At Etsy we believe that the solutions to the biggest problems facing our species will come from a collective movement of shared ideas. The Hello Etsy ideas conference was designed to inspire the discourse that will shape the next generation of commerce.
We wanted to share some of the highlights from our most recent event, Hello Etsy at Pratt, with our whole community, to further amplify the discussion. We’ll be posting one of our featured talks each week for the next month. Feel free to share them with friends, and keep the conversation moving!
Robin Chase, founder and former CEO of Zip Car, contributed an inspiring talk on reimagining commerce. Driven by personal experiences and the goals she has set for changing her own consumption, I found this talk particularly compelling.
No matter how conscious you are about your purchases, imagining sustainable consumption for an exponentially growing population can be daunting. With an endless number of factors to consider, it is easy to feel too overwhelmed to even start changing our buying habits.
Chase’s talk puts responsible consumption in a digestible framework. She asks us to start by escaping the trap of seeking status and happiness through ownership, and instead consider functionality, sharing, and community through our purchases.
She shows us that top-down, passive consumption is being replaced by active co-creation, and that companies and consumers are now acting as partners. As customers, we have more options — and therefore more power — than ever before.