Image credit: NoaRazerStudio
When we look back at 2021, it’s clear that shoppers have been eager to foster meaningful connections – from uplifting their local communities, to connecting with nature (AKA ‘friluftsliv’), and shopping with intention. And, fittingly, thoughtful gifts were especially top of mind: “personalized gift” was the top-searched term (for the second year in a row), with “Mother’s Day gift” and “Father’s Day gift” closely following.
As we close out another year filled with ups and downs, next year will be about finding balance in all aspects of our lives, from how we spend our time to the purchases we make. Perfectly embodying this sentiment is the concept of ‘Lagom’ – a Swedish philosophy which loosely translates to “not too much, not too little” or “just the right amount” – which I anticipate shoppers will embrace as they look to live their lives with balance and moderation in mind.
I’m excited to see how buyers will bring these themes to life, while continuing to shop with their values in mind. Keep reading for the trends you’ll be seeing everywhere in 2022.
Etsy Color of the Year: Emerald green
Symbolizing harmony and growth, along with royalty and refinement, emerald green is the perfect color to remind us to find balance this year. We’re already seeing shoppers looking for ways to incorporate this hue, with searches for emerald green items up 64%* and emerald green decor up 60%*. Even better, this rich and grounding shade compliments a variety of other popular colorways – from earthy terracottas and neutrals to luxe golds and silvers – making it easy to add into existing decor.
Home & living: Statement lighting
Equal parts functional and fashionable, statement lighting allows folks to spotlight their beautiful homes, while doubling as eye-catching artwork. Many are already on the hunt for statement lighting – from sculptural pendants to standout sconces – that reflects their own personal style. On Etsy we’ve seen a 344% increase in searches for 70s lighting*, a 27% increase in searches for sculptural or decorative lighting*, a 25% increase in searches for vintage lighting*, and a 22% increase in searches for colorful lighting*.
Weddings: Colorful celebrations
2022 is ushering in a new wave of nuptials filled with bright hues, punchy patterns, and joyful displays of self-expression. Searches for colorful wedding items have already jumped 223%*, as couples look to make splashy statements on everything from invitations to centerpieces, and even wedding dresses and suits.
Pro tip: Mix mood-boosting, vibrant shades with softer neutrals for a perfectly-balanced and playful-yet-elevated look.
Style: Pop-punk revival
Pop-punk has made a huge comeback in both social media and music scenes in 2021 (and not to mention with a certain it celebrity couple), so it’s no surprise the latest Y2K style revival is taking cues from this angsty, nostalgic genre. On Etsy, searches for spiked collars are already up 879%*, alongside surges in searches for vintage plaid items (up 48%*), fishnet items (up 37%*), studded belts (up 34%*), and silver jewelry (up 14%*). Pop-punk is all about self-expression and autonomy, and Millennials and Gen Zers alike are reclaiming this style movement and putting their own personal spin on it.
Pro tip: For those not ready to fully commit to the look, try adding just a few pop-punk pieces – like a mesh top, a pair of combat boots, or a vintage leather jacket – into an existing everyday wardrobe.
Kids: Dragons and mythical creatures
Nostalgic for simpler times, in 2022, parents want to bring back the wonderment that comes with simply being a kid. Enter: dragons, fairies, and other mythical creatures. Through fairytale and fantasy-filled play, kiddos can escape to mystical and magical realities using nothing more than their imagination. Parents are already on board: searches for fairy items increased 51%*, mythical creatures or beast items increased 39%*, and dragon toys increased 22%* – and counting. Best of all, these make-believe creatures are a great gender-neutral kids motif – which we’ll see on everything from nursery mobiles to toys to apparel, and more – appropriate for all ages.
*In the last three months, compared to the same time the previous year