Hello, Etsy community!
As the Community Council worked through its sixth and final month, those members participating in discussions shared their thoughts on recent changes to the site and welcomed our new Director of Community, Etsy’s own Vanessa, into the conversation. First among topics discussed was a subject that had come up in prior months: controlling and eliminating repeats in the collections on Etsy’s home page. The Council was troubled by the fact that repeats persisted after we ceased to create lists and only selected them from Treasury for the home page. Vanessa shared with the Council another challenge of selecting lists for the front page: most of the lists otherwise meeting the criteria for the home page contained a seller that had been repeated at some point. While this might work out well for buyers and browsers, everyone in the discussion agreed that it was something that could only benefit a few sellers. Vanessa responded with the idea that instead of one single home page for everyone, we could offer customized pages based on your Favorites, Teams you’ve joined and Suggested Shops in an effort to make the home page more attractive to buyers and more fair to sellers. The Council met that with some skepticism, and it left us to concede that there may not be one configuration of the home page that suits everyone.
Some members of the Council did like the design of the newly-widened search results page, and most of the sellers who tried out the Etsy Explorer enjoyed using it, though a few members remarked that its reliance on tags highlighted cases of apparent tag abuse. The Council was somewhat less satisfied with the print version of the invoice page refresh. While it did receive some positive reviews, others likened it more to a packing slip (and less appropriate for a seller’s records) than an actual invoice/receipt. Additionally, members commented on how the invoice page provided too little of a seller’s branding and too little relevant information for transactions outside of the United States.
Much of this month’s meeting surrounded how search on Etsy can be an overwhelming experience, and particularly difficult for shoppers who have something very specific in mind. Members at the Council meeting attributed this largely to three few factors: ambiguities in parts of our current taxonomy, tag abuse by some sellers, and an overreliance on tags in Etsy’s search function. Our taxonomist Amy acknowledged the issue in a later discussion on the topic and said that improvements to findability are high-priority tasks.
I’m excited to welcome Vanessa as the new point person for the Community Council, as you might have seen here. It has been my pleasure to work with this group of 25 talented and thoughtful Etsians for these past six months, and I’d like to offer my thanks both personally and on behalf of Etsy for all of their hard work. They’ve done everything that we’ve asked of them and have served you well!