Etsy News Blog

Etsy Email: Special Delivery handmade and vintage goods

As the Etsy marketplace grows, we’re continually looking for new ways to encourage discovery of all the  stellar items offered on the site. Etsy Finds emails are just one avenue of discovery and are sent out daily with lovingly curated content from Etsy’s staff and guest contributors. Whether they’re highlighting the latest handmade trends, undiscovered shops, vintage treasures or decorating ideas, you never know what new treats will turn up in your inbox!

To keep Etsy emails looking eye-catching and inviting, we’re in the initial, or “beta” phase, of testing out some new email template designs, starting with Etsy Finds. (Check out a sneak peek of one design below.)


Along with the larger, extra-enticing item photos, we’ll also be including some promotional placements at the top and/or bottom. Sometimes these spaces will let you know about upcoming events and special happenings on Etsy — like this week’s Shop Live with Rosie O’Donnell in the Virtual Labs. From time to time, we will also use these spaces to feature relevant content, upcoming events and paid promotions from strategic partners.

If you’re already a subscriber, check your inbox to see if you received today’s test email. Not a subscriber? What are you waiting for?

Let us know in the comments below what your own favorite Etsy discovery has been, and what types of items you’re most interested in finding next.








Looking for more Etsy Finds? Try these links:

Gift GuidesGuest Curators | Trends | Gift Ideas

Need a daily fix of Etsy Finds? Sign up for the Etsy Finds e-mail! Conveniently delivered to your inbox!

  • rikrak

    rikrak says:

    love love love that piece by janicej! fabulous! and the new etsy finds looks great! love getting them.

    6 years ago

  • nat1489

    nat1489 says:

    Nice idea, cute article

    6 years ago

  • PeppermintDaydreams

    PeppermintDaydreams says:

    freakin' great idea! very cool.

    6 years ago

  • lucybluestudio

    lucybluestudio says:

    My favorite new finds have been all the fine artists. Until recently I had really only been looking at jewelry and craft items. Can't wait to check out the emails!

    6 years ago

  • MomNMiaQuilts

    MomNMiaQuilts says:

    this is great!

    6 years ago

  • dragonhouseofyuen

    dragonhouseofyuen says:

    I really love the work by intheforest she does beautiful and whimsical animal paintings that are just so cute without being too cute

    6 years ago

  • AlloverArt

    AlloverArt says:

    Love the new look! My favorite Etsy discovery so far is this shop and her fantastic cards: They crack me up!

    6 years ago

  • travellingcircus

    travellingcircus says:

    This is one awesome idea! Fabulous way of discovering new artists/items that I would not have thought about looking for.

    6 years ago

  • tiedyedmonkeys

    tiedyedmonkeys says:

    I love the emails about etsy finds! I see things I might not have looked for. Thanks!

    6 years ago


    KIMONOS says:

    Very clever....

    6 years ago

  • sarahearn

    sarahearn says:

    love the emails and your new look! keep 'em coming.

    6 years ago

  • worksofwhimsy

    worksofwhimsy says:

    Looks great.

    6 years ago

  • Glitzer

    Glitzer says:

    The emails are great!!! Awesome idea!

    6 years ago

  • Shandells

    Shandells says:

    Love that there is always something new lurking around the corner

    6 years ago

  • mullishmuse

    mullishmuse says:


    6 years ago

  • EJPcreations

    EJPcreations says:

    Good job Etsy team!!!!

    6 years ago

  • matsudabunch

    matsudabunch says:

    This looks soooooo much better

    6 years ago

  • PeppermintDaydreams

    PeppermintDaydreams says:

    ...btw how about some creepy, whimsical photography?! Like in royalatelier's shop:

    6 years ago

  • maryjanefrances
  • girlsavage

    girlsavage says:

    I love the new finds format, very nice! Lately my favorite new discovery on Etsy is so much cuteness all in one shop!

    6 years ago

  • londicreations

    londicreations says:

    Great idea! Love it!

    6 years ago

  • esdesigns

    esdesigns says:

    that looks really good.

    6 years ago

  • jessgrahamstudio

    jessgrahamstudio says:

    Favorite recent find: hotholders by mountain ash design. Oiy! So hot!

    6 years ago

  • jamieribisi

    jamieribisi says:

    Love the look and the larger photos-- One question though, What about when there are nice descriptions regarding each piece that say why the curator picked each selection? Is there no room for that now? I would think it would be hard to connect the finds to a short title only.

    6 years ago

  • petalandpink

    petalandpink says:

    I love the new look. I had done a double take when I saw that email. It's great!

    6 years ago

  • worksandfinds

    worksandfinds says:

    I love love love the e-mails. Etsy is fabulous place.

    6 years ago

  • VintageDress

    VintageDress says:

    fabulous idea! just last night i was brainstorming while falling asleep and decided etsy needed to send out emails!! how wonderful we're on the same page! :)

    6 years ago

  • blockpartypress

    blockpartypress says:

    I love the new look. Much more professional and eye- catching. I look forward to getting them in my e-mail!

