Shop Etsy

Mega-Beth Tour: Cape Cod, Massachusetts Edition

Sep 15, 2008

by bethela

Etsy.com handmade and vintage goods

As an Etsy admin on the Business Operations Team, Beth aka bethela, has taken her MBA on the road and met up with sellers around the country to get feedback and hear about their Etsy experiences face-to-face. That MBA is short for Mega-Beth-Awesomeness for those who don’t know!*

Falmouth, Massachusetts, a gorgeous small town in western Cape Cod, was the latest destination on the Mega-Beth Tour. MoUO graciously hosted the group as we discussed items and shops, promotion, sales techniques and preparing for the holidays.

Selling Strategies
The group discussed some of the challenges of selling on Etsy and some tactics that have proven successful. These helpful practices included:

Avatar — Change your avatar to something “eye-catching” that you have sold.  A few of the sellers, including finsfare and Meowstro, commented that they saw their sales increase after doing this. 

Forums — Spend time in the forums to not only learn from other sellers, but to let other members know you are out there.  If you comment on a thread, many might be curious about who you are and check out your shop.

International Shipping — For international shipping, use priority flat rate envelopes if possible. It’s easier to estimate shipping costs and they can save lots of time. If you don’t use the flat rate envelopes, be sure to factor in your shipping materials and time.

Pricing — There was lots of discussion about pricing, including wholesaling. The consensus was simply to experiment, but be sure to cover your costs, as well as the working wage you want to earn. Additional resources on pricing can be found in the Art of Pricing series.

Photograhy — There is always room to improve when it comes to photography. Some ideas included:

  • Using a photo light box — This will help you get even quality pictures, and there are collapsible versions if you don’t have a lot of space.
  • Natural light is great for high quality pictures —  One seller mentions she tries to take all of her pictures at the same time of day.  This helps her shop look more cohesive. In this post, you can see a video with Gemmafactrix, a seller well known for her listing photography. 
  • Use the macro setting on your camera — Another recommendation was to create your own DIY macrophoto studio.

Great photography is an important component to a good-looking, effective listing. There are lots of photography resources on the Storque including many how-to articles.

I am always thrilled to see sellers’ work and this group did not disappoint. There was a wide variety of handmade talent at this table, and all were eager to see each other’s arts and crafts.

Goofy Alien Vessel by MuOU

 

Earrnings and handmade box by Baublegarden (similiar Raindrop Danglies earrnings)

 

Sea inspired necklace by thebeadmuse

Go Fish Journal and Minibooks, including Creepy sea creature by Meowstro

We also discussed a few of our favorite sellers. These Etsy sellers’ products were represented in the room, modeled by their owners.

 

Binary Code Bag by RedPaperRecord

Bubble Lace Ring by ColleenBaran

Sushi Addict Earrings by Thetinyfig

Sellers from Cape Cod!


Top Row (L to R): bluemermaid123 (Gail), 1stExpressions (Debie), Annie, Lisa, thebeadmuse (Donna), baublegarden (Angela) Bottom Row (L to R): finsfare (Corrin), Meowstro (Ruth), murzilka (Anastasia), MoUO (Sarah)

* (Just kidding — she actually does have an MBA!)
To read about more of Beth’s travels on the Mega-Beth Tour, go here!

Patchwork and Black Tiered Shorter Skirt
Patchwork and Black Tiered Shorter Skirt
Sold
Sushi Addict Earrings
Sushi Addict Earrings
Sold
Vintage Cape Cod silkscreen print, Chatham Beach Massachusetts, in the Cape Cod Museum of Art, home decor wall art
Vintage Cape Cod silkscreen print, Chatham Beach Massachusetts, in the Cape Cod Museum of Art, home decor wall art
$700.00 USD

12 comments

  • lrichmond3

    lrichmond3 said 9 years ago

    Thanks for this great article. I'm going to take it to heart and try the suggestions in hopes of improving sale.

  • FinsFare

    FinsFare said 9 years ago

    Hi Beth! Thanks for the little blurb here. I had a wonderful time meeting you and everyone else and I have been using what I have learned. So far MANY more views, A LOT more hearts, soon hopefully those will equate in sales. Thank you and everyone who attended for the wonderful ideas and feedback.

  • prittyaht

    prittyaht said 9 years ago

    Thanks for the great tips! We are sorry to have missed out on your trip to the cape! Maybe next time :)

  • Itsacharmedlife

    Itsacharmedlife said 9 years ago

    Way to go ladies! Beautiful work! Kylie

  • evittscreekarts

    evittscreekarts said 9 years ago

    Thanks for the insights. I think I'm gonna change my avatar! Kiss the ground at Wellfleet for me, I miss the saltmarshes.

  • ColleenBaran

    ColleenBaran said 9 years ago

    Thanks so much for the mention!

  • bdoodlez

    bdoodlez said 9 years ago

    I liked the avatar hint. Good article.

  • amuse

    amuse said 9 years ago

    good article. Makes me want to retake some photos!

  • baublegarden

    baublegarden said 9 years ago

    Thanks for visiting Falmouth Beth! Nice job on the article.

  • happywhosits

    happywhosits said 9 years ago

    Good article! Beth, we would love to have you come visit Charlotte, NC. The Hornet's Nest team would be glad to work with you on a date! Eileen...

  • CricketsCreations

    CricketsCreations said 9 years ago

    Very cool article--thanks for sharing! Celeste (Crickets)

  • Meowstro

    Meowstro said 9 years ago

    It was great meeting everyone and seeing everyone's etsy work in person! great writeup -

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