Shop Etsy

Introducing New Ways to Shop

Sep 28, 2011

by natalieschwartz

Etsy.com handmade and vintage goods

We are delighted to introduce four new ways to shop and explore Etsy: Fashion, Home and GardenKids and Halloween. These new pages are a blend of curated content and category-based searches, changing frequently to represent trends in the Etsy marketplace and beyond. These dynamic destinations allow members to a see a variety of Etsy items around a specific area of interest and, in the process, introduce new shoppers to Etsy!

The Halloween page.

The Fashion page.

As Etsy grows, we are developing more ways to encourage exploration. Whether you’re a seasoned member or a brand new shopper, these pages will provide shopping ideas within the context of trending styles, products and stories. We chose to focus on FashionHome and Garden, and Kids, because they span a wide variety of categories and allow shoppers to browse areas of interest when they don’t have a specific item in mind.

The Home and Garden page.

Though our new shopping pages can only feature a certain number of sellers at any given time, these pages serve as a point of introduction for ideas that lead shoppers to actively find something perfectly suited to their tastes. We feel that energetically guiding people into the marketplace experience is a step toward offering rewards to all members. The same is true with our shopping emails: even as we feature one item, we encourage buyers to navigate to many similar items by different sellers.

The Kids page.

In short, we always have both sellers and shoppers (current and potential!) in mind. We’re looking forward to bringing a whole new community of shoppers to Etsy sellers.

Join the discussion in this dedicated Forum thread.