Shop Etsy

Tech Update: Upcoming Changes for Shop and Item Page SEO

Sep 23, 2009

by TechUpdates

Etsy.com handmade and vintage goods

UPDATE: We’re happy to announce that the search engine optimization (SEO) changes described in the post below are now live on Etsy. It’s important to note that the changes won’t appear in Google search results immediately. Google checks web pages for updates periodically, so the changes won’t appear in Google search results until Google visits your page again and updates the information it has about your page. If you want to see when Google last checked one of your pages, search for the page in Google and click the “Cached” link for your page.

At the top of the cached version of the page, Google states when they last viewed the page.

We’re also excited to announce the launch of a tool that enables sellers to preview how their item pages and shop home page will appear in Google search results. When you list a new item or edit an existing listing, you can click a link to “View a preview of how your item will appear in Google search results.”

This shows a preview that updates as you enter or edit your item title and description. You can simply enter your item title and description and instantly view how your item will appear in Google search results. This tool is also available on the Your Etsy > Appearance page where you can update your Shop Title and Shop Announcement and preview how your shop home page will appear in Google search results.

As we mentioned in the original post below, SEO is an ongoing process. We’ll continue to make improvements and keep you updated on our progress here on The Storque.

[The following was originally posted on September 1, 2009.]

 

Etsy has been working with SEOmoz, a third-party consultancy, to improve the search engine optimization (SEO) for Etsy.com, including shop and item listing pages. Improved SEO means shoppers are more likely to find Etsy pages when they use search engines like Google and Bing. 

We’re excited to announce that we’re getting ready to move forward with some changes based on the guidance of the experts at SEOmoz. (Big thanks to Rand, Lindsay, Jen and everyone at SEOmoz!)

We’re pre-announcing these changes to ensure sellers have time to prepare, but it’s important to note that you don’t need to make any changes to your shop or item listing pages. It’s your choice whether you want to work on SEO. We know some sellers will want the opportunity to optimize their pages and take full advantage of these changes, and we also want to explain what Etsy is doing to improve SEO.

These changes will take effect within the next few weeks, and we’ll update this announcement to let you know when the changes are live on the site.

We’ll start with an overview of changes we’re making and then dig into some examples.

Titles

Google and other search engines limit the number of characters displayed in the page title of links on their search result pages. SEOmoz has found that the likelihood of Web searchers clicking through on a specific link in search results increases if the page title appears complete in Google or other search engines. To prevent page titles from getting cut off, we will remove non-essential characters, such as periods and commas, and then truncate page titles at the end of the last complete word up to 66 characters. (If this sounds complicated, check out the details and examples below.)

It’s important to note that page titles are only visible to search engines, on search engine search result pages, and at the top of web browser windows.

seo-example1-8282009.png

SEOmoz has also found that brand names tend to increase the likelihood of Web searchers clicking on a page title in search results, which is why we’re putting “on Etsy” at the end of page titles. Familiar brand names help searchers quickly identify links they trust, and to the extent the Etsy brand has gained significant awareness, SEOmoz recommends including “on Etsy” at the end of page titles. However, sellers’ shop, section, and item titles are likely most relevant to searchers, and will be prioritized at the beginning of page titles. In certain situations “on Etsy” will be removed to create more room for the seller’s shop, section, and item titles. We’re also making sure that the seller’s username, which is often the seller’s brand, appears in page titles.

And now for some detailed examples.

Shop homepage title

The current format is: <username> on Etsy – <shop title>
The new format will be: <shop title> by <username> on Etsy

In order to keep the page title tag to 66 characters or fewer, we created rules for how the content will be truncated. The rules ensure that the full username is in the title tag, remove “on Etsy” if the <shop title> is too long, and truncate the <shop title> if it’s still too long after “on Etsy” is removed.

If the <shop title> + <username> is greater than 54 characters, but less than 62 characters, “on Etsy” will be removed.

If the <shop title> + <username> is greater than 62 characters, “on Etsy” will be removed and the <shop title> will be truncated to the end of the last complete word, up to 42 characters + (20 – <username>). If your username is less than 20 characters, there’s more room for a longer <shop title>.

