Shop Etsy

Etsy in the Press: Mo’ Better Sweater

Apr 3, 2009

by EtsyinthePress

Ok, technically it was a sweatshirt, but why split hairs? This past weekend, Etsy was featured prominently on CBS Sunday Morning, presented by the entertaining and insightful Mo Rocca. Mo paid us a visit and spoke with Rob about Etsy, Davos, and the benefits of handmade items. He then set out to make a sweatshirt for himself with help from ruffeoheartslilsnoty, and have it critiqued by none other than Martha Stewart (she was forgiving). I liked this piece because it addressed the idea that handmade is serious business, but presented it in a friendly, fun and appealing tone — very much like Etsy itself.

Speaking of Martha, her guest last Tuesday was our friend Rosie O’Donnell. They talked about Rosie’s charity, and the success of her Etsy shop as they crafted Munny dolls. You can see the clip here.

Changing gears a bit, another story that is prominent lately is that the economy, led by big businesses, is not doing so well. No news there. But Etsy is composed of many small business, and many of them are doing well despite the general malaise. The evidence of our cumulative success was recently documented on CNN’s Small Business Success, which I also recommend you watch. You can get a few good business tips and a peek into our offices to see your favorite admins hard at work. This success is also the basis of recent articles in Entrepreneur, The Guardian, and the show Day to Day, on National Public Radio. One common thread among them is the importance of personal interaction between buyers and sellers. You can see that in the comments on this article from Apartment Therapy. This is an important point that separates us from the Targets and Best Buys of the world. The personal touch is what makes Etsy special, attracts shoppers, and keeps them coming back.

Speaking of shopping, let’s move on to the stories about … shopping! For starters, there is a two page spread in the current issue of New York magazine. Sarah Bernard gives readers a (slightly snarky) take on Etsy, and highlights some great items from local Etsians. Not to be outdone, House Beautiful magazine also features a lovely spread this month, and also features interviews with several sellers. Local sellers have also been getting some nice press from the likes of The Columbus Dispatch, the Lincoln Star Journal, and in The Age. The story in The Age also focuses on the community aspect of crafting, another important component of Etsy. This sense of community on Etsy (and this here blog you’re reading) was recently recognized by the Huffington Post as well.

Moving on to tech, the buzz about Etsy’s API release continues, noted by Ina Steiner of AuctionBytes, and also by Fox Business News, among others.

And finally, I stumbled across this fun bit on i09 about our beloved Jared Tarbell. I can’t say I fully understand it, but it sure looks cool!

 More Etsy in the Press Posts | Check Out the Community Section

Take the Buy Handmade Pledge (C’mon we’re almost at 40,000!)


  • Mattamorphis

    Mattamorphis said 8 years ago

    OH gotta love martha! :) -Matt

  • katiearms

    katiearms said 8 years ago

    This is so great.

  • Ryanplz

    Ryanplz said 8 years ago

    i agree with katie. wonderful. :)

  • DAcustomframes

    DAcustomframes said 8 years ago

    Nice!, I enjoyed watching that

  • geralyngray

    geralyngray said 8 years ago

    I saw that report---It was great coverage of Etsy.....I love when Joy Behar talks about her daughter having an etsy shop on the View too.

  • JMCdesigns

    JMCdesigns said 8 years ago


  • ASecondChance

    ASecondChance said 8 years ago

    Fab! I'm so happy handmade is getting such great coverage!

  • gloilocksandbody

    gloilocksandbody said 8 years ago

    hah! that video was funny. awesome stuff!

  • FancifulForm

    FancifulForm said 8 years ago

    Sweet! :o)

  • amandaatkins

    amandaatkins said 8 years ago

    this stuff is great! I love the houses and bicycles journal.

  • lros2002

    lros2002 said 8 years ago

    I saw it on sunday morning

  • worksofwhimsy

    worksofwhimsy said 8 years ago

    I love that the word is getting out, but I could do without the "slightly snarky" comments.

  • missbrache

    missbrache said 8 years ago

    That was too cute! I've had a crush on Mo Rocca forever!

