Shop Etsy

The Etsy Holiday Shop

Jan 17, 2013

by randyjhunt

Etsy.com handmade and vintage goods

In December we unveiled Etsy’s first-ever official retail space, the Etsy Holiday Shop, a pop-up shopping experience in New York City. What an incredible adventure! To everyone who participated – shop owners, sales associates, designers, performers, and guests – thank you for making the Etsy Holiday Shop a resounding success.

We couldn’t be happier about the warm response from shoppers:

http://vimeo.com/57557552

(Music by Kings)

One of our goals this holiday season was to reach out to people who were aware of the Etsy brand but had yet to become an Etsy customer. We’re happy to say that 50% of the buyers at the Holiday Shop had never purchased from an Etsy seller before. That’s incredible, and reinforces the fact that we can present, position, and promote the Etsy community in unique ways and bring more enthusiastic and supportive shoppers into the fold.

During the ten days, we hosted over 20,000 guests in the SoHo neighborhood, one of the highest profile shopping districts in the world.

Of course, the Etsy experience includes so much more than shopping. The sights, smells, sounds, and warm fuzzy feelings of the shop were created in collaboration with WORKSHOP, a like-minded design studio comprised of friends-of-Etsy and located just down the street from our Brooklyn headquarters. The end results were unparalleled. As musician/comedian Reggie Watts declared when he took the stage, “This is the future of stores — temporary manifestations of people who care, so get used to it!”.

The shop was filled with creativity. Each day a new artist created a piece in the warmly-lit storefront for everyone on the street to see. As the pieces were completed, they were hung inside the shop, building out a gallery of original works for all to enjoy. Once inside, shoppers could interact with featured Etsy sellers making and selling their products.

Sara Kerens

Musician/comedian Reggie Watts raps about the future of retail.

Sara Kerens

Etsy shop owner, fashion photographer, and artist Petra Collins creates a piece for the Holiday Shop window.

Sara Kerens

Alison Gledhill of Grace Design meets Etsy CEO Chad Dickerson.

Nine guest curators, including Martha Stewart, Tavi Gevinson, and Swissmiss, selected items that lined a wall as shoppers entered, giving surprising and distinctive perspectives on what Etsy has to offer.

Sara Kerens

Perusing the curator wall.

The shop hosted an activity-packed calendar of events. Depending on the time of day or night, a shopper might wander into a coffee tasting, a lecture, a workshop, or one of dozens of very special performances.

Sara Kerens

Every day was full of learning, sharing, and entertainment.

Sara Kerens

Hospitality performs for guests and shoppers.

Sara Kerens

Participants sharing the results of the Ampersand Ornament workshop led by Friends of Type.

Sara Kerens

Lucky Magazine editor-in-chief Brandon Holley leading a discussion on 2013 trends and making fashion your own.

Sara Kerens

Jesse Thorn of the seminal men’s style blog Put This On during his talk, "Make Your Thing."

Sara Kerens

Visitors in line to see a special session of storytelling series The Moth.

You can view more smile-inducing photos on Flickr and check out this walk-through video created by Creativebug:

The holidays may be behind us, but there’s still much Etsy magic to be had. Spread the love this Valentine’s Day by giving your honeys the gifts that mean so much more.

1 Featured Comment

  • randyjhunt Admin

    Randy Hunt from citizenscholar said 4 years ago Featured

    Thank you for all of the awesome thoughts and feedback. We're looking at other ways to experiment with retail, but specific answers about doing this again in 2013 or in other cities aren't answerable right now. I can say that we're excited about the response and really want to have as many people as possible exposed to this kind of experience. Mimi, great question! We had iPads in-store with Etsy employees acting as "Gift Guides" as well as sales associates trained to help people explore the breadth of Etsy. Sometimes this worked really well, and other times people were much more interested in touching and feeling products. We captured a lot of learnings and are poring over them to see how different approaches performed.

101 comments

  • vinylclockwork

    Scott from vinylclockwork said 4 years ago

    Looks Amazing Great Post Keep it up Etsy you guys Rock

  • HouseHoldWords

    HouseHoldWords from HouseHoldWords said 4 years ago

    Wow, wish I could have been there!

  • LCooperDesigns

    LC Cooper from LeMaisonBelle said 4 years ago

    You guys did an excellent job with this - Kudos!!! Making the experience interactive was genius!

  • BizzieLizzie

    Bizzie from BizzieLizzieHandmade said 4 years ago

    WOWZA!! Amazing, indeed! Thanks for sharing!