Here are a few examples:

<username>: littleblackrabbit (17 characters)                                                                                            <shop title>: vintage and recycled inspiration (32 characters)                                                                  <shop title> + <username> = 49 characters, so “on Etsy” will be included and nothing will be truncated Page title: vintage and recycled inspiration by littleblackrabbit on Etsyseo-example1-8252009.png

<username>: BettyTurbo (10 characters)
<shop title>: mostly involving cake ice cream and moustaches (45 characters)
<shop title> + <username> = 55 characters, so “on Etsy” will be removed
Page title: mostly involving cake ice cream and moustaches by BettyTurbo

seo-example2-8272009.png

<username>: iheartnorwegianwood (19 characters)
<shop title>: Harnesses cage skirts fringe leggings specialness (49 characters)
<shop title> + <username> = 68 characters, so “on Etsy” will be removed and the <shop title> will be truncated
Page title: Harnesses cage skirts fringe leggings by iheartnorwegianwood

seo-example2-8282009.png

Here’s a tool you can use to calculate the number of characters in your <username> and <shop title>.

Because you have limited space in titles it’s best to include the most important keywords at the beginning of your <shop title> and to focus on the unique value of your shop.

It’s important to note that your <shop title> will only be truncated in the page title, which is visible to search engines, on search engine search results pages, and at the top of web browser windows. Your full <shop title> will still appear on your shop homepage on Etsy.

Item page title

The current format is: <item title> by <username> on Etsy

While we’re not changing the format, we are adding rules for how content is truncated. The rules ensure that the full username is in the title tag, remove “on Etsy” if the <item title> is too long, and truncate the <item title> if it’s still too long after “on Etsy” is removed.

If the <item title> + <username> is greater than 54 characters but less than 62 characters, “on Etsy” will be removed. If the <item title> + <username> is greater than 62 characters, “on Etsy” will be removed and the <item title> will be truncated to the end of the last complete word up to 42 characters + (20 – <username>).

Section page title

The current format is: <username> on Etsy – <section name>
The new format will be: View <section name> by <username> on Etsy

If the <section name> + <username> is greater than 49 characters but less than 56 characters, “on Etsy” will be removed. If the <section name> + <username> is greater than 56 characters, “on Etsy” will be removed and the <section title> will be truncated to the end of the last complete word up to 37 characters + (20 – <username>).

Canonical tags

We’re going to use canonical tags on shop homepages, section pages and item pages.

What’s a canonical tag? This is part of the code for your Etsy pages that lets search engines know when different URLs (web addresses) are actually the same page. For example, check out these two URLs: http://www.etsy.com/view_listing.php?ref=sc_main_21&listing_id=29577528
and http://www.etsy.com/view_listing.php?listing_id=29577528

The URLs are different, but they point to the exact same page. Generally, search engines assume that a different URL means it’s a different page, unless the code of the page uses a canonical tag to tell the search engine otherwise.

This change will only be visible to search engines, but is important because it will help improve the search engine rankings of sellers’ pages. The number and quality of links to a page is an important factor in search engine rankings. If Google thinks those two pages are different, it will count the number of links to each page separately. If Google knows pages with different URLs are the same page, it will add up the links to the different versions of the page and give credit for all of those links to one version of the page, likely increasing the ranking of the page.

If you’re interested, SEOmoz has more info on canonical tags.

What’s next?

It’s important to note that SEO is an ongoing process, and we’ll continue to make improvements. We’re working with SEOmoz to identify how to improve site-wide SEO, and we’ll keep you updated on our progress here on The Storque.

Over the past several weeks, many Etsians have participated in Forum discussions and a Virtual Lab with Rand Fishkin, CEO of SEOmoz. If you didn’t get a chance to participate in the recent Virtual Lab with Rand, we’ll be announcing additional Virtual Labs in the coming weeks.

We’re closing comments here and starting a Forum thread so that Etsy Admin can better answer your questions and the discussion will be searchable. Join us there 

P.S. If you want to get the breaking, vital Etsy news as it happens — delivered straight to your email inbox, then sign up for Etsy News Alerts emails. Read more about it hereExpect this as an Etsy Alert email in your inbox if you already subscribe to the list.

You can also get an RSS feed of all TechUpdates here.

199 comments

  • Fullearths

    Fullearths said 10 years ago

    those calling cards sure are cute.. ;)

  • LuLusWoobies

    LuLusWoobies said 10 years ago

    Thanks for the update!

  • BranchandBirdie

    BranchandBirdie said 10 years ago

    ok, I think that I get it- sounds like a positive change! Plus I love that Winter Seeker print, so cute!

