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Tech Update: More Wider Pages

Jul 8, 2010

by TechUpdates

Etsy.com handmade and vintage goods

UPDATE 7/8/10: The new wider category pages are now live to 100% of users. If you have any questions, feel free to post in this forum thread.

UPDATE 6/30/10: We are now beginning to roll out the new wider category pages. Only a small percentage of users will see them to begin with, as we are moving carefully and testing along the way. If you have any questions, feel free to post in this forum thread.

UPDATE 6/24/10: The new wider search results pages are now live to 100% of users. During our testing, this wider search results design performed better than the narrow version in terms of conversion, search depth, bounce rate and other key metrics. This new design features 40 items per page instead of 33. We will continue to test additional versions with even more items per page and other enhancements. If you have any questions, feel free to post in this forum thread.

UPDATE: The new search results pages are beginning to roll out now. Only a small percentage of users will see them to begin with, as we are moving carefully. If you have any questions, feel free to post in this forum thread.

[This was originally posted on June 11, 2010.]

As part of our ongoing project to widen the site, we will soon be updating the search results on Etsy to the new, wider template. This comes on the heels of the widened home page.

As with the new home page, the new search results will feature larger gallery images, as well as a cleaner, simpler look. Under the hood, we’re continuing to make changes that will make the site easier to maintain and more accessible, as well as preparing for international versions of the site down the road.

Feel free to get in touch with any of us if you have questions or concerns, or join the discussion in this Forum thread.

Look for more pages to be updated to the new wider design this summer.


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