Shop Etsy

Announcing Direct Checkout

Jun 27, 2012

by Camilla Velasquez handmade and vintage goods

Update: As of June 20, 2012, direct checkout is now available to all US-based sellers!

As Chad mentioned today, one of our top priorities is making checkout on the site more streamlined, as well as introducing new ways for buyers to pay for the items they love.

Beginning today, we are rolling out direct checkout for US-based sellers. This is a new and optional way for shop owners to accept and manage credit card payments from buyers directly on Etsy. Direct checkout is currently enabled for a limited number of shops, including the EtsyStore. Direct checkout, in addition to simplifying payment, lays the groundwork for many more payment and checkout improvements, including Etsy-wide gift cards and enhanced international payment options.

Direct checkout will allow buyers around the world to use a Visa, MasterCard, American Express, or Discover card during checkout from individual shops — online, on mobile, or on Etsy for iPhone — without being redirected from Etsy. There will be one single line of communication around a direct checkout order, sent through an Etsy email, with all shop information and contact information easily accessible.

As always, it’s up to you as a shop owner to decide which payment methods you accept. Direct checkout is a new and additional option — we currently have no plans to discontinue offering PayPal or other methods now available.

Direct checkout will be a quick, straightforward, and most of all, familiar purchase experience.

Here are some of the details I know you’re wondering about:

If you sign up for direct checkout, you’ll use our new Shop Payment Account area to manage the money you make. This new area allows you to control deposits into your bank account after you ship your items, and issue full or partial refunds directly to your buyers. Direct checkout will cost a 3% + $0.25 USD payment processing fee per sale. This fee will be automatically subtracted at the time of sale and will be reflected in your Shop Payment Account. If you issue a refund to a buyer, this fee, as well as your transaction fee, will be credited back to you proportionately.

Today we are making the announcement and showing you how direct checkout works.  If you’re curious about more of the details, feel free to browse our FAQ. We are limiting today’s launch to a small percentage of shops — however, we’ll be including more interested shops soon. If you’re interested in adding direct checkout to your shop, go to and let us know! Your buyers will appreciate it.

We hope our FAQ will answer most of your questions until this feature is available to all shop owners. For any additional questions or comments, please email