  • fibrevolution

    fibrevolution said 10 years ago

    Thanks for the update... good to be in the loop.

  • FrillyButts

    FrillyButts said 10 years ago

    Bueno!

  • TheBrassHussy

    TheBrassHussy said 10 years ago

    Yes, thanks for the update!

  • yaelfran

    yaelfran said 10 years ago

    wow! it looks as it will be better than now!!!!!

  • steinschmuckdesign

    steinschmuckdesign said 10 years ago

    That is absolutely fantastic, thank you so much!

  • seababejewelry

    seababejewelry said 10 years ago

    Awesomeness! Thanks Etsy and SEOmoz!!!

  • kmcgiveron

    kmcgiveron said 10 years ago

    Sounds great, these changes provide me with a lot of confindence that Etsy will help me sell my products and artworks. Thank you all so much for your efforts and for making Etsy a wonderful online community!

  • xmittens

    xmittens said 10 years ago

    Thanks for the thorough explanation!

  • SimpleJoysPaperie

    SimpleJoysPaperie said 10 years ago

    Always improving ~ THANKS FOR THE HARD WORK!

  • beadinbythesea

    beadinbythesea said 10 years ago

    Thanks for the update and keeping us informed!

  • Morado

    Morado said 10 years ago

    Sweet! Sounds like a lot of wonderful changes coming our way http://twitter.com/MoradoShop http://www.facebook.com/MoradoShop

  • HeyButtons

    HeyButtons said 10 years ago

    Thanks for the update

  • JennyBunny

    JennyBunny said 10 years ago

    Thanks for breaking it down so we understand the lingo! :D

  • DesignsbyShellie

    DesignsbyShellie said 10 years ago

    This sounds very promising. :) Thank you!

  • stitchntyme

    stitchntyme said 10 years ago

    Well I hope this works, because I am beyond being upset! I just Googled my Etsy shop to see when it was last cached and it isn't to be found anywhere! This in unacceptable for a site this large to not have every shop appear in Google searches. I used to be there, but nada now.

  • mkdesigner

    mkdesigner said 10 years ago

    Good to know. Looking forward to implementation and increased traffic.

  • paramountvintage

    paramountvintage said 10 years ago

    thanks for letting us know!

  • BluLima

    BluLima said 10 years ago

    Great information, thanks so much.

  • WearableByDesign

    WearableByDesign said 10 years ago

    Wishing us lots of success. Thanks!

  • laraandmedolls

    laraandmedolls said 10 years ago

    Looks like it is going to be a good improvement! Thank you for the update!

  • cutiepiecompany

    cutiepiecompany said 10 years ago

    Wow, lots of info, thank you! Will have to work on my shop/item titles, etc. Thanks!

  • ccampbell0509

    ccampbell0509 said 10 years ago

    Thank you for updating us.

  • ArtesiaProducts

    ArtesiaProducts said 10 years ago

    "smiles"

  • RomanceCatsAndWhimsy

    RomanceCatsAndWhimsy said 10 years ago

    Great update - looking forward to the change. Thank you!

  • danielabessostudio

    danielabessostudio said 10 years ago

    thank you

  • StudioDax

    StudioDax said 10 years ago

    Excellent update - much appreciate the heads up.

  • cowgirlheaven

    cowgirlheaven said 10 years ago

    Thank you so much..

  • shantishanty

    shantishanty said 10 years ago

    thank you!

  • Celticcatphotos

    Celticcatphotos said 10 years ago

    Thank You!

  • SomewhatHip

    SomewhatHip said 10 years ago

    Cool! I'm going to start counting up all the characters in my titles! Thanks for the update, and in such an easily digestible format.

  • feltalicious

    feltalicious said 10 years ago

    This is going to be a great improvement, thanks :)

  • KBShimmer

    KBShimmer said 10 years ago

    Thanks for all the hard work!

  • CavemanPottery

    CavemanPottery said 10 years ago

    Thanks for all you do to make us a success!

  • linkeldesigns

    linkeldesigns said 10 years ago

    Sounds good! Thank you~

  • falbala

    falbala said 10 years ago

    Thank you this is interesting! stitchntyme, your etsy shop appears as second result in my google when I google your etsy username..

  • recycledwares

    recycledwares said 10 years ago

    Wow, this sounds great. Can't wait to see the results. Hopefully sellers will get more hits - let's cross our fingers. X

  • HAREandDRUM

    HAREandDRUM said 10 years ago

    Yes! Thank you for this update!

