Rand Niederhoffer is the Program Manager for Etsy Wholesale and Co-Founder of Brooklyn-based boutique Thistle & Clover.
Today Etsy Wholesale officially launches out of beta. Starting today, members will pay a $100 one-time joining fee upon acceptance and Etsy will collect a 3.5% transaction fee for wholesale purchase orders thereafter. Etsy Wholesale is a step into the future of retail buying and offers convenience and access to unique products that you can’t find anywhere else.
What We’ve Been Working On
We launched the Etsy Wholesale platform to create new opportunities for our sellers to grow their businesses, and offer retailers around the world a more convenient way to source products from small designers. Over the last year, we’ve worked with independent boutiques throughout the US, partnered with retailers such as Nordstrom and West Elm, participated in trade shows including Capsule and the National Stationery Show, and held educational events to help our community grow their businesses.
During the beta phase, feedback from sellers and buyers helped us create user-friendly tools and seamless integration between Etsy.com and Etsy Wholesale. Anna and Caitlin of Moxie and Oliver shared, “I love the integration of wholesale into my retail shop. It’s making my life so much easier to manage my listings on both platforms.”
The Etsy Wholesale marketplace has been growing a vast but curated selection of unique products made by trusted designers for independent boutiques to source conveniently and with low overhead. Laura Daly of Mockingbird Domestics boutique in Austin, TX shared, “Usually the expenses associated with going to a showroom keep out the smaller, unknown, independent designers — Etsy Wholesale makes it simple and cost effective to source fresh products all the time.”
Etsy Wholesale Heads to NY NOW®
Later this month, Etsy Wholesale is heading to NY NOW®, the Market for Home + Lifestyle, to celebrate the platform’s launch and highlight wholesale sellers who participated in the beta. From August 16-19, 24 featured sellers will be showcasing their handmade goods at the Etsy Wholesale Pavilion, booth 9000 at the Jacob K. Javits Convention Center in New York City. The Pavilion will feature a curated selection of designers across the home and lifestyle categories, plus, a lounge will be available for retailers to digitally access the entire Etsy Wholesale community. In addition to the Etsy Pavilion, there will be more than 70 Etsy Wholesale designers exhibiting independently across the various categories at NY NOW.
Some of the featured designers in the Pavilion include Chris and Katie Francis, Lee Goodwin, and Olivia Turrell, all of Docksmith. The team creates driftwood docking stations for phones and tablets. Through their business, they have found a creative space nestled between nature and technology; all of the driftwood pieces shown were found along the shore and crafted into beautiful charging stations for modern devices. Other designers who will be featured in the Etsy Pavilion are Valerie and Mak McKeehan of Lily & Val, who make signs, cards and other paper goods. Valerie and Mak are drawn to the simplicity of chalk and the nostalgia that it inspires. Their designs are whimsical, authentic, undeniably handmade, and produced on an array of charming products.
Register here by August 12 and use code EWNYNOW14 to receive a bundle of Etsy Wholesale goodies.
On the Horizon
Etsy Wholesale has some exciting initiatives planned for the coming months to promote independent boutiques and sellers on the platform.
This year, Etsy Wholesale is supporting Small Business Saturday® by encouraging retailers to source product from local Etsy sellers and host trunk shows on November 29. Participating retailers will receive a trunk show kit with promotional material, a $25 gift card to purchase supplies from Etsy sellers and a $50 American Express® Shop Small Reward Card. The trunk show events will celebrate retailers who are sourcing product from local sellers and sustaining their neighborhoods’ creative communities. Enrollment will begin in September.
Etsy will be partnering with Brooklyn-based magazine, Dossier, to curate a selection of various Etsy Wholesale sellers for their designer market series, Dossier Outpost, taking place during the month of September in New York. Going forward, Etsy Wholesale will continue to build tools and engage in marketing initiatives that support independent businesses.