Etsy News Blog

Celebrating a Record-Breaking Weekend handmade and vintage goods


At Etsy, we believe that people-powered commerce represents a clear alternative to the world of big-box, cookie-cutter retail, with its shoving matches, Black Friday stampedes, and general sameness year after year. Commerce and holiday giving shouldn’t be, and don’t have to be that way.

When you buy a gift from a seller on Etsy, you’re directly supporting people in local communities all over the world while giving something uniquely special and meaningful to someone you care about. At Etsy, you can find the gifts that get them this holiday season, while helping others make a living — and a life — by following their passions.

The 2012 holiday season is shaping up to be a huge success for Etsy sellers, affirming that shoppers around the world are hungry for alternatives. Two weeks ago, well before the peak season started, the Etsy community broke its all-time daily record for sales, exceeding the heights we saw last holiday season. On Cyber Monday, the community blew the doors off that high with record-breaking sales, capping an all around chart-busting weekend. More sellers made sales on Etsy on Monday than on any other day in history.

Here are a few more statistics from the weekend:

  • For the Etsy marketplace overall, sales between Black Friday and Cyber Monday increased more than 80% year-over-year, the second year in a row our annual growth rate has increased, even with many more members and transactions to compare.
  • Between Black Friday and Cyber Monday, first-time buyers increased by more than 90% compared to 2011, totalling nearly a third of all buyers over the weekend.
  • More sellers made sales on Etsy on Cyber Monday than at any time in our 7-year history, and the average sales per shop grew 26% compared to 2011, double the growth from last year.
  • Between Black Friday and Cyber Monday, more than 22 million visits to Etsy generated more than a quarter of a billion page views.
  • Almost 1 in 3 visitors were shopping on mobile devices (compared to 1 in 4 on a typical day).
  • 1 in 4 orders occurred between buyers and sellers in different countries, highlighting the truly global nature of our marketplace.

We are excited about the sheer growth of the marketplace because we know each number means more success this year for the hundreds of thousands of independent, creative businesses around the world here on Etsy.

This year, shoppers will also be able to experience the wonders of Etsy in person in our first-ever Etsy Holiday Shop opening in New York City’s SoHo neighborhood on Thursday, November 29 and running until December 8. The Etsy Holiday Shop will feature merchandise from Etsy sellers all over the world, and give shoppers a special entry point into exploring millions more items in our marketplace.

We’ll also have curated gift selections, chosen by tastemakers from Martha Stewart to Swissmiss to Reggie Watts and more, and a wide variety of programming, from holiday crafts and skills workshops to tastings and musical performances. Shoppers will be able to see, touch, and find the perfect, unique gifts for friends and family, and gather with others in our community to celebrate the holidays in the most Etsy way. We’ll be standing side-by-side with established retail brands in one of the most well-known shopping districts in the world, showing everyone the better alternative that is Etsy. I hope to see some of you there.

Last year’s blockbuster holiday season was a springboard to a breakout 2012 where we’ve seen Etsy grow into a worldwide cultural and economic force. With our current momentum, in 2013 we will begin to measure sales by the Etsy community in billions, and number of sellers in the millions, and continue working together to build a more fulfilling and lasting world through people-powered commerce. Thanks to all of you who are working with us every day to do it — and happy holidays!

  • StudioBotanica

    Cristy Beck from StudioBotanica says:

    Wow, that is awesome growth. Cheers!

    2 years ago

  • jhfabriccreations

    Janet Howard from JHFabricCreations says:

    I'm always surprised at the number of people who shop by phone since it seems like such a limited experience compared to a full computer. But hey - whatever works! I hoe they keep at it. :)

    2 years ago

  • mikelking Admin

    Mikel King from mikelking says:

    Awesome growth!

    2 years ago

  • TheHaps

    Tiffa from HippopoVintage says:

    Holy cow, those are some serious numbers!

    2 years ago

  • phoenixbotanicals

    Irina from PhoenixBotanicals says:

    wow, cool!

    2 years ago

  • ecokaren

    Karen Lee from ecokaren says:

    congrats to us!

    2 years ago

  • Jalycme

    Jme from Jalycme says:

    That's fantastic to hear! =D

    2 years ago

  • PlayingWithFiber

    Pam Daley from PlayingWithFiber says:

    Wow, pretty phenomenal numbers! Who says no one knows about Etsy?? Obviously quite a few million do!

    2 years ago

  • foxpots

    Carole Fox from foxpots says:

    sounds good - let's keep it going!

    2 years ago

  • milabeth

    Mila Bartos from FizzCandy says:


    2 years ago

  • dragonpop

    Christy from Dragonpop says:

    Very encouraging! Thanks for the update. Happy holidays!!

    2 years ago

  • FunOnTop

    Melinda Hammond from FunOnTop says:

    Awesome! Thrilled to be a part of the new movement away from big box/mass produced "stuff"!

    2 years ago

  • customhemptreasures

    Rachel S. from customhemptreasures says:

    That is so awesome! I also had a record breaking weekend. Yesterday I had 20 sales! Congrats to Etsy!

    2 years ago

  • TheCrimsonMoon
  • rathina

    Krystal from ModernSwitch says:

    Awesome news! I did great this weekend! All thanks to Etsy!

    2 years ago

  • GarageFinds

    Marie Nagy from GarageFinds says:

    And this morning I seen an Etsy Ad an a Merriam Webser website. (Way to go Etsy!) And though I had seen the growth only in one of my shops I am still glad for it.