    6 years ago

  • uncharted

    uncharted says:

    I'm really excited about this!

    6 years ago

  • lsagar

    lsagar says:

    Great new look, and I really appreciate the effort to inform and explain the goals..encourages feedback and ideas.

    6 years ago

  • RachelLovesPeace

    RachelLovesPeace says:

    love the new look. i hope to be one of those 'undiscovered shops' that one day magically gets discovered. keep up your awesomeness. ☺

    6 years ago

  • suryasajnani

    suryasajnani says:

    Looks awesome!

    6 years ago


    FRESHPRESH says:

    Love it! Good work!!

    6 years ago

  • GreetingsthatGrow

    GreetingsthatGrow says:

    ♥ the look of the new Etsy Finds, was totally impressed when I just checked my email and saw it--had to come check out the items. Keep up the great work Etsy =)

    6 years ago

  • GreetingsthatGrow

    GreetingsthatGrow says:

    Whoops, that was supposed to be "Love", but my heart did not work on here, sorry =0

    6 years ago

  • Mizdragonfly

    Mizdragonfly says:

    LOVE it! Your template looks very professional, the eyes travel well on it. Plus, it’s easy to recognize that it’s an Etsy product. I like that the design makes a recall to the front page and the treasuries’ look and feel as it communicates clearly the “hello people look what we’ve found especially for you” message you’re aiming for. It’s also very well done in terms of brand positioning. The only thing I’d like to know, out of curiosity, is why you picked green for the headers and footers? All in all fabulous job at keeping your finds eye-cathing as well as with the overall look and feel of Etsy! Keep up the good work and thanks for seeking our feedback! I can’t to get home tonight and see it all in action! :) Cheers! Karine

    6 years ago

  • bebeandalice

    bebeandalice says:

    I love to watch the new territory that Etsy is forging. This is an amazing site and group of people!

    6 years ago

  • virtuallori

    virtuallori says:

    LOVE the new format!

    6 years ago

  • PoPkO

    PoPkO says:

    nifty! glad to see it being upgraded!

    6 years ago

  • slinkymalinkicat

    slinkymalinkicat says:

    Looks good! Thank you!!!

    6 years ago

  • momochas

    momochas says:

    I love it, looks great!

    6 years ago

  • MyissaG

    MyissaG says:

    Love love, love the new look! I would love to see some more eco-friendly finds. :)

    6 years ago

  • NanLawson

    NanLawson says:

    very excited to see what arrives in my inbox!

    6 years ago

  • khamm75

    khamm75 says:

    Ooh! Very nice! I am always inspired by original art and printmaking pieces.

    6 years ago

  • FlanneryO

    FlanneryO says:

    I always love getting etsy email! I do like the new etsy finds format...more clickable.

    6 years ago

  • curlyfrysc

    curlyfrysc says:

    Love the new look! Thanks, Etsy.

    6 years ago

  • baconsquarefarm

    baconsquarefarm says:

    Thanks Matt and Missbatch for the info~ like the new look and forging ahead always improving to makes things better~ sweetness~!

    6 years ago

  • missbatch

    missbatch says:

    Hi jamieribisi- yes, we love the chance to include descriptions and commentary too and are planning several designs with that in mind. (The sample above would be just one of a few templates that could be used in rotation.) Thanks for all the feedback and favorite discoveries!

    6 years ago

  • GoldhawkPotteryEtc

    GoldhawkPotteryEtc says:

    Got the email, and the article via Twitter (it pays to connect!) I really like the format, and will send on to more people. Trying to let the rest of the world know about all the great finds on Etsy (including my creations!)

    6 years ago

  • jamieribisi

    jamieribisi says:

    Thanks Christina! & Hi!

    6 years ago

  • LittleCritters00

    LittleCritters00 says:

    Oh, I love JaniceJ work. *sigh* lovely

    6 years ago

  • CutieDynamite

    CutieDynamite says:

    Cute picks!!

    6 years ago

  • purplelemondesigns

    purplelemondesigns says:

    I really love this email set up. Great job! Soo much better.

    6 years ago

  • Waterrose

    Waterrose says:

    Love the new look!

    6 years ago

  • linguaNigra

    linguaNigra says:

    This is all very great, but I've noticed alot of typos. Kind of important when it's a newsletter.

    6 years ago

  • KellyJohnston

    KellyJohnston says:

    LOVE the new look - it was a pleasant surprise in my inbox this morning!

    6 years ago

  • lyptis

    lyptis says:

    I like it, its great that it updates on events too. But i did like the descriptions too! Makes it more personal, agree with jamieribisi! Thats what makes me click sometimes..

    6 years ago

  • ModernMetalJewelry

    ModernMetalJewelry says:

    I love the set-up. Great idea to include events!

    6 years ago

  • polishedtwo

    polishedtwo says:

    I love the layout of the new email format, but I miss the little bit of descriptive text...what makes the item unique or why it was chosen. This personalizes the email a little more and makes it almost like a little blog post in your mailbox. Without little write-ups in the new format, it feels a bit detached and just like another ad filling up the inbox with no story behind it.

