-characters-the-best-practice-whiteboard-friday in a blog post by the people who did Etsy's SEO, so they know what they are talking about. However, that same post also discusses why they generally feel shorter is better. There is NO hard & fast rule, though.

  • susanlsiegel2 said 6 years ago

    Thank you for taking the time to write this up. I will print out and look at my key words and titles again. It is time consuming. I have found that checking my stats for words used to ge views has helped. Some words "pop-out" . Thanks again.

  • ThingsOfOld said 6 years ago

    Your article has answered some of our questions. We continue to tweak our shop to improve the traffic. Thank you for all your helpful articles that show up some terrific tips!

  • carostew said 6 years ago

    This article will certainly help me to further get involved with the SEO technique of selling my products. Thank you.

  • Engravablecreations said 6 years ago

    Thanks for the SEO tips!!! Specifically appreciate the info about internal linking.

  • PinkysCo said 6 years ago

    You are never to old to learn new things or go over some forgotten things. Thanks so much for sharing your info, it's very helpful. I for one can not think of everything or know everything, so it's great to have Etsy giving us a lot of helpful info to make our shops better.

  • omydesigns said 6 years ago

    A great article, I found a couple tips in there I an use. Thank you :)

  • SBJewelryDesigns said 6 years ago

    Great Tips..Tks.

  • huntkathleen said 6 years ago

    Great advice, this can really help. Thank You :)

  • MyFiberFolly said 6 years ago

    I have found it to be a mystery- a fun mystery- as to why sources for views of my items have popped up as google product listings ads and even facebook since I don't do facebook. I think I understand better now and also am motivated to make my Etsy shop stand out even with better words and strategies to use specifically to sell rare wool. Thanks!

  • teridrobnick said 6 years ago

    Thank you, most helpful. Learning about SEO is my current biggest goal!

  • WildDaffodil said 6 years ago

    Great - and as always, very supportive - thank you

  • art4ear said 6 years ago

    Thanks for the important tips!

  • milkyandcoffee said 6 years ago

    Thank you for the great tips!

  • ArleenDesign said 6 years ago

    This is very helpful. Still learning everyday. ...thanks for the info!

  • crown1001 said 6 years ago

    Thanks for all of the tips!

  • ElliXS said 6 years ago

    Thank you for the great advice. I hadn't known there was a Google keyword research tool before.

  • BigBeadJewelry said 6 years ago

    Thanks for the update on SEO, very helpful tips!

  • dreamylace said 6 years ago

    this is really useful! totally right about the being patient part, but it's SO hard! seems like i've got a lot to learn still...

  • MoranArtandQuilts said 6 years ago

    Wonderful info! Thanks so much.

  • Jordannajoy said 6 years ago

    Thanks for taking the time to help.

  • tlinvitations said 6 years ago

    Thanks so much for sharing your expertise Andre. Really appreciate it & will definitely be applying some of your tips in practise. Thanks again!! :)

  • craftedbylindy said 6 years ago

    Fantastic article! Very easy to read, straight to the point and great tips that are easy to understand. One of my favourite posts on SEO yet! Thank you, thank you!

  • wendykates said 6 years ago

    Every little bit helps! Thank You!

  • Cutefairybear said 6 years ago

    Thank you ! Thank you! Thank you! : )

  • LittleWomenSisters said 6 years ago

    Thanks. I have SO much trouble getting views on our shop. With an average of 10 views a day, I'm working hard to pinpoint the problem. This post definitely helps. Back to work! :D ~Patience from Little Women

  • TeriSokoloffGlass said 6 years ago

    Great article...Thank you!

  • Serenakini said 6 years ago

    Thank you very much!

  • crazeecowgirl said 6 years ago

    VERY helpful tips - thank you Andre for such a concise and well written article!

  • dorijewellery said 6 years ago

    Thank you for the article. I have been tweaking my listings and working on SEO in the last week and I have noticed an increase in my views. Just waiting for them to translate to sales.

