Etsy News Blog

The Etsy Holiday Shop

Etsy.com handmade and vintage goods

randyjhunt

In December we unveiled Etsy’s first-ever official retail space, the Etsy Holiday Shop, a pop-up shopping experience in New York City. What an incredible adventure! To everyone who participated – shop owners, sales associates, designers, performers, and guests – thank you for making the Etsy Holiday Shop a resounding success.

We couldn’t be happier about the warm response from shoppers:

(Music by Kings)

One of our goals this holiday season was to reach out to people who were aware of the Etsy brand but had yet to become an Etsy customer. We’re happy to say that 50% of the buyers at the Holiday Shop had never purchased from an Etsy seller before. That’s incredible, and reinforces the fact that we can present, position, and promote the Etsy community in unique ways and bring more enthusiastic and supportive shoppers into the fold.

During the ten days, we hosted over 20,000 guests in the SoHo neighborhood, one of the highest profile shopping districts in the world.

Of course, the Etsy experience includes so much more than shopping. The sights, smells, sounds, and warm fuzzy feelings of the shop were created in collaboration with WORKSHOP, a like-minded design studio comprised of friends-of-Etsy and located just down the street from our Brooklyn headquarters. The end results were unparalleled. As musician/comedian Reggie Watts declared when he took the stage, “This is the future of stores — temporary manifestations of people who care, so get used to it!”.

The shop was filled with creativity. Each day a new artist created a piece in the warmly-lit storefront for everyone on the street to see. As the pieces were completed, they were hung inside the shop, building out a gallery of original works for all to enjoy. Once inside, shoppers could interact with featured Etsy sellers making and selling their products.

Sara Kerens

Musician/comedian Reggie Watts raps about the future of retail.

Sara Kerens

Etsy shop owner, fashion photographer, and artist Petra Collins creates a piece for the Holiday Shop window.

Sara Kerens

Alison Gledhill of Grace Design meets Etsy CEO Chad Dickerson.

Nine guest curators, including Martha Stewart, Tavi Gevinson, and Swissmiss, selected items that lined a wall as shoppers entered, giving surprising and distinctive perspectives on what Etsy has to offer.

Sara Kerens

Perusing the curator wall.

The shop hosted an activity-packed calendar of events. Depending on the time of day or night, a shopper might wander into a coffee tasting, a lecture, a workshop, or one of dozens of very special performances.

Sara Kerens

Every day was full of learning, sharing, and entertainment.

Sara Kerens

Hospitality performs for guests and shoppers.

Sara Kerens

Participants sharing the results of the Ampersand Ornament workshop led by Friends of Type.

Sara Kerens

Lucky Magazine editor-in-chief Brandon Holley leading a discussion on 2013 trends and making fashion your own.

Sara Kerens

Jesse Thorn of the seminal men’s style blog Put This On during his talk, "Make Your Thing."

Sara Kerens

Visitors in line to see a special session of storytelling series The Moth.

You can view more smile-inducing photos on Flickr and check out this walk-through video created by Creativebug:

The holidays may be behind us, but there’s still much Etsy magic to be had. Spread the love this Valentine’s Day by giving your honeys the gifts that mean so much more.

1 Featured Comment

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  • randyjhunt Admin

    Randy Hunt from citizenscholar says: Featured

    Thank you for all of the awesome thoughts and feedback. We're looking at other ways to experiment with retail, but specific answers about doing this again in 2013 or in other cities aren't answerable right now. I can say that we're excited about the response and really want to have as many people as possible exposed to this kind of experience. Mimi, great question! We had iPads in-store with Etsy employees acting as "Gift Guides" as well as sales associates trained to help people explore the breadth of Etsy. Sometimes this worked really well, and other times people were much more interested in touching and feeling products. We captured a lot of learnings and are poring over them to see how different approaches performed.

    1 year ago