  • ThePeachTree

    ThePeachTree said 8 years ago

    I loved this! Mo Rocca's hilarious. Go Etsy!!

  • smashgirl

    smashgirl said 8 years ago

    I actually had someone I know tell me, "Hey, I just saw something about Etsy on tv, it was really cool". I missed it, but it's nice to know that people are starting to find out what a great place Etsy is!

  • tinahdee

    tinahdee said 8 years ago

    I love all the exposure Etsy is getting, it can only be good for us sellers. :)

  • bbbennyandthejet

    bbbennyandthejet said 8 years ago

    YahOoO!!! **doing the happy dance of exposure**.... oh that didn't come out right at all.

  • AnnieandOlive

    AnnieandOlive said 8 years ago

    There are also two Etsy sellers in the May issue of Country Living is and the other is....ME!!! ;)

  • dogties

    dogties said 8 years ago

    How exciting! Love the press...

  • slinkymalinkicat

    slinkymalinkicat said 8 years ago

    Being English and living in Latvia I feel a little 'out of things' as I am not familiar with Martha Stewart, or magazines such as New York Magazine or House Beautiful. However articles like these help to keep me informed, thank you!!

  • WoollyWonka

    WoollyWonka said 8 years ago


  • 4TheSparrowsNest

    4TheSparrowsNest said 8 years ago

    I too have seen Etsy sellers increasingly featured around the press...a few in Better Homes and Gardens, and in Hallmark's new sure is good to be a part of it all!

  • lavendersheep

    lavendersheep said 8 years ago

    I wonder if this is to make up for him dissing on handknit sweaters about a month ago on Wait, Wait, Don't Tell Me.

  • VintageEye

    VintageEye said 8 years ago

    martha rocks! mo too!

  • hillarietasche

    hillarietasche said 8 years ago

    Oh this Made my day!!

  • rikrak

    rikrak said 8 years ago

    oh that's super! :)

  • workingforpeanuts

    workingforpeanuts said 8 years ago

    All of this press is terrific! I'm proud to be a small part of it. Congrats to everybody, especially Etsy Admin!

  • BululuStudio

    BululuStudio said 8 years ago

    yay! Again Etsy made it!

  • EpicBones

    EpicBones said 8 years ago

    oooh, etsy is gettin' all fancy pants! don't let it ruin us though. i like etsy the way ti is :)

  • OhFaro

    OhFaro said 8 years ago

    That was a great 4 and a half minutes! Cheers to etsy!

  • lovelygifts

    lovelygifts said 8 years ago

    Good article!

  • Toxicguineapigs

    Toxicguineapigs said 8 years ago

    i didnt know the dispatch interviewed some etsians! I'm a columbus etsian :)

  • CositasSeriasVintage

    CositasSeriasVintage said 8 years ago

    wonderful article! many new favs here!

  • LittleCritters00

    LittleCritters00 said 8 years ago

    ahahahahahaha, this is so freaking funny and awesome. I didnt know the dispatch interviewed some etsians! I'm a columbus etsian TOO!Toxicguineapigs :)

  • FoodForHands

    FoodForHands said 8 years ago

    Who made the sweatshirt? I'd like to see his shop

  • FlanneryO

    FlanneryO said 8 years ago

    that was strangely entertaining... good to see our the etsy founder guy!

  • livefunky

    livefunky said 8 years ago

    FoodForHands - here it is Love all this press for Etsy. :) (I just got lost on Jared's website. His artwork is amazing!)

  • sseloske

    sseloske said 8 years ago

    Mo Rocca looks sexy in his sweatshirt. Seriously, freeze frame it at 3:56 and disagree with me. I dare you.

  • Zooguu

    Zooguu said 8 years ago

    Mo made his sweatshirt with help from RHLS. Here's their link:

  • NanLawson

    NanLawson said 8 years ago

    Great to see some recognition!

  • VieModerne

    VieModerne said 8 years ago

    I have loved Mo for so so long! It's nice to see him supporting etsy and craft in general!

