Shop Etsy

Etsy Statistics: August 2011 Weather Report

Sep 15, 2011

by sinoheterrero handmade and vintage goods

The tail-end of summer usually brings blazing heat to Etsy’s headquarters in Brooklyn, but last month, things were downright bizarre — August gave us a hurricane, an earthquake, and the most rain ever to hit New York City in one month. Luckily things are much more stable at Etsy, with numbers that easily eclipse those from last year.

The stats:

  • $45.8 million of goods were sold by our community in August, 12.7% higher than July’s $40.7 million.
  • That represents 2,268,820 items sold for the month, 11.4% higher than July’s 2,036,278.
  • 1,981,093 new items were listed in the month, 5.9% higher than July’s 1,870,832.
  • 480,423 new members joined the Etsy community in the month, up 61,449, or 14.7%, from July.
  • 1,158,545,762 page views were recorded on the site in August.

The $45.8 million of goods sold by the community represents a 80% increase from August 2010’s total. At the same time, items sold were up 49%.

Curious about how other months compare? Check out our past Weather Reports for more statistics.


  • jbeaudet

    jbeaudet said 6 years ago

    Wow! These stats are great! My stats are down since the new search changes, but this is hopeful news! Thanks:)

  • happyfamily

    happyfamily said 6 years ago

    Thank you for the stats!

  • davidjp1927

    davidjp1927 said 6 years ago

    Great! What were page views in July 2011?

  • erinelizabeth

    erinelizabeth said 6 years ago

    Thank you!

  • RubyBeets

    RubyBeets said 6 years ago

    A Rising tide lifts all boats

  • AimeezArtz

    AimeezArtz said 6 years ago


  • lv2cr8

    lv2cr8 said 6 years ago

    Fantastic stats!

  • VeronicaRStudio

    VeronicaRStudio said 6 years ago

    Wow! Those numbers are impressive!

  • SouthernTwistedSoaps

    SouthernTwistedSoaps said 6 years ago

    WTG Etsy!

  • JLynnSupplies

    JLynnSupplies said 6 years ago

    would be nice if that link to past reports when somewhere

  • bloomsburygroup

    bloomsburygroup said 6 years ago

    Wow! That's amazing!

  • KBKExtras

    KBKExtras said 6 years ago

    Thanks for the information!!

  • jhfabriccreations

    jhfabriccreations said 6 years ago

    Thanks for linking this right on the forums page! (Although the time is 3 hours from now if it supposed to EST)

  • sawdusted

    sawdusted said 6 years ago


  • tesorojewelry

    tesorojewelry said 6 years ago

    Great stats!

  • vickiorion

    vickiorion said 6 years ago

    These stats show an amazing growth!

  • compassionmalas

    compassionmalas said 6 years ago

    Sounds good!

  • OhFaro

    OhFaro said 6 years ago

    That is great news. Thank you.

  • LuciaStofej

    LuciaStofej said 6 years ago

    very optimistic :)

  • sarantos

    sarantos said 6 years ago

    I'd love to see some sort of graph like you have displaying our shop stats for these.

  • ndnchick

    ndnchick said 6 years ago

    I agree with arantos. A graph would be awesome! :) Thank you for posting this for us to see though.

  • buffalogirls

    buffalogirls said 6 years ago

    That's encouraging, page view number for August will soon be as huge as the national deficit:)

  • AMIdesigns

    AMIdesigns said 6 years ago

    Nearly half a million new members joined etsy last month - wow! do we know how many are buyers only?

  • Pamelaquilts

    Pamelaquilts said 6 years ago

    Wow, over a billion pageviews!

  • gothicreations

    gothicreations said 6 years ago

    wow, impressive

  • hamptonjewels

    hamptonjewels said 6 years ago

    These stats are very positive! And here I thought August was slow. :)

  • ButtonBeloved

    ButtonBeloved said 6 years ago

    Wow, that's great! If there could be a graph that would be awesome.