  • susio said 6 years ago

    SEO has been such a mystery to me. Trying to figure out what to do to increase my visibility has been like fencing with a blindfold. This is the first article I have read on the topic that is clear, concise and user friendly. Armed with this information I feel like I can eventually hit the mark. Thank you!

  • bellabiondinella said 6 years ago

    I am implementing these tips right now!

  • kitandcaboodleshop said 6 years ago

    It is also helpful to title your photo with the descriptive words you would use in the titles, is it not? Also I've read elsewhere to title them with dashes and no spaces such as black-bag-with-blue-diamonds. Is this true for Etsy as well?

  • srs1994 said 6 years ago

    Thanks for the info!! So much to learn about SEO, going to use some of these tips now!!

  • CharmedByWine said 6 years ago

    I agree - I could use tips on photo naming and dash/dot/space preferences. LOTS of research to do, but a great article to start with! Thank you! =)

  • animalitosetc said 6 years ago

    Thank you so much! I need to figure out ways to make my shop work and this helps a lot!

  • sheilamclaughlin2 said 6 years ago

    Getting 'discovered' and 'followed' consistently is definitely a challenge, and these tips are useful! Many thanks.

  • animalitosetc said 6 years ago

    Thank you! I have been trying to find ways for more people to see my shop and this helps a lot!

  • CassiasGarden said 6 years ago

    Thank you. I need to work on this alot!~

  • CurlicueCreations said 6 years ago

    Excellent advice. Thanks so much. I will be applying to my listings. Have a super day!

  • besstext1 said 6 years ago

    Thank you so much for these tips!! It just lets me know how much work I've got to do, and how much more I have to learn. I am new to this game and must admit, not very technology savvy, but I'm getting there. PATIENCE is the name of the game.

  • MosaicGumbo said 6 years ago

    Thanks for the tips-I am always tweaking my Tags and titles!

  • avaavadonstudio said 6 years ago

    Thank you for the advice. I have a lot of experimenting to do with titles and tags! There are so many incredibly talented people on Etsy!

  • lechuzablanca said 6 years ago

    Etsy I loooove you!!xxooo

  • SteelImpressions said 6 years ago

    Nice to see it put in simpler terms; ive been trying to read up on it lately. Thanks.

  • susanjizba said 6 years ago

    Thank you for the wonderful advice. Such a Great Article!

  • YOURDAILYJEWELS said 6 years ago

    Thank you for fantastic, up to date advice about what matters and what does not! Sometimes it seems the rules change so fast it is hard to keep up. This really helps. Thank you for your clarity.

  • megancreates said 6 years ago

    It's a whole new world of learning! Just when we all think we get one thing figured out, we have to keep on going to keep up with new ways of doing things. Thank you for the information, it is very helpful.

  • LaNomRahDesigns said 6 years ago

    Great tips! Thanks for giving the advice. In my experience the SEO'ing never stops lol!

  • WhatKnotShop said 6 years ago

    A question for the group: When I post a non-Etsy link (typically referring to my blog) in the description field it does not appear in the listings as a live link (no blue underlined text) the same way the Etsy links show up. Obviously it's not active either. So how can we link to non-Etsy sites within the description text box?

  • rrcreationsbyr said 6 years ago

    Thanks so much for addressing this very important and relevant topic! The encouragement and information is very helpful!

  • secondarycreations said 6 years ago

    Gayle Dowell from kitandcaboodleshop says: It is also helpful to title your photo with the descriptive words you would use in the titles, is it not? ________________________ The designations of your photos change when you upload them to Etsy, so you don't have control over their titles the way you would on your own website. Etsy uses the item title as the .alt tag for the main photo of the item, another reason to pay attention to your item titles.

  • MaureenTillman said 6 years ago

    Thanks for the tips. SEO is something that can't be ignored!

  • NirvanaRoad said 6 years ago

    Search Engine Optimization - thank you!

  • dottywalker said 6 years ago

    Such great advice! Now I have to go back and reread it to make sure I have it all!

