Ok, technically it was a sweatshirt, but why split hairs? This past weekend, Etsy was featured prominently on CBS Sunday Morning, presented by the entertaining and insightful Mo Rocca. Mo paid us a visit and spoke with Rob about Etsy, Davos, and the benefits of handmade items. He then set out to make a sweatshirt for himself with help from ruffeoheartslilsnoty, and have it critiqued by none other than Martha Stewart (she was forgiving). I liked this piece because it addressed the idea that handmade is serious business, but presented it in a friendly, fun and appealing tone — very much like Etsy itself.
Changing gears a bit, another story that is prominent lately is that the economy, led by big businesses, is not doing so well. No news there. But Etsy is composed of many small business, and many of them are doing well despite the general malaise. The evidence of our cumulative success was recently documented on CNN’s Small Business Success, which I also recommend you watch. You can get a few good business tips and a peek into our offices to see your favorite admins hard at work. This success is also the basis of recent articles in Entrepreneur, The Guardian, and the show Day to Day, on National Public Radio. One common thread among them is the importance of personal interaction between buyers and sellers. You can see that in the comments on this article from Apartment Therapy. This is an important point that separates us from the Targets and Best Buys of the world. The personal touch is what makes Etsy special, attracts shoppers, and keeps them coming back.
Speaking of shopping, let’s move on to the stories about … shopping! For starters, there is a two page spread in the current issue of New York magazine. Sarah Bernard gives readers a (slightly snarky) take on Etsy, and highlights some great items from local Etsians. Not to be outdone, House Beautiful magazine also features a lovely spread this month, and also features interviews with several sellers. Local sellers have also been getting some nice press from the likes of The Columbus Dispatch, the Lincoln Star Journal, and in The Age. The story in The Age also focuses on the community aspect of crafting, another important component of Etsy. This sense of community on Etsy (and this here blog you’re reading) was recently recognized by the Huffington Post as well.