  • HandmaidenBC

    HandmaidenBC said 6 years ago

    Terrific! I'm very impressed.

  • riskybeads

    riskybeads said 6 years ago


  • PixieDust

    PixieDust said 6 years ago

    Great news, thank you!

  • TwentySecondStreet

    TwentySecondStreet said 6 years ago

    Great! Etsy is doing well!!

  • BoredomByProxy

    BoredomByProxy said 6 years ago

    Wow, that's amazing! Send some of it over my way! ;D

  • TheBrassHussy

    TheBrassHussy said 6 years ago

    almost 1/2 a million people signed up for etsy in August? AMAZING!

  • pincushioncrazy346

    pincushioncrazy346 said 6 years ago


  • IndulgentDesigns

    IndulgentDesigns said 6 years ago

    Whew! Those are some great stats :D

  • antiqueribbon

    antiqueribbon said 6 years ago

    sales are way down since the search change... I am disappointed especially with this reported growth!!

  • Mclovebuddy

    Mclovebuddy said 6 years ago

    very, very nice.

  • mimobeads

    mimobeads said 6 years ago

    I have found that my sales have been way down too since the search change, so I am surprised that the August stats are so good - bit concerning if I can't work out how to fix the sales problem but great news that there are loads more people using etsy.

  • iinkiloveyou

    iinkiloveyou said 6 years ago

    I was one of the half million. Wow... that's crazy .

  • Paperika

    Paperika said 6 years ago

    Wow, that's awesome! :)

  • DesiBoltz

    DesiBoltz said 6 years ago

    That is great news! Way to go Etsy!

  • TheSewingGin

    TheSewingGin said 6 years ago

    Glad to see the good news.

  • BizzieLizzie

    BizzieLizzie said 6 years ago

    FANTASTIC!! AND, I know - my August was the best August in years!! Here's hoping for an even better September!!

  • KristyLynnJewelry

    KristyLynnJewelry said 6 years ago

    Great news! Thanks for the update!

  • OxOriginalArtJewelry

    OxOriginalArtJewelry said 6 years ago

    Great news, because according to this report the average saleprice is going up! Yahoo!

  • Stephaniemakesall

    Stephaniemakesall said 6 years ago

    nice!! getting bigger and bigger!

  • Stephaniemakesall

    Stephaniemakesall said 6 years ago

    august sucked big time for me, but it was probably the heat!

  • filecutter

    filecutter said 6 years ago

    Good month for me after I made the adjustments to search. Scary what might happen in the foreseeable future - JUST to many stores - Etsy Mall of America

  • dedeetsyshop

    dedeetsyshop said 6 years ago

    that's awesome! that is a LOT of new stores though! getting your items seen is going to become harder and harder I feel.

  • LayOffTheBooks

    LayOffTheBooks said 6 years ago

    Very optimistic news!

  • Krystyna81

    Krystyna81 said 6 years ago

    That's incredible! I'd love to see a breakdown of categories and how they are improving. Personally, I think Fine Art has dropped since the search change. I'd like to know if that is true for anyone else. Thanks!

  • ClosetGothic

    ClosetGothic said 6 years ago

    And the outlook is FINE!

  • robinzebley

    robinzebley said 6 years ago

    Fine art? I've had my best sales ever recently, I've been so busy with etsy portrait commissions, I have neglected to keep my vintage shops fresh!

  • Boomwire

    Boomwire said 6 years ago

    Wow! Good news!

  • OnceUponAGem

    OnceUponAGem said 6 years ago

    Always a great little bit of info......amazing!

  • anakim

    anakim said 6 years ago


  • BlahBlahFashionista

    BlahBlahFashionista said 6 years ago

    Ooh I love factoids! Especially postive ones like these.

  • ElainaLouiseStudios

    ElainaLouiseStudios said 6 years ago

    Great news! August sales were my best month yet.