  • sarahndipities

    sarahndipities said 10 years ago

    Cool! Excited for the new changes!

  • sandali

    sandali said 10 years ago

    Very informative ~~ Thumbs up ;)

  • AUTOMATIEK

    AUTOMATIEK said 10 years ago

    Thanx for the update ~~ Changes is always good !!

  • thelostfound

    thelostfound said 10 years ago

    Thanks for the update!

  • thewaughdrobe

    thewaughdrobe said 10 years ago

    A lot to take in but thanks, sounds very positive!

  • WieberArt

    WieberArt said 10 years ago

    Appreciate your commitment to make things work for Etsy and her extended families.... Thanks ! Will & Grace

  • Snowberrylime

    Snowberrylime said 10 years ago

    That sounds amazing, thank you so much for the update!

  • AnniesWearableArt

    AnniesWearableArt said 10 years ago

    Really appreciate all of the hard work devoted over the last few months to optimizing our shop searches.

  • heartsabustin

    heartsabustin said 10 years ago

    This was very informative. Thank you for the update. :D

  • spacejam

    spacejam said 10 years ago

    thank you for the information

  • NadineNewYork

    NadineNewYork said 10 years ago

    Looking forward to the results of these improvements. Thanks for the update.

  • lovelygifts

    lovelygifts said 10 years ago

    Sounds great. Thank you.

  • GorgeousKarma

    GorgeousKarma said 10 years ago

    Thanks for the detailed update. All this sounds like good SEO techniques. You guys may already be working with SEOmoz on this - images too can be used to better SEO in Google image search. I have often found visitors take the image route on search engines.

  • SimplyInvitingCards

    SimplyInvitingCards said 10 years ago

    The JavaScriptKit link was helpful. Thanks!

  • TheSeed

    TheSeed said 10 years ago

    Thanks for the info

  • MangoTango

    MangoTango said 10 years ago

    Thanks so much!

  • starrydeborah

    starrydeborah said 10 years ago

    this is exciting stuff!! thank you to listening to your peeps!

  • StudioCherie

    StudioCherie said 10 years ago

    perfect!

  • AliBaliJewellery

    AliBaliJewellery said 10 years ago

    cool, I'll start working on this!!

  • patspottery

    patspottery said 10 years ago

    I guess I'll get to work on my shop this week:>)

  • peaceofpi

    peaceofpi said 10 years ago

    Thanks so much etsy, sounds fantastic :)

  • dottyral

    dottyral said 10 years ago

    Thanks for the info and thanks for featuring my strawberry!

  • crochetgal

    crochetgal said 10 years ago

    Thanks very much for the update. It is appreciated. This should really increase my google ranking... people are already finding my shop by using the various searches, but this will increase my visibility even more.

  • mamapainter

    mamapainter said 10 years ago

    Well, it's something. Hopefully it's a start to fix the problems created by the other fixes.

  • raynecloud

    raynecloud said 10 years ago

    Thanks for the update!

  • Fishstikks

    Fishstikks said 10 years ago

    Update thoroughly appreciated! Sounds like I've got some work to do!

  • Mixophiliac

    Mixophiliac said 10 years ago

    Thanks for the Update guys! I better get started with some new ideas then!

  • revidevi

    revidevi said 10 years ago

    great! excited for the new changes

  • minouette

    minouette said 10 years ago

    Thanks! Off to shorten titles...

  • lassandaliasdeana

    lassandaliasdeana said 10 years ago

    me encanta!!! ;)

  • StellasKnits

    StellasKnits said 10 years ago

    Yea! Sounds great! Thanks!

  • 10eisha

    10eisha said 10 years ago

    thank you for the update.

  • SquareBag

    SquareBag said 10 years ago

    Keep it up.....ETSY!

  • cottagecharms

    cottagecharms said 10 years ago

    Thankyou-love the examples...

  • ThePaintedPonyEH

    ThePaintedPonyEH said 10 years ago

    Thank you for the update! Some of the searches bring up some strange results so far that seem to have nothing to do with my shop.... I will have to overhaul my shop to take advantage. :D

  • TashinaFalene

    TashinaFalene said 10 years ago

    Cool! Thanks for the update!

  • PrairiePrimitives

    PrairiePrimitives said 10 years ago

    Thanks for the update! I've just edited my shop's title line!