  • SweetXDreamsCandy said 6 years ago

    Thanks for the tips! I have been patient, but I still think I need much improvement in my knowledge of SEO! Your article is my start! :)

  • FISHeFISH said 6 years ago

    thank you!

  • virgilpalmer said 6 years ago

    the best way the SEO would be benefiting etsy people, is to simply have a SEO field to begin with, that the seller could place his/her own words, instead of being controlled by the ESTY program... The SEO words should be controlled by the etsy seller.. just a program flaw..should be corrected.. V...

  • siamsawadee said 6 years ago

    SEO is a dark art that only wizards and shaman can wield. Thank you for bringing a little light on the subject. Eve

  • originalchic said 6 years ago

    When opening my Etsy shop I had not fully anticipated how much of my life I would spend thinking about SEO!

  • FretKnotJewelry said 6 years ago

    Great info. Thanks for pointing to several aspects of it. Some of your points I was already aware of, but I definitely learned some things on other points as well!

  • FretKnotJewelry said 6 years ago

    Thanks for the article! I like how you touched on several different points. I knew some of the points you made, but others I haven't given much thought to. So thanks for the tips and pointers!

  • SassMuffins said 6 years ago

    Careful naming of photo titles...had not thought of that one! I do link my blog posts to my business Facebook page, twitter, and pin the photos on my Pinterest page and sometimes Flickr. And my Etsy listings are pinned on Pinterest. The more cross-links the better! Thanks for all the SEO tips. Always more to learn!

  • lynncobb said 6 years ago

    it, SEO, still seems very mysterious to me. not so easy with items that are not so easily identified or when the customer i am looking for is willing to spend a little more for higher end jewelry. Also, there is alot of contradictory advice out there, if titles and tags are too simple, results will be too broad, too narrow and one is never found.

  • 7Esu said 6 years ago

    Inside Etsy cross links? How do we do that? I can't even get the copied url of a page listing of mine to open in a friend's email box. Does anyone know how to link between products in our own stores?

  • BeaconMills said 6 years ago

    SEO - you won't sell much online without working it, regularly.

  • bnzamo said 6 years ago

    Thanks Andre, I am now aiming for 80 character titles for my listings -- maximum.

  • RedBarnArt said 6 years ago

    Andre, would you consider taking over the marketing of my artwork...so I can work at creating art?!!! No matter what (and thanks so much for the great info here!), I will never be good at this part of selling art. That's just the way it is. I'm not a tightrope walker, a jet pilot, I don't speak "foreign" languages, and I never, ever want to be a bookkeeper or accountant! I am not cut out for those things. All I can do is create. And I find it very prohibitive to creating to have to spend loads of time (and redirect my brain power) "fooling" with all the technical stuff...that I am never going to do well. Oh, well,,,thanks for all your info. Even if my brain just can not process it :')

  • Divineangelshop said 6 years ago

    Thanks for the great information. I have a lot of work to do.

  • oasisbath said 6 years ago

    Very valuable information and thanks SUPER much Andre!

  • In2twine said 6 years ago

    Thank you for the great tips Andre! I have picked up a number of things I can implement straight away.

  • greywyvern said 6 years ago

    Thanks for this informative article. I'm currently in the process of tweaking my SEO bit by bit to find what works, so your article is very timely for me and I can learn a lot from it. I'm going to bookmark it so I can refer back to it.

  • WomanShopsWorld said 6 years ago

    This is so helpful! Summer is a slower month for a lot of shops. And oftentimes these are the little shopkeeping tasks that get overlooked. So thanks for the tips and reminders on how to keep my shop up to SEO-par!

  • takeapicturedesigns said 6 years ago

    This information is so crucial to our success. Thank you! from Lynne

  • LittleSweetDesigns said 6 years ago

    Thank you, thank you - useful information indeed... Time to take a look at my listings to see what i can improve upon and implement straight away!. :) Keep these type of articles coming our way!

