Shop Etsy

Search Pagination Update

Oct 27, 2010

by AndrewMPeterson

Hi all,

We've made some minor adjustments to our search functionality to make it more user-friendly and to help keep our search results returning quickly.

– Due to technical limitations, we’re capping the number of items returned in a given search to 50,000. Our research indicates that clickthroughs drop to less than .001% and purchases drop to .000001% on item listings beyond 50,000 in a given search, so this change won’t negatively affect item discovery or sales. Also, many of our searches currently return less than 50,000 items. In those cases search listings will apear as they always have.

– When a visitor searches for something that our system has no match for, we won’t return any listings. Visitors have long been confused when we returned all items in this case. Now they’ll get to refine their search and find what they’re looking for more effectively.

Happy searching!

If you have questions, please post in this thread:



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Hi everyone! Here are some questions I've seen about this; we'll add more common questions as we find them:

Q: There are 600,000+ items in the Art category. Does this mean we will only show 50,000 art items in search?

A: Goodness, no! We're sorry we scared you!

This refers to an individual buyer's search. So, if a buyer types in "art" into the search bar, we show the first 50,000 (that's over 1000 pages). If the buyer types "modern art", *all* of the items tagged/titled both "modern" and "art" appear (there are 22K items in this search), whether they were in the original 50K or not.

Q: Does this mean my items will get less exposure/views?

A: No, your exposure should remain about the same. Please see here for an explanation:

Also! Please see my tips here for getting more exposure for your items- these tips will help you be found in searches:

I hope this helps!

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Hi All,

Thanks again for all your feedback!

One quick update. When there are over 50,000 listings on a search visitors will now be able to go to the last page of results to help discover deeper search results. The search paging now looks like:

1 2 3 4 5 … LAST


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Hi everyone,

For searches with more than 50,000 items, we are gshowing the following page navigation on the first page of the search results:


Last goes to page 1250 of the search results.

Please see this sample search with more than 50,000 listings to see how it works as you click through the pages:

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Also, a few more FAQs:

Q: Do I now need to renew items more frequently to be found?

A: No, this is not necessary.

Please see here for my answers to some questions: (I post throughout here to page 78, and also on p10)