  • JoyMerrymanPaperie

    JoyMerrymanPaperie said 10 years ago

    Good stuff. Thank you. Joy

  • wildwildthings

    wildwildthings said 10 years ago

    Thanks for the info!

  • limegreenmodern

    limegreenmodern said 10 years ago

    Sounds like everything is on the right track! Thanks for the update.

  • MerCurios

    MerCurios said 10 years ago

    Way to go! ...this is most definitely the start of something *BIG*. A BIG Thank You!! ~MJ MerCurios http://facebook.com/mercuriosjewels

  • WingsDove

    WingsDove said 10 years ago

    Good changes so far. I will be looking at the page program code to see how this all works out.

  • GoTo

    GoTo said 10 years ago

    Thanks for the update!

  • CinLynnBoutique

    CinLynnBoutique said 10 years ago

    Change is always good! Thanks for good changes!

  • StirDesigns

    StirDesigns said 10 years ago

    Sounds fabulous, thanks so much!!

  • secretjewellz

    secretjewellz said 10 years ago

    Good one Etsy! Thanks for the update.

  • JJSketch

    JJSketch said 10 years ago

    Looking forward to this update. Thanks Etsy!

  • LeahSawyer

    LeahSawyer said 10 years ago

    Wow!! so much still to learn, thanks for the user-friendly explanation for us "Tech Challenged" individuals.

  • foxaz

    foxaz said 10 years ago

    Glad to hear this.

  • OriginalsbyLauren

    OriginalsbyLauren said 10 years ago

    great news, can't wait to see if it helps. thanks etsy

  • ASenseofPlacePhotogr

    ASenseofPlacePhotogr said 10 years ago

    I'd really like to be able to change our shop names.

  • rctees

    rctees said 10 years ago

    I'll take any help I can get!! MUAH!!

  • rabbitwhiskers

    rabbitwhiskers said 10 years ago

    Thanks for the updates~ they are very interesting and sound like they will be helpful! I appreciate your efforts towards improvement! Thank-you!!

  • Japonpon

    Japonpon said 10 years ago

    Great news. I think the in-line registration is already helping. I hope this helps too.

  • Gypsymoondesigns

    Gypsymoondesigns said 10 years ago

    Thanks for the update!

  • valeriesgallery

    valeriesgallery said 10 years ago

    Thanks for the detailed explaination for computer illerates like me!

  • Yayahandicraft

    Yayahandicraft said 10 years ago

    Thank you very much for all the information!!! This is going to help a lot

  • MaureenTillman

    MaureenTillman said 10 years ago

    Thanks for all the hard work!

  • Krystyna81

    Krystyna81 said 10 years ago

    Wonderful. I'm so glad to see these thoughtful and helpful changes! Thanks :)

  • UglyBaby

    UglyBaby said 10 years ago

    This is so helpful to have such specific examples of what to expect from the new functionality. Thank you!

  • Northernlodge

    Northernlodge said 10 years ago

    sounds great, but most of it is OVER my understanding of computers-so I will have to get a translator-lol

  • bannersrus

    bannersrus said 10 years ago

    I think it sounds good, I guess we will have to wait and see :)

  • darlingrose

    darlingrose said 10 years ago

    This is great....

  • mammysshop

    mammysshop said 10 years ago

    Thanks for the update.

  • JillMacCorkle

    JillMacCorkle said 10 years ago

    Clear and helpful explanation. Thanks!!

  • polkadotmagpie

    polkadotmagpie said 10 years ago

    Rolling up my sleeves, and the examples given were helpful. Thanks, Etsy.

  • Mimiandlola

    Mimiandlola said 10 years ago

    thanks for the update!

  • fmena

    fmena said 10 years ago

    this is great stuff. Thanks for the update

  • TwinDreamCreations

    TwinDreamCreations said 10 years ago

    Thank you for the update! :-)

  • FavoriteCollectibles

    FavoriteCollectibles said 10 years ago

    Really appreciate your vigilance and dedication to keeping sellers competitive and making Etsy far and away the premier haven for both buyers and sellers. Thanks.

  • BlueCatVintage

    BlueCatVintage said 10 years ago

    Thanks for the detailed update and the specific things that we can do to make our shops more attractive to Search Engines. Hope to get into the next virtual lab!

  • jenniferladd

    jenniferladd said 10 years ago

    This sounds like a great change! Thanks for the update!