  • BlenderGallery

    Amy and Dave Kellum from RustedCreek said 4 years ago

    Wow!! Would love to visit next year.

  • newhopebeading

    newhopebeading from newhopebeading said 4 years ago

    So cool! Thank you for sharing. I had wanted to pop into the city to visit but had had too many orders that week....i am going to try to pop in next time for sure!

  • RenataandJonathan

    Renata and Jonathan from RenataandJonathan said 4 years ago

    Thank you for sharing.

  • decembermoondesign

    Doreen from decembermoondesign said 4 years ago

    Everyone involved should be proud of themselves!

  • lifeartdesigns

    Janie from lifeartdesigns said 4 years ago

    Looked like fun!

  • designsbytaylor2u

    Erica from BrazedBrand said 4 years ago

    Great Job!

  • sherrytruitt

    sherry truitt from sherrytruitt said 4 years ago

    So great that it was a smashing success!

  • MegansMenagerie

    Megan from MegansMenagerie said 4 years ago

    Really wish I could have been there! :)

  • Rt9NJvintageFun

    candy donnelly from Rt9NJvintageFun said 4 years ago

    What an incredible event, let's get going to other Big Cities for Holiday 2013!

  • tamilopez

    Tami Lopez from TamiLopezDesigns said 4 years ago

    I think this is Etsy's year for sure. Here in Northern California, I am just running into more and more people who know exactly what I am talking about when I say, "I have a little shop on Etsy." There is so much wonderful potential here. I think this is the next big wave. I am so honored to be part of this community!

  • soap

    soap from soap said 4 years ago

    Looks like it was fun! Wish I knew, I might've popped by :) Any chance of getting one in SF?

  • riskybeads

    Lori from riskybeads said 4 years ago

    Wow, that is really cool! Makes me proud!!

  • MooreMagnets

    April from MooreMagnets said 4 years ago

    Wow! So glad that I get to be a part of this amazing place!

  • beachseacrafts

    Marilyn from beachseacrafts said 4 years ago

    wonderful! would love to see Etsy teams do this in their home towns

  • FavreBijoux

    Mimi from FavreBijoux said 4 years ago

    Great idea. This a minuscule sampling of sellers on site. Was there a station to search for other shops from the ones represented? If there is a plan for next year I'm volunteering to help you stock the shop!

  • ShirleyArt

    Debbie Shirley from ShirleyArt said 4 years ago

    Wow! Sounds great! Would love to participate in something like this. I hope to see similar pop-ups in other cities!

  • ChuckEBrydWallArt

    Chuck from ChuckEByrdWallDecals said 4 years ago

    After reading about it this is the first time in my life I wish I had been in New York (very small town guy). You guys must have had a ball and highlighted a good sampling of Etsy sellers.

  • AntwarePottery

    AntwarePottery from AntwarePottery said 4 years ago

    Will this expand to other cities?

  • beehles

    Shannon from CorvusDesign said 4 years ago

    Love this whole concept. What great publicity for the Etsy brand. I agree that most people now know what I'm talking about when I say I sell on Etsy. Keep up the innovation!

  • randyjhunt Admin

    Randy Hunt from citizenscholar said 4 years ago Featured

    Thank you for all of the awesome thoughts and feedback. We're looking at other ways to experiment with retail, but specific answers about doing this again in 2013 or in other cities aren't answerable right now. I can say that we're excited about the response and really want to have as many people as possible exposed to this kind of experience. Mimi, great question! We had iPads in-store with Etsy employees acting as "Gift Guides" as well as sales associates trained to help people explore the breadth of Etsy. Sometimes this worked really well, and other times people were much more interested in touching and feeling products. We captured a lot of learnings and are poring over them to see how different approaches performed.

  • sewingamity

    Jennifer Schildt from sewingamity said 4 years ago

    Randy, that sounds like a great use of tech. Even old standby retail, like Nordstroms, has begun arming sales associates with iPhones to make the checkout process easier. It sounds like the Etsy pop up shop was a really vibrant addition to the neighborhood!

  • FunknFunction

    Julie from BellaViveVintage said 4 years ago

    Very inspiring to see! I too would love to see this eventually be in other cities as well! Sometimes you feel as though you are "missing the boat" because you don't live near the major cities. Let's face it- It just isn't possible! I live an hour from Cleveland and two hours from Columbus and would be willing to travel to participate in something like this! Perhaps in a year ground work could be laid to make this a reality! It would be wonderful to meet new Etsians as well!

