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Almost Internet Famous: Building Your Brand

Oct 18, 2011

by Nickey Skarstad

Etsy.com handmade and vintage goods

This event has already taken place. You can now watch our interviews with Eugene Mirman and social networking panelists on Etsy’s Livestream page.

It’s hard to conceive of a place where celebrities, brands, moms, preteens, entrepreneurs and escaped snakes coincide. Social networks provide a platform to be real, tell our stories in little pieces, and give our audience just enough to want to fan, friend or follow. The question is, why do some brands have an enthusiastic Facebook audience while others could be compared to a truck-stop at 4 a.m.? How does one successfully translate their voice into 140 characters while the other falls flat?

Curious yet? You should be! On Thursday, October 27, Etsy is pleased to present a two-part evening (both in-person and via Etsy’s Online Labs) that melds social media and education. We’ll first hear from comedian Eugene Mirman, who uses online tools to build his personal brand and grow his audience. From a successful Kickstarter campaign to raise money for his comedy festival to his large (and growing) Twitter audience, we’ll learn some of his tips and strategies for success.

Next we’ll switch tactics and discuss the day-to-day aspects of building a brand through social media in a panel format. The panel will cover topics like, how can a small business owner, freelancer, brand or creative entrepreneur use social media to connect with customers, clients and fans effectively? What tools can we use to streamline our efforts? And why should we even be honing these skills? Are these connections real? How can we measure their impact on our business, brands and lives?

Register for Etsy Success: Almost Internet Famous in Brooklyn, United States  on Eventbrite

When: Thursday, October 27 | 7:00 – 9:30 p.m. ET
Where: Etsy Labs at 55 Washington Street, Suite 712 (7th floor) Brooklyn, NY
Admission: Admission is $5. Register at Eventbrite.

For those of you who can’t make it in person, we’ll be broadcasting the event via Livestream. RSVP to attend online here. Want to know more about who’ll be there? Here’s a list of some of the guests and panelists that you’ll hear from:

Eugene Mirman | @EugeneMirman
Eugene Mirman is a comedian and hero who lives in Brooklyn, NY. He is a regular on Flight of the Conchords, Adult Swim’s Delocated, had his own special on Comedy Central, and voices Gene in the animated Fox series Bob’s Burgers.

Elizabeth Weil | @Elizabeth
Elizabeth Weil is the head of Culture and Brand Experience at Twitter. She joined Twitter in 2009 and started the corporate development team to lead acquisitions, then started the product marketing team to launch Twitter’s promoted products. By night, Elizabeth is a letterpress printer, designer and Etsy seller.

Amy Turn Sharp | @littlealouette
Amy Turn Sharp is the wood queen of Little Alouette, an organic wooden toy shop she runs alongside her master carpenter husband, Joe. Their sweet little toys are all over the world, from tiny boutiques to American Eagle 77 Kids shops. Amy also runs creativity workshops with local children and was named “One of the 50 Top Etsy Moms” by Babble.com in 2010.

Laura Chin | @etsy
Laura Chin (@lorwich) is the Social Media Coordinator for Etsy.com. She is the voice behind Etsy’s Facebook and Twitter accounts, sharing creative inspiration and connecting with the community online. When not thinking in 140 characters, Laura spends her time daydreaming about food. She catalogs the things that pique her interest at Bummer Cat.

Jen Rubio | @warbyparker
Jen Rubio (@jennifer) is the social media manager is Warby Parker Eyewear, where she nourishes a community of over 50,000 highly engaged customers. Prior to Warby Parker, she led the development of digital solutions for Fortune 500 companies, startups, and small businesses alike as a strategist at Carrot Creative and head of community for Postling, a social media dashboard for small businesses.

Hope to see you there!

103 comments

  • rarebeasts

    rarebeasts said 5 years ago

    Looks great, wish I could be there.

  • TheLaughingLlama

    TheLaughingLlama said 5 years ago

    Sounds exciting!

  • VoleedeMoineaux

    VoleedeMoineaux said 5 years ago

    Thank GOD for Etsy! Wish I could be there.

  • VivaGailBeads

    VivaGailBeads said 5 years ago

    sounds like so much fun! Wish i could join!

  • holymolygranoly

    holymolygranoly said 5 years ago

    Sounds great! Have fun!

  • VintageEye

    VintageEye said 5 years ago

    I will be signing up on Livestream! :)

  • peshka

    peshka said 5 years ago

    Wish I could be there!

