Shop Etsy

Team Tips: Team Promotion!

Mar 31, 2008

by Vanessa Bertozzi handmade and vintage goods

For this week, decide upon an across-the-board promotion for your Team. Pick the time span you’d like to conduct the promotion in — a weekend, several days during the week, perhaps only in the evenings for a couple weeks, whatever works best for your team — and then decide upon what the promotion will be. Will it cross over from shop to shop — i.e. buy from two sellers on the Team and receive a percentage off from each seller?  Perhaps free shipping if the buyer purchases more than one item in any shop?  This is most effective if all the shops participating are clear and consistent about the sale.

Now that you’ve worked out the logistics, promote! Use the strength in numbers of your Team and work a bit in advance, promoting right up until the sales event is almost over.  Everyone should use their social networks, blogs and email lists to promote the event, as well as requesting other Teams swap information to promote each other’s events to reach a broader audience.

One really great way to promote is to use consistent graphics across the Team so that the sales and the members participating in the sales are recognizable.  Having members include a graphic in their avatars and banners is an easy way to make a sale visible.  Encourage shoppers to click on a tag used specifically for the event to find other items included in the promotion.

For more Team Tips, please check the Teams Resource page.  Also, we discuss the Team Tips, news and ideas in the Etsy Teams email list! Keep up the great work, Etsy Teams!

Vintage Cookbook from Jello-O - 1924
Vintage Cookbook from Jello-O - 1924