Shop Etsy

Team Tip: Merchandising!

Nov 10, 2008

by sarawearsskirts

Etsy.com handmade and vintage goods

There are many benefits of joining an Etsy Team, including cross promotion among Team members.  With the holidays quickly approaching, joint merchandising and promotional efforts are a really great way members can help each other and boost overall sales — and help shoppers find those perfect holiday gifts.

For example, take Leandogpottery‘s Labyrinth Soap Dish. She might include a link in the product description to fellow Team member savor‘s Tart – Olive Oil Soap, and mention what a lovely pair the two items would make for  a gift!

Savor would do the same, including a link to Leandogpottery‘s soap dish in her item listing. Now, with a little teamwork from sellers, shoppers can easily find a great gift set within a modest gift budget.

soapdish_soap.jpg
 Savor‘s Tart – Olive Oil Soap, $4.50 & Leandogpottery‘s Labyrinth Soap Dish, $13.00

Below are some other ideas for bundling, coupling, grouping, branding and merchandising items from your Team:

  • You can also pair items from your shop with other items in your shop – suggest coordinating items in listings.
  • Or you can include a link to a search for your Team’s tag in your item listings to help shoppers find items they might like from shops of other Team members.
  • Use the Etsy mini to highlight great items from your Team on your blogs, social networking sites and other places on the web.
  • If you’re primarily a buyer on Etsy, you can show support for your favorite Teams by including links to their Team tags in your Etsy profile.
  • To mix things up a bit, try occasionally Twittering or blogging about a Teammate’s shop from your account – it’s more fun and you’ll get more attention that just talking about your own work all the time.
  • Many Teams find it useful to include a Team image as the last item image in an item listing – the image might have your Team’s logo and a Team search tag, so shoppers can recognize items by a particular Team more easily.
  • Organize a ring of links to your Teammates shops in your announcement.
  • Follow the steps in this previous Team tip to promote your Team everywhere.

Teams are a wonderful way to work with your fellow sellers to accomplish more marketing than you could by yourself. By getting creative and doing some smart merchandising, you and your Team can work together to drive more traffic and increase sales for each other.

For more Team Tips, please check the Teams Resource page.  Also, we discuss the Team Tips, news and ideas in the Etsy Teams email list! Keep up the great work, Etsy Teams!

31 comments

  • etsyBABY

    etsyBABY said 11 years ago

    Wonderful helpful tips and advice! Thank you Sara & Danielle!!!

  • sassalynne

    sassalynne said 11 years ago

    Joining a team was the bbest thing I did since I joined Etsy. I can't recommend it enoug.

  • GoldtoneDesigns

    GoldtoneDesigns said 11 years ago

    Great Article!!!! Jen EtsyBABY Team Leader

  • myzoetrope

    myzoetrope said 11 years ago

    Oooh, that soap dish! Great article and advice.

  • EJPcreations

    EJPcreations said 11 years ago

    Hedgehogs in love are the cutest thing in the world!!!! I need them!

  • autumnsarrival

    autumnsarrival said 11 years ago

    Great article & great tips!

  • JustJaynes

    JustJaynes said 11 years ago

    We have the team ring of links going for ESST and are in the process of setting it up for EtsyWMI, too!

  • ronniegunn

    ronniegunn said 11 years ago

    Always, thanks for the help Etsy folks. Gotta find a team gotta make a blog and gotta twitter.

  • LazyTcrochet

    LazyTcrochet said 11 years ago

    Great tips!

  • theqstore

    theqstore said 11 years ago

    Great tips and ideas! I am excited to try them all. Etsy is fab as can be expected. Thank you tons.

  • sarahcruse

    sarahcruse said 11 years ago

    Ooo Good I am learning more great stuff about Etsy all the time! I want to be on a team!

  • JewelryByIrene

    JewelryByIrene said 11 years ago

    Great article! Will think about joining one! Lots of information. Thanks! Irene

  • tinygreenapples

    tinygreenapples said 11 years ago

    Great tips and great Mugs!

  • MeadowbelleVintage

    MeadowbelleVintage said 11 years ago

    I think teams are a great idea, and a wonderful way to help buyers find just the right item they're looking for.