    2 years ago

  • AntwarePottery
  • OhFaro

    Faro from OhFaro says:

    This is awesome news and I am so glad to be a part of etsy. Thank you etsy for the opportunity, and thank you Chad for keeping us moving forward!

    2 years ago

  • beecovered

    Dee from BeeCoveredGifts says:

    It was a SPECTACULAR weekend and the photo of the fireworks in this blog post are exactly my sentiments. It was an amazing weekend and I'm going to be a very very busy bee for the next few weeks. Thank you for allowing us to grow and nurture our business!

    2 years ago

  • sewingamity

    Jennifer Schildt from sewingamity says:

    Interesting about the first time shoppers!

    2 years ago

  • felicesereno

    Felice Sereno from FeliceSereno says:

    ..wonder why the fora is full of people saying they get no sales LOL!! personally i had a great weekend!

    2 years ago

  • bannerandsail

    stephanie callsen from bannerandsail says:

    Glad people are supporting their local artisans!

    2 years ago

  • LoomOnTheLake

    Lynn from LoomOnTheLake says:

    Any stats on how sales were made? For example, how many of them came from the Browse pages?

    2 years ago

  • aBreathofFrenchair

    Elizabeth from ABreathOfFrenchAir says:

    Wow! Congrats to everyone!

    2 years ago

  • DCHStudio

    Denise from RufflesbytheMoon says:


    2 years ago

  • LazyTcrochet

    Tricia from LazyTcrochet says:


    2 years ago

  • VeronicaRStudio

    Veronica from VeronicaRussekJoyas says:

    I had 7 orders on Sunday (a new record for me!!!!!!) and 2 on Cyber Monday, so it was a good weekend in my shop! But still, I would have loved it if you included some sort of promo pointing to Black Friday/Cyber Monday in the Home Page, besides the Gift Guides...

    2 years ago

  • BlackForestCottage

    Donna and Darrell Knish from BlackForestCottage says:

    Thanks for the info, yesterday was our highest selling day here at etsy as well even better than our busiest day in Dec last year, selling over 20 items. Keep up the good work everyone.

    2 years ago

  • VeronicaRStudio

    Veronica from VeronicaRussekJoyas says:

    Quote: "Last year’s blockbuster holiday season was a springboard to a breakout 2012 where we’ve seen Etsy grow into a worldwide cultural and economic force. With our current momentum, in 2013 we will begin to measure sales by the Etsy community in billions, and number of sellers in the millions, and continue working together to build a more fulfilling and lasting world through people-powered commerce." --------- Does this mean you will start paying more attention to those of us that are not in the US? The rest of the world is pretty big, and pretty ignored right now.

    2 years ago

  • mentalembellisher

    Mental from mentalembellisher says:

    Good stuff! I just had a normal weekend, I'm not in the US either.....still love Etsy though....

    2 years ago

  • Awston

    Austin Marland from SelectWoodcraft says:

    This is awesome! I made a ton of sales on this weekend so I am not surprised by these stats at all! :)

    2 years ago

  • PeachTreeSupplies

    Lydia Seltz from PeachTreeSupplies says:

    It is very encouraging to hear Etsy did so well :) Keep up the good work everyone!

    2 years ago

  • WoodcraftsandCandles

    WoodcraftsandCandles from WoodcraftsandCandles says:

    My personal sales this weekend certainly reflect this. And they were mostly from new customers which is so encouraging. Hurray for all of us!

    2 years ago

  • DesignsbyBaerreis
  • sewZinski

    Sarah Constantino from sewZinski says:

    Yay! Great numbers. Very interesting about first time buyers. This weekend was a personal best for me as well. Couldn't be happier.

    2 years ago

  • hughespottery

    Charles and Rowan Hughes from hughespottery says:

    Interesting stats but like the Weather Report, with certain key numbers missing I still don't understand how these stats mean anything. An 80% increase in sales means nothing without knowing how many *sellers* there were last year, and how many new sellers there are this year. Average growth of shop sales are up by 26%? That's another misleading stat. That means that some shops aren't selling anything, and some shops are selling hundred of items a day. My well-established shop? Down 50% from last November.

    2 years ago

  • CandacesCloset

    CandacesCloset from CandacesCloset says:

    Fabulous! So happy to be a part of the sales growth this holiday season.

    2 years ago

  • amberstudios

    Barbara from amberstudios says:

    Great news!!!! We are changing trends of Holiday shopping!

    2 years ago

  • sarantos

    sarantos from SARANTOS says:

    Think how much you missed by not having our items appear in Google shopping for much of that time period. So far October is better for me.

    2 years ago

  • tinytokensdesigns

    Sandi from TinyTokensDesigns says:

    I also think that the stats are misleading. This will be my fourth Christmas here and this November is definitely slower than previous years. Other than that and having to deal with the monthly changes I still love selling on Etsy and happy to be a part of its community.

    2 years ago

  • sarantos

    sarantos from SARANTOS says:

    Also, Nov. 2011 and Nov. 2012 are oddly about the same stats for mine despite the addition of many new listings and major SEO revamps going on.

    2 years ago

  • byDelirium

    Angela from DeliriumAccessories says:

    It was my first black friday & cyber monday in etsy I had no sales but I hope next year will be better for my shop ;) Congratulations for your sales ;) Angela

    2 years ago

  • sarantos

    sarantos from SARANTOS says:

    But hey if people are looking for alphabet items they won't find them in my shop so that might be the difference.