  • LaimaShop

    LaimaShop said 6 years ago

    Good news!

  • mimiworkshop

    mimiworkshop said 6 years ago

    Love the stats!!!

  • gardenleafdesign

    gardenleafdesign said 6 years ago

    Good News for Etsy! (Us)

  • Jalycme

    Jalycme said 6 years ago

    This is good to hear. =D

  • FiredUpLadiesHammer

    FiredUpLadiesHammer said 6 years ago

    Great news to hear that sales are soaring!

  • livjewellery

    livjewellery said 6 years ago

    Wow - these stats are incredible! Nice job, everyone.

  • TSCookies

    TSCookies said 6 years ago

    Could you tell us the average sales per seller ... meaning a single number calculated as August gross sales / number of Etsy sellers on Etsy in August. This number would give insight as to whether sales have increased overall for sellers (which means more buyers are shopping here), or if the increase is due to more sellers being on Etsy. I just love statistics ... and Etsy :)

  • allmycreations

    allmycreations said 6 years ago

    Wow! Well done Etsy :D

  • TheSilverBranch

    TheSilverBranch said 6 years ago

    How nice for etsy... too bad a lot of shops are hurting instead. I wonder how much of the sales increase is from new shops joining the community compared to last year and last month?

  • CarriersCozyCottage

    CarriersCozyCottage said 6 years ago

    I wish my stats looked this good. LOL

  • NeckLineDesignz

    NeckLineDesignz said 6 years ago

    That's amazing growth!

  • thestudio8

    thestudio8 said 6 years ago


  • dayslonggone

    dayslonggone said 6 years ago

    I wish I had an increase from August last year...I had a decrease in sales.

  • ThePromotionTeam

    ThePromotionTeam said 6 years ago

    Very interesting indeed

  • DesignsbyHarriet

    DesignsbyHarriet said 6 years ago

    If only (sigh)! Great work Etsy.

  • WillOaksStudio

    WillOaksStudio said 6 years ago

    I'd love to see a general chart of sellers joining and sellers leaving. It would be interesting to map that against sales and other Etsy activities and changes to the site. Would also love to see a chart of the number of buyers only with this monthly change....just curious, you know....My personal August was lower and slower than last year, but there are so many possible explanations, I just carry on!

  • mehndiart09

    mehndiart09 said 6 years ago

    Great stat news - is encouraging. Last year I had no sales at all in August, so any sale is better then no sale! Despite the low views, this August was great.

  • rusticandy

    rusticandy said 6 years ago

    mine are lower since the changes too!

  • anekanena

    anekanena said 6 years ago

    Thank you for posting. Since we know what we have to face we will learn how to make the best of things.

  • juliesadorabowls

    juliesadorabowls said 6 years ago

    Unbelievable, almost 1/2 million new members in one month! I would say to everyone who says, 'most people still don't know what Etsy is', well, they are finding out fast. Great news!

  • SpiceofLifeDesigns

    SpiceofLifeDesigns said 6 years ago

    Yay, for Etsy! My sales in August were insane due to a website feature. But even accounting for that, regular sales were up 1000% over August 2010 for me!

  • RockStoneTreasures

    RockStoneTreasures said 6 years ago

    Great news. My sales were way up in August which really surprised me. Let's hope it stays that way.

  • baconsquarefarm

    baconsquarefarm said 6 years ago

    Always enjoy the weather reports and yea Good News sales are up and mine were too from august 2010 which was awesome...!!

  • Ebrown2503

    Ebrown2503 said 6 years ago

    The numbers are getting so large it's almost hard to wrap the mind around them! Thanks for the report and congrats on your growth!

  • 443Jewelry

    443Jewelry said 6 years ago

    That is great! I'm happy to see that numbers and stats are rising!

  • AntoinettesWhims

    AntoinettesWhims said 6 years ago

    Wish my own stats were just as favorable!