  • oakstudiosofdesign

    Susan and Scott from oakstudiosofdesign said 4 years ago

    Wow! Looks amazing! Wish we didn't live so far away, I would love to have been able experience the magic of the Etsy Holiday Shop!

  • MiShelli

    Michelle Jesmain from MiShelli said 4 years ago

    It really does look amazing. I would love to have gone. Were people making purchases? Is it measurable? Or was it just marketing?

  • uniqueartpendants

    Molly Spilane from UniqueArtPendants said 4 years ago

    Awesome!! You guys should really look into a shop at the Mall of America here in MN if you want to get the word out about Etsy. 40 million visitors annually. Look into it! :) http://www.mallofamerica.com/about/moa/facts

  • JeanieBeanHandknits

    Jeanie B from JeanieBeanHandKnits said 4 years ago

    I wish I could have there! I'd love to see a pop up in Chicago too.

  • nat1489

    Natalie Jacob from EtymologyJewelry said 4 years ago

    I wish I went! This was in my hometown and it looked like it was incredible. I'll make it a point to go next year if its a repeat!

  • VillaCollezione

    Villa Collezione from VillaCollezione said 4 years ago

    awesome! totally groundbreaking event! woohoo!

  • PookieandJack

    Suzanne and Melissa from PookieandJack said 4 years ago

    Congrats on the success! Well done!

  • LennyMud

    Lenny Mud from LennyMud said 4 years ago

    wow- phenomenal!

  • ThatOldBlueHouse2

    Lisa S from ThatOldBlueHouse2 said 4 years ago

    Ooh....what a great idea & glad it was so well attended! Chicago is not too far away, maybe expand to more cities in the future!

  • BrooklynLoveDesigns

    Megan C from AlaskaBagCompany said 4 years ago

    very cool! go Etsy!!!

  • OceanPatch

    Susan from OceanPatch said 4 years ago

    The Etsy store looked so inviting and interesting! Great job spreading the word about handmade products!

  • Eastvillageartisans

    Eastvillageartisans from Eastvillageartisans said 4 years ago

    Love to be invited for next year!!

  • Fanie

    Fanie Grégoire from Fanie said 4 years ago

    Oooh... we need something like this in Montreal! :-) One day, one day! Love the idea of Pop-Up shops!

  • AlternativeBlooms

    Alternative Blooms from AlternativeBlooms said 4 years ago

    Looks fabulous!

  • collageOrama

    Matt D from collageOrama said 4 years ago

    Do Seattle. The downtown area is perfect for this.

  • daphnegraphics

    Rebecca from DaphneGraphics said 4 years ago

    Very cool! Maybe next year if I'm in N.Y. I'll stop by!

  • cmu55

    Connie from LittleTurtleHatShop said 4 years ago

    Seattle would be fantastic!!!

  • thevicagirl

    VaLon Frandsen from thevicagirl said 4 years ago

    Oh how fun! Looks cool.

  • lucileskitchen

    Lucile from lucileskitchen said 4 years ago

    Thanks for the video, I thought and wish I was in NYC. This all sounds great !

  • isewcute

    June from isewcute said 4 years ago

    Oh how fun! I wish an etsy pop shop would open here in Dayton during the holidays this year!

  • felicesereno

    Felice Sereno from FeliceSereno said 4 years ago

    any idea of how many sales happened then?

  • KanzashiHairFlowers

    Haylee Allison from CrystalFiligree said 4 years ago

    What a great idea! If you ever consider new locations, you should move to Toronto! We have a lot of Etsy-fever up here :) There are even studio tours my parents used to take me on as a child. There were artist in an area North of Toronto and we would drive from house to house looking at pottery, stained glass, paintings and other crafts as well. There is a lot of enthusiasm up here for handmade art.

  • FedRaDD

    Divna Davidović from FedRaDD said 4 years ago

    That is realy great! I envy you. It would be nice to have it here! :(

  • WintergreenDesign

    Christa Cunningham from WintergreenDesign said 4 years ago

    I looks like so much fun. I wish I could pop by but you're much to far away but would love to be involved some day/some how... maybe you'll come to beautiful Vancouver, BC one day... we'd love to have you : )

  • Aristocrafts

    Aristocrafts from Aristocrafts said 4 years ago

    Everything looks wonderful! I wished I would have been able to participate ever since I read about the event and now, after seeing the photos and videos, I wish it even more. Hopefully in the future international sellers will also have the opportunity to be present :)!