    2 years ago

  • LayraB

    Anna J from GatzBcn says:

    I sold nothing and my views were even low. I have nothing to celebrate and I don't know what I did wrong :'(

    2 years ago

  • LayraB

    Anna J from GatzBcn says:

    I sold nothing and my views were very low compared to the rest of the month. I don't know what I did wrong :'(

    2 years ago

  • BrooklynLoveDesigns

    Megan C from AlaskaBagCompany says:

    had a great weekend, glad to hear etsy is doing amazing!

    2 years ago

  • MidwestAlchemy

    MidwestAlchemy from MidwestAlchemy says:

    Wow...amazing stats!

    2 years ago

  • newhopebeading

    newhopebeading from newhopebeading says:

    I initially thought I was down severely from last year BUT when I broke the numbers down today what it seems like is this year the sales were more evenly spaced throughout the weekend and last year they fell heavily on cyber monday.... the net result was I was only a bit down from last year so not bad .... last year was insane.... I didn't really think I would beat last year and live to tell about it ! LOL

    2 years ago

  • jessiemccann

    jessiemccann from jessiemccann says:

    This is great news!

    2 years ago

  • Hatomic

    Lisajo Finch from Hatomic says:

    Congratulations to Etsy and those of you that had a sucessful weekend. I followed the 'initial' advice re bf/cm tags and spent time, effort and money promoting my shop. Unfortunately I didn't see the revised admin post re tags, whether that was a contributing factor to my unsuccessful weekend - I don't know? I would be vey interested to see more stats, eg what percentage of shops got the lions share. NO sour grapes (honest) but some sellers appear to be on an elite list and their items appear hard to avoid lol .......and lastly how does one get onto the elite list? Cookie anyone? :-)

    2 years ago

  • LilikoiLetterpress

    Andria Sato from LilikoiLetterpress says:

    With so many options to sell online, we are proud and grateful to be a buyer and seller on etsy. Cheers!

    2 years ago

  • FavreBijoux

    Mimi from FavreBijoux says:

    What were the biggest selling items? What is the average sale? This was not my experience. Hoping for a better few weeks to came.

    2 years ago

  • CutOutTheFun

    Mary Richmond from CutOutTheFun says:

    That is amazing!

    2 years ago

  • IsabelleKnits

    IsabelleKnits from IsabelleKnits says:

    Great news... Cyber Monday was good to me this year.

    2 years ago

  • riricreations

    riricreations from riricreations says:

    Yesterday was our best day ever, and we had almost as many orders on Sunday as we did yesterday! Thrilled to be here- thanks ETSY!

    2 years ago

  • SeaBeachGlass

    SeaBeachGlass from SeaBeachGlass says:

    Yesterday was awesome! Now, I want it like that every day - won't settle for less. Happy Holidays, Happy Sales!

    2 years ago

  • WinchesterLambourne

    WinchesterLambourne from WinchesterLambourne says:

    Congrats to Etsy and everybody who did well! I didn't participate in the sales as I am in the middle of travels right now, but I was very glad to see a lot of my Etsy friends hit new records this weekend.

    2 years ago

  • AntoinettesWhims

    Antoinette from AntoinettesWhims says:

    My stats show not a single sale all weekend. :-( Glad someone was having sales.

    2 years ago

  • CherryHills

    CherryHills from CherryHills says:

    I wonder how much greater it would have been if Etsy would have actually *acknowledged* EITHER of these shopping days on the Front Page.

    2 years ago

  • BagsByLora

    Lora Colwell from BagsByLora says:

    Great news! Our shop did very well this weekend!

    2 years ago

  • crochetgal

    crochetgal from crochetgal says:

    Very interesting to see how many people are shopping for handmade, vintage and supplies vs the items available commercially.

    2 years ago

  • DantesSpirit

    Wolf from DantesSpirit says:

    You know what would have been truly awesome and would have made for an especially spectacular weekend? A banner. Just imagine how utterly stupendous the weekend would have been then!

    2 years ago

  • spunkyrooster

    Amanda from doodledewdesigns says:

    Just think how sales would have increased if there was something on the front page advertising the fact that shops were having sales! Profits could have been unimaginable!

    2 years ago

  • kawaiicupcakes

    Chelsea from WhisperOwl says:

    Wow! That's so cool and amazing! I got 5 sales over the weekend, all of which were international! I also bought a load of stuff from other shops as gifts for my family, and for myself, hehe.

    2 years ago

  • SpiceofLifeDesigns

    Megan Martin from SpiceofLifeDesigns says:

    I had a fabulous BF-CM, sales were more than double last year, though the average amount per sale was lower.

    2 years ago

  • EviesToolEmporium

    Michelle and Dave from EviesToolEmporium says:

    Wonderful to hear! We had our best ever BF through CM ever on Etsy! Happy holiday season to all!

    2 years ago

  • charmsbydiana

    Diana from charmsbydiana says:

    this is just fantastic! I had a great BF-CM weekend and really appreciate the push by Etsy to help us sellers out :-)

    2 years ago

  • riskybeads

    Lori from riskybeads says:

    Yesterday was my best day ever on Etsy but I didn't even realize it until today. I was too busy!

    2 years ago

  • taschasharratt

    Tascha S. from PursesByTascha says:

    It was my first BF & CM selling on Etsy - 1 order consisting of 2 bracelets :). Can't complain! I had zero sales in October but overall, I have been relativeley busy since opening in March of this year. Thanks for a great first year so far Etsy!!!