  • OxOriginalArtJewelry

    OxOriginalArtJewelry said 5 years ago

    Hopefully a video will be available to watch after the fact. Sounds interesting!

  • WonderfulWords

    WonderfulWords said 5 years ago

    Wish I could listen, but shop hasn't allowed me to quit my day job yet. Hope it will be available later to watch.

  • BigRockPaperCo

    BigRockPaperCo said 5 years ago

    Gotta have more events where Canadian sellers can join in!

  • LittleWrenPottery

    LittleWrenPottery said 5 years ago

    Sounds great! I love being able to watch videos online later after the event when I can fit it into my own schedule :)

  • GwenDelicious

    GwenDelicious said 5 years ago

    Looking forward to it!!

  • BCtwo

    BCtwo said 5 years ago

    wish I could come, I'll be in buffalo :(

  • myvintagecrush

    myvintagecrush said 5 years ago

    Great idea OxOrig!! I would looove to attend..

  • HeyMichelle

    HeyMichelle said 5 years ago

    Hi everyone! You will be able to watch these recordings later on the Video Library under the video box here: http://www.etsy.com/community/online-labs

  • metalicious

    metalicious said 5 years ago

    What a great event!

  • shellsherree

    shellsherree said 5 years ago

    Sounds excellent! If I can't make it online, I'll look forward to the video. Thanks so much!

  • RossLab

    RossLab said 5 years ago

    This will be very interesting. I am looking forward to watching the video!

  • angelspin

    angelspin said 5 years ago

    Can't wait to watch

  • SleepyCatJewelry

    SleepyCatJewelry said 5 years ago

    I'm glad to read that the video will be available for viewing in the future. This is something I'm very interested in but it's hard to find 2 1/2 hours that are free of interruptions.

  • BigRockPaperCo

    BigRockPaperCo said 5 years ago

    Awesome - thanks Michelle!

  • HunterVanWinkle

    HunterVanWinkle said 5 years ago

    Wonderful!

  • TwoGems2

    TwoGems2 said 5 years ago

    Looking forward to it.

  • VintagePinch

    VintagePinch said 5 years ago

    Sounds great! Looking forward to it!

  • SlippinSouthern

    SlippinSouthern said 5 years ago

    Looking forward to watching the video!

  • StudioBotanica

    StudioBotanica said 5 years ago

    I really wish I could be there, looking forward to the video!

  • ElectronicGirl

    ElectronicGirl said 5 years ago

    the only thing currently on the livestream on Oct 27 is for 4pm EDT....did i rsvp to the wrong thing? o_O

  • gretchenmist

    gretchenmist said 5 years ago

    sounds fun! will tune in via livestream :)

  • WolfSkill

    WolfSkill said 5 years ago

    Can't wait!! :)

  • Rabbithollowprims

    Rabbithollowprims said 5 years ago

    Man I wish I lived closer so I could go!

  • Rabbithollowprims

    Rabbithollowprims said 5 years ago

    Oh there is a livestream really? Cool then I'm watchin

  • BanglewoodSupplies

    BanglewoodSupplies said 5 years ago

    I will be livestreaming this one. Thanks!

  • custombybernolli

    custombybernolli said 5 years ago

    sounds exciting! can't wait for the livestream :)

  • CelibelleQc

    CelibelleQc said 5 years ago

    this is a very interesting subject! I'll be watching the video for sure since I can't make it for the livestream...

  • thehappycouple

    thehappycouple said 5 years ago

    Sounds like you've brought together some very interesting people. I've always wondered who was behind Etsy's FB page. I notice that the posts usually use the word I which I've always wondered about, since most people don't know who the I is.

  • robertcoffin

    robertcoffin said 5 years ago

    great subject!

  • volkerwandering

    volkerwandering said 5 years ago

    What a great article! Thanks for inspiring me Pearl!

  • volkerwandering

    volkerwandering said 5 years ago

    Oops! Wrong article! :/ This one sounds interesting too though!

  • LiberalSmarts

    LiberalSmarts said 5 years ago

    I don't see the event to RSVP on Livestream? Am I missing something?

  • knickey

    knickey said 5 years ago

    Hey ElectronicGirl and LiberalSmarts! If you scroll through the upcoming events here: etsy.me/onlinelabs, you should see a little blue "RSVP Now" button next to the event.

  • EnchantedAcresDesign

    EnchantedAcresDesign said 5 years ago

    Oh sounds like great help, we wish to be there in person but it is so awesome to have the ability to watch on a livestream!! Thanks Etsy for helping us with building our brands! ♥

  • filix

    filix said 5 years ago

    awesome! i'll be tuning into these for sure!

