Image credit: ToneonTonePaper
The past year put many of our relationships into focus. From Zoom calls with your oldest friends, to endless hours on the couch with your partner—and everything in between—it’s the people in our lives that have gotten us through these challenging times.
As we enter the new year with a renewed sense of gratitude and connection to those dear to us, it’s never been a better time to send a little love and joy to the ones who lift us up, both near and far.
Ahead of Valentine’s Day, we’ve rounded up the top gifting trends on Etsy, chock-full of one-of-a-kind gifts as unique as the people (and pets!) who’ve stolen your heart. What better way to show someone you care than a custom gift made just for them?
Love in the time of COVID
There’s no denying that the past year tested us (and our relationships), and we’re seeing a surge in cheeky gifts and greeting cards that reflect the unprecedented times we’re living in. Searches on Etsy for Valentine’s Day cards have increased 38%*; and with over 200K options available, from sweet and sentimental to laugh-out-loud funny, you’re sure to find the perfect Valentine for your Valentine.
DIY date night
While dining out may not be an option this year, date night is not cancelled: shoppers are getting creative in their kitchens, opting for culinary DIY kits that make for a memorable night in. At-home mixology is on the rise, with a whopping 1,183% increase in searches on Etsy for cocktail DIY kits*, while searches for baking, cooking and other food-related DIY kits have increased by 165%*. These convenient kits contain everything you need to whip up a sweet (or savoury) treat—making a great activity for the whole family to get involved in.
We’ve also seen a 117% increase in searches on Etsy for Valentine’s Day decor*, with popular options including garlands, banners and floral wreaths.
Tokens of gratitude
Valentine’s Day has become an excuse to show our appreciation for all of the people who bring comfort into our lives, which feels especially important right now. Shoppers are seeking out meaningful gifts that reflect their unique relationships—be that a BFF, that adorable pet they brought into their life, an essential worker who’s been there for them, or someone whose name starts with “M” and ends with “E”.
For the gal pals in your life, personalized jewelry remains a favorite, with a 45% increase in searches on Etsy for zodiac necklaces* and a 440% increase in searches for birth flower jewelry*. Wellness gifts have also remained popular, as shoppers seek out ways to step away from their screens, relax, and reset for the year ahead: we’ve seen a 48% increase in searches on Etsy for notebooks, journals, or diaries and a 163% increase in searches on Etsy for bath bombs or bath salts*
We’re also looking to spoil the fur babies we’ve fallen in love with, with searches for personalized pet items on Etsy increasing by 82%*.
For those looking to take a night off from their regular sweatsuit rotation and slip into something a little more special, Etsy sellers have got you covered. From delicate lingerie in cotton and lace to cozy sleepwear and soft linen robes, why not treat yourself to an instant mood booster? It appears that shoppers have the right idea: there has been a 42% increase in searches for lingerie,* a 167% increase in searches for pajamas*, a 51% increase in searches for robes* and a 115% increase in searches for slippers or house shoes.*
*In the last three months, compared to the same time the previous year.