  • CassiasKitchen

    CassiasKitchen said 10 years ago

    Thanks for the detailed info! (some of us only kind of understand) What we do understand is how important search is and how Google is a VIP to our business! Thanks again!

  • MermaidsMuse

    MermaidsMuse said 10 years ago

    Thanks for the info and to everyone who is working to make Etsy work better for all. This should really help our traffic :)

  • 2TrickPony

    2TrickPony said 10 years ago

    Thanks! I will have to read this again, but the avice and changes are exciting

  • gypsywoman

    gypsywoman said 10 years ago

    Is it done yet?? Is it done yet?? LOL LOL Thanks for all the information. Things are lookin' up.

  • 2BellesBeads

    2BellesBeads said 10 years ago

    Fabulous news!

  • BusyBeadLady

    BusyBeadLady said 10 years ago

    Sounds like we will be getting noticed on the search engines much better. Thank you

  • angelene

    angelene said 10 years ago

    thanks for the update!

  • That70sShoppe

    That70sShoppe said 10 years ago

    Thanks for the info. Interesting and great news.

  • bythebead

    bythebead said 10 years ago

    Thanks for the information! Much appreciated.

  • artnic

    artnic said 10 years ago

    thanks for all your dedicated work...it feels like you take the interests of all involved into consideration...jolly good!

  • Kikitaly

    Kikitaly said 10 years ago

    And whay should we do to improve SEO?

  • uncljohn

    uncljohn said 10 years ago

    Informative and appreciated!

  • dkjewels

    dkjewels said 10 years ago

    Wow. Thanks for the heads up.

  • Dongedyframe

    Dongedyframe said 10 years ago

    Great ! thanks ;)

  • birribe

    birribe said 10 years ago

    Thanks I have to study this properly.

  • confections

    confections said 10 years ago

    Vielen Dank!

  • Iryna

    Iryna said 10 years ago

    Great!! Thank you guys, for this improvement and detail explanation!

  • raisinlike

    raisinlike said 10 years ago

    Excellent work guys!

  • JanuaryJaniesJewelry

    JanuaryJaniesJewelry said 10 years ago

    Thanks for the examples!

  • ArtyPam

    ArtyPam said 10 years ago

    GREAT WORK GUYS THANKS!!!

  • JEWELRYBYKRISTI

    JEWELRYBYKRISTI said 10 years ago

    sounds great! looking forward to it!

  • alsdesigns

    alsdesigns said 10 years ago

    Fantastic information!

  • gugu

    gugu said 10 years ago

    Improvements are always great! :) Woohooo~ :) GUGU

  • passepurse

    passepurse said 10 years ago

    It sounds like there have been a lot of work done on this! SEO is very important as it can directly effect number of sales. The big problem that still exists is that only 100 items maximum can appear on Google for any one shop. I have 241 items so less than half of my items are search able on google :(

  • dsenyo

    dsenyo said 10 years ago

    Interesting! Thanks for staying on top of these things.

  • paperstreet

    paperstreet said 10 years ago

    thanks for all the upcoming changes! they sound great. I'd like to ask why the word "handmade" has been added back to our section titles 10 times again? Is this across the board in everyone's shop again?

  • paperstreet

    paperstreet said 10 years ago

    to answer my own question yes it is, even in vintage shops hand made....vintage....????

  • KalliopeJewelry

    KalliopeJewelry said 10 years ago

    Thank you for this info, and a big thank you to Etsy and SEOmoz for helping us sellers, you're doing a lot of amazing and hard work!

  • michon

    michon said 10 years ago

    these are good changes, I think - thanks!

  • WatermelonWishes

    WatermelonWishes said 10 years ago

    Right on! Will be looking forward to the increase in sales I feel coming my way. Thanks for the good work!

  • Mimiandlola

    Mimiandlola said 10 years ago

    thank you so much for the informative news!

  • ovgilliesdesigns

    ovgilliesdesigns said 10 years ago

    Thanks for the update & it's great to know what there people working on making Etsy pages more visible in Google!

  • CombustionGlassworks

    CombustionGlassworks said 10 years ago

    wow.. im actually really happy with this.

  • JayDeeCreations

    JayDeeCreations said 10 years ago

    COOL!! anything to get our items 'seen' by as many as people as possible!! :)

  • katidids

    katidids said 10 years ago

    Thank you for all the hard work to help make us more visible! Thanks for the updates!

