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Etsy Day Takes Over The World

Apr 28, 2009

by matt

Etsy.com handmade and vintage goods

A few weeks ago, Etsy artist Susan Schumann, aka schugirl, suggested that all Etsy members unite to collectively promote Etsy on April 24th (you can read more about it here). From videos on Youtube to four-legged billboards in France, Etsy members helped spread the gospel near and far. Thank you, schugirl, for your incredible effort and enthusiasm for Etsy.

We know many of you are curious about the impact of Etsy Day on Etsy’s site last Friday. Before we get into numbers, we want to emphasize that an organized effort like Etsy Day will undoubtedly have an impact well beyond one day. YouTube videos, blog entries, and other viral content live in perpetuity on the Web and will be viewed time and again. It is only over a longer period of time that we can begin to truly evaluate the lasting impact of an effort like Etsy Day.

And, we should also put our analytical comments in context. According to our internal metrics (Google Analytics), Etsy attracts about 7-8 million unique visitors per month and around 500 million page views per month. Like other reasonably large sites, Etsy receives a good deal of traffic from search engines (organic and paid), as well as from direct connections to the site (folks typing in www.etsy.com or having it bookmarked). 

Etsy Day did not materially impact search engine or direct traffic to Etsy, so our overall traffic last Friday was not much different than most Fridays. However, we did see this day of Etsy-love push the needle on Twitter.

There, Etsians proved strength in numbers could be leveraged in awesome ways. Tweets about Etsy Day placed the hashtag #etsyday among the top trending positions on Twitter, where it remained most of Friday. During its highest point, #etsyday was the most frequently used terms on Twitter—we observed it being used over 500 times an hour! Traffic referred to Etsy from Twitter was up nearly 40% last Friday.

All this tweeting caught the attention of Geoffrey Fowler of the Wall Street Journal Digits blog, who wrote a little post about the phenomenon Friday evening.

Equally exciting, the exposure from Etsy Day helped us land a much coveted position on Twitter’s “suggested user” list as a Twitter feed one should follow. (Note: You’ll only see us if you don’t already follow @Etsy.) Check out all of the suggested Twitter users at http://twitter.com/invitations/suggestions.

We want to thank all who took time out of their day to participate in this extraordinary event. This is guerilla/grassroots marketing at its best.

Finally, special kudos to schugirl who came up with this great idea.

Find more Etsy Community Projects | Learn about Twitter

70 comments

  • KnitStorm

    KnitStorm said 11 years ago

    I would have promoted it like nuts if I'd heard about Etsy day before it was actually Etsy day :)

  • meritmarket

    meritmarket said 11 years ago

    I've still got my sign in the back of my car, and it will stay there. It was a fun day.

  • EJPcreations

    EJPcreations said 11 years ago

    How exciting!!! GO ETSY!!!!

  • modernemotive

    modernemotive said 11 years ago

    Glad to hear it was a success. It was fun to feel so united with people I've never met.

  • TickledPinkKnits

    TickledPinkKnits said 11 years ago

    #EtsyDay totally rocked the Twitter world!! :D http://twitter.com/TickledPinkKnit

  • bobnstitch

    bobnstitch said 11 years ago

    Fabulous Idea!!! Way to go!

  • adoreneko

    adoreneko said 11 years ago

    Unity in the Etsy community can work wonders!

  • 3squares

    3squares said 11 years ago

    yay schugirl! thanks for organizing this fabulous effort. let's make it an annual event!!

  • therainbowroom

    therainbowroom said 11 years ago

    I ♥ Etsy day!

  • redyellowandblueink

    redyellowandblueink said 11 years ago

    aaaaaw Daniel's first you tube video-it was great! Great related items picks-birds, birds, spread the word! Etsy day was sort of quiet in my shop-but earth day at my shop was screamin! that was a good day. Ain't nothin compares to makin it on the front page-awesome.

  • RetroReDesign

    RetroReDesign said 11 years ago

    Loved the Youtube Video - Also the Song about Etsyday was pretty great too! Can't wait for the next etsy day! :)

  • JazzGreen

    JazzGreen said 11 years ago

    sorry i missed this one, such a good idea for earth day...

  • TheCottageCheese

    TheCottageCheese said 11 years ago

    Fantastic! I was out of town and didn't find out about this until a couple of days ago. So sorry I missed out on the fun - I would have posted an extra special Etsy post on my blog had I known (in addition to the 1-2 weekly Etsy posts I already do).

