In partnership with Lionsgate’s Summit Entertainment label, we’ve launched a pilot program helping sellers create and sell officially authorized and licensed items for The Divergent Series: Insurgent. Eleven sellers are participating in the pilot in conjunction with the home entertainment release of the movie later this month; the digital release is slated for July 21 and the DVD/Blu-ray release is August 4. The licensed items can be found at etsy.me/insurgent.
The Etsy community is full of creative artists, designers, and makers, and brands recognize that. We are committed to helping our sellers grow into new and diverse channels, especially when gaining access to those channels can be difficult for a very small business. Brand licenses for official merchandise may be difficult or impossible to obtain independently, and we are helping to facilitate connections between sellers and brands like Lionsgate to explore new partnerships. We’ve been developing this pilot program with Lionsgate since late last year, and it will run for six months.
“We have always been impressed with the artistic ways in which fans of the Divergent film franchise express themselves,” said Kerry Phelan, Executive Vice President, Global Franchise Management & Strategic Partnerships, Lionsgate. “This partnership with Lionsgate and Etsy is a wonderful way for the entrepreneurs who sell on Etsy to create merchandise that is inspired by fans and made for fans. We see it as a win-win for everyone.”
The Divergent film franchise and book trilogy are a global sensation. The next movie in the series is currently in production and will premiere in March 2016.
For more information or if you’re interested in a future collaboration, check our FAQ. All items created for the pilot must adhere to Etsy’s seller policies, and Etsy will continue to remove unlicensed merchandise if we receive proper notice in accordance with our Intellectual Property Policy. You can read more about how and when we remove infringing content in our 2014 Transparency Report.