  • favmoongirl

    favmoongirl said 10 years ago

    Wow! Even I understood that! Thanks!

  • hankylady

    hankylady said 10 years ago

    Thanks for the heads up. Glad for the explanation.

  • AntiGenre

    AntiGenre said 10 years ago

    Thank you for the thoughtful, detailed pre-announcement!

  • trimgoddess

    trimgoddess said 10 years ago

    Thanks for this change. You are working in the right direction.

  • colores

    colores said 10 years ago

    I think is going to be very positive for us. Love Etsy Thanks

  • oldworldprimitives

    oldworldprimitives said 10 years ago

    I am looking forward to this change - thanks, Etsy!

  • thesistersstudio

    thesistersstudio said 10 years ago

    Can't wait, well I can but really looking forward to the improvement. Thanks

  • shopgoodgrace

    shopgoodgrace said 10 years ago

    I'm impressed. :) Thank you!

  • BugUnderGlass

    BugUnderGlass said 10 years ago

    looking forward to it!

  • gretchenvoneberstein

    gretchenvoneberstein said 10 years ago

    better searching is always appreciated. thanks - Gretchen

  • shannonbatescreates

    shannonbatescreates said 10 years ago

    This is very useful information. I now better understand the importance of descriptive titles, and I can see how this all works internally as well as externally. Thanks!

  • fallensky

    fallensky said 10 years ago

    One huge improvement you could easily implement is the ability to renew a listing without the item ID changing (expiring). Probably just as google is indexing links to these items they become dead links to items no longer there.

  • gilliannstyle

    gilliannstyle said 10 years ago

    sounds great! thanks -)

  • benzie

    benzie said 10 years ago

    Whooohoooo!

  • 1AEON

    1AEON said 10 years ago

    Always improving! Thank you for the update!!!!! 1AEON HEARTS ETSY!!!!

  • yosemitevintage

    yosemitevintage said 10 years ago

    paperstreets question concerns me? I hope someone answers it or explains it. Otherwise, this is great news!

  • lilprincessbow

    lilprincessbow said 10 years ago

    Looking to get more traffic with these changes. Great news!

  • yosemitevintage

    yosemitevintage said 10 years ago

    paperstreets question concerns me? I hope someone answers it or explains it. Otherwise, this is great news!

  • ShopJessBecause

    ShopJessBecause said 10 years ago

    Awesome! Can't wait to see the changes in action!

  • lindesigns

    lindesigns said 10 years ago

    Thanks for the update!

  • Yayahandicraft

    Yayahandicraft said 10 years ago

    Always have a great ideas and futures!! Thanks a lot for all your work

  • mafemaria

    mafemaria said 10 years ago

    Thank you for telling us ahead of time so we can prepare and optimize our keywords. SEO is crucial, and I'm glad that you guys are keeping it in mind.

  • NCroneFindlay

    NCroneFindlay said 10 years ago

    I love all the ways that you are working to make etsy better and bestest! Thanks so much!

  • LittleStudioJewels

    LittleStudioJewels said 10 years ago

    Sounds great, I can't wait to see it in action. Thank you for listening to the Etsy sellers out there with their concerns regarding this issue. I can't tell you how great it is to be listened to!

  • stephaniek

    stephaniek said 10 years ago

    Thank you SO SO much for laying it out clearly like this! This will be a huge help in optimizing our shops. And a HUGE THANK YOU for truncating the titles and prioritizing our shop names! It will be great to see how these changes help.

  • omordah

    omordah said 10 years ago

    Thanks Etsy for always staying on top of things!

  • rosebudlia4cabochons

    rosebudlia4cabochons said 10 years ago

    I am sure these changes will make a great difference. It's just a shame that I have absolutely no idea what any of it all means! I read it ... and got so confused I had to hsave some chocolate and a lie down! Do all the other readers really understand it? If so, please can you explain it to me in itsy bitsy little simple words? Thank you! :o) Sue xx

  • DrorLi

    DrorLi said 10 years ago

    Many thanks for yur work

  • rachellucie

    rachellucie said 10 years ago

    I think I get it, thank you. having trouble digesting how I can sell myself as a unique silver jewellery designer in just 54 characters. however, I do understand why you are doing this, and that it's good thing in the long run. thanks etsy!

