Buying items from people all over the world is one of most magical parts of shopping on Etsy. It’s a top priority for us to make it as easy as possible to find, connect, and purchase from shops — even if buyer and seller are on opposite sides of the world. With this in mind, we are rolling out our payments platform, Direct Checkout, to sellers in 15 new countries.
Direct Checkout, also known as “direct payments,” is a payment method that sellers can add to their shops to offer more checkout options for buyers. It allows buyers from different countries to pay for items using a credit card, debit card, or Etsy gift card, without being directed away from the site. Sellers receive funds from these sales directly into their bank accounts. To date, this has been available to buyers and sellers in USD, and we have processed over $500 million on behalf of our sellers.
Beginning today, we are adding the ability to buy seamlessly in nine new currencies (AUD, CAD, CHF, DKK, EUR, GBP, NOK, NZD and SEK) from shops that have Direct Checkout. This brings Direct Checkout to sellers in 15 new countries: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Norway, Netherlands, New Zealand, Sweden, Switzerland and UK.
Today’s announcement is a critical move towards making Etsy’s global marketplace feel more local. Buyers will now be able to purchase entirely in their own currency. Sellers will be able to list items in whichever currency they wish, as they do today, but still receive their funds in their local currency, directly to their bank accounts. Both buyers and sellers will have a truly local and simplified experience.
Beyond this, buyers will now be able to use their Etsy Gift Cards in any shop that accepts Direct Checkout. Sellers in these markets can benefit from the $3.9 million in gift cards which we’ve issued over the last 10 months to both new and returning Etsy buyers.
The effects of accepting Direct Checkout have been great for US shops. We’ve found that buyers are 50% more likely to purchase again within three months when they keep a credit or debit card on file, and they spend 13% more when using Direct Checkout.
This is a big milestone towards a global payment platform on Etsy — and we’re working on adding more payment methods and supporting more sellers around the globe. We are committed to offering Direct Checkout to all sellers and to being the best global marketplace for independent, creative businesses.
We’re beginning to roll out Direct Checkout today in all 15 countries, and as soon as Direct Checkout is available for you, you will receive a notification in your shop. To learn more, visit etsy.com/payments. If you have further questions or feedback, please join this forum thread.