    6 years ago

  • dvawolk

    dvawolk says:

    i agree with polishedtwo... i like the idea of added short descriptive text of why the item was chosen...

    6 years ago

  • odiliafu

    odiliafu says:

    Just signed up. Great idea!

    6 years ago

  • EpicBones

    EpicBones says:

    lovin' the Etsy Finds emails , anything to disctract me from my day job!

    6 years ago

  • artwithallie

    artwithallie says:

    Being new to Etsy as a seller I'm all for investigating new ways to discover some fabulous finds! I'm now taking comfort in the fact that I'm not lost...just undiscovered!

    6 years ago

  • bhangtiez

    bhangtiez says:

    wow, looks so eye appealing, what a great update. luv the emails too...nice way to see what's happening & what's new!

    6 years ago

  • nichan

    nichan says:

    saw it...nah, this is not boring like's indeed a better presentation

    6 years ago

  • tangerined

    tangerined says:

    Hey, er... so I'm really not a fan of this change. If the emails continue in this fashion I'll probably be removing myself from the list. I liked two aspects of the old format - the written explanations as to why the piece was important to the finder (which, in my opinion, gave the email it's own handmade feeling) and the SIMPLE layout that did not detract from the items. Reading this most recent email, I was initially turned off. The layout detracted from the items (that were much more enticing in a larger format before!). Without any notes or interesting quirks about the items to read, I quickly lost interest and moved onto something else before determining what the overlapping theme was... I guess, the layout feels choppy and stilted and from my perspective, rather unpleasant to read. I felt that the old format was just so pleasing, simple and organic (in the flow of an email) but this is just me...

    6 years ago

  • gretchenmist

    gretchenmist says:

    yes, i noticed the re-design this morning. very nice/cool! the instant visual appeal is so important. i love the new front page look with the drawings/art etc in the panels and this matches nicely :) i liked the little bit of chat from the finder too!

    6 years ago

  • nitskreations

    nitskreations says:

    It was a treat for eyes first thing in morning seeing the mail :)

    6 years ago

  • nitskreations

    nitskreations says:

    take a look at this

    6 years ago

  • ManoCelebrates

    ManoCelebrates says:

    I love this article; I love to experiment with new things. I listed new earrings which are made from different findings.

    6 years ago

  • livRN

    livRN says:

    I *love* the new look of the Etsy Finds article! So pretty. :) And I can't even begin to tell you all the great finds I've discovered because of these emails. I'll just say this: it's the one newsletter-type email I look forward to getting every single day! Thanks for all the great work.

    6 years ago

  • ennadoolf

    ennadoolf says:

    The new email format for Etsy Finds is great! I blogged about some of my own "finds" today - at - because it's Friday the 13th and that is a special day for motorcycle enthusiasts in/around Ontario! Keep up the great work with your finds too!

    6 years ago

  • Onestonenewyork

    Onestonenewyork says:

    Love the new look, the newsletters are always so helpful and a nice surprise in my mailbox

    6 years ago

  • paperelle

    paperelle says:

    It's so hard to narrow down finds on etsy, there's so much great stuff. I'm partial to gocco printed items, many months of ogling them inspired me to buy a gocco and start printing, it's been a blast.

    6 years ago

  • kozykids

    kozykids says:

    I love the new template! It is really smooth to the eyes. If that makes sense. It is nice to have a variety of new items shown to me every day!!

    6 years ago

  • SewWrapIt

    SewWrapIt says:

    I love the design! The large pictures look great! I never have enough time to search for new interesting items. This helps!

    6 years ago

  • OceanGrrl

    OceanGrrl says:

    every etsy email is like a present, thank you for that :)

    6 years ago

  • Liyana

    Liyana says:

    I love this new email a lot ;)

    6 years ago

  • plainjaneskincare

    plainjaneskincare says:

    My new favorite is LemonStory!

    6 years ago

  • rikkicondon

    rikkicondon says:

    all good! Etsy is a beast.

    6 years ago

  • Meganace

    Meganace says:

    I liked the new look but really missed hearing about why the curator picked each item. It loses its personalized Etsy-ness without that special touch!

    6 years ago

  • sivansart

    sivansart says:

    It is always good for my mind looking throw other people point of view.loved yours!

    6 years ago

  • Shroompiloop

    Shroompiloop says:

    Classic collection !! It's like retracing steps threw different era's ;)

    6 years ago

  • cherbie

    cherbie says:

    i like it but yeah, would also like to read the "WHY"s to picking that certain item to feature! :-)

    6 years ago

  • emilyorpin

    emilyorpin says:

    love the new look, but agree the 'whys' for the pick are always fun to read

    6 years ago

  • trudiedavies

    trudiedavies says:

    I love the letter boxes: rustic and unusual:

    6 years ago

  • saburkitty

    saburkitty says:

    Great! Love I can sign up for the ones I want.

    4 years ago