With the holiday buying rush soon approaching, we here in the Labs would really like to help you guys get your shops in gear to keep up with the pace and really wow your customers.
With that in mind, we would like to stress the importance of packaging.
Packaging is a great way to stand out among the crowd and make your customers remember you name and product. An important part of gaining repeat buyers is in your product presentation (before and after your sale). Once you have made a sale, don’t stop there; try to create a specific brand for your shop through the ways you package your products in preparation for shipping. As a buyer, I know how much it means to me when I receive a package that has a really unique style to it. It says to me that the seller really cared about my purchase and went the extra mile to really wow me.
You may be thinking, “Why would I waste money trying to make a product look cute when they buyer is just going to throw it away?” This is a great point, and I agree that you shouldn’t waste money on extravagant packaging when there are so many unique and creative ways to package your goodies with recycled materials!
Come join us tomorrow in the online workshop to learn fun easy ways to solve most of your packaging/branding solutions! We’ll be showing you all the secrets, tips, and tricks we here in the labs use to package our goodies from the Labs shop as well as from our own Etsy shops!
Meet us here at 2:50pm, and bring links and photos of your own packaging know how so we can show off your ideas!