  • NotLimited

    Loretta Clark from NotLimited said 4 years ago

    Thanks for sharing this for those who couldn't be there. Great way to reach the public - looks very successful and lots of fun. Hiope there are more in the future.

  • OhFaro

    Faro from OhFaro said 4 years ago

    How fun. I wish I could have come to see it. Congratulations to everyone featured and to etsy for their success. Hope it continues.

  • VeronicaRStudio

    Veronica from VeronicaRussekJoyas said 4 years ago

    I wish I was able to attend! Hope that if you do more of these stores again, that I can go and visit!

  • Kikichoo

    Kikichoo from Kikichoo said 4 years ago

    Looks great, so pleased it went well for everyone!

  • TanjaDesign

    Tatjana from TanjaDesign said 4 years ago

    Wonderful! Wish I could have been there!

  • TeenyBunny

    Angela from MightyBunny said 4 years ago

    That looks amazing. I'd love it if you could do one in Seattle!

  • serasijewelry

    Rosa Czarnomski from SerasiJewelry said 4 years ago

    I LUUUVV it that they had Reggie Watts perform there. He's such a talented musician, really goes well with the handmade and vintage vibe.

  • AvantCarde

    Julie, Joan, Jan from AvantCarde said 4 years ago

    Love, love this ... how absolutely exciting !! Hoping that it continues so that other communities can enjoy as well -

  • susanmack3

    Susan Mack from HappyValleyHerbs said 4 years ago

    What a great idea! Pop up stores is a new concept to me. Just heard about them last month! Love that Etsy is getting out there!!

  • filecutter

    Joyce and Tony from filecutter said 4 years ago

    Love to see you in Houston........Happy is was a big success and I know it will be in future

  • Gypsymoondesigns

    Gypsymoondesigns from Gypsymoondesigns said 4 years ago

    Wish I lived near by. Looked like a fun time!

  • TreadleLady

    Donna Kohler from TreadleLady said 4 years ago

    Great event, much easier in a city like NY. Were people buying? Sales is everything but the quality of product has to be there. Would be interesting to know more.

  • starlightwoods

    Lisa DiSciascio from starlightwoods said 4 years ago

    This is fantastic!!! I am so impressed with all that was done here- well done!

  • revivalbancroft

    Moxie and Suzy from RevivalVintageStudio said 4 years ago

    ETSY pop up, holiday, shop looks like it was the most stylin, hip, place to go and "do" in NYC ...that's a BIG deal! wish I could have shopped!

  • Rail19

    Rail19 from Rail19 said 4 years ago

    It would be awesome if you guys had "stop and shops" where people could enjoy a "coffee house" experience with computers hooked up to Etsy.com so people could shop on their lunch breaks every day of the week! ;)

  • Rail19

    Rail19 from Rail19 said 4 years ago

    All over the world!

  • stonehorsedesigns

    stonehorsedesigns from stonehorsedesigns said 4 years ago

    Looks like it was a lot of fun!

  • ACakeToRemember

    Kara from ACakeToRemember said 4 years ago

    Such a great idea, and it can only benefit everyone by introducing more people to Etsy.

  • Bluemooncollection

    Kimberle Straub from Bluemooncollection said 4 years ago

    I was lucky enough to be in New York at the time Etsy Shop was open. Loved the store and would really like to see this expand to other cities, Hopefully somewhere in California.

  • TexturedINK

    Ankita Kejariwal from TexturedINK said 4 years ago

    Oh I have to participate or attend next year! cannot wait...what a great job!

  • halftheocean

    kath from halftheocean said 4 years ago

    ahhhhhh I often wish I lived in New York rather than York (UK) ...looks great...well done everyone

  • prairieboutique

    Dawn from prairieboutique said 4 years ago

    WOW!! Way to go! Looks like it was an amazing time!

  • tovadan1841

    Tova Friedman from FlatironVintage said 4 years ago

    So inspiring! Looking forward to attending (and hopefully participating!) next year!

  • ElainaLouiseStudios

    Lisa Steiner from ElainaLouiseStudios said 4 years ago

    Sounds wonderful! I would love to see something like that in the San Francisco Bay Area next year.

  • Lakeperson1

    Sue Cloutman from Emmasdollshop said 4 years ago

    That was really cool! Wish I could have been there!

  • adamlawler

    Adam Lawler from LawlerDesign said 4 years ago

    Next year in PDX??