  • scrubhatstore

    scrubhatstore said 6 years ago

    Fantastic numbers. My numbers were up also. Thanks for the report

  • Yoola

    Yoola said 6 years ago

    August was very good indeed.... Thanks etsy :)

  • 2010louisek7

    2010louisek7 said 6 years ago

    August was my best month ever. Bravo for your great stats!

  • ElizabethAO

    ElizabethAO said 6 years ago

    Impressive numbers! Wow! August was SWEET for me, too. I wish every month could be like that. :)

  • FantasyJewelryGoddes

    FantasyJewelryGoddes said 6 years ago

    Im new at sales here but I certainly hope that my store is a success :) The figures are positive but the "word" in the forum's aren't so positive. Im not getting many views atm but I think thats down to time and me working things out, how to do things etc. Good Luck to everyone for this season....heading towards Christmas holidays.

  • paulbead

    paulbead said 6 years ago

    Happy to hear about all the new members joining etsy, hope many are buyers.

  • SEOWebDesign

    SEOWebDesign said 6 years ago

    The continuing increase on all these numbers is very impressive and very encouraging. Thank you for the update.

  • WeeBindery

    WeeBindery said 6 years ago

    **rubs shoulders with Etsy** hoping good luck will rub off on my shop too! Congratulations!

  • Heart2Handbags

    Heart2Handbags said 6 years ago

    I would LOVE to see a chart for the entire history of Etsy. Glad to see sales up - 80% over last year! Wow!!!

  • NorthStarStudios

    NorthStarStudios said 6 years ago

    I also would be interested to know how many shops closed/left etsy. These are fantastic figures!! Thanks!

  • EnchantedQuilling

    EnchantedQuilling said 6 years ago

    Just goes to show how popular etsy is now, hope more Aussies find their way here, that would be great!!

  • goingplaces2

    goingplaces2 said 6 years ago

    Very exciting as more and more people find out that Etsy is a fun and addicting place to shop:)

  • AZbeadgirl

    AZbeadgirl said 6 years ago

    ahhh if only MY stats were as exciting - but go you! At least someone is making money

  • iceveelas

    iceveelas said 6 years ago

    I love stats...

  • Goshengirl

    Goshengirl said 6 years ago

    I did notice in reading the post here, no one individual says sales for them are up and lots say they are down? how does that work?

  • sesenarts

    sesenarts said 6 years ago

    come on Aussie's, its a great place to shop!

  • CocoaBeans

    CocoaBeans said 6 years ago

    oh wow awesome!!

  • KnitzAndFeltz

    KnitzAndFeltz said 6 years ago

    Encouraging News... Hope it continues!

  • accentonvintage

    accentonvintage said 6 years ago

    Amazing stats!

  • TwinMountainPottery

    TwinMountainPottery said 6 years ago

    I agree, these stats are absolutely awesome! For an economy thats slowed we are seeing amazing growth here. Thank you!

  • sarlesnatalya

    sarlesnatalya said 6 years ago

    Good news, thanx for sharing! Hope it stays

  • LemonberryStudios

    LemonberryStudios said 6 years ago

    Impressive numbers! Let's hope September is even better!

  • clpstudio

    clpstudio said 6 years ago

    Excellent! I had a major increase in August as well. Once I figured out the New Search deal - it made a very favorable difference! June & July were aslo great.

  • kotibeth

    kotibeth said 6 years ago

    Wow impressive month to month and year to year. Thanks for sharing with us.

  • aronsnthings

    aronsnthings said 6 years ago

    Great! Thanks for telling us.

  • vintagerunway

    vintagerunway said 6 years ago


  • seaglassin

    seaglassin said 6 years ago

    Wow, that is very promising. I think towards the holidays it will be even better. Keep up the good work everyone!

  • ChristinaRomeo

    ChristinaRomeo said 6 years ago

    Impressive stats for sure but I agree with Krystyna81 and feel that fine art has dropped dramatically. My sales are way down even with search optimization...really a bummer!

