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Etsy Statistics: July 2011 Weather Report

Aug 18, 2011

by sinoheterrero handmade and vintage goods

It’s been a muggy, humid summer across the East Coast, with record highs pushing us inside to the cozy, air-conditioned comfort of our homes, offices, and movie theaters. With numbers up across the board, the only thing hotter than Etsy this month was the scorching July heat. Here’s the rundown straight from the community.

The stats:

  • $40.7 million of goods were sold by our community in July, 5.9% higher than June’s $38.4 million.
  • That represents 2,036,278 items sold for the month, 6.4% higher than June’s 1,913,151.
  • 1,870,832 new items were listed in the month, 4.4% higher than June’s 1,791,604.
  • 418,974 new members joined the Etsy community in the month, up 28,427, or 7.3%, from June.
  • 1,065,319,125 page views were recorded on the site in July.

The $40.7 million of goods sold by the community represents a 71% increase from July 2010’s total. At the same time, items sold were up 45%.

Thanks to everyone who contributed to the Etsy community in July!

Curious about how other months compare? Check out our past Weather Reports for more statistics.


  • StudioZen

    StudioZen said 8 years ago

    Always nice to get the monthly weather report!

  • CatchSomeRaes

    CatchSomeRaes said 8 years ago

    Wow! Nice to see sales are up !

  • jessjamesjake

    jessjamesjake said 8 years ago

    Great! Thanks for the update!

  • VivaGailBeads

    VivaGailBeads said 8 years ago

    July was an amazing month!

  • WhisperingOak

    WhisperingOak said 8 years ago

    It sounds great! Growth is always good.

  • efinan

    efinan said 8 years ago


  • oldworldprimitives

    oldworldprimitives said 8 years ago

    Very encouraging news!

  • shabbymcfabby

    shabbymcfabby said 8 years ago

    It was beyond a record month for me...& this month is looking even better!!! Thanx ETSY for being such a wonderful venue for both buyers & sellers!!!

  • SpiceofLifeDesigns

    SpiceofLifeDesigns said 8 years ago

    Love continuing to see that the value of goods sold is increasing at a higher rate than number of items sold... We're selling more at a higher price, good news indeed!

  • missusfrenchie

    missusfrenchie said 8 years ago


  • sparrowgrey

    sparrowgrey said 8 years ago

    Thanks for the info!

  • thelittlemarket

    thelittlemarket said 8 years ago

    Great to see!! Thanks for the update!!

  • boobahblue

    boobahblue said 8 years ago

    Very impressive!! I had no idea the numbers were so high! Thats great!!

  • TheModShop

    TheModShop said 8 years ago

    Interesting that this is happening with the economy the way it is. Great news.

  • KettleConfections

    KettleConfections said 8 years ago

    Great results- always good to see Etsy continually doing well.

  • VintageEye

    VintageEye said 8 years ago

    I had a great July also! I hope it keeps up this way! Yippeeeeee!

  • maechevrette

    maechevrette said 8 years ago

    July was my best month since the December holiday rush, although August has been even better! Like SpiceOfLife said, its great to see that we're selling more, but also at a higher value :)

  • Parachute425

    Parachute425 said 8 years ago

    Sorry I couldn't add to any of those statistics for July but August is starting out nicely.

  • maechevrette

    maechevrette said 8 years ago

    Also... the fact that July's total sales of $40.7 million is just a hair away from holiday-crazy December 2010's $41.1 million total sales is AWESOME. Etsy is doing an amazing job bringing new shoppers here and making the shopping and selling experience more user-friendly... I can't wait for the 2011 holiday season!

  • RubyBeets

    RubyBeets said 8 years ago

    A Rising tide lifts all boats

  • Iammie

    Iammie said 8 years ago

    Cool! Thanks for the info.

  • EviesToolEmporium

    EviesToolEmporium said 8 years ago

    Great increase over July LY!

  • TheIDconnection

    TheIDconnection said 8 years ago

    This is a good thing! Can't wait until the holiday season winds up! Monica

  • MegansMenagerie

    MegansMenagerie said 8 years ago

    Wow! That's just incredible!

  • luxeloft

    luxeloft said 8 years ago

    July was great and I think August is going to be way better! It's nice to see that the improvements to Etsy are helping us sellers too!

  • CountrySquirrelsRUS

    CountrySquirrelsRUS said 8 years ago

    Love these reports and the shop stats are awesome! Hats off to you Etsy for creating an awesome place to be creative and sell handmade!

  • DariaBukesova

    DariaBukesova said 8 years ago

    Wow, so many new members!

