The other night we had an outage.
Put frankly: outages suck. They suck for shoppers, and sellers, and they suck for us who work here at Etsy. When our members come to the site — to manage their business, favorite an item they like, post in the forums, create a treasury, or send a convo — and the site is down, it’s hugely frustrating. One look at Twitter during an outage will give you an idea of exactly how frustrating it is for them. This is their business we’re talking about here.
It’s also our business. The availability and performance of Etsy.com (and Etsy’s API) is of paramount importance to us. That’s why I’ve written a long-overdue post at our Code as Craft engineering blog, which I encourage you to read.
We need to be better about communicating what’s going on during a site outage, after an outage, and what we’re doing to prevent a repeat in the future. When we communicate well, we’ll further the confidence that Etsy members have in our ability to grow and be a stable place for them to buy and sell the things that they’re passionate about.
So, please head over to Code as Craft for some frank talk about site outages.