  • BlueberryCream

    BlueberryCream said 6 years ago

    Interesting statistics. I didn't sell much due to some personal issues, but hope that somebody is doing better this year...

  • lauratrevey

    lauratrevey said 6 years ago

    Keep up the great work Etsy!!

  • TsavoriteGarnet

    TsavoriteGarnet said 6 years ago

    Sawasdee from Thailand. Im one of the 500k. Glad to be on here and finally expose to the world the work i have been doing my whole life. Thanx for the stats Etsy :)

  • custombrickz

    custombrickz said 6 years ago

    thank you for this VERY POSITIVE information and stats about the site :)

  • custombrickz

    custombrickz said 6 years ago

    do you think the stats have anything to do with the front page of aol saying that ebay no longer has the "kool" stuff and etsy does and for people to check out this site? ......the force is strong with this site......

  • NocturneHandcrafts

    NocturneHandcrafts said 6 years ago

    Wow! This is great ! I hope it will get even better! ;)

  • Lisolabella

    Lisolabella said 6 years ago

    I hope it keeps running up to the holiday season.

  • smrpartydesigns

    smrpartydesigns said 6 years ago

    wow! That is awesome!

  • discerningchichi

    discerningchichi said 6 years ago


  • Tidepools

    Tidepools said 6 years ago

    Great to see that things are looking up! I'm looking forward to the holidays.

  • mylenefoster

    mylenefoster said 6 years ago

    Somebody is doing something right somewhere!

  • sweetcreekherbs

    sweetcreekherbs said 6 years ago

    My August was great, too. My September? Not as good. I'll be curious about Etsy's Sept. stats. : )

  • designbcb

    designbcb said 6 years ago

    I didnt have a sale until march and this year has been my best. i am hoping for a great black friday and holiday season.

  • stitchuation

    stitchuation said 6 years ago

    Wow...great growth. Sorry I didn't contribute to that! There is always hope, though!

  • NewModernArt

    NewModernArt said 6 years ago

    Impressive numbers! Great stat news - is encouraging.

  • MermaidsTearsJewelry

    MermaidsTearsJewelry said 6 years ago

    Good news for Etsy but my stats have been down dramatically from last year since this new system. September is shaping up to be awful. Don't know who is doing the selling cuz it isn't me.

  • LillyputLaneDesignCo

    LillyputLaneDesignCo said 6 years ago

    Congratulations.... I wonder what the best sellers are? Clothes, furniture, photography or jewelry. When can we have the breakdown of your sales reports. Kind of like your profit and loss statement. I would love to know this breakdown....

  • TheHilltopShop

    TheHilltopShop said 6 years ago

    Very interesting and encouraging!!

  • stilettogirl

    stilettogirl said 6 years ago

    I would like to see the new member stats broke down between new buyer (only) accounts and new buyer (and seller) accounts.

  • loveartworks

    loveartworks said 6 years ago

    Wow!! Awesome News in this Economy!! Congratulations to ALL of us in Etsyland! :)

  • NorScott

    NorScott said 6 years ago

    This is wonderful news; but like others my sales have steadily been decreasing...not ONE sale yet in September.

  • dahliasoleil

    dahliasoleil said 6 years ago

    Who's making that $45 Million?Not sure my math is right but that means an average sale on here is under $20? That number is amazing at a glance but when you break the numbers down by the high volume of sellers seems like lower priced items are the bigger sellers.

  • Charlieandthefox

    Charlieandthefox said 6 years ago

    That's amazing, makes me feel more hopeful.

  • artistrural

    artistrural said 6 years ago

    I have to believe that the general population is purchasing more hand-crafted items over the mass produced, and this is a GREAT for all of us!! Thank you, to all the Wonderful and Amazing talented Artist in this world.

  • johnhoover49

    johnhoover49 said 6 years ago

    It's good to know that on average there are about 500 views required per sale and the average sale is $30.00.