  • PalominoMorgan

    PalominoMorgan said 8 years ago

    Thanks for posting the video. Missed it over the weekend.

  • autumnsarrival

    autumnsarrival said 8 years ago

    That video was hysterical! Love seeing Etsy in the press!!

  • SusanFaye

    SusanFaye said 8 years ago

    A year ago when I mentioned Etsy to anybody, I usually got blank stares. Not anymore-- I'm thrilled that the Etsy team is working so hard to promote Etsy in so many creative ways...Thanks! I saw Mo on both MARTHA and the Sunday Morning show...he is adorable and his enthusiasm is infectious!!!

  • adam Admin

    adam said 8 years ago

    bbbennyandthejet YahOoO!!! **doing the happy dance of exposure**.... oh that didn't come out right at all. ------- lolz.

  • moop

    moop said 8 years ago

    that video is great! i love Mo!

  • PipocaHandmade

    PipocaHandmade said 8 years ago

    great news!

  • LaurenAlexander

    LaurenAlexander said 8 years ago

    I've never loved Mo Rocca more :-D I too hum the little house theme when I'm crafting.

  • amerrymishap

    amerrymishap said 8 years ago

    I saw this! Martha is so short with him, I guess that's just Martha for you. Honestly, I wouldn't care is she was with me, it's MARTHA!

  • edor

    edor said 8 years ago


  • dragonhouseofyuen

    dragonhouseofyuen said 8 years ago

    I really appreciate these etsy in the press articles! When I was browsing thru the magazines at my local (Scotland) Borders bookstore I saw the American House Beautiful with a 2 page etsy finds spread!! So good that etsy is making the press in a big way!

  • Waterrose

    Waterrose said 8 years ago

    Thanks for all of the links! It's great to know that Etsy is getting so much press!

  • MeadowbelleMarket

    MeadowbelleMarket said 8 years ago

    ohhhhh! I'm so happy for Etsy ** tear, sniff ** I think I'm going to cry! Hooray for spreading the word about handmade. Hey, slinkymalinkicat, this is for you -- I just went and looked at Google Analytics map thingy and it's so exciting to see that etsy traffic is coming from all over the world. Etsians not in the US or linked in with the pop culture here are definitely a huge part of the community. It's great to know we're all connected!!

  • AlphabetLove

    AlphabetLove said 8 years ago

    I'm new to etsy but I've found that the more I talk about it with people, the more I realise how popular etsy really is! I'm excited and proud to now consider myself part of the etsy community.

  • VintageFosterCare

    VintageFosterCare said 8 years ago

    I found out about Etsy from an article I read a few months ago in AARP magazine. Until then I had never heard of it. Etsy will help me afford retirement. Great job guys.

  • blackeyedsuzie

    blackeyedsuzie said 8 years ago

    bah-ha-ha! That was awesome! I hope it will not be offensive to say that, as a Canadian unfamiliar with CBS news, I thought at first it was a skit from The Daily Show. Either way, it was fantastic. Yay, Etsy!

  • LatigoMoon

    LatigoMoon said 8 years ago

    I loved seeing Rob- I think he's a genius for coming up with this site, very well done. I found Etsy recently, I am a recently -on sabattical ;) PR exec from Entertainment. I sent all my positive raves about Etsy to all my contacts this March so I hope in some way I'm helping with the positive feedback. I love Etsy.

  • vintageitville

    vintageitville said 8 years ago

    WOW! Sunday Morning on CBS has been my favorite show since I was a teen. What a privilege for etsy to be featured on the show. That was a great piece.

  • alisonrw

    alisonrw said 8 years ago

    What a riot! Etsy has been a lifesaver for me as I plan unique gifts for my wedding and get beautiful accessories for myself! Thanks, Etsy.

  • replicca

    replicca said 8 years ago

    I love it, Etsy is everywhere! ps.

