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Team Tip: Naming Your Event or Promotion

May 19, 2008

by matt

Etsy.com handmade and vintage goods

Team Tips are a weekly series of tips and ideas from the Etsy Teams.  You can find more Teams Guides and Resources at team.etsy.com.

Your Team is planning the biggest, raddest event ever, and all you need now to blow it up, promote it and let people know it’s happening is — a name. There are infinite possibilities, and since you’re so excited about your amazing Etsy Team, you might want to include Etsy in the name. This week’s Tip is an explanation of why this isn’t always the best idea.

When Teams or other groups use the word “Etsy” when naming an event, people get confused about Etsy’s role. For example, SarahSays notes that if a group uses the word “Etsy” in their event’s name without getting permission first from Etsy, this can be legally problematic.  Additionally, it can be problematic for the group running the event.  For example, if a group names their event “Etsy World,” the public will likely get confused and assume that Etsy is running or sponsoring the event.  Because of the name, people will approach Etsy, and not the Team or the proper contact person, to request additional information about set-up times, tax issues and other event details.  Since Etsy is not actually running the event, Etsy can’t answer these questions.

This is frustrating to the people who want to get involved! The misnaming contributes to many missed communications and opportunities. To avoid these issues, Teams should cautiously consider how to name and promote their events. You can find more information on Etsy’s trademark in this article.

So, how to let your shoppers know it’s an Etsy Team event while keeping all the above in mind?

First, choose a name that catches the spirit of the event.  What do the participants have in common (aside from your love of Etsy, of course)?  Perhaps you all have a dedication to handmade, a specific medium, a location or a theme.  For example, the Etsy Team in Boston created a recognizable brand for their events.  This team uses the name “Boston Handmade” and brands their events likewise.  Their giant event planned for June is called the “Boston Handmade Marketplace,” and they’re advertising that it features more than 20 Etsy sellers. This way people will be more likely to understand Etsy’s role and what to expect from the event.

Second, include a brief description after the event name.  You can include your Etsy URL on any promotional goods.  For instance, after the title of the Event, you can write “with work by yoursellername.etsy.com” or “featuring 20 Etsy sellers.” Or you can promote the event as something like “World Wide Crafts: Featuring Artists of Etsy.com.”

It’s important to keep in mind that, though we love all of the Etsy Teams, if Etsy is not directly sponsoring your event — give your Team the credit!

For more Team Tips, please check the Teams Resource page.  Also, we discuss the Team Tips, news and ideas in the Etsy Teams email list! Keep up the great work, Etsy Teams!

8 comments

  • SeaFindDesigns

    SeaFindDesigns said 9 years ago

    thanks guys!! this information will be very helpful to the Arts In RI team at our next team event!!

  • CircaCeramics

    CircaCeramics said 9 years ago

    This is too funny - I have a story about this very thing: The Chicago Style Crafters just had our first ever group event this past weekend, what we called the Chicago Style Crafters Team Trunk Show. We submitted the event to Metromix, an online 'pop' version of the Chicago Tribune that only focuses on events, restaurants, movies, etc. Someone called asking for more detailed info, so I gave it to her, spellings and all. Once it'd gone up, I reviewed the entry & it had a ton of misspellings - So I tried to correct them online. I must have triggered an alarm, because an editor called us later that evening to confirm we were indeed the hosts, and what was misspelled, etc. When I tried to explain what the event was (she asked again why we were all getting together) I told her that we all held online shops on a website called Etsy - the editor got all excited, and kept saying 'I know Etsy! This is so great!' Well, apparently everything else I said flew out the window because she indeed listed the event as an 'Etsy.com Trunk Show' And did not even correct any of what we'd discussed - I was *so* mad. The event wound up being listed in the Tribune's print version of the 'Metromix Sales Scoop Roundup', and thankfully, it was listed as a Team Trunk Show (not what we wanted, but better than Etsy.com Trunk Show!) Lesson learned: Keep Etsy's name out of it as much as possible, because yes, that may be the only thing people hear or see :) -Nancy

  • SteppingStones

    SteppingStones said 9 years ago

    leads to my question.... What about team shirts! We plan on screenprinting Arts In RI t-shirts and we were hoping to print www.etsy.com on the back! Is this acceptable? Hope so!

  • Vanessa Admin

    Vanessa said 9 years ago

    SteppingStones, check out this article from SarahSays: http://www.etsy.com/storque/section/etsyNews/article/etsy-trademark-permissions-program-this-aint-no-cease-and-de/15/

  • Vanessa Admin

    Vanessa said 9 years ago

    CircaCeramics, that is a familiar story. Even internally here, when we speak with reporters, they often don't initially understand that Etsy does not have a warehouse stocked with items. Of course we want to encourage sellers to talk about Etsy, but we all have to be careful about the slippage in what the site is and the hard work that individual sellers and teams are doing.

  • dsbrennan

    dsbrennan said 9 years ago

    Great article! Good question about the t-shirts, Tracy!

  • SeaFindDesigns

    SeaFindDesigns said 9 years ago

    Thanks so much Vanessa! SFD aka Stepping Stones!

  • sarawearsskirts

    sarawearsskirts said 9 years ago

    These are all great questions, and thanks for trying to clear up that misunderstanding, Nancy! (funny story!) It's easy to get really enthusiastic when it comes to talking about Etsy, but this is really important!

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