  • SharonOrella said 6 years ago

    Great advice, I have slowly started to tweak my titles and tags and I do see a bit of a difference. There is also a team on Etsy for SEO, I recommend it to anyone that would like to know more..

  • Clayismyart said 6 years ago

    Some Great advice - I've always found this subject overwhelming but you have simplified if beautifully - I'll now go a do some homework. Thanks

  • crafts2love said 6 years ago

    Thank you! Very helpful! Also, as I just opened my second shop (well about 2 weeks) I am really wondering how soon I can expect to find the listings I moved from this one show up in Google search again? Anyone shedding the light on this point? pls, convo

  • megbear99 said 6 years ago

    Great info for starting in small steps, less intimidating to the newbie. Thanks!

  • smishko11 said 6 years ago

    I need help in this area so this article is great! Thanks bunches.

  • zoebuckley said 6 years ago

    Yay thanks someone has actually answered my question(s) in easy to understand English. Thanks for sharing

  • ToniDesigns said 6 years ago

    Love the advice as well. Thank you.

  • sophiejuramy said 6 years ago

    Thanks Andre great advice! I've learned that links between listing could help to get a better SEO. Thanks again , very , very useful !

  • CinnamonJewellery said 6 years ago

    Good advice - I have work to do!

  • matildecanepagonzale said 6 years ago

    Learning more and more about SEO all the time. not understand much. Don’t use excessively long product titles? thank you

  • shopworndesigns said 6 years ago

    Great Advice! Thank U so much! Shopworndesigns.

  • GretchenColeJewelry said 6 years ago

    Good reminders and suggestions - thanks!

  • Desertdabbler said 6 years ago

    Thanks for the info. I'm going to print and refer to it often.

  • HomiArticles said 6 years ago

    Thanks for this great tips. Especially the Google's keyword research tool I find very valuable.

  • jplodzien said 6 years ago

    thank you for the info, I'm slowly going from totally perplexed about SEO to starting to get it! I think this article is very helpful, especially for us newbies to ETSY.

  • darkhorse01835 said 6 years ago

    Helpful information,thank you. I found the bit about adding links to your site interesting. Ann

  • msddesign said 6 years ago

    Thanks for the helpful tips. I must admit, though....the "Be patient" part is going to be the hardest! :)

  • tinytownminiatures said 6 years ago

    Thanks for the great article! Will keep trying to be patient!

  • BartlettsBathBody said 6 years ago

    Thank you for the article, easy to read and understand. SEO can be overwhelming to us newbies but this looks like something I can work on this weekend.

  • nowvintage said 6 years ago

    Hi The beginners guide first link you have there; the page is gone.. Great article tho! lots of good tips!

  • legendaryantiques said 6 years ago

    Great advices. Recently, we noticed some changes in our listing daily views, they increased with at least one view / item thanks to keyword searching. I think is great news, especially when we have only 3 months of selling antiques. All the best to you, folks! Legendary team

  • jennylu said 6 years ago

    so much i didn't know. I feel so ancient!

  • glitterpooh said 6 years ago

    Great information, I didn't know the "about page" helped Seo, could you share a little more about how we can tweak them to get found? Thanks again, very helpful!

  • mjeswani said 6 years ago

    Thank you very much!

  • itsmolly said 6 years ago

    Thank you for the step-by-step information, I am SEO challenged. I needed the nudge to do my about page.

  • coolondesigns4121960 said 6 years ago

    Hi, thank you for this help, newly opened shop with you and would like to spread my wings as much as possible.

  • coolondesigns4121960 said 6 years ago

    thank you for this help.

  • sherriephillips said 6 years ago

    Thank you! This was a lot of reading but worth it to learn about SEO & blogging, Twitter, Facebook, etc. Definitely worth the read.

