As more and more people are shopping the Etsy marketplace via their mobile devices, we are increasingly focused on building features that connect sellers and shoppers anywhere, anytime, on any platform. We are dedicated to enhancing our mobile experience and finding new ways that make it convenient for shoppers to discover unique Etsy items on any device.
Starting today, shoppers will have a brand new way to experience the marketplace with the launch of the Etsy app for Apple Watch. The Apple Watch app is a natural companion of our iPhone app where buyers can explore, get recommendations tailored to their individual tastes, and directly connect with other members of the Etsy community.
Through the Apple Watch app, Etsy shoppers are able to:
- Receive notifications including those for tracking purchases
- Browse items that are trending across the marketplace
- View a personalized feed of items recommended for them
- Add items to their list of favorites
To get more detail on a listing, add an item to their cart, or make a purchase, Etsy shoppers, using Handoff, can resume that activity on their iPhone app where they will automatically be taken to the same screen they are currently viewing on the watch. This seamless transition to purchasing on the Etsy app is made even easier with the implementation of Apple Pay earlier this week. Apple Pay enables Etsy buyers to purchase items with a single touch – using Touch ID, a user simply places their finger on the Home Screen, and checkout is complete!
The launch of the Apple Watch app is the latest in a stream of developments this year designed to make the mobile shopping experience on Etsy easier and more enjoyable, including enabling payments through Apple Pay and Google Wallet, as well as social sign-in through Facebook and Google+.