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Etsy and Whole Foods Market: Ingredients for Creativity

Nov 5, 2013

by Laura Chin handmade and vintage goods

Step into a Whole Foods Market® this holiday season, and discover a pleasant surprise. Among the aisles of fresh produce and fragrant pumpkin pies, you might just recognize a familiar Etsy face.

This season, we are teaming up with Whole Foods Market to highlight Etsy’s community of independent artists and designers online and in Whole Foods Market locations around the world. As champions of the artisanal producer, Whole Foods Market is an all-natural fit with Etsy. The partnership, Ingredients for Creativity, kicks off in Whole Foods Market stores today, and will extend throughout all of 2014.

Starting today, creative holiday DIY tutorials crafted by Etsy sellers will appear online and in select Whole Foods Market stores. Eight Etsy sellers came up with festive craft ideas for holiday entertaining. Their tutorials will appear in print, in the Whole Foods Market’s Holiday Guide, and on “recipe cards” that shoppers will be able to take home. Best of all: all of these crafts can be made from everyday materials and ingredients.


Learn how to transform an old water bottle into a decorative bowl to store appetizer picks from Etsy seller FabricPaperGlue, or get step-by-step instructions from Etsy seller VirginiaKraljevic on how to upcycle an old cork into festive wine glass tags for your next party. Set the table in style with PygmyCloud’s Geometric Advent Tree Centerpiece, or follow OanaBefort’s potato-stamped gift wrap tutorial to wrap a one-of-a-kind holiday gift in your own packaging! Give your guests a reason to gather ‘round.


We also collaborated with Whole Foods Market on this season’s A Better Bag™ design. A Better Bag™ is a line of reusable totes available for purchase at Whole Foods Market. Matte Stephens, a painter, illustrator, and Etsy seller since 2007, was selected by Whole Foods Market to design this year’s holiday tote! The reusable, eco-friendly bags are made from 80% post-consumer materials, and will be available for purchase in Whole Foods Market stores across the United States, Canada and the United Kingdom. We couldn’t imagine a more stylish way to carry groceries home!

When we think about Etsy marketing, we look for ways to bring our seller community to the forefront. We can’t wait for you to check out our collaboration at a Whole Foods Market near you, and celebrate the holidays with creativity.

Find all the tutorials and Whole Foods Market’s favorite picks for gifts here:

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