  • BeadedDelightsByStef said 6 years ago

    Thanks for all of these tips. I'm working on my SEO. I have a lot of revisions to make yet in my shop, but there does seem to be an increased number of viewers on some of the pages that I've tweaked thus far. Now to see those views turn into sales! Thanks for the encouraging message that it can take tim. :D

  • kaleqt said 6 years ago

    Thanks Great Info!

  • JoHWCreations said 6 years ago

    Your explanation is great. I have to read it several times.

  • John8eight said 6 years ago

    Thank you for the link to the Google's keyword research tool. That tool alone is worth its weight in gold. Bookmaking it right now!

  • TheKraftRoom said 6 years ago

    Thanks. Great tips and information.

  • Piacere said 6 years ago

    good reminder -- thanks!

  • deekish said 6 years ago

    This is very helpful. I am still working on SEO and these techniques are definitely useful.

  • melissahager said 6 years ago

    Thanks, great information!!

  • Autourdetonbras said 6 years ago

    Thank you!

  • prettyvintage90 said 6 years ago

    ..Thanks..... I look forward to following your advice :)

  • modernimpressionist said 6 years ago

    Thank you for a very informative article. I'm going to brush up on SEO and hope for great results---patiently.

  • deniseknebel said 6 years ago

    I'm always looking to see how people found my items. This is very helpful information! Thank you!!

  • adakarinaaello said 6 years ago

    Thanks so much! I am very happy with my shop now <3

  • NineLivesStudio said 6 years ago

    Thank you... ^..^

  • halliefranco said 6 years ago

    I'm bookmarking this page to review every month or so. Staying current is something that will be crucial for business strength! Thanks for the awesome tips and tricks!

  • FreshRetroGallery said 6 years ago

    After 1475 sales as of today, I thank the Etsy community for supplying SEO guidance and encouragement. Pictures are excellent once found and words bring the exposure in searches.

  • FreshRetroGallery said 6 years ago

    When I post an image on my blog, I name the jpg file for what it is. That way it can be found via image searches. This brings them to the blog which has links to my shop.

  • entangledspirit said 6 years ago

    Thank you so much for the tips! The being patient is definitely something I'm learning. And thank you to Elizabeth from FreshRetroGallery - that's a great tip!

  • sbb1 said 6 years ago

    Thank you!

  • SweetwaterGifts said 6 years ago

    Andre, back when Etsy reorganized its SEO we were told to enter a key word title and then to re-enter that title at the beginning of our description. It sounds like that is no longer a good idea and may be considered by Google as stuffing. True?? Also, we have all the shop info pages...is the About page now getting more SEO credit than those?

  • LondonandGranger said 6 years ago

    This is great! Working on SEO is always challenging and these are some great tips!

  • mgrobisen said 6 years ago

    I'm a great speller but a terrible typist, so I have to constantly double check my tags before I "publish" or my tags will be useless and I do notice there are alot of us out there with the same problem :) so I try to point out spelling errors to others in titles and tags whenever I see them. So please if you see any spelling errors in my listings let me know!

  • SultanasCrochet said 6 years ago

    Thank you for the great tips! I really need help regarding SEO and your suggestions are very practical. I have a lot of work to do on my shops and this article has made me feel more confident that I can accomplish my SEO goals. Thank you!!!

  • LSMOM said 6 years ago

    I have only been open for 3 months and I am still struggling with the photography needs for selling online. I knew I didn't understand SEO, but now I realize I have actually been doing everything incorrectly!!! I label my photos simply to make sense to me when I have cropped, etc (like "cover shot brightened"); I frequently make changes to tweak my pages; I have lengthened my titles because it looked like other sellers had more information in the title... Thanks so much for the article. I guess I have a lot of "studying" to do and need to more or less start over!