  • johnhoover49

    johnhoover49 said 6 years ago

    Correction: It's good to know that on average there are about 500 views required per sale and the average sale is $20.00

  • PinkysPetGear

    PinkysPetGear said 6 years ago

    Anybody know how to find out..... -The number of shops on Etsy -The average transaction price on Etsy Is this listed anywhere for everyone to see?

  • VillaCollezione

    VillaCollezione said 6 years ago

    I had a fantastic august! Thanks ETSY!

  • glendalee

    glendalee said 6 years ago

    Hmmm. Dahliasoliel came up with an interesting numbers. I haven't seen any perceptible change with the new listing method, but my shop keeps me out of traffic, so……

  • EndlessAlley

    EndlessAlley said 6 years ago

    was wondering what the % of offered items were sold this year as compared to last year. Greater number of offerings, but less % of offerings sold this year?

  • scandivintage

    scandivintage said 6 years ago

    Still learning what sells and how to actually sell it. I joined a month ago and had quite a few sales. I have been in contact with many kind sellers and buyers. I am enjoying myself a lot! :)

  • ashton11

    ashton11 said 6 years ago

    Interesting statistics. Since the search changed to RELEVANCY people are not finding my items. My sales have dropped despite this huge growth report. I'm confused. I sell Crochet Patterns so keywords are NOT rocket science.

  • galleryoncentral

    galleryoncentral said 6 years ago

    Sounds hopeful!!

  • JaniceCordeiro

    JaniceCordeiro said 6 years ago

    This is usually my busy time of year, and so far, it isn't. Could Etsy super saturate with new shops at some point? I would love to see the numbers on how many new buyers Etsy acquired. Not shop owners, just buyers. Just read through the above comments. So many have lower sales, as do I.

  • DearGoldenVintage

    DearGoldenVintage said 6 years ago

    whatever you say Etsy. i had the worst month since i opened my shop over 3 years ago and well, it's not because i am not adjusting to the changes, i've made all the adjustments. and this month is looking even bleaker than the last. does anyone at Etsy read our comments? doubt it.

  • ChristinaRomeo

    ChristinaRomeo said 6 years ago

    So as I read the posts here and realize that so many long standing shops have very low sales stats....even with our best efforts to tweak our shops for relevancy question is: Which shops are making all the sales?

  • NYhop

    NYhop said 6 years ago

    I am interested to know how many total members Etsy has?

  • ElenasLoom

    ElenasLoom said 6 years ago

    It would be interesting to know the distribution of sales on shops, and how it changed from before the introduction of relevancy! Because I wonder how many shops sold those two millions-something items...Mabe it turns out that 80% of them was sold by a few thousands shops, and all the rest of shops sold a couple of items each (or none...) It would also be interesting to know the share of shops that didn't even sell a single item.

  • NatoBottoArt

    NatoBottoArt said 6 years ago

    That's fantastic

  • NatoBottoArt

    NatoBottoArt said 6 years ago

    It is my guess that the largest number of sales lies in supplies, findings and such..Things from china?

  • ArtemisArtemis

    ArtemisArtemis said 6 years ago

    So many people had bad sales, I would guess that the slices of pie are becoming much smaller because so many new shops are joining.the competition is growing rapidly and with the recent changes it is even harder to stand out.These figures worry me because as long as Etsy is making more $ they are less likely to focus on individual sellers problems, a lot of whom have been here a long time and feeling the pinch.

  • vinylclockwork

    vinylclockwork said 6 years ago

    480,423 new members joined the Etsy community in the month That's crazy

  • RedMonarch

    RedMonarch said 6 years ago

    That is awsome. :) thank you for the stats :")

  • Tamiahdesigns

    Tamiahdesigns said 6 years ago

    Really encouraging figures ! i have just started!

  • Tamiahdesigns

    Tamiahdesigns said 6 years ago

    Hope it will be a nice experience!

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