    2 years ago

  • DamsonTreePottery

    Marieanne Cavaciuti from damsontreepottery says:

    Wonderful news! Etsy is becoming more and more known in the UK especially with 20 somethings! I didn't do any special promos this weekend as had so many orders already, but sales were excellent! First listed on 11th Dec last year and revenue has increased every month with November double other months so far! Thank you for this incredible opportunity! :D

    2 years ago

  • ledonracing

    Nathan O'Dell from LedonGifts says:

    13 orders friday through to monday so I'm pretty happy, as weekend are normally very slow in my shop. All from etsys 'in-built' traffic and no promotion of anything to do with black friday or cyber monday (to busy making things!)

    2 years ago

  • black130

    Robyn Hood Black from artsyletters says:

    Congrats - and as a new seller, so happy to hear!

    2 years ago


    LaECLECTICa from Laeclectica says:

    It is my understanding now that we actually DID need Cyber Monday Etsy in our titles to be found, not the tags. I am happy for the great overall sales but it is very unfortunate that we were not given correct and VERY important information to follow by etsy. On site advertising would have been very logical and helpful too, such a front page banner.

    2 years ago

  • Stratfieldworkshop

    Amie Copeland Stark from ThatRetroGirl says:

    My shop did not experience a surge of sales over the weekend, but I am still looking forward to a great Christmas season. Thanks Etsy

    2 years ago

  • BackyardBrand

    Jim McLean from BackyardBrand says:

    Well, then, Chad. You must being doing something right. Congrats!

    2 years ago

  • silverlily786

    Fatema from SilverLilyJewelry says:

    Glad to hear that many had a great weekend and to see people commerce thriving

    2 years ago

  • TheHenPen

    Danni from TheHenPen says:

    This article mirrors the awesome sales and increased views I saw in my own shop over the weekend. I'm so happy that other shops saw the same success too! :) Yay!

    2 years ago

  • simplysuzula

    Suz from SimplySuzula says:

    WOWSA!! So glad to be a part of this so far super successful season on Etsy!

    2 years ago

  • amylburns

    Amy L Burns from amylburns says:

    YAY! I had great traffic in my shop over the weekend, and I'm excited to say I had my first Black Friday sale ever this year. :)

    2 years ago

  • SunshineandRavioli

    Stephanie from SunshineandRavioli says:

    It definitely was a good weekend, yesterday in particular! Great news that it was site-wide!

    2 years ago

  • AeridesDesigns

    AeridesDesigns from AeridesDesigns says:

    Great to see good numbers, but I have to wonder if this means Etsy will take the opportunity to promote even more: Finds Emails are nice but seemed to be the only method used, maybe a few extra tweets. I got more emails from single retail outlets highlighting specials than I did from Etsy.

    2 years ago

  • Gypsymoondesigns

    Gypsymoondesigns from Gypsymoondesigns says:

    This years November sales are higher than last years Nov and Dec combined in my shop. I am thrilled to hear the whole site is breaking records!

    2 years ago

  • mamapainter

    Linda from mamapainter says:

    WOW, I wish just a few had even visited my shop. Not one Cyber Monday tag hit, not one.

    2 years ago

  • cherryandviolet

    Angie Morrison from BrenLively says:

    Fantastic news! I can't wait to see what happens in 2013!

    2 years ago

  • HeyChica

    Hey Chica from HeyChica says:

    I had huge views and some sales in my shop this weekend, looking forward to what's coming next!

    2 years ago

  • rukaanne

    Ruth Seiler from CraftsOfRuka says:

    Horray I am so Happy that the home base for my new e-store is doing so well.

    2 years ago

  • RubyBeets

    Ruby from MissBeets says:

    A rising tide lifts all boats!

    2 years ago

  • PyxusPassionProject

    Michelle Maynard from SimonesRoseBoutique says:

    High five on a job well done everyone! Lets keep the positivity going for continued success through the year end!

    2 years ago

  • lunaessence

    lunaessence from LunaEssence says:

    FAbulous Etsy :D

    2 years ago

  • Celticcatphotos
  • Celticcatphotos
  • moonlightdesigns2

    Alona from MoonlightDesigns2 says:

    Great to see such progress on Etsy. This year my Black Friday sales were great, now I wish I had also done Cyber Monday! Next year I will definitley do both! Happy holidays and many sales to all sellers!

    2 years ago

  • collectique

    collectique from Collectique says:

    I'm thrilled with my sales leading up to the weekend and the whole weekend especially BF. Interesting, 1 in 3 shoppers on mobile devices, if my eyes were younger I'd have one too.

    2 years ago

  • livjewellery

    Jennifer from livjewellery says:

    Amazing! I had a wonderful weekend of sales and I'm thrilled to be a small part of these numbers. Thanks Etsy!

    2 years ago

  • thehobotrain

    Renee from thehobotrain says:

    That is so awesome!!! ♥

    2 years ago

  • PookieandJack

    Suzanne and Melissa from PookieandJack says:

    Fantastic news! We had a great weekend, too!

    2 years ago

  • cre8ive1

    Madison from PicolloPark says:

    Slowest Thanksgiving since I've been with Etsy. Congrats to those that did well. I wish I knew why my business was sooo slow.