  • artworksbycarol

    artworksbycarol said 5 years ago

    Always keep growing& learning new things!

  • paramountvintage

    paramountvintage said 5 years ago

    i have been very hesitant to jump into the social media of online communities. it seems like it starts to consume peoples lives. but, i keep getting advice that it is very important to grow an online business. thank you for having this seminar, because i definitely have a lot to learn.

  • VeronicaRStudio

    VeronicaRStudio said 5 years ago

    Looking forward to it, thanks!

  • peshka

    peshka said 5 years ago

    Wonderful!

  • wmalexalvarez

    wmalexalvarez said 5 years ago

    sweet!

  • cherrychnagan

    cherrychnagan said 5 years ago

    Wish I could attend. That part of Bklyn is 1 1/2 hrs from me. Hope to catch it online.

  • dandybolu

    dandybolu said 5 years ago

    I'm so excited! I'll be streaming from Michigan!! :)

  • TheMillineryShop

    TheMillineryShop said 5 years ago

    See you there! I can't wait!

  • PressPrintParty

    PressPrintParty said 5 years ago

    Sounds Great!

  • karenwade

    karenwade said 5 years ago

    I am so excited to learn from you all- thanks for sharing, Etsy!

  • clipitshairbows

    clipitshairbows said 5 years ago

    Exactly what I need. Thanks.

  • paintedfishstudio

    paintedfishstudio said 5 years ago

    i wish i lived in nyc!

  • hellothula

    hellothula said 5 years ago

    I will be at a concert that night, wont be able to watch livestream, does anyone know if there'll be a repeat, or will it be available on a site to watch at any time ?

  • basilthecat

    basilthecat said 5 years ago

    This is EXACTLY what I need!

  • designsbyreesa

    designsbyreesa said 5 years ago

    Would love to be there because I really need this but will be working.

  • Iammie

    Iammie said 5 years ago

    Great!

  • QuirkMuseum

    QuirkMuseum said 5 years ago

    Sounds like a hoot. If I start walking now I should be there by next week. Otherwise, I'll be tuning in. Thanks Etsy.

  • HandiworksbyJanice

    HandiworksbyJanice said 5 years ago

    I look forward to the video afterwards. Thanks for keeping us "in the know"!

  • Skullanda

    Skullanda said 5 years ago

    We want to go!!!

  • Sugarshoxcrafts

    Sugarshoxcrafts said 5 years ago

    HeyMichelle said the video of this would be available in the video library here: http://www.etsy.com/community/online-labs For the first time, I can actually attend this! Does it cost $5 to stream it as well, or is that just to go in person?

  • ameyasa

    ameyasa said 5 years ago

    sounds wonderful!

  • marcgounard

    marcgounard said 5 years ago

    E commerce is here, thanks for helping, will be streaming from CA ...

  • SeededVintageButtons

    SeededVintageButtons said 5 years ago

    Hi! I'm in the UK, and would love to be a part of this ... Will there be the opportunity to 'watch again' at a more convenient time? I'm have my fingers crossed :)

  • AMSkrafts

    AMSkrafts said 5 years ago

    Sounds really awesome, I'm very sad I can't make it (during my daytime work hours). Hope you all have fun and learn lots!

  • BessieMays

    BessieMays said 5 years ago

    will there be a recording of this, that can be listened to, as will be really late in the UK? Keen to learn as much as I can, and sounds really interesting! Rgds

  • ladyinblack1964

    ladyinblack1964 said 5 years ago

    What BessieMays said: I have a class that evening and won't be available. Thank you!

  • veryfrenchbydesign

    veryfrenchbydesign said 5 years ago

    Love it

  • SyrieSilk

    SyrieSilk said 5 years ago

    I have class that night ;(*** Please make the broadcast available for those of us that can't break our schedules.

  • SugarSugarScrub

    SugarSugarScrub said 5 years ago

    Will this be available for those that cannot attend tonight?

  • Cardsdelicious

    Cardsdelicious said 5 years ago

    can't wait!

  • Cardsdelicious

    Cardsdelicious said 5 years ago

    sounds like a great class!

  • ambergrayson

    ambergrayson said 5 years ago

    Wish I could attend, alas I live across the sea! darn!

  • BijouxandCouture

    BijouxandCouture said 5 years ago

    Great ! ♥♥♥

  • TheCornerStoreBK

    TheCornerStoreBK said 5 years ago

    can't wait to learn more!

