Shop Etsy

Putting Themselves on the Map: The Eagle Team

May 17, 2010

by CandyTheArtist handmade and vintage goods

When I received a newspaper clipping in the mail about the Eagle, Wisconsin Etsy Team, it was so heartwarming and inspiring, I knew it was a story that had to be shared. Candy Abel, a.k.a. CandyTheArtist, is an Etsy seller, a blogger, and the founder of the Eagle Team. Below is the story of her Team’s many accomplishments since its creation in November of 2009.

We may be a small Team but we are a powerful Team. We are The Eagle Team, a local Etsy Team from Eagle, Wisconsin.

From left to right, Cindy Bodnar, Sheri Davis, Angie Kleser and Deb Crane, photo by Candy Abel

We just hosted our first ever Eagle Team show and sale May 6, 7 and 8 in Eagle, WI. We had approximately 1,800 people come to our 3 day show! Customers came from all over within a 40 mile radius. Happy to meet and greet us, many people said how nice it was that they could see and touch our work in person. Since many people had no idea what was, Eagle Team members happily explained their work and passed out business cards inviting and encouraging customers to their Etsy shops.

We have accomplished so much in five months time. Our Team was formed in November ’09 by Candy Abel shortly after opening her shop on Etsy, CandyTheArtist. “I wanted to put small town Eagle on the map and network with local Etsy shop owners. I also wanted to to tell the local community about us, about Etsy, and what we do and make,” said Candy.

We are succeeding on all accounts. We successfully petitioned our town board to allow us to hold a show and sale in our town hall building. We submitted a request for a Team Grant which was approved in March. The grant has gone a long way, allowing us to purchase fliers announcing the event, buy display ads in local newspapers and purchase supplies to make signs.

We contacted our local newspaper and told them about our Team and Etsy. We said that any one of our Team members would make a good story but that collectively our Eagle Team and all of its talent would make a GREAT story. We were interviewed and had pictures taken of us and our work. This feature article was published and has brought more attention to our team.

We were just contacted by our local library and asked if we wanted to display our members’ work in their showcase for the month of May. We said “Yes!” and so individual business cards as well as Eagle Team information are now part of our display. As we were putting our work into the showcase Ms. Chase, who runs the library, asked us if our Eagle Team would participate in the library’s main event held each March. That event would allow us to sell what we make as well as demonstrate how we make our items with audience participation.

As you can see it just gets better and better for the Eagle Team. And why?  Because one person, Candy Abel, stepped forward and decided to do something! We wear with pride the Eagle Team badges she embroidered for our Team.

Photo of Deb and Cindy by Candy Abel

Our members also belong to other Etsy Teams that zero in on what they specifically create or supply. However, the biggest benefit to a Street Team is the close networking, face to face meeting with each other and more importantly with the surrounding community that is happy to encourage and support local talent. There is a sense of loyalty there that can’t be bought, and there’s certainly a lot of goodwill that is spread from neighbor to neighbor. Point in fact, our Team members didn’t even know each other before they agreed to come to our first meeting. Now, we have our community talking!

We network in our respective shops, too, with the use of our Team tag, Team blog, and by inserting references to other Team members’ item descriptions. For example, in a Fairy House description written by Deb Crane for her shop DebsDetails, Deb mentioned that the embroidered butterfly she used was obtained from CandyTheArtist’s shop. All of this gains our members more exposure and sales. If you want a business plan, this is ours.

If we can do something, you can do something. We hope our Eagle Team inspires you.


Photo of Deb by Candy Abel

What an great story! Sounds like the Eagle Team’s hard work has paid off and they have a lot of exciting plans in the works. To find a Street Team near you, check out the Team’s profiles page.

More Etsy Teams Articles | Shop Local | Learn About Teams


  • jewelrybyjackie

    jewelrybyjackie said 10 years ago

    What a wonderful and inspiring group! So nice to hear about the Eagle Team's success!

  • bylynnkrestel

    bylynnkrestel said 10 years ago

    thanks for inspiring us, etsy eagle team!!

  • SeaFindDesigns

    SeaFindDesigns said 10 years ago

    WTG Ladies! Great article!

  • twostars321

    twostars321 said 10 years ago

    It makes you want to see who in you own home town that is allso on Etsy and start there on team. Great work.

  • RomanceCatsAndWhimsy

    RomanceCatsAndWhimsy said 10 years ago

    Great article - very inspiring!!

  • HarrietsHaven

    HarrietsHaven said 10 years ago

    Great article! I think it would be wonderful to meet other etsy sellers nearby. Congrats on your success, as well.

  • bedbuggs

    bedbuggs said 10 years ago

    Great article...thanks for the inspiration!

  • odiliafu

    odiliafu said 10 years ago

    Inspiring article!

  • allthingswhite

    allthingswhite said 10 years ago

    Great article- best to all of you on the team! That is a beautiful area, I grew up nearby in New Berlin, WI.

  • VintageSurplus

    VintageSurplus said 10 years ago

    Wow, great story!! Wonderful examples of etsy passion, dedication, and creativity!!

  • TheWhirlwind

    TheWhirlwind said 10 years ago

    That sounds so fun and productive! They have a great team.

  • manvsgeorge

    manvsgeorge said 10 years ago

    Great work, ladies of The Eagle Team! As a fellow Wisconsin Etsian, I applaud your creativity and promotional prowess!

  • WrenWillow

    WrenWillow said 10 years ago

    what an amazing and inspiring story! thanks!

