We’re taking Etsy to the streets! Today marks the opening day of the Etsy Holiday Shop in New York City. The shop, located at 131 Greene Street in SoHo, represents many of the truly distinguishing qualities of Etsy all inside a magical storefront in one of the highest profile shopping districts in the world. Today’s hours are noon to 10 p.m., and the shop is open daily from 10 a.m. – 10 p.m. through December 8.
It might be a shock to hear, but more than 90% of retail still happens in the offline world. The Etsy Holiday Shop is Etsy in real life, a window into what makes the marketplace special — incredible items you can’t find anywhere else — for first-time shoppers who haven’t been to the site, or haven’t made a purchase (yet!).
Despite being an online marketplace, we’re a community of real people making real things. That’s one of the elements that’s always made us so unique and so relatable. And the shop brings that realness — Etsy products, sellers and community — to life.
In the store, you will see a selection of handmade and vintage items from nearly 200 Etsy shops. These items represent a range of sellers across categories, price points and regions, from Brooklyn to Barcelona to Buenos Aires, and highlight seasonal, cultural and lifestyle trends we know shoppers are excited about.
Don’t know what you’re looking for? We’ve invited selected tastemakers to have their own gift collections within the shop and online, ranging from Martha Stewart to Swissmiss to Reggie Watts, giving you a taste of the items that have caught their eye on Etsy.
Etsy Gift Guides will also be available to offer expert in-person shopping tips and gift advice, helping you find great gifts in the store and on Etsy.com. If you’re still unsure what to give, Etsy Gift Cards will be available for purchase in the store for your friends and family to use at Etsy.com.
Beyond the retail experience, we want the Etsy Holiday Shop to be a community gathering place, mirroring the values we’ve built our company around. Not only should it serve as an inspiring oasis amidst holiday shopping mania, but in addition it will offer an incredible schedule of programming and events throughout the ten days.
Each day, Etsy sellers will join us in the shop, to talk to shoppers about what they do and demonstrate their crafts. These sellers include Boo and Boo Factory, Grace Design, Handmade by Emy, Lily Shih Tote Bags, Little Things Studio, Mama’s Sauce, Pumpkinseed Jewelry, Purgatory Pie Press and Tuesday Bassen.
In-store events include making and learning workshops, lectures, entertainment, tastings and more. Every day, a different artist will be on site to create a large portrait in our storefront window, starting with Jim Power the Mosaic Man today.
Here’s a sneak peek of tonight’s opening evening:
This American Life’s Starlee Kine will host an evening on the theme of Making It. Guests will include Get Your War On’s David Rees, West Coast songbird Becky Stark and bestselling author of The Psychopath Test Jon Ronson. There will be live music, audience participation, artisanal pencil sharpening, at least one song (about the weather) and one story (about a man who does self-portraits while on drugs) that has never been sung or read anywhere else ever before, a screening of a new animated series, Tarantula, and more!
This is just one more step on our journey to reimagining commerce. We’re putting more joy into holiday shopping and more community spirit into retail. If you’re in the New York area, come check out the holiday shop in person. Bring your friends and family. Details, directions, a summary of programing, and a list of all of the sellers and curators picks are available at etsy.com/holidayshop. We look forward to seeing you!