  • LegendaryTigerHero

    LegendaryTigerHero said 11 years ago

    Cool! Who wants to buddy up with me?

  • sycamoreboutique

    sycamoreboutique said 11 years ago

    Great article, great concept. I knew I was missing something by not checking in more often. Do we have to create our own teams to belong to one ?? Need to figure out how this is done and find a complimentary seller.

  • LaurenFaythe

    LaurenFaythe said 11 years ago

    Thank you! Very helpful! Just having opened a shop, I realize I need some support. After I just read this, I started checking into the teams.

  • DonnasBeadDesigns

    DonnasBeadDesigns said 11 years ago

    Hi! I just joined Etsy this weekend a listed a few of my many beaded jewelry designs & just found this! I was thinking I could link up with crafters selling clothing & accessories-anyone game? But I don't know how to yet! Hope it's easy!

  • sarahlbauder

    sarahlbauder said 11 years ago

    This was a great help. Thank you so much for writing this. Not only do you help your own store, but its nice to give help to another, especially in this season of giving that's approaching. :) Thanks again!

  • aslibinal

    aslibinal said 11 years ago

    I actually tried to join some teams, but they never got back to me :( I feel like the kid sitting alone at the lunch table -waaaah...must try harder!

  • LindaGJ

    LindaGJ said 11 years ago

    Joining the team: Etsy Texas Crafters (ETC) had helped me in so many ways, including organizing our own little team here in Houston. We are able to pitch in for booths at Fests, and also we realy help inspire each other & I'm making new wonderful friends as well. I list a lot of items on my flickr space as well, and when I make treasuries or am in one, I post them to Flickr and also post all the artist's shops that are included in the Treasury for added promotion for them! You can see this on my flickr page: http://www.Flickr.com/VisualSmilesGallery but you will have to sign in I think to see all the shops listed in my details. Even when I buy an item from Etsy, I list their shop to go check out and that has brought in many buyers for them! Great advice from yall!!! Thank you! Linda

  • signsofmylife

    signsofmylife said 11 years ago

    great idea! does anyone want to team up with me? i'm open for suggestions and creative imput, constructive criticism...i would LoVe to meet some more new creative people!

  • parrott

    parrott said 11 years ago

    Interesting. Thanks for the article.

  • dordlor

    dordlor said 11 years ago

    I definitely want to be a part of a team. Etsy is a great place and I am doing anything that I can think of to spread the word about how much unrecognized talent there is and how etsy is doing a great job to highlight it.

  • beesandbacon

    beesandbacon said 11 years ago

    i appreciate the tips and support you guys are grandular!

  • minniesheart

    minniesheart said 11 years ago

    I'm off to see about joining an Etsy team!

  • traceygarciadesigns

    traceygarciadesigns said 11 years ago

    These tips are great! I am part of the Design Style Guide team which features things for the home and interior design items. It is so helpful. I would really recommend for everyone to find a team that suits what they sell. I will try to team up with some people now-that might help me with sales and getting "known".

  • HModine

    HModine said 11 years ago

    Another area that I just never thought to do...cross promoting. WOW! All your tips are a huge help!

  • cintillajewelry

    cintillajewelry said 11 years ago

    I need a full day just to go over all the great tips provided by Etsy!!!

  • shujayat

    shujayat said 11 years ago

    Hi Buddy. Randomly browsing the good blogs, I went to yours. Truly speaking, I'm here to promote my innovations, my services, my links. Well, I'm a 20-something guy running a 2-years old creative technology company, SkoolsOnline Technologies. Literally, as the name suggests, we are focussed on Education but our primary aim is to help Start-Ups acheive their goals, their dreams with the help of services and those of our alliances. We're into Creative branding, Applications development, Data mining, Online promotion and content development. All with an innovative edge and focussed on Start-Ups. Why dont you visit our site, http://www.skoolsonline.com and have a look yourself. Perhaps, we could of any help to you. Honestly, it's a spam! But I hope it doesn' matter much to you. In fact, It's a good addition to your comments. Well, it's upto you if you accept it or not. Many thanks buddy.

  • gibson3798

    gibson3798 said 11 years ago

    Thanks so much for the tips. I NEED them.

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