Shop Etsy

Ambassadors Assignment: spread some Facebook love

Oct 15, 2011

by halloemily handmade and vintage goods

Hello Ambassadors!

From the feedback we’ve gotten so far, we learned that many of you would like to share your knowledge and free listings link via Facebook.

Facebook, like other social media channels, is a great way to build relationships with your customers and people who are interested in what you’re doing. What’s so important (and tricky) about social media, is the “social” part: starting a conversation, keeping it interesting, and not spamming your followers.

To make things a little easier for you, we’ve developed a 4 week Facebook strategy for Etsy Ambassadors. Please keep in mind that these are only suggestions. We bet you have brilliant ideas as well!

  • Post on consistent days each week. For example, schedule posts for every Wednesday and Saturday.
  • For a month long campaign you’ll need to chose 8 posts from the suggestions below.
  • We recommend that you chose posts from all categories below.
  • Use the hashtag #EtsyAmbassador when posting, so we can see what awesome stuff you’re doing!

Did you know you could schedule Facebook posts so you don’t have to be near a computer at your chosen time? If you want to learn more about how to plan ahead, visit Facebook’s Help.

1. Sign-up Call to Action

Post a prominent call to action to open an Etsy Shop. Make sure to add your personal invite URL you get at!


  1. Sell to customers around the world. Open your Etsy Shop for free.
  2. Just sold this to xx. Do you also want to sell worldwide? Open your Etsy Shop today!
  3. Just added new listings to my shop. Fill up yours today.
  4. Yay! I hit my ## sale today. Want to try out selling too?!
  5. Buyers on Etsy are so nice! Open your Etsy shop and build lasting relationships.

Pro Tip 1:

**Take a screenshot of a just sold item page when talking about a sale you just made.**


screenshot of a just sold item

Pro Tip 2:

**Show an image of a product you just listed or take a screenshot of your shop homepage when talking about a new listing in your shop.**


image of a product you just listed

Pro Tip 3:

**When mentioning how special your customers are, show an appreciation photo, a quote from feedback, or something that demonstrates this relationship.**

2. Share With Me Call to Action

Post small business questions to get non and current sellers engaged.


  1. Small business owners: what’s been your business highlight this past year?
  2. Fellow Etsy sellers: What’s your top advice for new sellers?
  3. Christmas is coming. What are you making?
  4. The holiday season is here. What are your biggest challenges during this busy time?
  5. Just looked at the first product photos I ever took. Never stop learning and evolving. What’s your top photography tip for new sellers?

Pro Tip 4:
**Include a “Then vs. Now” photo example for example #5 above.**


3. Inspirational Seller Stories

Use the Etsy Seller Visuals we designed (get them here), and as always: enter your unique invitation link when posting. You can also get ideas from the Featured Shop blog series if you want to come up with questions to ask your fans or want to share inspirational success stories.


  1. Become an Etsy Seller as well. Start your shop for free.
  2. Do you also want to make a living making things? Open an Etsy Shop.


Pro Tip 5:
**Add a call to action to the visual you are using.**



Remember always to add your personal invitation URL!



  • CuffLoves

    Melissa M. from CuffLoves said 7 years ago

    Love all the great post ideas! Thanks for all the details - I can't wait to get started in this assignment :)

  • houseofslate

    houseofslate from HOUSEOFSLATE said 7 years ago

    ive started, i never knew facebook had this schedule post - its sucha great way to get my bits out there as time is of the essence!

  • LittleFrenchShop

    Eve from MyLittleFrenchShop said 7 years ago

    Merci! I have already done some FB posts about this, thank you for your input! Love the Lola bit! Eve

  • raori

    Hanna Westergren from raori said 7 years ago

    So great, thank you! I will get started asap, I'm a little behind with everything at the moment .... :)

  • This discussion has wrapped up!