Your Team is planning the biggest, raddest event ever, and all you need now to blow it up, promote it and let people know it’s happening is — a name. There are infinite possibilities, and since you’re so excited about your amazing Etsy Team, you might want to include Etsy in the name. This week’s Tip is an explanation of why this isn’t always the best idea.
When Teams or other groups use the word “Etsy” when naming an event, people get confused about Etsy’s role. For example, SarahSays notes that if a group uses the word “Etsy” in their event’s name without getting permission first from Etsy, this can be legally problematic. Additionally, it can be problematic for the group running the event. For example, if a group names their event “Etsy World,” the public will likely get confused and assume that Etsy is running or sponsoring the event. Because of the name, people will approach Etsy, and not the Team or the proper contact person, to request additional information about set-up times, tax issues and other event details. Since Etsy is not actually running the event, Etsy can’t answer these questions.
This is frustrating to the people who want to get involved! The misnaming contributes to many missed communications and opportunities. To avoid these issues, Teams should cautiously consider how to name and promote their events. You can find more information on Etsy’s trademark in this article.
So, how to let your shoppers know it’s an Etsy Team event while keeping all the above in mind?
First, choose a name that catches the spirit of the event. What do the participants have in common (aside from your love of Etsy, of course)? Perhaps you all have a dedication to handmade, a specific medium, a location or a theme. For example, the Etsy Team in Boston created a recognizable brand for their events. This team uses the name “Boston Handmade” and brands their events likewise. Their giant event planned for June is called the “Boston Handmade Marketplace,” and they’re advertising that it features more than 20 Etsy sellers. This way people will be more likely to understand Etsy’s role and what to expect from the event.
Second, include a brief description after the event name. You can include your Etsy URL on any promotional goods. For instance, after the title of the Event, you can write “with work by yoursellername.etsy.com” or “featuring 20 Etsy sellers.” Or you can promote the event as something like “World Wide Crafts: Featuring Artists of Etsy.com.”
It’s important to keep in mind that, though we love all of the Etsy Teams, if Etsy is not directly sponsoring your event — give your Team the credit!