The wheels of progress are turning! Etsy Wholesale is now in beta, and our application is now live.
As I wrote about previously, our vision for Etsy Wholesale has been a private, juried marketplace where retailers can discover unique, hard-to-find products from artists, designers, and vintage purveyors — like a 24/7 trade show. For the past few months, we’ve been doing in-person usability tests, building the site features of what we hope will be the ultimate place for professional buyers and independent designers to connect online. And now we’re excited to embark on the next — and most crucial — step towards making this marketplace a reality: to populate the marketplace with retail-ready products from remarkable designers.
Etsy Wholesale will be free for buyers (though they’ll also need to apply to prove they’re members of the trade). This beta period, when we’re still refining the site features, will be free for vendors. When Etsy Wholesale is fully ready to launch out of beta, there will be fees for vendors. We are carefully doing more research here because Etsy Wholesale needs to make enough money to cover the costs of building and maintaining a professional marketplace, but we also want it to have a fair and straightforward pricing model, one that works for vendors across so many categories. Another note: the beta is open to applicants from around the world but will, at first, only be in English and only support US dollars. We plan to add many more languages and currencies very soon.
You can review the criteria for what can be sold on Etsy Wholesale right on the application page. If you feel like this is the right fit for your business (and wholesale is definitely not for everyone!), please submit your application. Thanks in advance for your patience; our approach is to roll out acceptances while in beta, so it may take some time to get to your application.
This week we’ll also be making a move towards a real milestone: inviting Trunkt lifetime members to apply to Etsy Wholesale. As you may remember, last year we acquired Trunkt and have used the technology and learnings as the basis for our new product. Trunkt will be closing for good April 30. If you’re a lifetime member of Trunkt, look for an email in your inbox with application instructions and details.
We’re looking forward to seeing your applications!
Vanessa Bertozzi is a Senior Manager for Etsy Wholesale, a private, juried section of the Etsy marketplace. Since starting at Etsy in 2007, she has launched the Etsy Blog and led teams focused on seller education and community.