  • weddingcoordinators

    weddingcoordinators said 10 years ago

    sounds cool wedding coordinators in Orlando, Florida

  • CrazyBliss

    CrazyBliss said 10 years ago

    sounds like a great partnership between etsy and seomoz. terrific improvements - thanks!

  • greenleafwood

    greenleafwood said 10 years ago

    This is good move forward. Thanks for the heads up. Steve Kubien Green Leaf Wood Studio

  • nanasarah

    nanasarah said 10 years ago

    Will have to study this more am a little upset I just took my shop name out of the title, because I was told it would make my shop show up everywhere better, now have to re-do again. do we list out Shop name first? example if correct would like to make sure before I start re vamping do I do this: judysnow Mosaic Tiles, Red white candy stripe on etsy? this is 52 characters or is this what you want Mosaic Tiles red white candy stripe by judysnow on etsy?

  • nanasarah

    nanasarah said 10 years ago

    Sorry that example is for my other shop judysnow Mosaic Tiles. but say would apply to both shops. hope to get an answer.

  • co9crafts

    co9crafts said 10 years ago

    Thanks as always for the very useful updates! Hope see some sales from them. Betty

  • PassionArte

    PassionArte said 10 years ago

    Really interesting!

  • BizzieLizzie

    BizzieLizzie said 10 years ago

    Thanks so much for keeping us informed!

  • MyMoms

    MyMoms said 10 years ago

    Thank you!!!

  • DelpfineWelchDesigns

    DelpfineWelchDesigns said 10 years ago

    What about if your user name and your shop name are the same?

  • SewEnglish

    SewEnglish said 10 years ago

    Way cool! Mucho thanko.

  • 2Martha

    2Martha said 10 years ago

    Thanks for the update sounds like it's gonna be even better!

  • LavenderField

    LavenderField said 10 years ago

    I think I'll need to read this again a couple more times....

  • StellarRelics

    StellarRelics said 10 years ago

    cannot wait to get into this!

  • jodieflowers

    jodieflowers said 10 years ago

    so much to learn, so little time!

  • missficklemedia

    missficklemedia said 10 years ago

    Delpfinewelchdesigns says; "What about if your user name and your shop name are the same?" Same question here. Is that why I have had problem after problem trying to upload items to google base? Duplicate wording? Is there a forum thread someone can point us to so we can read through and see what can be done to fix this? And lastly, before the changes, I was receiving google alerts on missficklemedia every time I listed a new item on etsy, which was and still is daily. But I do not receive any google alerts for my business name, user name or new items now. Is this something that will be fixed when the second set of changes are made?

  • anastassiadesigns

    anastassiadesigns said 10 years ago

    Great, thanks for doing this article. The exapmles are really helpful since I tend to tune out when explanations don't involve pictures... Thanks etsy for going to the trouble to help us get search engine attention.

  • NightSkyJewelry

    NightSkyJewelry said 10 years ago

    I hope this works. My Etsy shop and listings fell completely out of google searches several months ago. My Google rank fell from 4 to 2 almost overnight. It has worked its way back up to 3... maybe now we'll all get better results, with higher page ranks. Fingers crossed.

  • FrucciDesign

    FrucciDesign said 10 years ago

    I'm a bit confused about order. I don't really understand the "BY", if you consider that the username is probably the brand name, the sentence BY doesn't really make sense to me...but maybe because it doesn't make sense in my shop: shop title:paper jewelry by Francesca Vitali user name: FrucciDesign so I'll end up being: paper jewelry by Francesca Vitali BY FrucciDesign on Etsy Off course I can change my shop title (even though I want my name to be there, because I want people that look for it to find me, but I also want my user name/brand name to be searchable), I will be anyway still dealing with the fact that BY FrucciDesign doesn't really work. Obviously I'm a bit confused here!

  • AppelJar

    AppelJar said 10 years ago

    this sounds good - we all need the exposure, I'm SURE!!! I can never get my things into google base, now, maybe this will do it better!

  • Vanessa Admin

    Vanessa said 10 years ago

    Hey everyone, I'm going to close comments here and link to a discussion thread in the Forums so that Etsy Admin can better answer your questions with you and the discussion will be searchable.

  • UniqueDesignedJewels

    UniqueDesignedJewels said 10 years ago

    Great news!

  • Vanessa Admin

    Vanessa said 10 years ago

    Here's the Forum thread: http://www.etsy.com/forums_thread.php?thread_id=6270301 Join the conversation there!

  • This discussion has wrapped up!