Shop Etsy

Etsy Supports Small Business Saturday®

Sep 18, 2014

by Rand Niederhoffer handmade and vintage goods

This holiday season, Etsy is supporting the Shop Small movement by partnering with American Express OPEN and encouraging shoppers and small businesses to discover and showcase the local artisans in their communities on Small Business Saturday. Held on November 29, it is a day dedicated to celebrating the small businesses that create jobs, boost the economy, and empower neighborhoods around the country.

Both Etsy and American Express OPEN share a mission of supporting the growth and continued success of independent businesses because when small businesses succeed, their communities benefit. Small businesses account for 55% of all jobs and 54% of all sales in the US with 52% of consumers saying the primary reason they choose to shop at a small business is because they feel it is important to their neighborhood and community.

Small businesses across the country are encouraged to get involved by inviting a local Etsy designer to showcase their products at an in-store trunk show. Each participating small business will receive a Trunk Show activation kit* that includes an Etsy gift card to assist with the cost of supplies for the event, as well as an American Express® Shop Small Reward Card. Plus, one lucky business will win a boutique design refresh from Rue Magazine, courtesy of American Express.**

These events provide online Etsy sellers with the opportunity to put their products in front of customers in an offline retail setting. For the small businesses who host, a trunk show is a chance to increase foot traffic into their stores. Participants in the Small Business Saturday events will be able to  feature diverse and local products, supporting fellow entrepreneurs in their community.

For details and to learn more about the Etsy and American Express OPEN Small Business Saturday partnership, click here!


*Merchandise is only available to eligible small businesses through 11:59 p.m. ET on 10/24/2014 or while supplies last. Limit one order per business. Subject to Merchandise Terms. See Merchandise Terms at .

**No purchase necessary. Open only to brick & mortar retailers within the 50 U.S., D.C., PR and U.S.V.I. who are eligible to become a “Buyer” on Etsy Wholesale. Review Etsy Wholesale Terms of Use at for details. Authorized representatives entering on behalf of qualified retailers must be at least 18, or the legal age of majority in their jurisdiction of residence, whichever is older, and legal residents of the 50 U.S., DC., PR or U.S.V.I. Void outside 50 U.S., DC., PR & U.S.V.I. & where prohibited. Sweepstakes ends 11:59 p.m. ET 10/24/14. See Official Rules for complete details.