  • 18ontheAlley

    18ontheAlley said 8 years ago

    i love mo!!!! <3 he'll be the next addition to the etsy family :)

  • RocketScienceShop

    RocketScienceShop said 8 years ago

    This is so cool! Thanks to Mo and Martha!

  • Signs

    Signs said 8 years ago

    hahaha! This is great at awesome! Can I get martha to critique my

  • popsiclestick

    popsiclestick said 8 years ago

    Lots of good press! Keep the info coming! The Mincing Mockingbird's prints were featured on page 42 of the latest and very last Country Home issue (April 2009). Links: (their site's down, so this is all I have)

  • CutieDynamite

    CutieDynamite said 8 years ago

    Yay Etsy!!

  • FAWNs

    FAWNs said 8 years ago

    Great to get etsy's name out there more. SPREAD THE WORD!

  • skycreation

    skycreation said 8 years ago

    Cute! Etsy Love!

  • vitamini

    vitamini said 8 years ago

    This is so great, thanks for sharing!

  • BPyarns

    BPyarns said 8 years ago

    Outstanding ! Go Etsy ~ Great and inspirational video - also liked the shot of the knitting machine in the foreground in one of the frames ~ a crafting tool that I adore :)

  • FlyingButtons

    FlyingButtons said 8 years ago

    All this time...and we had no idea that Rob is a HOTTIE!!! LOL. I bet he is going to get lots more convos from now on for some etsy "help." :)

  • AliBaliJewellery

    AliBaliJewellery said 8 years ago


  • toadlyunique

    toadlyunique said 8 years ago

    Whoo Hoo!! The world may now know Etsy a little better! Awesome coverage and info!

  • ButtonHole

    ButtonHole said 8 years ago

    Very nice!!!!

  • TwistedCrystals

    TwistedCrystals said 8 years ago

    ha, that was super :)

  • AnneMarie1025

    AnneMarie1025 said 8 years ago

    Doesn't Martha just have a wave of elegance about her? She's just groovy like my GEMSTONE NECKLACES I sell on Etsy! Come on friends, click on my name above and see for yourselves! HAPPY SHOPPING AND GOD BLESS TO YOU AND YOUR THIS EASTER!

  • foreverandaday

    foreverandaday said 8 years ago

    Martha and Mo Rocca are Great!

  • undertheroot

    undertheroot said 8 years ago

    oh dear, what a great way for me to send out media with the links and video in this article!!! damn, etsy!!

  • aimeesarmoire

    aimeesarmoire said 8 years ago

    Woo-hoo!!! Love Etsy, Mo, Martha... and that snarky Bed&Breakfast cross-stitch. And I mean snarky in the BEST way!

  • artbywinona

    artbywinona said 8 years ago

    Love it!

  • rifferaff

    rifferaff said 8 years ago

    ha, great vid. i love mo rocca and martha. two great tastes that taste great together!

  • akane

    akane said 8 years ago

    OK... that was awesome! I was so laughing at how proud he was of his sweatshirt. lol

  • SavonShoppe

    SavonShoppe said 8 years ago

    Super exposure...way to go! I've been a member since 2006 but decided to start selling after reading a business article about Etsy.

  • mommylion

    mommylion said 8 years ago

    So inspirational!

  • fromthefigtree

    fromthefigtree said 8 years ago

    That was awesome :)

  • anothertimeantiques

    anothertimeantiques said 8 years ago

    I'm dreaming of the day that someone in an interview responds to the question: "Is everything handmade?" with the answer .... "oh we have some great vintage sellers too!" Be still my aching heart.

  • akohrman

    akohrman said 8 years ago

    love the look and the walk!

  • geralyngray

    geralyngray said 8 years ago

    4/14 etsy covered on the View again today--great feature on how to make money from home

  • RubyStudios

    RubyStudios said 8 years ago

    Just getting around to watching this--LOVE to see Etsy makin' it big!!!

  • shushop

    shushop said 8 years ago

    the ending really makes me smile.

  • artbydennis

    artbydennis said 7 years ago

    So cool! Well done! I really enjoyed the Youtube video!

Sign in to add your own