    2 years ago

  • gardenmis

    Priscilla from Gardenmis says:

    Happy to see continued growth and be a part of it all! :)

    2 years ago

  • ittybittybag

    Jen St. Jean from ittybittybag says:

    The site changes have been hard to keep up with. Also would love to see where sales were generated from: browse, finds, same shops on the front page not a banner? My sales are down from last year. The sales I had were generated by a show & my own email. I am just not being found.

    2 years ago

  • sagegoods

    Joanne Irvine from SageGoods says:

    50% of my sales over the last 5 days have been to brand new Etsy members. Whatever the difference is, I Like It :)

    2 years ago

  • PhenomeGNOME

    Mary Ferguson from PhenomeGNOME says:

    I'm thrilled to be a member of Etsy - thank you for allowing me a venue to be able to work from home ... I love my job :)

    2 years ago

  • CreationsdeFlorence

    Florence Pindrys from CreationsdeFlorence says:

    Woo hoo. That is fantastic! I also broke my sales record this week-end. I love etsy.

    2 years ago

  • CreationsdeFlorence

    Florence Pindrys from CreationsdeFlorence says:

    Woo hoo, that is fantastic. I broke my sales record this week-end. I love etsy.

    2 years ago

  • patspottery

    Pat Parker from PatsPottery says:

    And and happy holidays to you too:>)

    2 years ago

  • burnish

    Rebekah Hemmer from burnish says:


    2 years ago

  • loosepetals

    Karen Young from loosepetals says:

    Over the weekend I had unbelievable sales $500.00 a day!

    2 years ago

  • ElainaLouiseStudios

    Lisa Steiner from ElainaLouiseStudios says:

    Congratulations Etsy! It was a fantastic weekend! Our shop broke all our own records as well.

    2 years ago

  • milladesigns

    milladesigns from milladesigns says:

    Etsy is one of the first places I go to when buying something for others or myself. I love being a part of the handmade community!

    2 years ago

  • MapleAshandOak

    Karina from KarinaManarin says:

    Well, my sales were by far worse this year (I actually did way better in the middle of the year before the changes were made and also last year).. even with all the relevancy adjustments I made for my shop.. very annoying and disappointing. Good I guess for the shops who Always appear at the top of the browse searches.

    2 years ago

  • AnnaBelleArts

    AnnaBelleArts from AnnaBelleArts says:

    Wowza! Congrats Etsy!!!

    2 years ago

  • LoveButlerVintage

    Patrice and JoJo from LoveButlerVintage says:

    Well WOW just WOW !!!!

    2 years ago

  • VintageGlobal

    Shaffer from VintageGlobal says:

    Awesome! and it just keeps growing! Congrats to administration. Keep up the good work! Blessings, Shaffer

    2 years ago

  • SupplyYourSoul

    Gail Cormier from SupplyYourSoul says:

    Great news! Etsy is an exciting place to be!

    2 years ago

  • hellome

    April from hellome says:

    After an extended "wellness break", this is my first holiday season back with Etsy since 2009. Yet I am only a few sales short of meeting my Nov sales for that year. So I am pretty excited. And muy grateful.

    2 years ago

  • EvesLittleEarthlings

    Eve Geisler from EvesLittleEarthlings says:

    All of November was awesome for me. This weekend was good, but not as busy as the weekend before. Congrats Etsy! I think the next step for Etsy is to level the playing field and offer all the perks it gives to US sellers to everyone.

    2 years ago

  • happysundayonetsy

    Sue Anderson from happysundayonetsy says:

    Yes, this was a great weekend and we have been quite busy! Congratulations!

    2 years ago


    Sally Bowman from OKIFOLKI says:

    FANTASTIC! Etsy is GREAT because Etsy is DIFFERENT! We are exactly what they all meant when they kept saying the internet was going to turn the world into a global village. Etsy epitomises that and it's so exciting to be a part of! Huge success - and very well deserved!

    2 years ago

  • carrieliang

    carrie liang from Supercolour says:


    2 years ago

  • mycomputerismycanvas

    Colette from mycomputerismycanvas says:

    Awesome!! My shop has been open for over two years and this past weekend was my BEST EVER... more than 6 times my best day last year with over 150 orders on Monday alone! Etsy has been a fantastic experience for me - I'm looking forward to more enhancements to keep us all moving forward with all of this gained momentum. FYI... Alot of my customers couldn't see or didn't find the "apply shop coupon code" link at checkout - I wish it was just a regular input box, right there, without an extra step to click to open to box. Most, if not all, online retailers just have the box right there with no extra step to open it. Other than that, my weekend of sales was seamless! Thank you, fun article!!

    2 years ago

  • Uturn

    Leslie Hagen from Uturn says:

    Since Etsy changed the "browse" feature on the front page, my sales compared to last year this time are poor..nothing on cyber Monday. All the pottery/ceramic people have been buried and struggling to surface again with our category becoming almost non existent. I am very discouraged.

    2 years ago

  • Lilpunky

    Ann from PrettyVagrant says:

    Great to hear the increase! Would love to see more of a number break down since there are also more shops selling on Etsy this year. Also curious to the breakdown of purchases from Browse to purchases made from the search bar. Being seen in Google Shopping and a banner of the FP would have made it even bigger! My Black Friday was slightly down. I did normal on Cyber Monday thanks to my return/repeat customers that took advantage of my little specials. I hope it doesn't drop off now:)

    2 years ago

  • ColoursandTextures

    Tessa from ColoursandTextures says:

    ' I think the next step for Etsy is to level the playing field and offer all the perks it gives to US sellers to everyone.' Hear hear

    2 years ago

  • AJHetz

    AprilJoy from TheMintGreenTagSale says:

    I'm proud to be a part of the success! If even just a tiny part! Thanks for sharing this info with us!

