The summer is quickly passing here in Brooklyn. While it means fun and sun for some, it can also be a time of hard work. It always has been for me. As a kid growing up in North Carolina, my older brother and I ran a very successful lawn care business, often working six days a week in the thick North Carolina heat. (Sunday was for church. We mowed the church lawn for free, so even on our day of rest, we knew that 100 of our fellow church-goers would be critiquing our work.)
My dad didn’t just give us the equipment to start and run our business. He explained the basic principles of business to us when we started out, loaned us the money to buy our lawn mowers and operate the business, and made us pay the money back from our earnings — with market-rate interest! We carefully saved our summer money because we knew my dad was expecting payments throughout the winter when the grass didn’t grow and we had no business. Those were good life lessons, and I can’t thank my father enough for that experience. (Thanks, Dad.)
That early experience of running a business, and all of the hard work involved in keeping it going through seasonal ups and downs, contributes to the deep sense of respect I feel for the hard work and dedication across the Etsy community. Judging from the recent weather report from July, many of you have had an incredibly busy summer! The activity seen across Etsy in July reached the same levels we all saw last December. Congratulations to everyone who had a successful July, and here’s to even greater success in the coming months!
When I wrote last week, barely 48 hours had passed since we made the switch to relevancy as the default search setting, so I wanted to give everyone a quick update on what we’ve been seeing since then (and we’ve been tracking this very closely). In the eight full days after the switch to relevancy (August 10 through August 18), we’ve seen:
- More overall sales by the Etsy community, with the four biggest days so far this year.
- More items being sold, with the four top days this year, in terms of individual items sold.
- More favoriting on Etsy, with the five top days in this year, in terms of overall favoriting activity on Etsy.
- More shops making sales, with seven top days this year, in terms of the number of shops with a sale.
We understand that while the switch to relevancy might be better overall for buyers (testing showed that search results sorted by relevancy were preferred 15 to 1), many sellers used renewing to promote their items in Search when results were sorted by recency. With the change to search sorted by relevancy as the default, some sellers have felt a loss of control. We hear you on that and know that you need more tools to promote your items on Etsy. In the coming weeks, we’ll be launching an easy and affordable new way for you to promote your listings on Etsy search pages. You can sign up to be notified here: etsy.com/surprise
I think the combination of the relevancy search (preferred by more buyers) and the promotion tools we have coming up soon in search (which will provide more control for sellers) will make Etsy a better place for both buyers and sellers, particularly as we head into the holiday season.
Enjoy what remains of the summer (or the winter, for those of you in the southern hemisphere), and I’ll see you again in this space soon.