There’s a lot of buzz lately about Twitter.com as an interactive marketing tool. (In fact, you can find Etsy at http://www.twitter.com/etsy!) I’ve been giving a good deal of thought to how Etsy Teams can use Twitter.com to their advantage to effectively engage their audience and bring new buyers to members’ Etsy shops. Below are some simple steps on how you might develop Twitter as a useful tool for your Team.
What is Twitter.com? Twitter describes itself as “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What are you doing?“ After creating an account, people can choose to follow other people’s Twitter posts, viewing posts online or via a mobile phone. Twitter is about quick glimpses into you or your brand, as you have 140 characters to type or include interesting links for your Twitter followers to read and respond to.
- To get started, discuss with your Team what your goals might be for a Team Twitter account. Goals can range from, but are not limited to, sharing knowledge (posting links to useful tutorials or tips online), to giving the Team a personality (having a friendly, anecdotal voice in posts), or driving traffic to content around the web from your Team. Most likely, successful Team Twitter accounts will aim at all three of these goals.
- Decide as a group who will be responsible for posting content – Many brands and businesses find it’s most interesting when several people post, but some feel there’s value to a consistent voice. Consider your goals as well as the natural talents and time availability of members when deciding who should have access to posting.
- Register a username for your Team.
- Tweet away! Don’t forget to interact with other members by responding to posts – engaging the people who are following you is a great way to really make the most of this medium. By starting a post with @(username), it’s easy for a user to find replies intended for them, even if they’re not currently following you.
- Find more people through Twitter – You can try the search tool to search for terms related to your Team, and then you can network with people talking about similar topics to what you’re posting about. If you have a little time to do some tweaking, you can try one of many third party tools for finding other members and organizing Twitter feeds, such as Tweetdeck.
- Stand out from the crowd – If you’re looking to spruce up your Team’s Twitter account page, you might consider adding photos of some recently listed products as a background, under Design in your Account Settings.
- Enjoy! Don’t think of Twitter as a chore, a task or a major thing to do on a giant to-do list. Rather, when you find something interesting, or perhaps whenever you find something worthy of bookmarking, simply post it to your Twitter account. When you have spare moment after checking email or starting a new task online, simply take a minute to check your Twitterstream to reply back to your network! Incorporating Twitter into your daily habits is the best way to have success with this tool.
- Do remember how useful Twitter can be for communicating in real time – Twitter is a great way to promote events, like Team Online Labs trunk shows or local events!
For more information, you can check RedPanda‘s informative post in the Etsy forums, this interview that WineNutNYC did with some Etsy sellers on successfully using Twitter to market, or this great article on 50 Ideas on Using Twitter for Business.
Find us at http://www.twitter.com/etsy and post in the comments with the link to your Twitter feed!