At Etsy, we believe that people-powered commerce represents a clear alternative to the world of big-box, cookie-cutter retail, with its shoving matches, Black Friday stampedes, and general sameness year after year. Commerce and holiday giving shouldn’t be, and don’t have to be that way.
When you buy a gift from a seller on Etsy, you’re directly supporting people in local communities all over the world while giving something uniquely special and meaningful to someone you care about. At Etsy, you can find the gifts that get them this holiday season, while helping others make a living — and a life — by following their passions.
The 2012 holiday season is shaping up to be a huge success for Etsy sellers, affirming that shoppers around the world are hungry for alternatives. Two weeks ago, well before the peak season started, the Etsy community broke its all-time daily record for sales, exceeding the heights we saw last holiday season. On Cyber Monday, the community blew the doors off that high with record-breaking sales, capping an all around chart-busting weekend. More sellers made sales on Etsy on Monday than on any other day in history.
Here are a few more statistics from the weekend:
- For the Etsy marketplace overall, sales between Black Friday and Cyber Monday increased more than 80% year-over-year, the second year in a row our annual growth rate has increased, even with many more members and transactions to compare.
- Between Black Friday and Cyber Monday, first-time buyers increased by more than 90% compared to 2011, totalling nearly a third of all buyers over the weekend.
- More sellers made sales on Etsy on Cyber Monday than at any time in our 7-year history, and the average sales per shop grew 26% compared to 2011, double the growth from last year.
- Between Black Friday and Cyber Monday, more than 22 million visits to Etsy generated more than a quarter of a billion page views.
- Almost 1 in 3 visitors were shopping on mobile devices (compared to 1 in 4 on a typical day).
- 1 in 4 orders occurred between buyers and sellers in different countries, highlighting the truly global nature of our marketplace.
We are excited about the sheer growth of the marketplace because we know each number means more success this year for the hundreds of thousands of independent, creative businesses around the world here on Etsy.
This year, shoppers will also be able to experience the wonders of Etsy in person in our first-ever Etsy Holiday Shop opening in New York City’s SoHo neighborhood on Thursday, November 29 and running until December 8. The Etsy Holiday Shop will feature merchandise from Etsy sellers all over the world, and give shoppers a special entry point into exploring millions more items in our marketplace.
We’ll also have curated gift selections, chosen by tastemakers from Martha Stewart to Swissmiss to Reggie Watts and more, and a wide variety of programming, from holiday crafts and skills workshops to tastings and musical performances. Shoppers will be able to see, touch, and find the perfect, unique gifts for friends and family, and gather with others in our community to celebrate the holidays in the most Etsy way. We’ll be standing side-by-side with established retail brands in one of the most well-known shopping districts in the world, showing everyone the better alternative that is Etsy. I hope to see some of you there.
Last year’s blockbuster holiday season was a springboard to a breakout 2012 where we’ve seen Etsy grow into a worldwide cultural and economic force. With our current momentum, in 2013 we will begin to measure sales by the Etsy community in billions, and number of sellers in the millions, and continue working together to build a more fulfilling and lasting world through people-powered commerce. Thanks to all of you who are working with us every day to do it — and happy holidays!