Can you feel the holiday spirit in the air? It’s a season that reminds us to gather with loved ones, feed them well, and show them how much they mean to us with personal tokens of affection. The best holiday gifts are truly unique, and deepen connections between the giver and the recipient, providing meaning and cherished memories that extend far beyond the rush of the holidays.
This past weekend, millions of shoppers came to Etsy looking for alternatives to the same old chain stores and online behemoths. When you buy on Etsy, you’re supporting over one million independent, creative businesses in communities around the world and buying one-of-a-kind gifts with stories behind them for the people you care about most. Sales from Thursday to Cyber Monday increased 60% year-over-year from the last Thanksgiving weekend, supporting makers and curators around the world. Together, we’re bringing heart back to the holidays!
Here are a few more tidbits from the weekend:
- Between Thanksgiving and Cyber Monday, more than 36 million visits to Etsy generated more than 388 million page views.
- This was the year of mobile for the holidays — more than 50% of visits were from shoppers on mobile devices.
- Over the long weekend, nearly a third of buyers made their first purchases on Etsy.
- Over 1 in 4 orders occurred between buyers and sellers in different countries, sending holiday cheer across borders.
This year, our community has grown to 30 million members, a community full of heartwarming stories and incredible imagination. Our holiday campaign focuses on what makes this marketplace unlike any other: the people, the processes and the products that are unique to Etsy.
The theme is “Etsy: Where One-of-a-Kind Gifts Come From,” and your stellar businesses and items are the stars of the show. There’s truly no other market like Etsy, and by sharing your stories through our holiday video campaign, we’re reaching shoppers looking for those meaningful heirlooms that their families will remember for years to come. So far, our holiday videos have been seen over 5.7 million times in our online ads and placements across the web. Have you watched yet?
All of these numbers mean more success this year for the independent creative Etsy businesses around the world. Happy holidays, everyone!