  • CarryTheWord

    CarryTheWord said 11 years ago

    very exciting!

  • RubyStudios

    RubyStudios said 11 years ago

    AWESOME. The more we band together and grow, the more we all benefit.

  • pinpinn

    pinpinn said 11 years ago

    it was a fun fun day ^_^

  • mamafamilias

    mamafamilias said 11 years ago

    I had forgotten about Etsy Day until I logged into twitter. Then it was everywhere! Very exciting!

  • waysideviolet

    waysideviolet said 11 years ago

    Etsy Day was so much fun!

  • AREjewellery

    AREjewellery said 11 years ago

    check out these fab GIGANTIC ETSY KNICKERS made by lovealittle: http://www.flickr.com/photos/8303850@N04/3471535640/

  • amarshall

    amarshall said 11 years ago

    Etsy Day was sooooo much fun on Twitter, the Etsy tweets were flying around all over the place & I made some new Etsy Twitter friends! Congrats for getting top trending topic!

  • novadesigns

    novadesigns said 11 years ago

    Etsy day rocked!

  • HibouCards

    HibouCards said 11 years ago

    Etsy rocks and Etsy day rocks!... but every day is Etsy day :)

  • boobears2

    boobears2 said 11 years ago

    Keep up the twitter, and Etsy is the place to be, every day should be Etsy Day!!

  • uncharted

    uncharted said 11 years ago

    good news! i still don't twitter, but i guess it's time to start!

  • bbbennyandthejet

    bbbennyandthejet said 11 years ago

    Hahaha... there are definitely some wicked-awesome videos up on You Tube about Etsy Day antics! What a great holiday (I used it like it was a holiday anyhow)..

  • HerenciaVintage

    HerenciaVintage said 11 years ago

    Wonderful about the etsy global promotion!

  • norakaren

    norakaren said 11 years ago

    Twitter was stuck on etsy day,everytime I wanted to post something twitter was surpassed on members..what a great day

  • thestapeliacompany

    thestapeliacompany said 11 years ago

    Such a great idea to spread the word. I'm glad it was a success!

  • macraMe

    macraMe said 11 years ago

    Etsy Day was wonderful!! :-) :-)

  • joslinjewels

    joslinjewels said 11 years ago

    Wonderful! Only wish you had mentioned that Etsy has an Etsy Twitter street team. Our team members were posting #etsyday tweets like crazy! :) Follow our official stream: @etsytwitrteam Our hashtag is: #etsytwitter @joslinjewels

  • DalkullanJewelry

    DalkullanJewelry said 11 years ago

    That's great that the word about Etsy is getting around!

  • SilverSynergy

    SilverSynergy said 11 years ago

    Great. The more people who know about Etsy the better.

  • Eco2

    Eco2 said 11 years ago

    I twittered #etsyday when I saw other people doing it, but I hadn't heard about it beforehand. I hope it increased awareness about Etsy!

  • BlueNostalgia

    BlueNostalgia said 11 years ago

    Can't wait to see if it did anything for sales this month!

  • DaniellesDesigns

    DaniellesDesigns said 11 years ago

    YAY!!!! thanks for including my video here! Exciting News!! I am now a part of the youtube channel Indie5!!! I will be posting a new video there every thursday! Here's the link if you'd like to subscribe: http://www.youtube.com/user/Indie5Collective All the Indie5 artists are amusing and interesting, and we will be posting some how-to videos, tips for crafters, and lots of cool etsy-ish stuff. So...maybe I'll see you in our comments! :)

  • edithandlulu

    edithandlulu said 11 years ago

    Strangely, I didn't see anything for Etsy Day in Portland Oregon. There are a ton of Etsians in Portland.

  • allthingswhite

    allthingswhite said 11 years ago

    Great exposure for etsy!!!

  • LollyBopBaby

    LollyBopBaby said 11 years ago

    Way to go etsy!! Whooo hooo (I am of course on my roof top yelling!)

  • ModFarmgirl

    ModFarmgirl said 11 years ago

    Awesome video! Happy Etsy day 4 day late!!....

  • bittersweetdesign

    bittersweetdesign said 11 years ago

    yay!!!! shugirl. I did my part - like you meritmarket, my sign is still on the back of my truck window, and will stay there until it falls off and I print a new one! I was all over the place that day in my truck doing errands :( - but I felt happier because of my etsy signs. I also blogged about it too. Yay Etsy day!