  • MerryGoRoundHANDMADE

    Nicole from MerryGoRoundHANDMADE said 4 years ago

    How wonderful! Great idea! What about one in Melbourne, Australia!

  • Bacesut

    Başak Sönmez from BacesDesign said 4 years ago

    Perfect! Wish I could have been there!

  • gracedesign

    Alison Gledhill from gracedesign said 4 years ago

    Thank you Randy, great photos!! Sooo honoured to have been involved, thank you all so much!!

  • LucyRoseDesigns

    Kelly from LucyRoseDesigns said 4 years ago

    Wow, looked amazing, enjoyed watching the videos, would have loved to have been there!!

  • WalterSilva

    Walter Silva from WalterSilva said 4 years ago

    Super FUN!

  • ninanguyen1108

    Nina from NinaNgArt said 4 years ago

    This is so awesome! You should open one in Boston MA!

  • cquis13

    Colleen Quisenberry from LavenderRoseAcc said 4 years ago

    What a great idea! Looks like it was a lot of fun!

  • Kahinaa

    Kahina from byloumi said 4 years ago

    Hi, I'm a french seller, I'm so happy to be on Etsy. I hope that one day I will come to New York City in the Etsy Holliday shop, it looks so amazing, You're all great!

  • ionesAttic

    Barbara from ionesAttic said 4 years ago

    wandering around the great Soho neighborhood last week...what a perfect venue for an Etsy pop-up!

  • lucymitchelldwelly

    lucy mitchell said 4 years ago

    looks good to me!! looks fun too wish i was there! :)

  • peggybrown565

    Peggy Brown said 4 years ago

    Was looking at the video and pictures and just wanted the folks to know that wonderful lighted ETSY sign over the door was made by an Etsy vender who isn't a New Yorker. Chris and his wife (who was the first one to start selling on Etsy several years) live in Arlington, Texas. When he wanted to expand his market he knew where to go. He made the sign by hand and doesn't it look great! So, thank you Etsy for supporting your venders by not only selling their wares, but buying their work, too. PBB

  • PurplePoem

    May from PurplePoemCraft said 4 years ago

    Wow! Amazing. Will you consider to open next one in SF? :)

  • MuddyHeartPottery

    Meli-- Muddy Heart from MuddyHeart said 4 years ago

    OMG I love this!, I wished I would attend, it is absolutely lovely and magical! ^_^

  • kpoklemba

    Katie Schmitt from PassengerSeatArt said 4 years ago

    So Amazing!! If this happens in NYC again, I would love to help out in any way! I used to run a retail store in Soho and Midtown and now, as a part of Etsy I love the community vibe. What a great idea!

  • turquoiseangels

    turquoiseangels from TurquoiseWoodWorks said 4 years ago

    Loved the info from the ETSY Holiday shop. Would love to help out or particpate if you POP up in DC or Atlanta

  • KMayCreations

    Kristen May from KMayCreations said 4 years ago

    Wow, what a great idea! I wish I had known, I would have tried to make it there. Next year, if there is another Etsy shop opened in NYC, I will go for sure!

  • reneeyou

    Renee Yu from myjunebugg said 4 years ago

    amazing :)

  • tereskabr

    Tereska Brown from BrownsThreadWorks said 4 years ago

    It is such an honor having a shop on Etsy and now I know why!! You guys ROCK.The Holiday shop was amazing and Philli would also be a great place to have one... Have you had any thoughts to multiple stores across the U.S. for next year?

  • chicksinhats

    Julie Persons from chicksinhats said 4 years ago

    Wow, will this happen again in 2013?

  • FeteSetter

    Candy With A Twist from CandyWithATwist said 4 years ago

    Very clever idea....a repeat must be done for 2013 <3

  • judimottle

    Judi Mottle said 4 years ago

    What will be the location of the Etsy Pop Up store? And when is it opening? Thank You, Judi Mottle

  • thedezinez

    Tanvi P from TheDezinez said 3 years ago

    Im really proud and happy to be associated with Etsy!! As a worthy seller I would try my best to promote Etsy!! ITS A GREAT BRAND AND IT DESERVES TO BE NO 1 :-)

  • MangeTouteu

    Claire Verdet from MangeToutBaby said 3 years ago

    that's fab, can't wait to be there and bring my contribution to ths brillant initiative

  • CHENDAOJIAN

    Jack from MonogramNecklace2014 said 3 years ago

    WOW! This is so great,i love it !

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