    2 years ago

  • LoveJaneJewelry

    Jane from LoveJaneJewelry says:

    I must admit that I had a boffo weekend, hope it continues through the month!

    2 years ago

  • ABridesEyeView

    Pat from ABridesEyeView says:

    I have been with Etsy since 2005 (had another shop). This was not a good weekend for my shop. I am glad for the information and I know it is good. I would like more details as well. I really don't even do well against my direct competition. I just wish I knew what I am doing wrong. I have read and reread all the info and follow the recommendations. My 'healthier' competition does not follow the recommendations. I try to do half the recommendations and half of what they are doing (not copy - but emulate with my spin). Best wishes to all those sellers and your families as well, Pat

    2 years ago

  • MySweetieBean

    Ivy T from MySweetieBean says:

    I would love a more detailed breakdown of those numbers, preferably in my shop stats. Where the sales are from - search, browse, google, etc and if applicable, what the keyword was that got them to my shop. I am really pleased with this November. So far I'm up a whopping 93% over last November and Black Friday was my best sales day ever, beating last year by an increase of 194%. Monday wasn't significant for me, but I did see a 25% increase over last year.

    2 years ago

  • GabbyandZack

    Laurie Folino from GabbyandZack says:

    I love Etsy and am happy for those who did well. I am having the worst November ever. But it can only get better. :-)

    2 years ago

  • tetonparchment

    Teton Parchment from tetonparchment says:

    This is terrific news! Congratulations to our fellow Etsy sellers.

    2 years ago

  • cmu55

    Connie from LittleTurtleHatShop says:

    Congrats to everyone!!!

    2 years ago

  • lifemeetsart

    Jolynn from lifemeetsart says:

    I must not have been on the same website.

    2 years ago

  • SoLaynaInspirations

    Kristen Blodgett from SoLaynaInspirations says:

    This is so true! My sales have more than quadrupled since last year! Thanks Etsy!

    2 years ago

  • krjewelrydisplays

    Kathy from krjewelrydisplays says:

    Happy to be a part of these statistics!!!

    2 years ago

  • Lilsprout

    Tiffany from Lilsprout says:

    Happy holidays Iam honored to be apart of it all:)

    2 years ago

  • JeanieBeanHandknits

    Jeanie B from JeanieBeanHandKnits says:

    These statistics are great to see! Glad to be a part of Etsy!

    2 years ago

  • TexturedINK

    Ankita Kejariwal from TexturedINK says:

    fabulous sales over the weekend esp Cyber Monday.....I couldn't believe it....Now I wish everyday was a MANIC MONDAY ;)

    2 years ago

  • chantalmarieliving

    Chantal from chantalmarieliving says:

    This is shaping up to be my best season yet. Keep up the good work Etsy! Keep promoting and improving the site, and we'll keep making the best products ever. Thank you.

    2 years ago

  • thehappywhiner

    The Happy Whiner from thehappywhiner says:

    Aw man, I didn't have many sales. Probably cause I'm a newbie. Hopefully next year.

    2 years ago

  • bigpawsaints

    Kathy from BigpawCollars says:

    I never thought I'd see the numbers I'm seeing in my shop this month! Thank you Etsy!!!

    2 years ago

  • alatvian

    Rita from alatvian says:

    would really love to have the "Just Sold" back to see, what people are buying, to adjust my offerings so far, 2012 is the slowest year ever for me :(

    2 years ago

  • GraGra33

    Graeme says:

    Amazing stats... congrats all!

    2 years ago

  • tomsgrossmami

    Tom's Grossmami from tomsgrossmami says:

    Congrats! I wish just a few had even visited my shop. Not one Cyber Monday tag hit...

    2 years ago

  • foxtailcreek

    Janine from FoxtailCreekStudio says:

    WOW what awesome news to read this morning!

    2 years ago

  • ChicVintageWear

    ChicVintageWear from ChicVintageWear says:

    My experience was fantastic!! Every sale as a new customer to me and almost all were also new to etsy!!

    2 years ago

  • EnglishShop

    Eve from EnglishShop says:

    Thank you CHAD

    2 years ago

  • Crystalphotography

    Crystal from CrystalGaylePhoto says:

    I know many shops did sell a lot. I on the other hand, spent a lot of time changing tags and descriptions, only to end up with zero sales. Was disappointing. Where did etsy do all their advertising?

    2 years ago

  • ElisabethSpace

    Elisabeth Percival from ElisabethSpace says:

    Cyber Monday was my highest sales day to date. So pleased with how well my fellow sellers did. I found myself a new favorite soap/lip balm maker here thanks to her Black Friday sale (PuurBody). Looking forward to more of the same. Good job, everyone!

    2 years ago

  • bellsandwhistlesshop

    Megan from bellsandwhistlesshop says:

    Well, yea for Etsy. As for me, with all of the changes, I am at 30% of last year's sales. And last year wasn't great. I had 0 Black Friday sales, despite following all of Etsy's recommendations, and my views actually went down to almost none. I'm glad so many of you are doing well, though. Good luck to everyone, hopefully it will get better.

    2 years ago

  • DesignsbyHarriet

    Harriet from HGWjewelrydesigns says:

    You mean the holiday season is shaping up to be a huge success for Etsy, not sellers in general. Some will make it big others won't make it at all, but don't assume we are all doing well. I have not had a sales in the summer and this season has not changed a thing. If it wasn't for my jewelry sales in local shops and shows, I would have to find another profession.

