Hello to all of the Etsians in Australia and beyond! Liz Wald from the international team here. I’d just like to say a quick hello and make an introduction that I should have made a week or two ago — please forgive my tardiness!
As you may have read in Chad’s latest post, the international team has been working hard to get our German beta out. The folks on the ground in Europe have been preparing for the first Etsy global conference, Hello Etsy! I’ve also been working to build out our teams in other countries around the world. A few weeks ago I had the pleasure to cross (virtual) paths with Kirsteene Phelan.
Kirsteene has had stints as a photographer, DJ, cinema projectionist, performance artist, and indie record PR person. She also makes her own jewelry label, Scrumptious Productions. Kirsteene is an involved and passionate advocate of DIY culture, micro-business and community building, and we thought it would be great to hire her on a part-time basis to reach out to the Etsy community in Australia and help bring forward all your wonderful talents, products and enthusiasm. With the holidays fast approaching, she hit the ground running and is working hard to immerse herself in our vast and vibrant Etsy community. We’re really excited to work more closely with those of you in Australia! And now, without further ado, here are some words from Kirsteene herself:
Kirsteene Phelan here, Australian Community Manager for Etsy.
First of all, I want to thank the Etsy Team members who have got in touch with me during my first week. Australia is so big, and it can be easy to feel alone when we are all so far apart. I really appreciate all the feedback so far and I’m sure that as the role develops this feedback will be invaluable.
In addition to what Liz wrote above, I wanted to share that in my new role I will be focusing on three major areas:
- Organizing social media, which will include an Australian-focused Twitter feed as a complement to the main @Etsy account. The focus of the EtsyAU feed will be mainly editorial, and the audience will include buyers, sellers, as well as diverse groups of people — folks interested in design festivals, music, photography and other creative pursuits. We also plan to launch a monthly email newsletter that will bring together the many Etsy-driven activities in Australia, plus extra newsy bits and pieces that we can broadcast to the entire community. All of these initiatives are complementary to and supportive of what the local Etsy Teams in Austrialia are already doing. I look forward to working closely with those organizations.
- I will be highlighting Etsy to the press. This could include large feature articles, regular curated collections of local sellers and opportunities for sellers to tell their stories across all sections of the Australian and international media.
- Finally, I’ll be planning events to coordinate with existing programming being developed at the Etsy HQ. My focus will be both on larger events that can put small businesses in front of potential buyers and on developing an Etsy Labs programme that’s open to the public, like those going on in Brooklyn, Berlin, Paris, London and Amsterdam.
My role is really the first step toward improving Etsy’s service in Australia. Some very cool things are about to happen, and I look forward to working with members of the Etsy community all over the world, as well as being your Admin on the ground in Australia. Please feel free to get in touch with me if you have questions, concerns or just want to introduce yourself and say hello.
Looking forward to meeting all of you!