  • TheWildwoodEmporium said 6 years ago

    Can you elaborate on linking between listings? don't know what that is or how to do it. Thanks (or maybe I do and just don't know it lol)

  • Softshellbodyshop said 6 years ago

    Years ago when I started here on Etsy my views and sales were through the roof! That was back when my experience was nill. Unfortunately it seems that as Etsy has made so many changes (?) that my views are now so low although I change things around constantly. I came to Etsy with the expectation that if I paid them $ for my listings the trade off would naturally be that they would bring me traffic. It has been kinda disappointing this past couple years. I will however use this info for my own website and see if it helps there. I am not sure that it is worth the hours to change anything here anymore :( Tired of starting over on Etsy. Can't we just go back in time to when new listings showed up constantly and viewers could see them? Those were the golden days.

  • drummergyrl said 6 years ago

    great tips thanks!

  • studiolana said 6 years ago

    Thanks for the info :) Will check and update where I can......

  • cedarpocket said 6 years ago

    Thank you for the great information....continuing to attempt to learn about all this!

  • ababyparty said 6 years ago

    Thank you, very insightful article, we are still trying to get our views up.

  • AustinJames said 6 years ago

    Thanks for the great tips! SEO is definitely an art - this article gives excellent advice on increasing traffic to my shop!

  • adrianadossantos said 6 years ago

    Learning about SEO and working on my titles turned frustration into happy dance. Thanks for sharing these treasured tips! :D

  • marjorievandyke said 6 years ago

    Wow, so informative! I felt like I was grabbing at a needle in a haystack with keywords and SEO, but you have distilled the basics down beautifully : )

  • BramalfieBeadsetc said 6 years ago

    SEO had me completely baffled at first but the more I read the more it makes sense!! This article is really helpful and really breaks it down into nice easy straight forward steps. I've still got some work to do but I am getting there slowly...

  • CarmelasCreations said 6 years ago

    Great information! thanks so much

  • AdornmentsbyDebbie said 6 years ago

    Thank you for the helpful information, continuing to learn and much room for improvement.

  • Brockenlight said 6 years ago

    As a beginner I found this advice sound if a bit daunting,

  • ArtInna said 6 years ago

    Thank you for advices! Going to try...

  • shantyirish said 6 years ago

    thanks for the info - i need help with this!

  • basilthecat said 6 years ago

    This is definitely one of the most helpful "tips" I've seen, thanks Andre!

  • crunkleton

    marge crunkleton from MannequinHeadsToLove said 6 years ago

    Being 82 years old...I can only gain a teeny tiny bit of information with each reading...so I will be reading your suggestions over and over. I am a mannequin head artist and go to great lengths to mimic circa 1920 to 1955 manneqin style heads. I realize that "word of mouth" is the best advertising...but one problem is that customers rarely share their source, they do not want anyone else to have a mannequin head like they have purchased. So I will toot my own horn by suggesting you go to www.crunkleton.com to see 21 of the most beautiful vintage style heads available anywhere. toot toot ! Sorry, at 82, I do not have enough time for "word of mouth" to kick in. smile. Have a great day. Look for me on ETSY.

  • crunkleton

    marge crunkleton from MannequinHeadsToLove said 6 years ago

    When purchasing a mannequin head....Please consider the head you choose today will be representing you tomorrow. Choose a head you love and see it as an investment in your business...that is exactly what it is. A great head will add class to your display....see www.crunkleton.com. The was YOU decorate and accessorize your display will seperate yours from any others. Give your display your signature look. Thanks for shopping American.

  • bebymarcy

    Marcy Langworthy from ManhattanHippy said 6 years ago

    I've slowly been going through my shop and adjusting the SEO. I still don't completely get it though...I was making more sales when I had bad SEO and less items in my shop? All I can do is keep pluggin' along and trust in the process!

  • cleverhead

    Dominyka Vincaite from WondersomeThings said 6 years ago

    Brilliant information- will be working on it! Thank you! :)

  • lilianfairall

    Lilian Fairall from LilianFairall said 6 years ago

    :D I totally needed this post after deleting my design studio's website (www.lilianfairall.com) Google Analytics a couple days ago... Whoops ;) Oh well, and so we learn... I link my etsy shop to my blog too, but am always scared to come across as spammy... Thanks for the tips!

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