    2 years ago

  • ThePaperButton

    Kari McDonald from ThePaperButton says:

    It's exciting how we're changing the way the world works! Thank you Etsy and Chad for the note - love reading them

    2 years ago

  • TwigsAndLace

    Cindy from TwigsAndLace says:

    Thanks for sharing the stats with us. I was very curious to know how well sellers did in general this past weekend. I know many people have seen a drastic fall in sales in the last few months. Reading that you expect millions of sellers by next year, I am not sure how great that will be for the average seller but I'm in! I can only judge through my own sales how well the recent changes have worked. I am very happy to report this has been my best month since selling on Etsy for almost 3 years WOOHOO! Hope the momentum keeps up!

    2 years ago

  • LaCravate

    Carol from LaCravate says:

    Congrats to all who sold, commiserations to those who didn't and thanks to Etsy for being such a successful platform! Just one thing - I would love to be able to see 'Just Sold' again - I miss not seeing what is trending, what is selling etc. I'm not just nosey - it's a useful tool!

    2 years ago

  • Petschen

    Petschen from Petschen says:

    We look foward to be part of that. It's impressing how world wirde connecting everything works and what beautiful items people post here. Amazing. All the best and greeting from Germany, the Petschen Jockeys.

    2 years ago

  • TheJewelryChateau

    Erica from TheJewelryChateau says:

    Wow! A true sense of pride just washed over me. What an incredible feeling to be a part of the Etsy community.

    2 years ago

  • valeriephoto

    Valerie from valeriestitchery says:

    Great news! I know my 2012 is already better than my 2011.

    2 years ago

  • PoffSculptures
  • candicebeaty1
  • Kkrizzy

    Kriss Hays from iKandiesJewelry says:

    I'm glad Etsy had such a successful selling period. Unfortunately, my shop did not compared to last year. I tried all the "tips", changes, suggestions I could but nothing seemed to help. Don't know what happened other than the market is saturated and it takes a "special" shop to get noticed. Any suggestions on what to do next?

    2 years ago

  • cathscottagecraft

    Catherine from CathsCottage says:

    how exciting :) I'll finally be working on my Etsy shop in 2013 and seeing how Australia plugs into Etsy, a bit of research and reading to do, and then all hands on deck (well, my two hands lol) I'm impressed with the professionalism, future growth, technology and background of Etsy. Well done, cath x

    2 years ago

  • HilltopTimes

    Maggie from HilltopTimes says:

    Fabulous, and expected, news for Etsy!!

    2 years ago

  • PhyllisHarrisDesigns

    Phyllis Harris from PhyllisHarrisDesigns says:

    Yay! And here's to an even greater year in 2013!! Phyllis Harris

    2 years ago

  • HaniyyaBazaar

    Alicia Miranda from HaniyyaBazaar says:

    I shut down my ebay and amazon store and continue to grow my etsy shop. I love etsy. its so affordable and easy to use. and I hope etsy don't begin to start charging more fees. I love all the upgrade changes made this: don't have to keep relisting item, you can just increase quantity. accepts debit & credit, accepts gift cards, and now you can even print shipping labels straight from etsy. I love all the upgrades. and this is just my first year. Thank you etsy.

    2 years ago

  • HaniyyaBazaar

    Alicia Miranda from HaniyyaBazaar says:

    My first year on etsy and I sold over 300 items!!!! I love etsy.!

    2 years ago

  • artisanimpact

    Ev from artisanimpact says:

    Keep the good work!

    2 years ago

  • NaturesPurityBath

    Peggy from NaturesPurityBath says:

    Congrats to everyone. Way to go!!!! I love Etsy!

    2 years ago

  • 2vcreative

    Violeta Warner from QVintage says:

    "People powered commerce" I like it! So true about finding one of a kind gifts on Etsy. I've received so many messages from buyers that were so grateful to find vintage gifts that bring fond memories of their childhood. Here's to Etsy. The best is yet to come!

    2 years ago

  • ThePendantPalace

    Kathryn Bowman from ThePendantPalace says:

    Keep doing what you are doing. It's an awesome concept and it's working.

    2 years ago

  • DebbiesAnimalPlaques

    Debbie Mathews from DebbiesAnimalPlaques says:

    I love knowing that small shops and local crafters, as well as those in other countries, can join together and make a difference in the economy. There is no item that you could want that can't be found on Etsy. If you can imagine it, someone on Etsy will be able to make it for you. Quite simply put -- Etsy is the best!!

    2 years ago

  • DebbiesAnimalPlaques

    Debbie Mathews from DebbiesAnimalPlaques says:

    I love knowing that local crafters, as well as those in other countries, can join together and make a difference in the economy. You can find anything on Etsy. If you can imagine it, someone on Etsy will be able to make it for you. Quite simply put -- Etsy is the best!!

    2 years ago

  • hetrickscrafts

    Roseann Hetrick from hetrickscrafts says:

    I had 15% off sale on most of my items in my shop and still didn't have many sales. Wish I could have had 300 sales like some people. I have reasonably priced hand crocheted items that I make myself, had a lot of lookers but not very many sales.

    2 years ago

  • hetrickscrafts

    Roseann Hetrick from hetrickscrafts says:

    I had more sales from Sept to Nov then I had in Dec. even though I was offering a 15% sale on many items in my shop

    2 years ago

  • enchantedbeas

    ILEANA Munteanu from enchantedbeas says:

    Happy to be a part of this success!

