As an Etsy admin on the Business Operations Team, Beth aka bethela, has taken her MBA on the road and met up with sellers around the country to get feedback and hear about their Etsy experiences face-to-face. That MBA is short for Mega-Beth-Awesomeness for those who don’t know!*
Falmouth, Massachusetts, a gorgeous small town in western Cape Cod, was the latest destination on the Mega-Beth Tour. MoUO graciously hosted the group as we discussed items and shops, promotion, sales techniques and preparing for the holidays.
The group discussed some of the challenges of selling on Etsy and some tactics that have proven successful. These helpful practices included:
Forums — Spend time in the forums to not only learn from other sellers, but to let other members know you are out there. If you comment on a thread, many might be curious about who you are and check out your shop.
International Shipping — For international shipping, use priority flat rate envelopes if possible. It’s easier to estimate shipping costs and they can save lots of time. If you don’t use the flat rate envelopes, be sure to factor in your shipping materials and time.
Pricing — There was lots of discussion about pricing, including wholesaling. The consensus was simply to experiment, but be sure to cover your costs, as well as the working wage you want to earn. Additional resources on pricing can be found in the Art of Pricing series.
Photograhy — There is always room to improve when it comes to photography. Some ideas included:
Using a photo light box — This will help you get even quality pictures, and there are collapsible versions if you don’t have a lot of space.
Natural light is great for high quality pictures — One seller mentions she tries to take all of her pictures at the same time of day. This helps her shop look more cohesive. In this post, you can see a video with Gemmafactrix, a seller well known for her listing photography.
Use the macro setting on your camera — Another recommendation was to create your own DIY macrophoto studio.
Great photography is an important component to a good-looking, effective listing. There are lots of photography resources on the Storque including many how-to articles.
I am always thrilled to see sellers’ work and this group did not disappoint. There was a wide variety of handmade talent at this table, and all were eager to see each other’s arts and crafts.
Sea inspired necklace by thebeadmuse
We also discussed a few of our favorite sellers. These Etsy sellers’ products were represented in the room, modeled by their owners.
Sellers from Cape Cod!
Top Row (L to R): bluemermaid123 (Gail), 1stExpressions (Debie), Annie, Lisa, thebeadmuse (Donna), baublegarden (Angela) Bottom Row (L to R): finsfare (Corrin), Meowstro (Ruth), murzilka (Anastasia), MoUO (Sarah)
* (Just kidding — she actually does have an MBA!)
To read about more of Beth’s travels on the Mega-Beth Tour, go here!