Shop Etsy

Your Shop 101 in the Virtual Labs: Packaging

Sep 25, 2007

by EtsyStore handmade and vintage goods

With the holiday buying rush soon approaching, we here in the Labs would really like to help you guys get your shops in gear to keep up with the pace and really wow your customers.

With that in mind, we would like to stress the importance of packaging.

Packaging is a great way to stand out among the crowd and make your customers remember you name and product. An important part of gaining repeat buyers is in your product presentation (before and after your sale). Once you have made a sale, don’t stop there; try to create a specific brand for your shop through the ways you package your products in preparation for shipping. As a buyer, I know how much it means to me when I receive a package that has a really unique style to it. It says to me that the seller really cared about my purchase and went the extra mile to really wow me.   

You may be thinking, “Why would I waste money trying to make a product look cute when they buyer is just going to throw it away?” This is a great point, and I agree that you shouldn’t waste money on extravagant packaging when there are so many unique and creative ways to package your goodies with recycled materials!

Come join us tomorrow in the online workshop to learn fun easy ways to solve most of your packaging/branding solutions! We’ll be showing you all the secrets, tips, and tricks we here in the labs use to package our goodies from the Labs shop as well as from our own Etsy shops!

Meet us here at 2:50pm, and bring links and photos of your own packaging know how so we can show off your ideas! 

Toasty Bread and Toaster Screen Printed Plushie Care Package
Toasty Bread and Toaster Screen Printed Plushie Care Package
30 Organza Pouches-YOU CHOOSE THE COLORS
30 Organza Pouches-YOU CHOOSE THE COLORS
Robin Egg Tags
Robin Egg Tags
Jacqueline Gift Wrap Sheet
Jacqueline Gift Wrap Sheet


  • panoptica

    panoptica said 9 years ago

    i thought it was today!!!! i rushed home from school... the bad thing is i can't tomorrow... boo hoo... is there a way to see what goes on in the workshop afterwards??

  • EtsyStore Admin

    EtsyStore said 9 years ago

    Hey there! We will be making a video of the packaging/branding workshop and it will be viewable on the site in the next coming week!

  • marciapalmer

    marciapalmer said 9 years ago

    The room is full, so I will be looking for the video next week. Thanks!

  • inkjet

    inkjet said 9 years ago

    i havent a clue how this works with etsy labs but as i love packaging i'll look out for the video.

  • Itybitybags

    Itybitybags said 9 years ago

    I will look for the video! Thanks all!

  • fernfiddlehead

    fernfiddlehead said 9 years ago

    Great idea. I will look for the video.

  • Lindze28

    Lindze28 said 8 years ago

    Wonderful Idea! Will use!

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