  • LEFTright

    LEFTright said 8 years ago

    July was my best month ever (so far!) Looking forward to the rest of the year and watching these number grow!

  • Ebrown2503

    Ebrown2503 said 8 years ago

    Some very nice numbers. I wasn't one to enjoy those fact, my shop was unusually quiet. With the relevancy change I see to be picking up a bit. At any rate, it's good to hear about significant growth! Congrats!

  • Mclovebuddy

    Mclovebuddy said 8 years ago

    another nice one.

  • JPGemJewels

    JPGemJewels said 8 years ago

    great info

  • torik2009

    torik2009 said 8 years ago

    SO nice to see that sales are picking up!

  • KreatedbyKelly

    KreatedbyKelly said 8 years ago

    Thanks for the info!!!

  • Stephaniemakesall

    Stephaniemakesall said 8 years ago

    july was a pretty good month, august is killing me though :(

  • livjewellery

    livjewellery said 8 years ago

    Wow - up 71% over July 2010. Amazing! Well done everyone!

  • vintagenowandthen

    vintagenowandthen said 8 years ago

    WOW! July's number are truly impressive! hope that this upward trend continues!

  • VeronicaRStudio

    VeronicaRStudio said 8 years ago

    It is encouraging to see the growth... Thank you so much for posting this!

  • Celticcatphotos

    Celticcatphotos said 8 years ago

    Wow! I am impressed! Thank You Etsy for giving us a place to buy and sell!

  • missprettyperfect

    missprettyperfect said 8 years ago

    Very interesting numbers!

  • jamiespinello

    jamiespinello said 8 years ago

    July was a great month! I look forward to seeing the numbers for August. Is there a ongoing archive for all stats for etsy somewhere that is available to the public or just this weather report article?

  • EHBAntiques

    EHBAntiques said 8 years ago

    Add me in for August! There's no place like Etsy!

  • HouseOfMoss

    HouseOfMoss said 8 years ago

    Hooray! Thanks for the info!

  • OhFaro

    OhFaro said 8 years ago

    Very good news.

  • niktini

    niktini said 8 years ago

    That is great news- I hope to be a part of the great stats soon...!

  • DharmaClothing

    DharmaClothing said 8 years ago

    hoping things pick up

  • floracultureconcepts

    floracultureconcepts said 8 years ago

    Very encouraging news....hope this trend continues.

  • theoldhooker

    theoldhooker said 8 years ago

    July (and August) have been great.

  • MaryMorrisJewelry

    MaryMorrisJewelry said 8 years ago

    Great News! August is on it's way to do the same.

  • MarieRicci

    MarieRicci said 8 years ago

    I am a new member and find those stats amazing!!

  • edsphoto

    edsphoto said 8 years ago

    Bring back the Forums so sales will really increase.

  • igotbeads

    igotbeads said 8 years ago

    very good news with all the recent changes....


    BRANDED said 8 years ago

    thanks. here's to a great august and september!

  • tladesigns

    tladesigns said 8 years ago

    That is fantastic!!! :)

  • MakeMeSmileCrafts

    MakeMeSmileCrafts said 8 years ago

    Great news for us sellers! Although, my July was very slow, I am happy for all the sellers that did so well. August is starting on a MUCH better note :)

  • TheBeadedBead

    TheBeadedBead said 8 years ago

    July was just OK for me.But I am seeing very significant increases in traffic and sales in august. I attribute this directly to the new change to Relevancy in Search. Go Etsy!

  • lauraclauson

    lauraclauson said 8 years ago

    thanks for the info!

  • RhodaDesignStudio

    RhodaDesignStudio said 8 years ago

    I haven't seen a "weather report" before. Interesting, and very fun to see. Thanks for that :)

  • GloriousGirlJewelry

    GloriousGirlJewelry said 8 years ago

    I am just so very grateful for this wonderful site where the fruits of my labor can be fully absolute dream come true for me. THANK YOU Etsy!!!

  • marylandquilter

    marylandquilter said 8 years ago

    Very encouraging and great that you share the news!

  • ShwimmyKids

    ShwimmyKids said 8 years ago

    Great news! I have just opened my shop last month and I am already satisfied with my sales and views!

  • thegracioushome

    thegracioushome said 8 years ago

    Great news. Opened my shop in July and have had 2 sales so far...really hope it picks up!

  • SimplyInvitingCards

    SimplyInvitingCards said 8 years ago

    Woohooo!!! I'd kind of like to see what the top searches for each month included in the weather report. Is it possible?

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