Shop Etsy

Bye ‘Millennial Pink’ – ‘Gen Z Yellow’ is the Newest It Color

May 15, 2018

by Dayna Isom Johnson

Etsy.com handmade and vintage goods

Millennial Pink is getting some tough competition from the new it color in town: Gen Z Yellow.

From soft buttercup to citrus lemon, this “must-have” hue is showing up just in time for summer in every imaginable category, including home, fashion, and even beauty. Etsy shoppers are filling their lives with this primary color: in 2018, we’ve seen a 20% surge in searches for yellow items compared to the same time period last year.  

After years of blush tones flooding our Instagram feeds, closets, and everything in between, we’re ready to make way for this new color trend.

Below are a few easy upgrades to incorporate Gen Z Yellow into your life:

Start with home base
Adding pops of yellow to home decor is a surefire way to start your day with sunshine, and end it on just as bright of a note. Subtle items like artwork, vases, and pillows are easy add-ons for embracing this new tone. There are over 595,000 results for yellow home decor on Etsy.   

Give your wardrobe a boost
Add cheerful personality to your summer style with friendly, yellow accessories including bags, earrings, and, one of summer’s hottest trends, silk scarves.

Awaken your senses
Scents associated with the color yellow all surround positivity and awakening. Think lemon, turmeric, pear, and pineapple to jump start your day and invigorate your senses.