    2 years ago

  • AnaDoraArt

    Ana Dora from AnaDoraArt says:

    Chad wrote: The Etsy Holiday Shop will feature merchandise from Etsy sellers all over the world, and give shoppers a special entry point into exploring millions more items in our marketplace. We’ll also have curated gift selections, chosen by tastemakers from Martha Stewart to Swissmiss to Reggie Watts and more... _______________________________________________ Between ALL curated gift items ONLY 3 in ART!!!!

    2 years ago

  • Dharlee

    Dharlee from JewelryCustomDesigns says:

    My sales reflected a better year than last as well, and I attribute it to a LOT of work in my shop. I hope many more have this happen as well. I DO think that with as many people shopping via Cell Phone as have this year, Etsy needs to make sure that cells phone users can see the selections we have in place for them. Right now they cannot see things like sizes or lengths to choose and they also cannot see various shipping times from which to choose. This would be a huge benefit for sellers if this were implemented.

    2 years ago

  • rctees

    toni from RCTees says:

    2012 has been a banner year for us as well. November was our best month since opening and by Dec 19th....we had topped November. Here's to much continued Etsy success and a FABulous 2013 : )

    2 years ago

  • somethinspecial

    Sue Faunt from somethinspecial says:


    2 years ago

  • xZOUix

    Zoui from XZOUIX says:

    nice :::-)

    2 years ago

  • mizmlu

    Marylou Denyer from mizmlu says:

    I am a big fan of Etsy and both my daughters have shops here. I am happy that so many shops had fabulous increases in sales over the recent period. However, my sales have dropped 84% over last year. I have promoted my creations in many more places than last year and added many more original pieces as well as vintage items to no avail. I add new items every few days and have improved my photos as well as my designs. I would love to have participated in the Etsy success. Maybe next year will be better.

    2 years ago

  • honeystreasures

    Michael and Lisa from honeystreasures says:

    That's fantastic news! I know we've seen a big increase in our sales and thankfully, my husband was able to retire from his barber shop and now we're doing this business full time! So very happy and blessed to be a small part of this growing community. I know that whenever I want to buy something, whether for myself or a gift, I always look to shop on Etsy first.

    2 years ago

  • empressi

    Ira from empressi says:

    Amazing! I love to see the growth and be a part if it all, both selling and purchasing through my beloved Etsy:)

    2 years ago

  • personallook

    Sharon Lee Samyn from personallook says:

    Great News to hear! Looking for and even better 2013! I love being part of Etsy!

    2 years ago

  • MyHumbleJumble

    Linda Gomeau from MyHumbleJumble says:

    Fantastic! So great to be a part of the Etsy community!

    2 years ago

  • retrophoenix

    Dana Austin from RetroPhoenix says:

    My shop is brand spanking new this year. With only 15 listings, we sold 5. I think that's outstanding! Love Etsy. I'm looking forward to diving into the Etsy community in 2013.

    2 years ago

  • lostsentiments

    lostsentiments from lostsentiments says:

    Very excited to be a part of the handmade movement :) or, as I like to call it - the salt of the earth - preserving awesome items and reinventing things! :) Thank you so much for sharing the numbers - love watching the stats! :)

    2 years ago

  • umeone

    Linda Sapp Long from umeone says:

    Thank you for all your positive reports. This was my first full year of working my Shop. With all the support from Teams and Etsy Success I look forward to 2013 being a great year! Happy New Year!!!

    2 years ago

  • vickishead

    Vicki Shead from curlywillowco says:

    Great reporting! Let's keep growing!

    2 years ago


    Debra from Gallery122 says:

    That was a thrilling update!! Warmest wishes for a joyful and prosperous 2013!! ❤♑❤

    2 years ago

  • printtroll

    RobRoy Chalmers from RobRoyChalmers says:

    Fantastic to hear!

    2 years ago

  • OlinkaOlinka

    Olga from OlinkaOlinka says:

    Great number.....This was my worst year in terms of sales.

    2 years ago

  • BaxCatandCo

    Kelly from BaxCatandCo says:

    Wow, how exciting! My shop isn't quite a year old yet... looking forward to another great year ahead =^-^=

    2 years ago

  • AuriesDesigns

    AuriesDesigns from AuriesDesigns says:

    We opened our shop last year and November was our best month with 11 sales - most during the Black Friday / Cyber Monday Weekend. In fact, we had two sales in the same day twice! A first for us. We are looking forward to 2013 with Etsy and have started the year off with 150 listing!!

    2 years ago

  • cJoyOriginals

    Carol Hendricks from cJoyOriginals says:

    I had a very good holiday season this year, compared to last year (....which was my first and I was still trying to figure out how things worked). That was exciting for me! I do agree with one comment I read about the miscommunication about tags. I, too, was frustrated when I thought I was following the guidelines (i.e., not using Black Friday Etsy in your titles), and then found out that was not correct. I feel like I missed out on lots of opportunities for views because I followed the "rules," that turned out not to be valid. Also, I really miss the daily Showcases. I have tried the Search Ads format and have had no sales and very few views from those. In order to get much exposure you have to pay the highest price and I just can't afford that. I got so much better views and exposure from the Showcases......can you bring them back, please?? Overall, I am enjoying my Etsy experience, and the people in the community are fabulous! Thanks much!

    2 years ago