  • missindie

    missindie said 11 years ago

    Etsy Day was a blast! I told so many people about Etsy and handed out little Etsy cards to friends and people at work. I can't wait for the next one!

  • isewcute

    isewcute said 11 years ago

    I was thrilled to be a part of it! Kudos to shugirl for the great idea & getting it rolling! :o)

  • StrungAlong

    StrungAlong said 11 years ago

    Nice!

  • scharart

    scharart said 11 years ago

    yes kudos to shugirl!!

  • BargainBoutique

    BargainBoutique said 11 years ago

    Thrilled to have been part of Etsy Day! It was awesome....

  • BowWowBeds

    BowWowBeds said 11 years ago

    That is great & already special to me as it is my Etsy anniverysary! =D)

  • clubviv

    clubviv said 11 years ago

    very special /\        /\ | \__ˍˍˍ / | | / ̄ ◥██◤ ╲ | ∕        ﹨ ︳ / ̄\ / ̄\ ▕ ︳ ︳ ● ●   ︳▕ ┼  \ˍ/ \ˍ/ ┼ ﹨ˍ   ●   ˍ∕ ¯╲ˍ  ‧  ˍ/¯ ╭─◤¯¯¯ ̄◥◤﹨ (  ︳      /﹀﹀\◢█ (____︳ ▕ / ▕ .‧. █◤    \︿︿/ ︺︺︺\●/

  • IceCreamCandy

    IceCreamCandy said 11 years ago

    yay!!! can't wait:)

  • zeropumpkin

    zeropumpkin said 11 years ago

    awesome!

  • amandaatkins

    amandaatkins said 11 years ago

    I love that goat!

  • FeltedChicken

    FeltedChicken said 11 years ago

    YEA! I ♥ ETSY!!!

  • FeltedChicken

    FeltedChicken said 11 years ago

    umm... that didn't work like I had hoped... sorry I LOVE ETSY!! (that's better)

  • PsAndQs

    PsAndQs said 11 years ago

    this was an AMAZING idea shugirl!!! several maine etsy team members also announced it many times over on their Facebook status's :)

  • Navare

    Navare said 11 years ago

    What a terrific promotion!

  • VintageJamie

    VintageJamie said 11 years ago

    That day I promoted Etsy. And I got a message from someone interested in Etsy in my country.

  • swellvintage

    swellvintage said 11 years ago

    It was a brilliant day, and I've never been more proud to be an etsian! x

  • lamarquisedesanges

    lamarquisedesanges said 11 years ago

    that was wonderful !!! thank you so much for adding my "four-legged billboards " ...; love this expression :) :) merci encore wonderful schugirl :)

  • EpicBones

    EpicBones said 11 years ago

    woah, amazing!

  • beatricestudio

    beatricestudio said 11 years ago

    Hooray for ShuGirl!!!!!

  • musicalkitten

    musicalkitten said 11 years ago

    It was an awesome day to see Etsy so out in the open and recognized! Go ShuGirl! Let's do this again!!

  • schugirl

    schugirl said 11 years ago

    No, you guys rock!! It was a major group effort!! Bravo!

  • ikabags

    ikabags said 11 years ago

    Really stunning selection , i love all birds , they are singing of life ...

  • ikabags

    ikabags said 11 years ago

    pardon for life ;)

  • CutieDynamite

    CutieDynamite said 11 years ago

    Awesome! I hope we can do this again soon!

  • LHogan

    LHogan said 11 years ago

    I should get on twitter! Great Idea! I try to tell everyone with ears about Etsy! Well Done to All!!!!

  • LilDabDesigns

    LilDabDesigns said 11 years ago

    yesterday in chat i met Danielle ,she is really awesome! she gave us a link to watch her video on youtube--http://www.youtube.com/user/Indie5Collective. I was cracking up. It is a must see.. Great job all!! ETSY ETSY ETSYYYYY https://twitter.com/LilDabDesigns http://lildabdesigns.blogspot.com/

  • monkeyandsquirrel

    monkeyandsquirrel said 11 years ago

    uhg... so sad i missed etsy day. i would have shouted it from the rooftops!

  • acageybee

    acageybee said 11 years ago

    40% more traffic from Twitter is amazing! I bet there were a ton of people not using (or forgetting to use) the hashtags too. Great work guys!

  • pasin

    pasin said 10 years ago

    Wonderful.

  • pasin

    pasin said 10 years ago

    Amazing

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