  • Vanessa Admin

    Vanessa said 5 years ago

    For those who cannot attend in-person, RSVP for the streaming event via http://etsy.me/onlinelabs

  • TinyFakeCakes

    TinyFakeCakes said 5 years ago

    Thanks for sharing this us...wish I could be there in person but online is great!

  • TinyFakeCakes

    TinyFakeCakes said 5 years ago

    Thanks for sharing! Looking forward to watching online

  • Justlena

    Justlena said 5 years ago

    Sounds wonderful!

  • Kknitecs

    Kknitecs said 5 years ago

    This sounds fantastic to bad i can't make it in person.

  • aserda

    aserda said 5 years ago

    Sounds really cool!!!!!

  • VintageAndSupply

    VintageAndSupply said 5 years ago

    I will love to watch this! Not sure where or what to do to get my shops out there. I am sure you'll all have some great advice thanks!

  • Venturelane3

    Venturelane3 said 5 years ago

    Sounds like the winners circle.

  • HoldensLanding

    HoldensLanding said 5 years ago

    Am I missing something? The live event is Thursday, October 27 | 7:00 – 9:30 p.m. ET but the streaming is Monday, October 24 from 2:00 PM to 2:30 PM EDT?? How is it possible to have the stream 3 days before the event? Am I looking at the wrong thing? (and only half an hour while the event is 2 1/2 hours?)

  • SouthernBelleOOAK

    SouthernBelleOOAK said 5 years ago

    SleepyCatJewelry says: I'm glad to read that the video will be available for viewing in the future. This is something I'm very interested in but it's hard to find 2 1/2 hours that are free of interruptions. --------------------------------------------------- Like the idea that it will also be available for viewing after the event. Thanks.

  • SewingRUs

    SewingRUs said 5 years ago

    I don't live in New York anymore, this is why I'm glad I have internet.

  • PeanutAndButtons

    PeanutAndButtons said 5 years ago

    Glad to hear it will be available after the fact!

  • gailkentstudio

    gailkentstudio said 5 years ago

    Brands are a must! But it takes so much more...

  • Rockcakes

    Rockcakes said 5 years ago

    looking forward to watching in brighton uk!!

  • bethdemmon

    bethdemmon said 5 years ago

    TO THOSE WHO ARE HAVING TROUBLE RSVPing! I was too - then I realized that you have to hit the blue arrow button to RSVP for future events. The one that is populated automatically is just whatever happens to be next. I accidentally bought a ticket thinking you had to pay for the livestream one too! Etsy - this is a little confusing, btw. :)

  • zahavblue

    zahavblue said 5 years ago

    Wish I could be there ! Wishing you Peace, Love and Happiness! And a lot of succes !

  • Rt9NJvintageFun

    Rt9NJvintageFun said 5 years ago

    Wish I lived around the corner, have a great night, see you livestream !

  • TaylorArts

    TaylorArts said 5 years ago

    I'll be there online. Can't wait.

  • Ahkriti

    Ahkriti said 5 years ago

    Will wait to see this online

  • rosieaugustine

    rosieaugustine said 5 years ago

    Great topics, I will be tuning in for this one. Thanks!

  • MyPurpleOnion

    MyPurpleOnion said 5 years ago

    When I first heard about Etsy, I was extremely hesitant thinking that it would be pointless to sign up. Then I read about it in one of the art Jewelry Mags that I read. So, with blinders in place, I set up a little store to test the waters. It was then I discovered that along with over 1.m suppliers, I was just a dot in the Etsy landscape. Sure, I'm a newbie online, but will someone please explain to me how on earth one competes with over upteen million other sellers on line??? Thank you

  • erinriescreativity

    erinriescreativity said 5 years ago

    I really wanted to watch this online and I can't find it in the video archive anywhere :( is it still available to watch online?

  • Toxicguineapigs

    Toxicguineapigs said 5 years ago

    I love Eugene!!! He's one of my favorites! :) I'd also love to watch this if it's available.

  • KarinLittlemade

    KarinLittlemade said 5 years ago

    Sounds great!

  • GemdropsoftheFalls

    GemdropsoftheFalls said 5 years ago

    Definitely too late on this. But great topic!

  • stephaniebrooks2

    Stephanie Brooks from stephaniebrooks2 said 5 years ago

    Love this wish it was in NYC!

  • ValliCraftEmporium

    ValliCraftEmporium from ValliCraftEmporium said 4 years ago

    Can't wait to see this! Thanks.

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