  • thelittleprints

    thelittleprints said 10 years ago

    this is an awesome story! what a great way to get local exposure, and to help explain what etsy is all about to folks that have no idea. i love this idea, and hopefully it will inspire me to find some local etsy friends of my own!

  • pasin

    pasin said 10 years ago

    Great article

  • ArtisticIntentions

    ArtisticIntentions said 10 years ago

    This is a great story! Thanks for sharing!!

  • VelvetBitchOriginals

    VelvetBitchOriginals said 10 years ago

    You go Eagle Gals! Great Story...What a Nice Local Newspaper article too!

  • VelvetBitchOriginals

    VelvetBitchOriginals said 10 years ago

    You Go Eagle Gals! Very nice local newspaper article BTW!!

  • mucar

    mucar said 10 years ago

    Great article!!!!!!!!

  • LittleWrenPottery

    LittleWrenPottery said 10 years ago

    Great to see teams making a difference! I always think we can achieve more together than we can individually.

  • maggiemaevintage

    maggiemaevintage said 10 years ago

    nice story!

  • CavemanPottery

    CavemanPottery said 10 years ago

    Very inspiring! Much success to you all!

  • BambuEarth

    BambuEarth said 10 years ago

    Cute! Etsy Teams are an invaluable resource. I belong to TeamCAC (Christian Artists and Crafters) and the SAFETeam (Soap Artisan Friends of Etsy). Love the bonds teams bring and the wealth of information that is shared.

  • meganleone

    meganleone said 10 years ago

    Hello WISConsiiiN! It's amazing what a group of like individuals can accomplish together. Thank you for sharing your story!

  • KMalinka

    KMalinka said 10 years ago

    Interesting story!

  • YesterdaysMemories09

    YesterdaysMemories09 said 10 years ago

    Inspiring story. Thanks, Eagle Team!

  • jennyhoople

    jennyhoople said 10 years ago

    Yay Wisconsin!!!

  • ForeverGlassFlowers

    ForeverGlassFlowers said 10 years ago

    FANTASTIC TEAM WORK!! I have a lot to learn about selling on etsy and this helps alot! Thanks!

  • evertonterrace

    evertonterrace said 10 years ago

    Congratulations to all of you. Inspirational.

  • tasifashion

    tasifashion said 10 years ago

    Good luck to all of you girls! :-)

  • busterandboo

    busterandboo said 10 years ago

    Great story! Best of luck to all! (have to admit, I'm from Philly, and wasn't sure that the story was about the Philadelphia Eagles, sorry I'm such a mo)

  • jungledread

    jungledread said 10 years ago

    A beautiful story. Thanks for sharing with us all :)


    ZZsROCKnRECYCLABLES said 10 years ago

    way cool!

  • SadieThenTy

    SadieThenTy said 10 years ago

    Way to go!!! Inspiring!!!

  • julessabjewelry

    julessabjewelry said 10 years ago

    I love the silver eagle pendant! Nice job ladies and keep up the great wok!

  • DevineDesignStudios

    DevineDesignStudios said 10 years ago

    Great networking and group model, many of us do street shows already. This group is inspiring and full of ideas. Great items too...Thanks

  • CandyTheArtist

    CandyTheArtist said 10 years ago

    Our Eagle Team wants to thank Etsy and their staff, especially Morgan Evans for suggesting that we share our Eagle Team accomplishments with the world! We also want to thank all the people who are posting comments on our efforts to this blog. You also inspire us. Infact, you are our applause!

  • meoneil

    meoneil said 10 years ago

    Go ladies, go. Well done.

  • sugarlilac

    sugarlilac said 10 years ago

    Hooray for the Eagle Team!! Awesome :)

  • DebsDetails

    DebsDetails said 10 years ago

    Thank you Morgan! And a huge Thank you to Candy The Artist for a wonderful job on the article! :) There is power to do great things even when small in size. The word is getting out and interest in our group is growing. Networking with fellow artists is inspiring. Like I always say, 2 heads are better then one. :)

  • sindrah58

    sindrah58 said 10 years ago

    There is a whole lot of goodness in networking with other artists. It raises enthusiasm, and forges friendships, and we help each other through the bumps in the road! Thank you for all of your support and encouraging words! It means so very much to us!! I am amazed at how many more artists we are meeting in our small area over here all the time! Thank you again!!!

  • scrapbookingforever

    scrapbookingforever said 10 years ago

    Thank you everbody for all your comments. They are all inspiring and hearfelt. I would also like to say "Thank You" to Candytheartist for all her hard work to form our team and putting together our first big local community sale. Great Job!!!!

  • recycledwares

    recycledwares said 10 years ago

    that's wonderful. so glad you were able to share etsy with people who had no idea we existed.

  • promisespromises

    promisespromises said 10 years ago

    Thank you everyone for all your kind words - the encouragement is greatly appreciated. Special recognition must go to CandytheArtist for organizing our team and our first show - we couldn't have done it without you.

  • jcisco112

    jcisco112 said 10 years ago

    Great Article! Very inspiring!!

  • GomiConstruction

    GomiConstruction said 10 years ago

    Yes! way to go!

  • ArtworkzByCheri

    ArtworkzByCheri said 10 years ago

    Great article! keep up the awesome work!

  • substancedesigns

    substancedesigns said 10 years ago

    That's awesome! My Mom lives in Eagle, so I had to send this on to her!

  • WhimsyHouse

    WhimsyHouse said 10 years ago

    On Wisconsin! Love it!

  • jecacreations

    jecacreations said 9 years ago

    great inspiration!

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